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There's a traditional idea in economics that people generally make rational decisions, but behavioural economics says that's not true. Dan Ariely, a leading researcher in the field, explains the hidden forces the nudge people into action.
Fixing Our Financial Foibles; Species Management on a Budget
In this episode, we're in the West of Britain. Finds include the lost WWI training trenches on Salisbury Plain, Britain's first double henge, and luxury foreign goods discovered at Tintagel, the legendary childhood home of King Arthur.