Transcript: Edward Shorter on his book Written In the Flesh | Jan 07, 2006

The opening slate shows the letter "1." in white letters on a black screen. It changes to the book cover "A Whole New Mind" by Daniel H. Pink. The cover is in orange with white block letters.

Dan appears on stage. He is in his forties and has curly brown hair and he wears a black jacket and red, blue and white shirt.

Dan says I THINK THERE'S
SOMETHING VERY IMPORTANT GOING
ON IN THE ECONOMY TODAY,
IN BUSINESS TODAY,
AND SOMETIMES THINGS MOVE SO
FAST IT'S DIFFICULT TO
UNDERSTAND WHAT'S GOING ON.
NOW, I'M A WRITER.
THAT'S WHAT I DO FOR A LIVING.
AND WRITERS TRY TO WRESTLE, YOU
KNOW, WORDS AN IDEAS TOGETHER
AND MAKE THEM MARCH IN A
STRAIGHT LINE.
BUT ONE OF THE MOST ANNOYING
THINGS ABOUT BEING A WRITER-
AND THERE ARE MANY ANNOYING
THINGS ABOUT BEING A WRITER-
ONE OF THE MOST ANNOYING THINGS
ABOUT BEING A WRITER ARE PEOPLE
WHO SAY, "WELL, THAT'S NICE,
DAN.
BUT A PICTURE'S WORTH A THOUSAND
WORDS."

The next slate shows a black and white photo of a brain.



Dan says OKAY.
[Some laughter]

Dan says SO...
AFTER FOUR DECADES OF THIS, INTO
MY 40s, I FINALLY CAME UP WITH A
REBUTTAL.
AND THE REBUTTAL IS,
"YEAH?"
SUPER REBUTTAL.
"YEAH?
WELL?
A PICTURE MAY BE WORTH A
THOUSAND WORDS BUT A METAPHOR'S
OFTEN WORTH A THOUSAND
PICTURES."
AND I THINK THERE IS A METAPHOR
THAT EXPLAINS WHAT'S GOING ON IN
THE ECONOMY AND IN BUSINESS
TODAY.
AND THIS IS THE METAPHOR RIGHT
HERE-
IT'S OUR BRAIN.
NOW.

Dan holds up a pink plastic brain.

The caption changes to "Dan Pink. Author: "A Whole New Mind. Joseph L. Rotman
School of Management. June 7, 2005."

Dan says YOU’LL NOTICE
SOMETHING ABOUT THIS BRAIN.
I KNOW THAT WE'RE IN A BUSINESS
SCHOOL, NOT A MEDICAL SCHOOL OR
NURSE SCIENCE SCHOOL, BUT THIS
IS AN AMAZING THING, THIS BRAIN.
YOUR BRAIN.
MY BRAIN.

Dan shows the different parts of the brain and the last portion at the back of
the head he shows the audience and asks them what it is.

Dan says I CAN GIVE YOU A
QUICK TUTORIAL ABOUT WHAT IT'S
ALL ABOUT.
THIS IS THE...
FRONTAL LOBE, THE TEMPORAL LOBE,
THE PARIETAL LOBE, THIS BACK
HERE-
ANYONE KNOW WHAT THIS PART BACK
HERE IS?
GOOD!
WHO SAID THAT?
SOMEBODY OVER HERE SAID
CEREBELLUM.
NO ONE'S ADMITTING IT ?
[Laughter]

Dan says SEE, IF THIS WERE,
IF THIS WERE THE UNITED STATES,
OKAY, EVERY HAND WOULD'VE BEEN
UP!
ALL RIGHT?
[Laughter]

Dan says GOSH!
I LOVE THIS COUNTRY!
[Laughter]

Dan continues to show the different parts of the brain.

Dan says THIS IS THE
CEREBELLUM.
THIS IS THE PITUITARY GLAND.
THIS, IN HERE, YOU'LL FIND THE
AMIGDULA-
ANYBODY KNOW WHAT THIS IS, RIGHT
HERE?
WHAT?

Audience Member says HYPOTHALAMUS.

Dan says VERY GOOD.
HYPOTHALAMUS.
THE HYPOTHALAMUS REGULATES WHAT
NEUROSCIENTISTS CALL THE FOUR
Fs.
THE FOUR Fs.
FIGHTING, FEEDING, FLEEING, AND
MATING.
[Laughter]

Dan says NOW.
BUT YOU NOTICE SOMETHING ELSE
ABOUT THIS BRAIN.
YOU NOTICE SOMETHING ELSE ABOUT
THIS BRAIN-
THAT IT IS DIVIDED IN TWO.
TWO EQUAL HALVES.
THE LEFT HEMISPHERE AND THE
RIGHT HEMISPHERE, AND THAT IS
THE METAPHOR THAT I'M TALKING
ABOUT.
I THINK THERE IS A-
HERE'S THE PUNCHLINE OF WHAT
I'VE BEEN WORKING ON FOR THE
LAST TWO YEARS.
I THINK THAT THERE'S A-
THE SCALES ARE TILTING, OKAY?
THE ABILITIES THAT USED TO GET
YOU AHEAD ARE CHARACTERISTIC OF
THIS HEMISPHERE OF THE BRAIN.
THE ABILITIES THAT NOW GET YOU
AHEAD ARE CHARACTERISTIC OF THIS
HEMISPHERE OF THE BRAIN.
OKAY?
BUT IN ORDER TO UNDERSTAND THAT,
BECAUSE THERE'S SO MUCH BAD
STUFF WRITTEN ABOUT LEFT BRAIN
THIS AND RIGHT BRAIN THAT, I
WENT AND GOT MY BRAIN SCANNED
IN ORDER TO UNDERSTAND WHAT IT'S
ABOUT AND I WROTE ABOUT IT IN
THE FIRST CHAPTER OF THE BOOK.
AND IT'S ACTUALLY A REMARKABLE
EXPERIENCE, GETTING ONE'S BRAIN
SCANNED.
REMARKABLE EXPERIENCE.

Dan sits on a chair on stage next to a table filled with water, a bucket, a
plastic brain and other items. Dan leans backwards and motions what it was like
to receive a brain scan.

