Transcript: Imprint season 13 episode 1 | Sep 19, 2001

Tina Srebotnjak stands in a studio with pieces of art in red and orange hanging in the background.
She’s in her late thirties, with short chestnut hair and bangs. She’s wearing a gray blazer over a blue blouse.

She says Hello, I’m Tina Srebotnjak.
WELCOME TO a brand new season of books on “Imprint.”

Piano music plays.
In animation, the title “Imprint” appears against a waving background in orange hues.
Then, a clip shows a man addressing an audience.

He raises a glass and says Ladies and gentleman, your good health. Excuse me.

He drinks.

Tina continues TONIGHT, FRENCH LESSONS
FROM BEST SELLING AUTHOR
PETER MAYLE.

Two books by Peter appear briefly on screen.

In a snippet from his interview, he says
YOU HAVE A COUPLE OF
GLASSES WITH LUNCH, A COUP
WELL DINNER AND BEFORE YOU
KNOW IT, BOTTLE IS GONE.
AND I HAVE NOTICED AS I GET
OLDER BOTTLES ARE GETTING
SMALLER TRUE.

A clip shows a young woman trying on jewelry.

Tina continues THE LAST WORD IN
PRODUCT PLACEMENT, A JEWELRY
COMPANY TAKES CENTRE STAGE
IN WRITER FAY WELDON'S
LATEST NOVELL.
IS SHE SELLING OUT OR WISING UP.

Now a clip shows a truck painted with a rainbow and a sign that reads “Bookmobile.”

Tina continues AND TAKE A RIDE ON THE
BOOK MOBILE, A DAY IN THE
LIFE OF THE PORTABLE LIBRARY.

On a sidewalk, a young mother says
YOU ALWAYS PEAK IN THE
WINDOW AND ALWAYS TELLS ME,
MOM, THE BUS IS THERE, LET'S GO.

A woman in her sixties says
IT'S AMAZING.
LIKE HOW MUCH MORE CAN YOU
GET CATERED TO.

Theme music plays as the opening sequence rolls.
Fast clips show books and maps in hues of orange and red.

Then Tina reappears and says
IT'S ALMOST FALL
BUT WE THOUGHT HERE AT
“IMPRINT” WE WOULD TRY TO
HANG ON TO SUMMER A LITTLE
LONGER.
SOMETHING WE MIGHT ALL BE IN
NEED OF IN THESE DARK DAYS
AFTER THE TRAGEDY IN
AMERICA.
SO, WE ARE GO IT TAKE A
LITERARY TRIP TO THE SUNNY
SOUTH OF FRANCE WITH
Mr. PROVENCE -- PROVENCE
HIMSELF PETER MAYLE, THE
BRITISH WRITER WHO HAS GIVEN
US THOSE BEST SELLING BOOKS
ABOUT THE FOOD, THE WINE AND
THE CHARACTERS HE HAS
ENCOUNTERED IN FRANCE.
A YEAR IN PROVENCE WAS A
SENSATION WHEN IT WAS
PUBLISHED MORE THAN A DECADE
AGO.
AND THE BOOKS THAT FOLLOWED
LEFT READERS HUNGERING FOR
MORE.
SO NOW WE HAVE “FRENCH
LESSONS: ADVENTURES WITH
KNIFE, FORK AND CORK SCREW.”
A STORY OF THE MANY AND
VARIED FESTIVALS THE FRENCH
HOLD EACH YEAR TO CELEBRATE
THEIR FOOD AND DRINK

(Classical French music plays)
Fast clips show canals, streets, and cafés in a French city.

Then, Peter Mayle sits in a Wine Cellar reading his book.
He’s in his sixties, clean-shaven, with short blond hair. He’s wearing rounded glasses, a black suit, blue shirt, and pin-dotted black tie.

He reads out and says CONSIDER THE FROG,
NEITHER FISH NOR FOUL BUT
SOMETHING IN BETWEEN, A
SYMBOL TO MANY PEOPLE OF
GASTRO NOIJ EXCENTRICITY AND
A CREATURE STILL USED BY THE
BRITISH TO IDENTIFY AN
ENTIRE NATION.
THE FROG, WE CALL THE
FRENCH.
OFTEN WITH A QUIVER OF
HORROR AT THEIR CURIOUS
APPETITES.
THEY WILL EAT ANYTHING.

Now Peter and Tina sit at a restaurant table for the interview.

Tina says WELCOME TO
“IMPRINT,” PETER MAYLE.

Peter says THANK YOU.

TINA says IS THAT
THIS IS A CELEBRATION OF THE
FRENCH WAY OF LIFE AND A BIG
CELEBRATION OF FOOD.
EACH TOWN SEEMS TO HAVE A
SPECIAL THING THAT IS THERES,
YOU TALK ABOUT CHEESE,
TROUGH ELS, FROGS LEGS.
I GATHER THIS IS A COMMON
THING IN FRANCE.

A caption appears on screen. It reads "Peter Mayle. French Lessons."

Peter says VERY MUCH SO I DISCOVERED
IT QUITE BY ACCIDENT AS I
WAS INVITED TO A TRUFFLE
MASS IN A CHURCH.
I WAS TALKING TO PEOPLE I
HAD LUNCH WITH AFTERWARDS
AND SAID IF YOU LIKE THIS
SORT OF THING, IF YOU LIKE
THESE SORD OF ODD EVENTS,
YOU SHOULD TRY GOING TO
WHERE THEY HAVE A FROG
FESTIVAL AND SO I DID.
AND THEN SOMEBODY SAID YOU
KNOW THERE IS A SNAIL
FESTIVAL NEXT MONTH.
AND I WE LURCHING FROM ONE
FESTIVAL TO ANOTHER.
IT WAS A WONDERFUL MARATHON
IN BORDEAUX WHERE ALL THE --
WHERE THE RUNNERS ARE
ALLOWED TO STOP, 20 PLACE AS
LONG THE COURSE WHERE YOU
CAN STOP AND HAVE A GLASS.

