Ontario Hubs: Northern Cities Rebranding

The Agenda with Steve Paikin

When it comes to revamping a city's image, how much of a difference does a fresh logo or a catchy new slogan really make? A few places in northeastern Ontario, in particular, have undertaken various rebranding efforts to varying levels of success. Ontario Hubs reporter Claude Sharma shares some of the best and worst things a municipality can do when trying to put itself on the map.
Episode:
A Lifetime in Political Office; The Agenda's Week in Review
Aired:
Nov 23, 2018