Dan says AND SO, YOU SIT BACK IN THIS,
YOU KNOW, M.R.I. AND YOU HAVE A
LITTLE CLICKER IN YOUR HAND, AND
IT'S ACTUALLY VERY PRIMITIVE AT
THIS POINT.
IN ORDER TO SEE OUT-
TO SEE THE IMAGES THEY SHOW YOU,
THEY JURY-RIG A LITTLE, KIND OF
MIRROR UP HERE AND IT LOOKS OUT
TO, LIKE A, BASICALLY A SLIDE
SCREEN.
AND SO THEY GAVE ME WHOLE BUNCH
OF EXERCISES TO RECOGNIZE-
RECOGNIZING FACES, RECOGNIZING
SCENES, AND I HAD TO-
THEY ASKED ME QUESTIONS AND I
HAD TO CLICK THE ANSWER WITH
THIS LITTLE CLICKER I HAD IN
THERE.
AND SO, YOU END UP AND YOU GO
OUT THERE AND YOU SEE ON A
COMPUTER SCREEN YOUR BRAIN,
WHICH IS A REMARKABLE THING-
TO SEE ONE'S OWN BRAIN.
REMARKABLE AND, AT LEAST,
SOMEWHAT DISAPPOINTING.
UHM...
[Laughter]

Dan says REMARKABLE BECAUSE,
IT'S LIKE, "OH MY GOD, THAT'S MY
BRAIN!
THERE'S A PICTURE OF MY BRAIN!"
DISAPPOINTING BECAUSE MY BRAIN
LOOKED LIKE, BASICALLY, EVERY
OTHER BRAIN I'D EVER SEEN.
YOU KNOW, I THOUGHT MY BRAIN
WOULD BE COOLER-LOOKING OR
SOMETHING.
SO I WAS GETTING MY BRAIN-
I CAME OUT OF THE BRAIN SCAN TO
UNDERSTAND THE DIFFERENCES
BETWEEN THE LEFT HEMISPHERE AND
THE RIGHT HEMISPHERE, AND I CAME
OUT THERE, AND UM-
THERE WAS A, THE TECHNICIAN-
I'LL SORT OF ACT THIS OUT A
LITTLE BIT-

Dan acts out what the technician does at she looks at Dan’s brain scan at the
podium.

Dan says OKAY, THERE'S A TECHNICIAN-
OKAY, HERE'S THE COMPUTER
SCREEN, I'M STANDING OVER HERE.
THE TECHNICIAN IS LOOKING AT THE
IMAGE OF MY BRAIN.
AND SHE STARTS TAPPING SOME
KEYS, TURNING SOME DIALS HERE,
AND THEN SHE LOOKS UP AT ME.
ALL RIGHT.
OKAY, SO I'M NOW BASICALLY ON
THE PHONE TO MY WIFE SAYING,
LIKE, YOU KNOW, "I HAVE TO GO TO
SURGERY IN THE NEXT 10 MINUTES,"
RIGHT.
[Laughter]

Dan says LOOKS UP AT ME
AGAIN.
FINALLY, SHE SAYS, "YOU HAVE A
BIG BRAIN!"
[Laughter]

Dan says SO I'M, YOU KNOW,
BEING AN AMERICAN AND BEING A
MAN, AN I'M TOTALLY PSYCHED BY
THAT.
UM-
UNTIL SHE EXPLAINS TO ME THAT
THERE'S ABSOLUTELY NO
CORRELATION...
[Laughter]

Dan says BETWEEN...
BRAIN SIZE AND INTELLIGENCE, UM,
AND SHE VERY, SORT OF, SLOWLY
EXPLAINED TO ME THAT
INTELLIGENCE IS REALLY ABOUT-
IT'S KIND OF LIKE POPULATION AND
BRAIN SIZE IS SORT OF LIKE
GEOGRAPHY, OR SQUARE MILES, AND
WHAT YOU WANT IS, YOU WANT A
REALLY THICK, ROBUST POPULATION.
IT DOESN'T REALLY MATTER HOW
MUCH TERRITORY IT COVERS.
OKAY?
THEN ON THE WAY HOME, I SAID,
"OH MY GOD!
THIS WOMAN, YOU KNOW, SAID THAT
MY BRAIN WAS LIKE THE U.S. STATE
OF MONTANA."
[Laughter]

Dan says YOU KNOW?
THERE'S LIKE LOTS OF AREA BUT
NOT MUCH GOING ON INSIDE OF IT
SO.
[Laughter]

Dan says UM...
BUT I DID UNDERSTAND THE
DIFFERENCES BETWEEN THE LEFT
SIDE AND THE RIGHT SIDE OF THE
BRAIN, AND THOSE SIDES OFFER US
A VERY CONVENIENT METAPHOR FOR
RIGHT WHAT I THINK IT'S GOING TO
TAKE TO SUCCEED.
THE LEFT SIDE IS
RATIONAL, ANALYTICAL,
SEQUENTIAL, SPREADSHEET-LIKE,
ZERO IN ON THE RIGHT ANSWER,
THE RIGHT HEMISPHERE IS, TO SOME
EXTENT ARTISTIC, TO SOME EXTENT
EMPATHIC, IT IS MORE
SIMULTANEOUS, IT IS, TAKES
THINGS IN AT ONCE RATHER THAN
SEQUENTIALLY, IT IS MORE ABOUT
CONTEXT THAN ABOUT TEXT, IT IS
MUCH MORE ABOUT SYNTHESIS THAN
ANALYSIS, IT IS MUCH MORE ABOUT
ARTISTRY AND EMPATHY THAN IT IS
ABOUT COLD, LOGICAL, DEDUCTIVE
REASONING, ZEROING IN ON THE
RIGHT ANSWER, AND THAT'S WHAT'S
GOING ON IN THE ECONOMY TODAY.
THE SCALES ARE TILTING.
THE ABILITIES THAT USED TO GET
YOU AHEAD, THESE KIND OF
LEFT-BRAIN ABILITIES-
RATIONAL, ANALYTICAL, LOGICAL,
LINEAR ABILITIES OF ACCOUNTANTS,
OF LAWYERS, OF ENGINEERS STILL,
ABSOLUTELY, 100 PERCENT
NECESSARY-
BUT NO LONGER SUFFICIENT.
AND THE SCALES ARE TILTING SO
THAT A SET OF ABILITIES THAT
WE'VE OFTEN OVERLOOKED AND
UNDER-VALUED ARE BECOMG THE
ONES THAT ARE REALLY
MAKE-OR-BREAK IN BUSINESS.
NOW, ROTMAN HAS FIGURED THIS OUT
BEFORE EVERYBODY ELSE, THAT'S
WHY THEY HAVE A CENTRE FOR
INTEGRATIVE THINKING, OKAY?
YOU KNOW, THE CENTRE FOR
INTEGRATIVE THINKING IS
BASICALLY A SYNONYM OF A WHOLE
NEW MIND.
YOU NEED BOTH SIDES BUT THESE
TWO SIDES, METAPHORICALLY-
OF THESE TWO SIDES,
METAPHORICALLY, THE RIGHT SIDE
IS THE FIRST AMONG EQUALS AND
THAT THESE ABILITIES OF ARTISTRY
AND EMPATHY, AND INVENTIVENESS,
AND SEEING THE BIG PICTURE, AND
PLAY, AND PURSUING MEANING-
THOSE ARE THE ABILITIES THAT ARE
GOING TO MATTER MOST IN YOUR
INDIVIDUAL CAREERS AND IN THE
COURSE OF YOUR ORGANIZATIONS.