Tina says TELL ME ABOUT THIS,
THIS IS ONE OF MY FAVOURITE
STORIES.
A REAL MARATHON, 26 MILES,
AND THERE ARE SOME SERIOUS
RUNNERS BUT THEN --

Peter says THERE ARE, I SUPPOSE,
ABOUT 10 percent OF THE FIELD IS
SERIOUS.
THERE ARE ABOUT 6 TO 8,000
PEOPLE USUALLY COMPETING.
THE REST OF THEM ARE
ENCOURAGED TO WEAR FANCY
DRESS AND THEY DO.
THE FRENCH LOVE DRESSING UP.
AND CURIOUSLY THE FRENCH MEN
ALL SEEM TO WANT TO DRESS
EITHER AS BABIES OR WOMEN.
SO YOU GET MARIE ANTOINETTE,
PLAYBOY BUNNIES, JOAN OF ARC,
THE STATUE OF LIBERTY, ALL
WITH SORT OF FALSE BODY
PARTS AND FULL MAKEUP AND
THERE IS A REAL AIR OF
PEOPLE HAVING A
WONDERFULLY SILLY GOOD TIME.
AND I NEVER FORGET I WAS AT
ONE OF THE STOPPING POINTS
IN CHATEAU LAFITE WHICH IS
ONE OF THE FINEST MOST
BEAUTIFUL WINES IN THE
WORLD.
AND THERE WAS THIS GUY WHO
WAS DRESSED AS A WOMAN, HE
HAD FALSE ATTACHMENTS.

Tina says YES, APPENDAGES.

Peter says YEAH.
AND HE WAS STANDING THERE,
HIS MASCARA WAS RUNNING
BECAUSE HE 4 RUN ABOUT 20
MILES BY THEN, 15, 250
MILES.
HIS EARS WERE OBVIOUSLY
GIVING HIM A LOT OF TROUBLE
BUT HE WAS STANDING THERE
SWEATING PROFUSELY AND YOU
COULD SEE THAT SORT OF --
THE ELBOW WENT UP, AND BANG
IT WENT DOWN IT WAS SUCH A
NICE SIGHT BECAUSE IT IS THE
MOST ELEGANT SETTING,
CHATEAU IS TERRIFIC LOOKING,
THE VINEYARDS ARE IMMACULATE,
THE WHOLE THING LOOKS LIKE
SOMETHING OUT OF, YOU KNOW,
A COFFEE TABLE BOOK FINE
VINEYARDS, OR WHATEVER AND
THERE WAS THIS GUY, DREADFUL
SORT OF PINK TAFFETA AND
EXTREMELY VULGAR APPENDAGES.
DRINKING THIS MOST WONDERFUL
NOBLE WINE.

Tina says AND PEOPLE DO
STAGGER TO THE FINISH THEN.

Peter says SURE.
I THINK THE AVERAGE TIME TO
FINISH WAS ABOUT SIX AND A
HALF HOURS.

Tina says BECAUSE THAT INCLUDES
THREE MEALS AND FOUR BOTTLES
OF WINE.

Peter says ONE HAS TO STOP FOR
NECESSITIES.

A clip shows several people walking into an LCBO store.
Inside a woman in her thirties speaks into a microphone to introduce Peter to a small crowd.

She says I WOULD LOVE FOR YOU TO
CLOSE YOUR EYES AND DISCOVER
DELICIOUS FRANCE THROUGH THE
EYES, THE NOSE AND THE
PALETTE OF PETER MAYLE.

[Applause]

Peter walks up to the microphone holding a glass of red wine and says I THANK YOU VERY MUCH.
LADIES AND GENTLEMEN, TO
YOUR GOOD HEALTH.
EXCUSE ME.

He drinks and says
HMMM.
BEATS THE HELL OUT OF COMING
INTO A BOOK STORE, I TELL
YOU THAT.

Back in the interview, Tina says I JUST IS ONE MORE
STORY FROM THE BOOK ABOUT
THE CHEESE FESTIVAL.
NOW THIS IS THE GUY THAT IS
A CHEESE EATING CONTEST,
RIGHT.
TELL ME ABOUT THE GUY WHO
WON BECAUSE I JUST COULD NOT
BELIEVE WHAT I WAS READING.

Peter says I HAVE NEVER SEEN
ANYTHING LIKE IT.
THEY HAD TO BEAT THESE BIG,
HEAVY CHEESES, NOT LIKE
COTTAGE CHEESE OR ANYTHING
LIKE THAT T IS ANYTHING,
ELASTIC SORT OF WONDERFULLY
DELICIOUS BUT HEAVY GOING.
AND HE HAD THIS TECHNIQUE
WHERE HE TOOK TWO MOUTHFUL
OF CHEESE, ONE IN ONE CHEEK,
ONE IN THE OTHER CHEEK AND
GOT HIS CIDER AND WENT --
HIS CIDER THROUGH THE MIDDLE
AND HE ATE FOUR POUNDS OF
CHEESE AND DRANK A LITRE AND
A HALF OF CIDER IN 12
MINUTES TO WIN.

Tina says ISN'T THAT UNBELIEVABLE.

Peter says AND AT THE END IT WAS
GREAT BECAUSE THE MASTER OF
CEREMONIES SAID WELL,
CONGRATULATIONS, HOW DO YOU
FEEL.
AND HE SAID TERRIFIC, NO
MORE CHEESE FOR A YEAR.

Tina says WELL, HE IS IN TRAINING
THE REST OF THE YEAR,
OBVIOUSLY.
THAT IS A RIGHT OT -- RIOT.
YOU TALK ABOUT BEING FAT, I
WAS GOING TO ASK YOU WHY YOU
ARE NOT FAT AND LIVERISH.
HOW CAN YOU GO THROUGH THESE
WONDERFUL FOODS AND THESE
WONDERFUL AMOUNTS OF WINE
THAT EVERYBODY IN YOUR BOOK
SEEMS TO DRINK AND STAY SO
HEALTHY LOOKING.

Peter says IT IS UNFAIR, ISN'T IT.

Tina says IT IS UNFAIR.
WE WANT AN EXPLANATION.
WHAT IS IT.

Tina says IT IS VERY BALD IT IS A
VERY NATURALLY BALANCED DIET.
I SUPPOSE I MUST HAVE DRUNK
OVER THE YEARS I GUESS MY
AVERAGE CONSUMPTION WAS A
BATTLE OF WINE A DAY.

Tina says OH MY GOSH.

Peter says THAT IS NOT HUGE.
I MEAN YOU HAVE A COUPLE
GLASSES WITH LUNCH, A COUPLE
GLASSES WITH DINNER AND
BEFORE YOU KNOW T THE BOTTLE
IS GONE.
AND I HAVE NOTICED AS I GET
OLDER BOTTLES ARE GETTING
SMALLER TOO.
A TERRIBLE THING.

Back at the LCBO, Peter signs books.

As a woman in her fifties approaches, he says GOOD AFTERNOON.
HELGA AND PERTNESS ARE YOU HELGA.

Helga says YES, MY HUSBAND DOESN'T
STAND HERE WITH ME.

Peter says WHAT IS HE DOING, OUT
WITH THE WINES.

Helga says HE IS ABOUT WINES THAN IS
WHAT HUSBANDS DO.

Peter says THERE HE IS.
COME BUY SOME WINE, SHE IS
COUNTING ON YOU FOR THIS EVENING.

Now another woman in her fifties says I THINK BECAUSE I SPEAK
FRENCH, I UNDERSTAND WHAT HE
WRITES AND I REALLY ENJOY
HIS JOKES.
HE HAS A WONDERFUL SENSE OF
humour.
AND IT IS LIKE TRAVELING
WITHOUT GOING ANYWHERE.

A man in his sixties says THE THOUGHT HE GIVE UP
HIS JOB IN A BORING COMPANY
IN THE U.K., HE SOL
EVERYTHING AND WENT TO LIVE
IN FRANCE.
I MEAN THAT IS EVERYONE'S
DREAM.
I MEAN EVERYONE WOULD LIKE
TO DO THAT.
I WOULD LIKE TO DO THAT.

Back in the interview, Tina says THOSE OF US WHO
LIVE ALONG WITH YOU THROUGH
YOUR BOOKS ARE JUST SO
ENVIOUS.
THESE BOOKS HAVE BEEN SO
SUCCESSFUL, I'M SURE FAR
MORE THAN YOU EVER DREAMED.

Peter says OH, YES, THE FIRST ONE
WAS NOT CONSIDERED EVEN BY
THE PUBLISHER TO BE WORTH
MORE THAN 3,000 COPIES.

Tina says THEY JUST GIVE YOU A
LITTLE RUN OF 3,000 COPIES
RIGHT.

Peter says YEAH.

Tina says SO WHAT DO YOU
THINK HAS STRUCK A CORD WITH
PEOPLE, ABOUT WHY DO PEOPLE
LOVE THESE BOOKS.

Peter says I THINK THERE IS A
CERTAIN INTEREST IN THE
CANISM.
BECAUSE I DO FEEL VERY MUCH
THAT A LOT OF MODERN LIFE
WHICH IS ENDURED RATHER THAN
ENJOYED.
AND I THINK PEOPLE ARE
ALWAYS THINKING WELL, I AM
GOING TO DO THIS UNTIL I CAN
GET ENOUGH MONEY TO REALLY
DO SOMETHING THAT I WANT.
AND I WAS DOING SOMETHING
THAT I WANTED.
AND I GUESS THAT IS -- IT
WAS SORT OF ENCOURAGING.

Tina says BUT IT BACKFIRED
BECAUSE YOU WERE FORCED TO
LEAVE PROVENCE AT ONE POINT
BECAUSE JAPANESE TOURISTS
WERE COMING INTO YOUR HOME
AND DIVING INTO YOUR
SWIMMING POOL.

Peter says THE ITALIANS WERE IN THE
SWIMMING POOL.
THE JAPANESE TURNED UP IN A
BUS.
I HAD THE ENGLISH IN THE
HOUSE ONCE LOOKING THROUGH
THE BOOK SHELVES.
BRITISH JOURNALISTS ON THE
FRONT DOORSTEP, THE BACK
DOORSTEP, BEHIND BUSHES,
HELICOPTER CAME DOWN TO TAKE
PHOTOGRAPHS.
AND IT BECAME -- WE ENDURED
IT FOR ABOUT TWO YEARS AND
THEN IT BECAME TOO MUCH TO
TAKE SO WE DECIDED TO TAKE A
BREAK FROM PROVENCE AND CAME
IN FACT TO LIVE ON LONG
ISLAND IN THE STATES.
AND FELT VERY HOME SICK.
AND AFTER, YOU KNOW, A
PERIOD OF TIME, THREE, THREE
AND A HALF YEARS WE WENT
BACK TO PROVENCE, FOUND
ANOTHER HOUSE INFINITELY
MORE HIDDEN, ONLY ABOUT 20
MILES AWAY FROM WHERE WE
USED TO LIVE BUT YOU CAN'T
SEE IT FROM ANY ROAD.
AND IT IS SORT OF STUCK AWAY
IN THE COUNTRY.

Tina says AND YOU HAVEN'T PRINTED
YOUR ADDRESS IN THE BACK OF
THE BOOK, I SEE.

Peter says HAVEN'T DONE THAT.

Tina says BUT WILL YOU GIVE
IT TO ME LATER, OF COURSE.

Peter says OF COURSE.

Tina says YES, OF COURSE.

At the book signing, Peter says WE LIVE IN THE MOUNTAINS,
HIDDEN AWAY THERE.
ONE OF THE GREAT
ADVANTAGES OF THE HOUSE THAT
WE FOUND IS THAT YOU CAN'T
SEE IT FROM THE ROAD.

Helga says THANK YOU VERY MUCH.

Peter says GREAT PLEASURE,
THANKS A LOT.

A man in his late thirties says
WE JUST CAME FROM FRANCE
AND WE JUST LOVED IT.
WE WERE INSPIRED TO GO
BECAUSE OF THESE BOOKS AND
HIS PASSION FOR FRANCE BUT
WE LOVE HIS SENSE OF HUMOUR
AS WELL.
HE IS A GREAT AUTHOR, FANTASTIC.