A slate reads "2."

Dan says THERE ARE SOME
PEOPLE, I MEAN-
YOU MAKE THIS ARGUMENT THAT
YOU'RE MOVING FROM A WORLD WHEN
THE SCALES ARE TILTING AWAY FROM
THESE RATIONAL, ANALYTICAL,
SPREADSHEET, LINEAR ABILITIES TO
A WORLD OF ARTISTRY AND EMPATHY,
OKAY.
SOMETIMES, YOU KNOW, CERTAIN
DESIGNERS AND CERTAIN ARTISTS
WILL LOOK AT YOU AND SAY, "THAT
MAKES INTUITIVE SENSE TO ME."
YOU KNOW, IN THE MEANTIME, ALL
THE ACCOUNTANTS AND ENGINEERS IN
THE AUDIENCE ARE, YOU KNOW,
SILENTLY MOUTHING A, YOU KNOW-
8-LETTER, 2-SYLLABLE-
BARNYARD EPITHET, YOU KNOW,
SO I THINK IT'S IMPORTANT TO
EXPLAIN IT, BRIAN'S SUGGESTING,
IN A KIND OF A LEFT-BRAIN WAY.

Brian appears sitting on stage. He is in his fifties and has gray hair and wears
glasses. He wears a black jacket, blue tie and white shirt.

A slate behind him reads, "Asia, Abundance, Automation." Then the slate changes
to a title "Asia." It reads "2000,000,00 INR=$5,714.48 CAD."

Brian says EVERYDAY, WHEN I WAS
GETTING READY TO TALK TO DAN, I
SAW ON A WEB SITE AN AD FROM A
CANADIAN COMPANY-
LOOKING FOR PUBLIC RELATIONS
PRACTITIONERS TO GO WORK FOR
THIS CANADIAN COMPANY, EXCEPT
TO WORK IN THAT CANADIAN
COMPANY'S OFFICE IN INDIA.
SO I PUNCHED IN 200,000 INDIAN
RUPEES, WHICH IS WHAT THEY WERE
OFFERING, AND IT TRANSLATED TO
5,714.48 DOLLARS, AND THEN I PUNCHED IT
IN TWO DAYS LATER WHEN I MADE
THE SLIDE AND IT WAS UP 3 CENTS.
SO WE'RE COMPETING ON PRICE WITH
ASIA FOR THE SAME KIND OF JOB
THAT A CANADIAN COULD DO CAN BE
DONE IN ASIA, BY AN ASIAN, SO
THAT'S PROBLEM NUMBER ONE, IS
THEY THEY HAVE SMART PEOPLE,
TOO, WHO CAN DO THE SAME WORK WE
CAN FOR A WHOLE LOT LESS.

Dan says THAT'S A BIG PART
OF IT.
THERE ARE REALLY, YOU KNOW-
THERE ARE THREE FORCES THAT ARE
TILTING THE SCALES AWAY FROM
THESE LEFT-BRAIN ABILITIES,
MAKING THEM NECESSARY BUT NO
LONGER SUFFICIENT, AND MORE
TOWARD THESE RIGHT-BRAIN
ABILITIES, OKAY?
AND THIS IS-
I'M A PRETTY LEFT-BRAIN GUY,
OKAY?
I AM PRETTY ANALYTICAL, I'M
PRETTY NUMERATE, I'M
PATHOLOGICALLY ANAL-RETENTIVE,
YOU KNOW, AND I'M A WRITER AND I
LOOK AT EVIDENCE AND THE
EVIDENCE IS JUST
INCONTROVERTIBLE THAT THIS IS
HAPPENING.
AND YOU'VE GOT TO LOOK AT THE 3
THINGS THAT ARE MAKING THIS
HAPPEN, AND THEY ARE-
WHAT ORDER DO YOU WANT TO DO
THEM IN, ASIA, ABUNDANCE,
AUTOMATION?

The slate changes to the title of "Automation." It shows a newspaper clip and a
photo of a large print like machine.

Brian says LET'S DO, UH-
LET'S MOVE TO THE NEXT SLIDE,
WHICH IS AUTOMATION-
AND THE PICTURE IS NORTHERN
TELECOM 10 YEARS AGO, WHEN WE
THOUGHT WE HAD THE AUTOMATION
HERE THAT WOULD TAKE CARE OF
YOUR JOBS, AND THE NEXT SHOT IS
THE MACHINE THAT'S BEING USED IN
ASIA.
SO NOT ONLY DO WE HAVE TO COPE
WITH AUTOMATION, BUT
AUTOMATION'S MOVED TO A LESS
EXPENSIVE PLACE.
BUT TELL US A LITTLE BIT ABOUT
THE IMPACT OF AUTOMATION.