A man in his fifties says
HE WAS THE INSPIRATION
FOR OUR HOLIDAYS FOR THE
LAST TO YOU FIVE YEARS.
WE GO TO THE SOUTH OF FRANCE
FOR A PERIOD EVERY YEAR.
THANKS TO HIM.

Back in the interview, Tina says
YOUR BOOKS ARE WILDLY
POPULAR BUT SOME CRITICS
EARN IS CERTAINLY, I THINK
ESPECIALLY BRITISH CRITICS
THAT YOU RUINED PROVENCE,
YOU BROUGHT HOARDES OF
PEOPLE IN AND PATRONIZED THE
FRENCH VILLAGERS.
WHAT IS YOUR RESPONSE TO
THAT.

Peter says FIRST OF ALL I THINK THE
CRITICISM IN BRITISH PRESS
ARE LARGELY FROM PEOPLE WHO
SPENT AT THE MOST TWO WEEKS
A YEAR IN PROVENCE SO THEY
ACTUALLY DON'T KNOW MUCH
ABOUT WHAT THEY ARE TALKING
ABOUT.
I HAVE ENCOURAGED TOURISM
AND I DON'T MAKE ANY EXCUSES
FOR THAT BECAUSE THE FRENCH
ACTUALLY REALLY QUITE LIKE A
BIT OF TOURISM.
FRANCE IS THE PREMIER
TOURIST DESTINATION IN THE
WORLD AND THEY LIKE THE FACT
THAT IT BRINGS IN A LOT OF
MONEY AND SPREADS THE
REPUTATION OF FRANCE.
AS FOR PATRONIZING THE
LOCALS, WHAT THE BRITISH
PRESS DON'T CHOOSE TO
MENTION IS THAT MY BOOKS
HAVE BEEN ON THE FRENCH
BEST-SELLER LISTS EVERY TIME
THEY IS CAN IN, A YEAR IN
PROVENCE, FOR INSTANCE, ON
THE FRENCH BEST-SELLER LIST
FOR 42 WEEKS.
I DON'T -- I DON'T THINK
THEY WOULD HAVE DONE THAT IF
THEY FELT THAT THEY WERE
BEING PATRONIZED.

Tina says WELL, I WONDERED
IF THE TERM BEST SELLING
AUTHOR AND 10 MILLION POUNDS
WHICH IS SO OFTEN QUOTED.

Peter says IS IT?

Tina says YES, IN TERMS OF WHAT YOU
MADE FROM YOUR NIR FIRST
BOOK IF THAT JUST DOESN'T
GET UP THE NOSE OF LITERARY
REVIEWERS.

Peter says YES, IT CERTAINLY DOES.
IT CERTAINLY DOES.
AND THEY, IT IS ALWAYS GOOD
REASON FOR JOURNALISTS TO
COME DOWN TO A VERY PLEASANT
PART OF THE WORLD, ALL
EXPENSES PAID FOR THREE OR
FOUR DAYS TO DIG AROUND, SEE
IF YOU CAN FIND SOMEONE WHO
IS PREPARED TO THROW STONES
AT ME.
AND THEY HAVE DONE THAT
OFTEN.
AND IT IS JUST UNFORTUNATELY
PART OF THE BRITISH NATURE
TO HAVE A GO AT ANYBODY WHO
THEY CONSIDER HAS BEEN
UNFAIRLY PRIVILEGED AND
SUCCESSFUL.

Tina says THEY OBVIOUSLY
DON'T HAVE ENOUGH WINE AT
LUNCH, THEY DON'T TAKE
ENOUGH TIME.

Peter says I THINK THEY DID A CUP OF
BILE EVERY DAY, THOSE PEOPLE.

Tina says IT IS A DELIGHT TO
READ YOUR BOOK, IT REALLY
MADE ME FEEL LIKE I WAS
THERE.

Peter says THANK YOU, TINA.

Back in the studio, Tina says FRENCH LESSONS BY
PEATER MAYLE IS PUBLISHED BY
KNOPF.

Now an animated book sitting in a park reveals a black and white picture of author Fay Weldon, followed by a clip of the Bookmobile.

Tina continues UP NEXT, HAS FAY WELDON
SOLD OUT TO A JEWELRY COMPANY.
AND LATER, TAKE A RIDE ON THE BOOKMOBILE
WITH TWO DOZEN
NOVELS UNDER HER BELT
BRITISH WRITER FAY WELDON
HAS STRONG LITERARY
CREDENTIALS BUT HER LATEST
BOOK HAS A LOT OF PEOPLE UP
IN ARMS.
MS. WELDON HAS BEEN PAID BY
A JEWELRY COMPANY TO PLACE
ITS NAME IN HER UPCOMING
NOVEL.
BULGARI JEWELLERS WILL
APPEAR AT LEAST 12 TIMES IN
THE BOOK.
FAY WELDON EVEN CALLED THE
BOOK “THE BULGARI QUESTIONS
“HAS SHE HOLD OUT.
JOURNALIST CYNTHIA McDONALD
AND GREGG CANNY IS HERE TO
DISCUSS THAT, HAS SHE SOLD OUT.

Cynthia Macdonald is in her thirties, with shoulder-length blond hair. She’s wearing a brown sweater and pendant earrings.
Gregg Canny is in his forties, clean-shaven and balding. He’s wearing a gray sweater.

A caption appears on screen. It reads "Cynthia Macdonald. Journalist."

Cynthia says I WOULD SAY NO AND YES.
I WOULD SAY NO BECAUSE THIS
PROJECT ACTUALLY STARTED
LIFE AS AN AD.
THE BULGARI CORPORATION
CONTRACTED FAY WELDON TO
WRITE A NOVEL WHICH THEY
WOULD PRINT, I THINK THEY
WANTED TO PRINT 750 COPIES
AND GIVE OUT TO VALUED
CUSTOMERS.
SO FAY WELDON WROTE IT
THINKING SHE WAS WRITING AN
AD.
AS A MATTER OF FACT, FAY
WELLON STARTED OUT AS A
COPYWRITER.
NOW I DON'T THINK THIS BOOK
IS GOING TO BE WILDLY
SUCCESSFUL AS A NOVEL SO I
AM NOT REALLY WORRIED ABOUT
WHAT I THINK MIGHT HAPPEN IF
IT WERE.
IF IT WERE, THEN YOU HAVE
THE PROSPECT OF ADVERTISERS
GOING IN, LURING AUTHORS
AWAY FROM PUBLISHERS, TAKING
ARTISTIC CONTROL AWAY FROM
THEM.
YOU KNOW, TELLING THEM WHAT
TO DO.
AND PUBLISHERS THEN GETTING
OUT OF THE BUSINESS OF
WRITING BOOKS OR PUBLISHING
BOOKS.
AND THAT WOULD BE SCARY,
HOWEVER I DON'T THINK IT IS
GOING TO HAPPEN.

Tina says GREGG, WHAT DO YOU
THINK.

The caption changes to "Gregg Kelly. Journalist."

Gregg says YOUR RESPONSE WAS NO AND
YES, MINE IS YES AND NO.
I THINK ON THE ONE HAND SHE
DID SELLOUT HERSELF.
I DO THINK THAT WITH ABOUT
FITS THAT MAY COME OUT OF
THIS IS WE MIGHT END UP
OWING HER A VOTE OF THANKS.
WHAT I MEAN BY THAT IS THE
IDEA OF BEING BEHOLDEN TO A
KIND OF SPONSOR OR
CONTROLLING VOICE OR THE
UNDERWRITER IS SOMETHING
THAT HAS ALWAYS BEEN OUT
THERE, TAKE A LOOK AT BOOK
REVIEWING.
WHETHER IT IS IN THIS
COUNTRY OR BRITAIN OR THE
STATE, THE OLD VENDETTAS,
WHO OWES WHO A FAVOUR.
WHAT IS THE REAL AGENDA
BEHIND WHAT IS WRITTEN.
BUT HERE THAT RELATIONSHIP
BETWEEN WHO IS WRITING AND
WHO IS FUNDING THE WRITING
IS MADE CRYSTAL CLEAR,
GRANTING AGENCIES, THAT ARE
SUPPOSEDLY ARMS DISTANCE,
WHAT WE ALL KNOW THAT THERE
IS A LOT OF, WHAT YOU COULD
CALL NEPOTISM, ARTISTIC NEP
TIFERJS I WILL NEVER GET A
GRANT BECAUSE SO-AND-SO IS
ON THE COMMITTEE.
SO IN SOME WAY SHE IS
THROWING INTO RELIEF THE
IDEA OR AT LEAST THE
QUESTION OF HOW INDEPENDENT
IS A WRITER ANYHOW.

Tina says IT IS INTERESTING,
CYNTHIA BECAUSE THIS HAS
BEEN AS YOU KNOW IN MOVIES NOW.
IT HAS BECOME A JOKE, IF YOU
LOOK AT” CASTAWAY “WHERE
FEDEX WAS THEY SHOULD HAVE
CALLED IT FEDDEX BUT PRODUCT
PLACEMENT HAS BEEN SO FRONT
AND CENTRE IN MOVIES, ARE
YOU JUST SUBJECTING
LITERATURE, IS LITERATURE A
PURER REALM, DO YOU THINK.

Cynthia says IN MOVIES I THINK IT IS
INTERESTING.
I WOULD AGREE WITH YOU THAT
IN CASTAWAY THE PRODUCT
PLACEMENT IS EXTREMELY
OBVIOUS IT IS NOT AS OBVIOUS
IN A LOT OF MOVIES.
MOVIES ARE PRIMARILY A
VISUAL MEDIUM SO YOU CAN DO
SOMETHING IN MOVIES THAT YOU
CAN'T DO IN BOOKS.
FOR EXAMPLE, YOU COULD HAVE
A SCENE OF LET'S SAY A
COUPLE MAKING LOVE IN THE
SHOWER AND IF YOU WANTED TO
ADVERTISE SHAMPOO YOU COULD
DISCREETLY PUT A SHAMPOO
BOTTLE IN THE CORNER OF THE
SCREEN AND PEOPLE WOULDN'T
EVEN REALIZE THEY WERE
SEEING 23 BUT NEXT WEEK THEY
WOULD BUY THAT SHAMPOO
THINKING MAYBE I WILL GET
LUCKY IN THE SHOWER.
THEY WOULDN'T EVEN REALIZE.
I MEAN WE HEAR APPARENTLY UP
TO 3,000 ADVERTISING
MESSAGES A DAY.
WE DON'T NECESSARILY REALIZE
THAT BECAUSE ADVERTISING IS
USUALLY SO SUBLIMINAL.
I DON'T THINK IT CAN BE
SUBLIMINAL IN A BOOK BECAUSE
THE WORD” BULGARI “OBVIOUSLY
IS A WORD THAT HOLDS THE
SAME WEIGHT IF NOT MORE AS
ALL THE OTHER WORDS THAT ARE
ON THE PAGE.

Tina says NOW DOES IT MATTER,
GREGG, TO YOU WHETHER THE
BOOK IS GOOD OR NOT.

Gregg says ABSOLUTELY, THE PROOF IS
IN THE EATING OF THE
PUDDING.
IF SHE IS JUST SIMPLY
SHILLING, PEOPLE WILL
PROBABLY WON'T BUY THE
NOVEL.
IT WILL GET POORLY REVIEWED
AND SO ON.
BUT IF IT IS GOOD, AND LET'S
NOT FORGET THAT SHE ACTUALLY
LIKES THE JEWELRY, SHE HAS A
RIGHT ACTUALLY TO EXERCISE
THAT LIKE OR PREFERENCE,
THESE INCIDENTAL LITTLE
24I7KS THAT AUTHORS
CONSTANTLY DO.
AND IN FACT, JANET
WINTERSON EXPRESSED A LITTLE
BIT OF TONGUE IN CHEEK
JEALOUSLY, IF THIS IS THE
CASE I CONTACTED THE GREAT
CHAMPAGNE HOUSE IN ORDER TO
GET GRAFT THERE THEM.
BUT I DO THINK THAT IT
HAS -- JUDGMENT ULTIMATELY
HAS TO BE RESERVED FOR THE
READING OF THE BOOK.