Dan says YEAH, WELL, LET'S-
THESE 3 FORCES-
ABUNDANCE, ASIA, AND AUTOMATION-
ARE, AGAIN, ARE TILTING THE
SCALES.
HERE'S WHY AUTOMATION IS
TILTING THE SCALES.
LET'S TALK ABOUT AUTOMATION FOR
A SECOND, OKAY?
'CAUSE WE'VE SEEN THIS MOVIE
BEFORE.
THE LAST GENERATION, MACHINES
PROVED THAT THEY COULD REPLACE
HUMAN BACKS, OKAY?
HUMAN MUSCLE.

Dan says THAT’S WHAT WE SAW
IN MANUFACTURING, THAT THERE
WERE CERTAIN THINGS THAT
MACHINES COULD SIMPLY DO BETTER
THAN WE COULD.
WELL, WE'RE SEEING THE SAME
THING HAPPENING IN CERTAIN KINDS
OF WHITE-COLLAR PROFESSIONS
TODAY.

Dan says OKAY?
ACCOUNTING.
AND LAW.
AND EVEN MEDICINE.
THAT IS, COMPUTERS CAN DO
CERTAIN KINDS OF LEFT-BRAIN
TASKS-
CALCULATION, ZEROING IN ON THE
RIGHT ANSWER, ANALYSIS, DECISION
TREES-
SIMPLY BETTER THAN WE CAN.
AND I'LL GIVE YOU A COUPLE OF
EXAMPLES OF THIS.
I MEAN, THERE'S A METAPHORICAL
EXAMPLE HERE.
MANY OF YOU KNOW THAT JOHN HENRY
STORY FROM THE UNITED STATES,
WHERE JOHN HENRY'S A STEEL-
DRIVING MAN AND, YOU KNOW, HE'S
THE GUY WHO HAMMERS THROUGH
MOUNTAINS AND-
STRONGEST MAN IN THE WORKFORCE?
AND ONE DAY A STEAM DRILL OWNER
COMES TO THE WORK CAMP AND
SAYS, "I'VE GOT A STEAM DRILL
THAT'S STRONGER THAN JOHN
HENRY."
AND EVERYBODY SAYS, "THERE'S NO
WAY YOU COULD POSSIBLY BE
STRONGER THAN JOHN HENRY."
AND THEY SAID, "WELL, LET'S HAVE
A RACE."
AND SO THEY HAVE THIS RACE,
JOHN HENRY ON ONE SIDE, THE
STEAM DRILL ON THE OTHER SIDE,
TO SEE WHO CAN BORE THROUGH THE
MOUNTAIN FASTEST.
AND REMEMBER WHO WON THAT RACE?
YOU'VE GOT a 50/50 SHOT.
[Laughter]

Dan says JOHN HENRY WON BUT
HE DIED, AND THAT BECAME A
PARABLE FOR THIS LOST WAY OF
LIFE IN NORTH AMERICA, THAT
MACHINES COULD DO THINGS BETTER
THAN WE COULD.
WELL, YOU WANT TO KNOW WHO THE
MODERN JOHN HENRY IS?
GARY KASPAROV.
THE GREATEST CHESS PLAYER OF HIS
GENERATION, ONE OF THE GREATEST
CHESS PLAYERS OF ALL TIME.
WHY?
YOU KNOW, IN 1987, GARY KASPAROV
SAID-
MID-1980s, THEY'RE DEVELOPING
COMPUTERS THAT CAN PLAY CHESS.
1987, GARY KASPAROV SAYS, "NO
COMPUTER WILL EVER BEAT ME."
OKAY?
OVER TIME, COMPUTERS GET-
KASPAROV GETS A LITTLE BIT
BETTER, AND COMPUTERS GET A LOT
A BIT BETTER.
OKAY?
SO KASPAROV, WHO CAN LOOK AT A
CHESSBOARD AND ANALYZE IN THE
SPACE OF TWO MINUTES TEN
POSSIBLE SCENARIOS, CAN LOOK-
WHICH IS ACTUALLY A REMARKABLE
INTELLECTUAL ACHIEVEMENT-
TEN POSSIBLE SCENARIOS.
OKAY, I CAN BARELY REMEMBER,
LIKE, WHICH WAY THE HORSE MOVES,
LET ALONE DO SOMETHING LIKE
THAT.
[Laughter]

Dan says OKAY-
A COMPUTER IS A LITTLE BIT
FASTER, YOU KNOW.
YOU KNOW WHAT A COMPUTER CAN DO
IN THOSE 2 OR 3-MINUTE PERIOD?
HOW MANY?
A MILLION!
HIGHER!
A BILLION!
LOWER!
[Laughter]

Dan says HOW ABOUT RIGHT IN
THE MIDDLE?

Audience Member says 500?

Dan says YES!
[Laughter]

Dan says FIVE HUNDRED
MILLION CALCULATIONS, SCENARIOS,
IN THAT TWO MINUTES' TIME, OKAY?
FIVE HUNDRED MILLION VERSUS 10.
OKAY, THAT'S NOT A FAIR FIGHT
ANYMORE.
SO KASPAROV, TODAY, SAYS, YOU
KNOW, AT A CERTAIN POINT WE'LL
NEVER BE ABLE TO BEAT COMPUTERS.
WHY?
BECAUSE CHESS, AT A CERTAIN
LEVEL, THERE ARE RIGHT-BRAIN
ASPECT OF CHESS, IS ABOUT
CALCULATION, ABOUT MEMORY, ABOUT
ZEROING-IN ON THE RIGHT ANSWER.
AND SO, AUTOMATION, IS, IN MANY
WAYS, JOHN HENRY-ING CERTAIN
KINDS OF WHITE-COLLAR
PROFESSIONS.
LET ME GIVE YOU AN EXAMPLE.
YOU'RE AN ACCOUNTANT.
ANY OF YOU ACCOUNTANTS HERE?
IF YOU'RE AN ACCOUNTANT DOING
SOMEWHAT ROUTINE WORK, YOU KNOW,
A LOT OF WORK THAT ACCOUNTAN
HAVE DONE HAS BEEN TAKEN BY
TURBO TAX.
IF YOU THINK ABOUT AUTOMATION
AGAIN, CERTAIN KINDS OF
FUNCTIONS CAN BE AUTOMATED,
OKAY, SO IF YOU'RE AN ACCOUNTANT
YOU FACE COMPETITION, TO SOME
EXTENT, FROM TURBO TAX AND OTHER
KINDS OF SOFTWARE-
YOU ALSO FACE COMPETITION FROM
THE 500 DOllAR A MONTH INDIAN
CHARTERED ACCOUNTANT.
OKAY?
AND SO, YOU CAN EVEN LOOK AT
AUTOMATION IN A PRACTICE LIKE,
IN SOMETHING LIKE, UM-
LAW.
OKAY, LAW IS A SORT OF THING
THAT WE THOUGHT WOULD-
IS IMPERVIOUS FROM ANY KIND OF
AUTOMATION, IMPERVIOUS FROM ANY
OF THESE FORCES.
MY PARENTS TOLD ME TO GO TO LAW
SCHOOL.
I MADE THE MISTAKE, THE TERRIBLE
MISTAKE, AS A YOUNG MAN, OF
GOING TO LAW SCHOOL.
WELL, I MET MY WIFE, SO-
IT DRAMATICALLY INCREASED MY
EARNING POWER IN A, SORT OF,
RANDOM WAY.
[Laughter]