Tina says I HAVE TO SAY AS A
READER I DON'T LIKE TO HAVE
THAT THRUST IN MY FACE LIKE THAT.
MAYBE I AM BEING NAIVE
BECAUSE OF THE GRANTING
THINGS, YOU SEE.
BUT AT LEAST I DON'T NEED TO
KNOW THAT.
THIS, IT IS JUST IN MY FACE.

Cynthia says IT IS, AND I
DON'T THINK PEOPLE WANT TO
HAVE ANYTHING IN THEIR FACE
WHEN THEY ARE READING
FIFERJTS THE OTHER THING IS
THAT APPARENTLY WE ARE TOLD
THAT IT IS NOT JUST THAT SHE
MENTIONED THE PRODUCT IN IT,
SHE ACTUALLY USES AD COPY
TYPEWRITING.
SO FOR EXAMPLE A THE
CHARACTER GOES INTO A
BULGARI STORE, THEY DON'T
JUST BUY A NECKLACE BUT A
24-KARAT GOLD NECKLACE
ENCRUSTED WITH DIMONS AND
RUBIES THAT SPARKLES LIKE
THE DANUBE, SO IT IS THAT
KIND OF WRITING.
AND SOMEBODY ELSE SAID THAT
THE WAY IT IS WRITTEN, YOU
WOULD GET IMPRESSION THAT
BULGARI IS THE ONLY JEWELLER
IN LONDON WHERE IT IS SET.
OF COURSE THERE IS MORE THAN
ONE PLACE TO BUY JEWELRY.

Tina says BUT THEY ARE
PICKING UP THE TAB SO OF
COURSE SHE WRITES IT LIKE
THAT BUT YOU PENGED THERE IS
A LONG TRADITION OF PEOPLE
BEING PAID FOR THEIR WORKS
IF YOU LOOK AT MOZART AND
SHAKESPEARE WAS PAID PARTLY
BY THE CROWN.
BUT SURELY THAT WAS
DIFFERENT.
THIS S YOU KNOW, THERE IS
SOMETHING SO RAW AND BOLD
ABOUT A PRODUCT LIKE THAT.

Gregg says WELL, THE SNEAK PREVIEWS
OF THE NOVEL, WHETHER OR NOT
THEY ARE INDICATIVE OF WHAT
THE NOVEL IS ACTUALLY LIKE
IS WITH THING.
BUT THERE IS A THEORETICAL
POSSIBILITY THAT THE
RELATIONSHIP BETWEEN FAY
WELDON AND THE JEWELLER OR
BETWEEN ANY AUTHOR AND THE
RESPONSE E IF YOU WANT TO
CALL IT THAT DOESN'T
NECESSARILY HAVE TO MEAN
THAT THE AUTHOR IS SHILLING.
IT COULD BE PROBLEM
ADVERTISED 9 WAY CRET
RENAISSANCE PAINTERS WOULD
SOMETIMES PUT THEIR PATRONS
IN THE PAINTING NOT ALWAYS
IN THE MOST FAVOURABLE LIGHT.
NOT ONLY AN OPEN SORT OF
CRITICISM, SOMETHING THAT IS
SIMPLE TO READ BUT THE
RELATIONSHIP CAN BE HIGHLY
IRONIZED AND A MOVIE THAT
HAD A LOT OF PRODUCT
PLACEMENT WAS MIKE MYERS, AS
WAYNE'S WORLD IN WHICH THEY
ACTUALLY HIGHLIGHTED THE
BACKGROUND, THE BACKGROUND
BECAME FOREGROUND AND HERE
IS THE PEANUT BUTTER AND
HERE IS THE WHATEVER, THEY
MADE A JOKE OUT OF IT.
IT REMAINS TO BE SEEN
WHETHER FAY WE8DON CAN PULL
THAT STUNT OFF BUT THERE IS
ROOM TO PLAY HERE.

Tina says IF YOU WERE AN AD
PERSON OR PUBLISHER AND YOU
HAD TO PUT TOGETHER A WRITER
AND PRODUCT HAVE YOU
BRILLIANT IDEAS.

Gregg says A COUPLE I CAME ACROSS
WAS OSCAR WITHE WOULD BE
EXPERIENCED BY OIL OF OLAY,
THE PICTURE OF DORIAN GRAY.
BUT IF WE BRING THIS HOME
AND HAVE CANADIAN CULTURE I
WOULD THINK ANYONEO RICCI
SPONSORED BY THE PERFUMER
NINA RICCI.
BUT IF THE RELATIONSHIP GETS
EVEN MORE OPPRESSIVE, YOU
CAN ACTUALLY CON PLATE THE
AUTHORS NAME WITH A
SPONSORING COMPANY AND YOU
COULD HAVE GOR I HAVE DAHL
SASOON, I THINK THAT WOULD WORK.

Cynthia says WELL, I LIKE
THE IDEA OFEVEN MARIE
McDONALD NOTHINGING BIG MACS
AND ALSO I WOULD LIKE TO SEE
ENGLISH NOVELIST AS BUYETTE
ADD AN S TO THE TO THE ELF
HER NOVEL POSSESSION AND
CHANGE THE SPELLING OF HER
NAME TO BUY-I TFERJTS.

Tina says ALMOST TOO CLEVER
IF ME.
THANK YOU VERY MUCH.
THANK YOU SO MUCH YOU TOO TWO.

Now Tina sits in the studio with Gerald and says
Gerald IS BACK FOR ANOTHER SEASON HERE
AT “IMPRINT.”
I'M THRILLED TO REPORT.
WE CALL YOU LITERARY
ABSOLUTE BECAUSE I GATHER
ARE YOU GOING TO GO OUT AND
DISCOVER THINGS FOR US AND
BRING THEM BACK TO THIS
STUDIO.