Dan says UM, THE UH-
AND I DIDN'T DO-
AND IT WAS NO SURPRISE, I NEVER
PRACTICED LAW.
I ACTUALLY DID VERY POORLY IN
LAW SCHOOL, I PROBABLY SHOULDN'T
ADMIT THIS IN THE HALLS OF THE
ACADEMY HERE, BUT I DID NOT DO
VERY WELL IN LAW SCHOOL.
TO PUT IT MILDLY.
I ACTUALLY GRADUATED IN THE PART
OF MY LAW SCHOOL CLASS THAT MADE
THE TOP 90 PERCENT POSSIBLE.
[Laughter]

Dan says BUT THE REASON MY
PARENTS TOLD ME TO GO TO LAW
SCHOOL WAS THAT IT WAS IMMUNE
FROM ALL THESE FORCES.
BUT TODAY, EVEN CEAIN KINDS OF
LEGAL WORK CAN BE AUTOMATED.
OKAY, LET ME GIVE YOU AN EXAMPLE
OF THAT.
LET'S SAY YOU WANT TO GET-
AND THE LAWS ARE GOING TO BE
DIFFERENT HERE THAN IN THE
UNITED STATES-
BUT IN THE UNITED STATES, LET'S
SAY YOU WANT TO GET AN
UNCONTESTED DIVORCE, OKAY.
YOU GO TO GET AN UNCONTESTED
DIVORCE IN THE UNITED STATES,
IT'S GOING TO COST YOU 2,000 DOLLAR OR
3,000 DOLLAR US.
BUT AN UNCONTESTED DIVORCE IS
VERY SIMPLE, IT'S NOT COMPLEX.
IT'S UNCONTESTED.
NO ONE'S ARGUING ABOUT ANYTHING.
THEY JUST WANT TO GET AWAY FROM
THEIR SPOUSE.
OKAY?
SO WHAT DOES IT AMOUNT TO?
IT AMOUNTS TO DOING
WORK- IT AMOUNTS TO FILLING OUT
THE FORMS PROPERLY AND CONVEYING
THEM TO THE PROPER LEGAL
AUTHORITY, OKAY?
IT IS VERY ROUTINE WORK, AND
THAT'S ONE QUESTION-
THAT'S ONE ANSWER TO BRIAN'S
QUESTION.
HERE'S THE WORD ANY
OF YOU YOUNG PEOPLE, OR NOT SO
YOUNG PEOPLE, SHOULD BE RUNNING
AWAY FROM SCREAMING AT THE TOP
OF YOUR HEAD-
ROUTINE.
ANY WORK THAT IS ROUTINE, THAT
IS, CAN BE REDUCED TO A SCRIPT,
TO A SPEC SHEET, TO A SET OF
INSTRUCTIONS, TO A SET OF RULES-
THAT KIND OF WORK CAN
INCREASINGLY BE OUTSOURCED OR
AUTOMATED.
AND SO, YOU GO TO SOMETHING LIKE
LAW, OKAY, THE PRACTICE OF LAW,
YOU GO TO A PLACE LIKE-
IF YOU DON'T WANT TO SPEND
2,000 DOLLAR, 3,000 DOLLAR ON AN UNCONTESTED
DIVORCE, YOU CAN GO TO A WEB
SITE CALLED COMPLETECASE.COM.
COMPLETECASE.COM-
WHERE YOU CAN GET AN UNCTESTED
DIVORCE FOR...
249 DOLLARS.
UM, AND SO THAT AUTOMATES THE
LEGAL FUNCTION.
NOW, ON ENGINEERING, IT'S AN
INTERESTING THING BECAUSE IF ANY
KIND OF ENGINEERING THAT IS
ROUTINE, OKAY, THAT IS SIMPLY
FOLLOWING THE STEPS ON A SPEC
SHEET, FOLLOWING A SET OF RULES,
ZEROING IN ON THE RIGHT ANSWER-
THAT KIND OF WORK IS IN BIG
TROUBLE BECAUSE SOMEONE, I MEAN,
AN ENGINEER, A WELL-TRAINED
ENGINEER IN INDIA, OR THE
PHILIPPINES, OR ELSEWHERE, CAN
DO THAT KIND OF WORK FOR
SIGNIFICANTLY-
SIGNIFICANTLY-
LESS.
The slate changes to "3."

Dan says NOW YOU HAVE, YOU
KNOW, THE EVER SO SLOW TREND OF
CERTAIN KIND OF RADIOLOGY
CAPABLE OF BEING DONE IN INDIA
AND ELSEWHERE.
UM, I REFER TO INDIA ONLY
BECAUSE I THINK IT'S THE MOST
ROBUST EXAMPLE OF WHAT'S GOING
ON HERE.
ALSO, I'VE BEEN FORTUNATE ENOUGH
TO HAVE SPENT A FAIR AMOUNT OF
TIME THERE.
AND SO YOU HAVE FOLKS, YOU KNOW,
CERTAIN KINDS OF RADIOLOGY,
CERTAIN KINDS OF CAT SCANS,
CERTAIN KINDS OF X-RAYS, ARE
RELATIVELY ROUTINE.
RELATIVELY SIMPLE.
AND SO, YOU CAN OUTSOURCE THOSE,
AND U.S. HOSPITALS ARE SENDING
CAT SCANS AND X-RAYS TO INDIA.
SO, IN RADIOLOGY, I'M NOT SO
SURE.
CERTAIN KINDS OF MEDICINE-
MEDICINE IS CAUGHT UP IN UM,
IN CERTAIN KINDS OF REGULATORY
ISSUES AND IN OTHER KINDS OF
PRESSURES, BUT IF, YOU KNOW-
TO SUCCEED AS A DOCTOR, YOU NEED
SOME MEASURE OF ANALYTICAL
ABILITY, OBVIOUSLY, BUT YOU ALSO
NEED TO UNDERSTAND OTHER KINDS
OF MORE RIGHT-BRAIN THINGS.
SO WHAT'S GOING ON IN MEDICAL
SCHOOLS IN NORTH AMERICA IS
QUITE FASCINATING RIGHT NOW.
YOU HAVE A MOVE-
FOR INSTANCE, IN THE JEFFERSON
SCHOOL OF MEDICINE IN
PHILADELPHIA, THEY ARE TRAINING
DOCTORS IN, MEASURING DOCTORS IN
EMPATHY.
EMPATHY.
THEY HAVE A ME-
THIS GUY IS LAUGHING AT THE VERY
NOTION OF A DOCTOR BEING
EMPATHIC.
UM-
[Laughter]

Dan says THEY’RE MEASURING
STUDENTS' EMPATHY, THERE ARE
MEASURES ON EMPATHY.
NOW THAT'S A VERY INTERESTING
FINDING FROM THIS INSTRUMENT.
IT'S CALLED THE JEFFERSON SCALE
OF PHYSICIAN EMPATHY.
VERY INTERESTING FINDINGS FROM
THIS.
THEY'RE FINDING THAT THERE'S A
VERY NICE CORRELATION BETWEEN
EMPATHY SCORES AND PATIENT
OUTCOMES.
BIG SURPRISE.
OKAY?
AND ONCE YOU GET PAST-
'CAUSE ONCE YOU GET PAST A
CERTAIN THRESHOLD OF ANALYTIC
ABILITY, YOU'RE GOING TO BE ABLE
TO BE AN OKAY DOCTOR ON THE
FUNCTIONAL, ANALYTIC STUFF.
BUT THE POINT OF DIFFERENTIATION
IS, OFTEN, IS MORE RIGHT-BRAIN
EMPATHIC ABILITIES.
THERE'S ALSO A MOVE IN AMERICAN
MEDICAL SCHOOLS IN SOMETHING
LIKE, IN SOMETHING CALLED, UM-
NARRATIVE MEDICINE-
WHERE THEY'RE TRAINING DOCTORS
TO UNDERSTAND PATIENTS' STORIES.
WHY?
BECAUSE DIAGNOSIS PARTLY LINEAR,
ANALYTICAL, LEFT-BRAIN, BUT ALSO
VERY MUCH CAUGHT UP IN
NARRATIVE.
SO, THEY'RE EVEN-
THESE ARE MEDICAL SCHOOLS, OKAY?
YOU CANNOT GET TO A LARGER, SORT
OF, MORE FEROCIOUS BASTION OF
LEFT-BRAIN GOOD-GRADE
MUSCLE-FLEXING THAN MEDICAL
SCHOOLS.
AND HERE THEY ARE TEACHING-
SO YOU HAVE MEDICAL SCHOOLS NOW
WHERE YOUNG DOCTORS ARE KEEPING,
WHAT ARE CALLED, PARALLEL
CHARTS.
SO THEY'LL KEEP THE
QUANTITATIVE, LOGICAL, LINEAR
INFORMATION ON THE PATIENT'S
CHART, BUT THEY'LL ALSO WRITE A
NARRATIVE ABOUT GETTING TO KNOW
THAT PATIENT.
NOW THAT SOUNDS PREPOSTEROUS
BUT, YOU KNOW, IT'S BEING
TAUGHT-
IN SOME WAYS, IT'S BEING TAUGHT
IN MEDICAL SCHOOLS.
THERE ARE MEDICAL
SCHOOLS THAT, UM, 50, 60 MEDICAL
SCHOOLS NOW IN NORTH AMERICA
HAVE COURSES IN SPIRITUALITY,
UM, THE U.C.L.A. MEDICAL SCHOOL
IN SOUTHERN CALIFORNIA HAS A
DOCTOR OVERNIGHT PROGRAM, WHERE
THESE MEDICAL STUDENTS GET, UM-
WHAT DO YOU CALL IT WHEN YOU GO
TO A HOSPITAL?
ADMITTED TO THE HOSPITAL WITH
FICTITIOUS AILMENTS AND GET TO
UNDERSTAND WHAT IT'S LIKE TO BE
A PATIENT.
WHY?
TO GET THEM TO DEEPEN THEIR
EMPATHY.
SO, YOU KNOW, WITHOUT EMPATHY
AND STORYTELLING ABILITY, AND
THE ABILITY TO SEE THE BIG
PICTURE, I THINK A LOT OF DOC-
SOME KIND OF DOCTORING WORK IS
GOING TO BE OUTSOURCED OR
AUTOMATED.

The slate changes to "4."