Gerald is in his thirties, clean-shaven, with short blond hair. He’s wearing a black sweater over a white shirt.

He says LITTLE KNOWN FACTS ABOUT
THE PUBLISHING WORLD, HOW IT
ALL WORKS, WHAT HAPPENS IF
YOU HAVE A BOOK YOU WANT TO
HAVE PUBLISHED.
WE ACTUALLY STARTED THE
PERFECT PLACE, THE TORONTO
BOOKMOBILE.

Tina says THEY ARE VERY DEAR
TO MY HEART BECAUSE THAT IS
HOW I DISCOVERED BOOKS.
IT CAME TO MY SCHOOL WHEN I
WAS IN GRADE FOUR, HERE I
STAND BEFORE YOU NOW.
BUT TELL ME WHAT YOU
DISCOVERED ABOUT
BOOKMOBILES.

Gerald says TWO IMPORTANT THINGS, ONE
HOW WELL ORGANIZED THREE,
FOUR AND FIVE YEAR OLDS ARE.
THEY HAVE THEIR KARXD VELCRO
WEALTHS, WHAT BOOKS THEY
WANT TO PUT ON HOLD.
AND THE SECRETARY THING I
LEARNED ABOUT THE BOOKMOBILE
IS THAT IT NOT ONLY IS
COMMUNITY BUT IT CREATES
COMMUNITY.
PEOPLE COME TO IT THEY COME
TO RELY ON IT.
AND IT IS ONE OF THOSE
THINGS THAT WE TAKE FOR
GRANTED BUT IS QUITE AN
AMAZING THING.

Tina says AND THERE IS STILL
A NEED FOR THEM, EH, BECAUSE
YOU WOULD THINK THESE DAYS
EVERYBODY WOULD HAVE THEIR
LOCAL LIBRARY BUT PEOPLE
STILL NEED BOOKMOBILES.

Gerald says YEAH, AND THE IDEA OF
IDEAS BEING BROUGHT INTO THE
COMMUNITY IS CENTURIES OLD.
AND THERE IS SOMETHING ABOUT
IT THAT SEEMS TO JUST GO ON
AND KEEP WORKING.
AND PEOPLE USE IT.

Tina says OKAY, HERE WE GO.
A DAY IN THE LIFE OF A BOOKMOBILE

(music plays)
Fast clips show a man loading books into a truck with a library inside. The man drives the truck around the city.

Then, a woman in her forties stands in a parking lot and speaks to the screen.
A caption reads “Arlene Chan. Toronto Public Library.”

Arlene says BOOKMOBILES HAVE BEEN
AROUND FOR OVER 100 YEAR,
STARTED OFF PRIMARILY IN THE
RURAL AREAS WHERE YOU DIDN'T
HAVE EYE LIBRARY BUILDING.
BUT THEN IT HAS BECOME, IN
THE LAST 50 YEARS WHICH IS
WHEN WE STARTED OUR
BOOKMOBILE SERVICE, IT HAS
BECOME MORE OF SOMETHING
THAT IS NEEDED IN THE CITIES
AS WELL, ESPECIALLY EVEN IN
THE CITY THIS LARGE, THERE
IS JUST ALWAYS GOING TO BE A
NEED TO GET OUT, OUT TO PEOPLE.

Fast clips show children hopping into the Bookmobile.

A male voice addresses a girl around 9 and says
WHAT ARE YOU LOOKING FOR.

The girl says GOOSEBUMPS.

A boy around 11 says CAPTAIN UNDERPANTS.

The librarian says YOU HAVE READ THAT ONE?

Now Gerald stands outside the Bookmobile and addresses a boy around 7 as he says EXCUSE ME, EXCUSE ME, CAN
I SEE YOUR CARD FOR I.D.?

The boy shows it and Gerald says
OKAY, PERFECT.
EXCELLENT.

Now he talks to another boy and says YOU LOOK LIKE YOU HAVE
COME A LOT.
YOU ARE A REGULAR CUSTOMER,
AREN'T YOU.

The boy nods and says
I COME EVERY THURSDAY
BECAUSE ME AND MY FRIEND IS
IN THERE, WE USUALLY COME
HERE EVERY THURSDAY.

Gerald says AND.

The boy replies
AND WE ALWAYS GET BOOKS.

Arlene says WE HAVE DIFFERENT STOPS,
IT DEPENDS WHAT TIME OF DAY
WE HAVE OUR STOPS.
WE HAVE 30 BOOKMOBILE STOPS,
SOME OF THEM ARE AFTER
SCHOOL LIKE THIS ONE HERE.
WILL YOU GET A LOT OF
CHILDREN.
SOME ARE IN THE DAYTIME SO
WE GET A LOT OF SENIORS
COMING TO THE STOP.
SO THIS ONE IS A TREAT
BECAUSE THERE ARE SO MANY
CHILDREN AND THEY ARE JUST
SO ENTHUSIASTIC AND SO KEEN
TO COME ON BOARD AND YOU CAN
SEE THE EXCITEMENT.
I LOVE WATCHING THEM, THEIR FACES.

Clips show dozens of children smiling and hopping up and down in excitement.

Then, Gerald stands next to a mother in her thirties and a boy around 5.

Gerald says A YOUNG BOOK MOBILE CUSTOMER.

The mother says HE ALWAYS PEAK IN THE
WINDOW AND HE ALWAYS TELLS
ME MOM, THE BUS IS THERE.
LET'S GO.
BECAUSE WE LIVE HERE.

Gerald says YOU LIVE UP THERE.

The mother continues SO WE
WERE EATING EARLIER AND THEN
HE SAID TO ME, MOM LET'S GO.
I SAID YOU ARE IN A RUSH I'M
STILL EATING.

An assistant in her twenties says
IT IS ALWAYS LIKE THIS.
IT IS THE BUSIEST STOP WE HAVE.

Gerald says WHAT IS THE LIMIT TO HOW
MANY BOOKS PEOPLE CAN TAKE.

The assistant says 50, ARE YOU ALLOWED TO
TAKE 50.

Gerald says 50 IN ONE DAY.

The assistant says IF YOU CAN MANAGE TO
CARRY THEM HOME.

A mother in her thirties shows a book and says
IT IS GOOD FOR THE KIDS.
IT IS KIND OF LIKE --

Gerald says COOKING.

The mother says NO T IS KIND OF LIKE
ARTWORK, MOM, SHOW THEM THE
HANDS.

A girl around 5 yells WHERE IS THE HAND.

Now a boy shows Gerald a book and Gerald says SINBAD, HE IS A COMEDIAN,
DID YOU READ IT.

The boy says YEAH.

Gerald says WHAT DID YOU LEARN.

The boy says I DIDN'T FINISH IT.
I WANT TO RENEW IT.

Gerald says YOU ARE GOING TO RENEW IT.
DID YOU -- DO YOU WANT TO BE A COMIC.

The boy says I DO.

Gerald says YOU DO?

Now the mom and her 6-year-old brows a book and the mom says
WAIT A MINUTE, WHICH ONE ARE YOU.

The girl says BOTH OF US.

The mom says OH, THIS ONE.
SO SHE SAID WE ARE GOING
TO MAKE THIS ONE.

Gerald says THEY PUT YOUR HAND ON TOP,
I BET IT IS THE SAME SIDE.
YOU ARE GREAT

Now seniors walk out of the Bookmobile.

Gerald says HI?

A woman in her eighties says HI, HOW ARE YOU.

Gerald says HOW WAS YOUR VISIT TO THE
BOOKMOBILE TODAY.

The woman says ALWAYS VERY GOOD.
WE HAVE ENJOYED THE
BOOKMOBILE FOR MANY YEARS.
IT IS A WONDERFUL SERVICE TO
THE AREA.
THERE ARE LOTS OF PEOPLE WHO
USE THE BOOKMOBILE.
AND I HOPE THEY WILL CONTINUE.

Another woman, in her sixties, says THERE IS NOTHING ABOUT THIS BOOKMOBILE THAT I DON'T LIKE.

Gerald says NOTHING?

The woman says IT IS AMAZING.
LIKE HOW MUCH MORE CAN YOU
GET CATERED TO.

Gerald says AND YOU LIKE BEING
CATERED TO.

The woman says I LOVE IT.

Now a man in his eighties says
EVERY YEAR, AT THE END OF
THE YEAR WE WRITE THEM A
LETTER THAT WE ARE VERY HAPPY.

The woman in her eighties says
WE HAVE WRITTEN THEM
SEVERAL LETTERS TO THANK THEM.

The man says BECAUSE IT IS A REALLY
GOOD SAVINGS.

Gerald says ARE YOU FANTASTIC YOU TOO.

The woman says WELL, OLD.

Now a man in his late forties is interviewed by the Bookmobile.
A caption reads “Blaine McKenzie. Toronto Public Library.”

Blaine says THE BOOKMOBILE IS AN
EXPENSE SERVICE WHICH DOES
NEED A LOT OF MONEY.
WE HAVE LAST YEAR WE NEEDED
275,000 dollars, THIS LAST SPRING
WE RAISED 100,000 dollars THROUGH
OUR FUND-RAISING EFFORTS.
MORE OF THAT IS EDED --
NEEDED, THEY ARE LARGE AS
YOU CAN SEE MACHINES.
THEY NEED TO BE MAINTAINED.
THIS ONE IS GETTING OLD.
IT IS GOING TO HAVE TO BE
REPLACED.
IT IS STARTING TO RUST AND SO ON.
WE ARE GOING TO NEED A LOT
OF THAT TYPE OF HELP TO HELP
MAINTAIN OUR VEHICLES AND
KEEP THE SERVICE ROLLING.

Back to the couple in their eighties, Gerald says
HOW LONG YOU HAVE KNOWN EACH OTHER.

The woman says OH, JUST A FEW YEARS, 60.

The man says WE CELEBRATED 60 YEARS.

Gerald says 6-0.

The man says YES.

Gerald says YOU KNOW THAT IS A GREAT THING.

The woman humorously says NOW DON'T START THINKING
HOW OLD WE ARE BECAUSE WE
ARE VERY, VERY OLD.
OKAY, BYE-BYE.
YOU GUYS TAKE CARE, BYE-BYE.

The woman in her sixties says AND THANK YOU FOR COMING
AND ADVERTISING OUR
BOOKMOBILE.

Gerald says BUT WHAT IF IT GETS
REALLY CROWDED NOW.

The woman says IT NEVER GETS TOO CROWDED.

Gerald says AND YOU WANT TO --

The woman says THERE IS ALWAYS ROOM.

Gerald says ARE YOU MORE WORRIED
ABOUT THE SERVICE BEING
TAKEN AWAY THAN ARE YOU
ABOUT CROWDS.

The woman says THAT'S RIGHT.
THAT IS WHY COME AND USE IT.

Gerald says OKAY.

The woman says THAT IS MY FINAL WORD.

The clip ends.

Back in the studio, Tina says YOU HEARD THE
WOMAN, COME AND USE IT THAT
IS “IMPRINT” FOR THIS WEEK.
NEXT WEEK, A MUNRO
DOUBLEHEADER.
THE INCOMPARABLE ALICE MUNRO
HAS A NEW BOOK CALLED.”
HATESHIP, FRIENDSHIP,
COURTSHIP, MARRIAGE “AND WE
WILL MEET HER DAUGHTER
SHEILA WHO WILL SHARE
FASCINATING INSIGHTS INTO
HER FAMOUSLY PRIVATE MOTHER.
LITERARIES MOTHERS AND
DAUGHTERS NEXT WEEK ON “IMPRINT.”

Theme music plays as the end credits roll.

Special thanks, Brasserie Zola, LCBO, Toronto Public Library.

Imprint. C/O TVOntario. P.O. Box 200. Station Q, Toronto, Ontario. M4T 2T1.

Fax: 416-484-2780.

E-mail: imprint@tvo.org.

Website: www.tvo.org/imprint

A production of TVOntario. Copyright 2001, The Ontario Educational Communications Authority.

Watch: Imprint season 13 episode 1