Dan says LET’S GO BACK TO
THE STANDARDIZED TEST, WHICH IS,
YOU KNOW, MORE OF AN OBSESSION
IN THE UNITED STATES THAN IN
CANADA.
UM, YOU KNOW, WE'RE MEASURED-
THESE STANDARDIZED TESTS MEASURE
PURELY THIS KIND OF RATIONAL,
LOGICAL, LINEAR, RIGHT-ANSWER
ABILITY.
THEY ARE REALLY ABOUT GETTING
THE RIGHT ANSWER.
AND THAT'S FINE.
YOU NEED TO KNOW THIS STUFF.
I WANT TO EMPHASIZE THAT, YOU
NEED TO KNOW THAT-
YOU NEED TO BE ADEPT AT THAT
STUFF, BUT IT'S NO LONGER
ENOUGH.
SO, IN THE UNITED STATES, WE'RE
ABSOLUTELY OBSESSED, FIXATED,
IN A PATHOLOGICAL, PERVERSE WAY
IN NEED OF THERAPY ON THE S.A.T.
THE SCHOLASTIC APTITUDE TEST.
WE'RE OBSESSED WITH THAT, BUT
THAT-
ALL THAT MEASURES IS THIS KIND
OF LOGICAL, LINEAR, REDUCTIVE,
DEDUCTIVE, RIGHT-ANSWER
ABILITIES.
NOW THERE'S A GUY AT YALE
UNIVERSITY WHO HAS CREATED A NEW
SCHOLASTIC APTITUDE TEST.
IT'S CALLED, HE CALLS IT THE
RAINBOW PROJECT, THE
PSYCHOLOGIST AT YALE NAMED
ROBERT STERNBERG.
AND WHAT STERNBERG HAS DONE IS
CREATED A NEW SET OF QUESTIONS,
A NEW TEST FOR STUDENTS.
HERE'S WHAT IT LOOKS LIKE, HERE
ARE SOME OF THE THINGS FROM THE
TEST.
YOU GET A BLANK
NEW YORKER
CARTOON.
AND YOU HAVE TO WRITE A CAPTION.
YOU GET A TITLE, THE
OCTOPUS'S SNEAKERS , AND
HAVE TO WRITE A SHORT STORY.
YOU'RE GIVEN A SCENARIO-
YOU'VE GOT TO HELP YOUR FRIENDS
MOVE, YOU'VE GOT TO CONVINCE
SOMEBODY TO LEND YOU SOMETHING.
HOW ARE YOU GOING TO DO THAT?
NOW, IT TURNS OUT, OKAY-
THOSE ARE ALL SEEMINGLY
IMPORTANT LIFE SKILLS, BUT
HERE'S THE THING THAT'S SO
AMAZING ABOUT IT.
THAT TEST TURNS OUT TO BE A
BETTER PREDICTOR OF COLLEGE
PERFORMANCE THAN THE S.A.T.
OKAY, SO I'M NOT A BIG FAN OF
STANDARDIZED-
I'M NOT A HUGE FAN OF
STANDARDIZED TESTS.

The slate behind them shows a photo of "The GMAT," students working in a
classroom and a building.

Dan says NOW CHAD-
CHAD IS CALLED THE CHARTER HIGH
SCHOOL FOR ARCHITECTURE AND
DESIGN-
CHARTER HIGH SCHOOL FOR
ARCHITECTURE AND DESIGN.
AND ONE OF THE BIG ABILITIES,
AGAIN, IN THIS TILT FROM THE
LEFT TO THE RIGHT, ONE OF THE
KEY ABILITIES IS DESIGN.
OKAY?
AND ROGER MARTIN, I MEAN, TO HIS
CREDIT, IS SO FAR AHEAD OF
EVERY OTHER BUSINESS SCHOOL DEAN
ON THIS.
I MEAN, ROGER HAS SAID-
I MEAN, IT IS A STATEMENT SO
EMPHATIC AND INCISIVE THAT IS
SHOULD BE ON A COIN SOMEWHERE,
OKAY.
HE SAID, "BUSINESS PEOPLE DON'T
NEED TO UNDERSTAND DESIGNERS
BETTER.
THEY NEED TO BE DESIGNERS."
HE'S A BUSINESS SCHOOL DEAN.
OKAY, HE'S NOT AN M.F.A. DEAN.
BUSINESS PEOPLE NEED TO BE
DESIGNERS.
I THINK DESIGN HAS BECOME AS
IMPORTANT-
A DESIGN SENSIBILITY, A DESIGN
LITERACY-
HAS BECOME AS IMPORTANT IN
BUSINESS AS THE ABILITY TO USE
MICROSOFT EXCEL.
YOU OBVIOUSLY NEED TO USE EXCEL,
BUT IF YOU'RE NOT
DESIGN-LITERATE, YOU'RE GOING TO
BE IN A WORLD OF HURT.
NOW THERE'S THIS-
OH, THERE YOU GO.
WOW!
SEE?
[Laughter]

The slate reads, " Businessmen don’t need to understand designers better. They
need to be designers." Quote by Roger Martin, Dean Rotman.

Dan says UM-
ANOTHER VICTORY FOR THE FORCES
OF TECHNOLOGY OVER CYNICISM AND
DESPAIR.

The slate changes to "5."

Dan says LET’S SAY-
WHO IS BOB LUTZ?
WHO IS BOB LUTZ?
BOB LUTZ IS THIS AUTO INDUSTRY
LEGEND, OKAY, AND-
BOB LUTZ IS NOT A TOUCHY-FEELY
GUY, OKAY.
BOB LUTZ IS A FORMER U.S.
MARINE, HE'S 70 YEAR-OLD-
HE'S 70 YEARS OLD, HE'S A
WHITE-HAIRED WHITE MAN, HE DOES
NOT BELIEVE GLOBAL WARMING IS
REAL.
HE THINKS GLOBAL WARMING IS A
MYTH PEDDLED BY THE
ENVIRONMENTAL MOVEMENT.
OKAY.
THIS IS NOT A TOUCHY-FEELY GUY.
SO HE TAKES OVER, CAN YOU GO
BACK ON?
HE TAKES OVER A TOP JOB AT
GENERAL MOTORS, AND THEY SAY,
"HOW IS YOUR APPROACH GOING TO
DIFFER FROM YOUR PREDECESSORS?"
AND HE SAYS, "IT'S MORE
RIGHT BRAIN.

The slate changes to the title "The New York Times." It reads, "It’s more right
brain…I see us being in the art business…" The slate changes to "Art,
entertainment, and mobile sculpture, which, coincidentally, also happens to
provide transportation." Quote by Bob Lutz.

Dan says I SEE US BEING IN THE ART
BUSINESS."
EXCUSE ME?
ART BUSINESS?
GENERAL MOTORS?
AND THEN HE SAYS, "ART,
ENTERTAINMENT, AND MOBILE
SCULPTURE, WHICH,
COINCIDENTALLY, HAPPEN TO
PROVIDE TRANSPORTATION."
OKAY, WAIT A SECOND HERE.
LET'S THINK ABOUT THIS.
NOW G.M. IS NOT AN INSIGNIFICANT
COMPANY IN THE WORLD, AND
CERTAINLY THE AMERICAN ECONOMY.
G.M.-
THIS IS ANOTHER STARTLING
FACTOID-
OR OF YOU'RE A NERD, LIKE ME, IT
IS-
UM, G.M. IS RESPONSIBLE FOR ONE
PERCENT OF U.S. G.D.P.
A SINGLE COMPANY, OKAY?
THIS IS NOT A
LITTLE KIND OF BOUTIQUE DESIGN
FIRM HERE, OKAY?
[Laughter]

Dan says WHICH IS ACTUALLY
PART OF THE PROBLEM, BUT THAT'S
ANOTHER STORY ALTOGETHER.
THIS IS GENERAL FRIGGIN MOTORS.
OKAY?
IT SAYS, AND IT'S NOT LIKE SOME
CRACKPOT IN THE DESIGN
DEPARTMENT.
IT'S, LIKE, ONE OF THE TOP GUYS
SAYING, "OH, WE'RE IN THE ART
BUSINESS."
OKAY.
WHEN GENERAL MOTORS IS IN THE
ART BUSINESS, WE'RE ALL IN THE
ART BUSINESS.

The slate changes to "6."

Dan says OKAY.
THE WAY THE BOOK IS STRUCTURED,
I MEAN, IS AS FOLLOWS.
THE FIRST, START OF IT MAKES THE
ARGUMENT THAT THESE 3 FORCES-
ASIA, ABUNDANCE, AUTOMATION-
ARE TILTING THE SCALES AWAY FROM
THESE LOGICAL, LINEAR,
LEFT-BRAIN ABILITIES MORE TOWARD
THESE ARTISTIC, EMPATHIC
RIGHT-BRAIN ABILITIES.
PFFT!
THE SECOND TWO-THIRDS OF THE
BOOK TALKS ABOUT THE 6 ABILITIES
THAT MATTER MOST IN THIS
ECONOMY-
DESIGN, STORY, WHAT I CALL
SYMPHONY, EMPATHY, PLAY, AND
MEANING.
AND THE AT THE END OF EACH OF
THOSE CHAPTERS, ON DESIGN, AND
STORY, AND SYMPATHY, AND
EMPATHY- SYMPHONY AND EMPATHY,
AND PLAY, AND MEANING, THERE IS
A SECTION, WHAT I CALL THE
PORTFOLIO, WHICH IS SET OFF BY
THE SHADED PAGES.
SEE, VERY NICE, VERY SORT OF
SMART DESIGN HERE SO PEOPLE, YOU
DON'T-
IF YOU JUST WANT THE TAKEAWAYS-
[Laughter]

Dan takes a book from the table and flips through the pages. The slate behind
him shows a building and the title reads, "Design."

Dan says YOU JUST, LIKE,
SKIP THE HARD ROCK PROS AND KEEN
ANALYTIC THINKING-
[Laughter]

Dan says AND JUST GO
STRAIGHT TO THE PUNCHLINE HERE
IN THE, UH-
AND THERE ARE ALL KINDS OF TOOLS
AND TIPS AND EXERCISES AND
THINGS.

The slate changes to "7."

Dan says ABUNDANCE, OKAY.
ANOTHER THING TILTING THE SCALES
AWAY AND ACTUALLY SORT OF, YOU
KNOW...
RATIFYING A LOT OF STUFF THAT'S
GOING ON AT ROTMAN.
IT'S POLITICALLY INCORRECT TO
SAY THIS...
BUT...
YOU'RE NOT SUPPOSED TO SAY THAT
THE UNITED STATES IN PARTICULAR,
NORTH AMERICA IN GENERAL, IS
JUST SPECTACULARLY,
SPECTACULARLY WEALTHY AND
PROSPEROUS.
BUT THE UNITED STATES IN
GENERAL, ER, IN PARTICULAR, AND
NORTH AMERICA IN GENERAL, IS
SPECTACULARLY PROSPEROUS.
I MEAN, WE LOSE SIGHT OF THAT
SOMETIMES.
I THINK LEAD OPINION LOSES SIGHT
OF THAT.
THE STANDARD OF LIVING IN THE
UNITED STATES, THE STANDARD OF
LIVING IN CANADA, IS
BREATHTAKING.
BREATHTAKING BY HISTORIC
STANDARDS, BY INTERNATIONAL
STANDARDS.
IF YOU WERE TO TAKE THE MEDIAN
AMERICAN HOUSEHOLD, OKAY, THE
MEDIAN AMERICAN HOUSEHOLD AND
SOMEHOW, YOU KNOW, GET BACK IN
TIME-
GET INTO A TIME-
THIS IS A COMPLICATED
EXPERIMENT, OKAY, YOU FIND A
MEDIAN AMERICAN HOUSEHOLD, OKAY
THAT'S STEP ONE.
STEP TWO, YOU FIND A TIME
MACHINE, OKAY?
YOU GO BACK IN TIME-
NOW YOU GO BACK IN TIME, IF YOU
WERE TO TAKE SOMEBODY FROM, SAY,
THE 1920s, 1930s, 1940s, AND
TRANSPORT THEM INTO THE HOME,
THE LIFE-
A WEEK IN THE LIFE OF THE MEDIAN
AMERICAN FAMILY, THEY WOULD BE
BLOWN AWAY.
THEY WOULD SAY, "OH, THIS HAS
GOT TO BE ONE OF THE RICHEST,
MOST PROSPEROUS PEOPLE IN THE
WHOLE SOCIETY."
AND, AS YOU KNOW, THAT PERSON'S
DEAD IN THE MIDDLE.
IF YOU LOOK AT CONSUMER GOODS,
IF YOU LOOK AT THE FACT THAT, IN
AMERICA, 2 OUT OF 3 PEOPLE OWN
THEIR OWN HOME, WE HAVE MORE
CARS THAN PEOPLE, I MEAN-
AN ARRAY OF THESE STARTLING-
AN ARRAY OF THESE STARTLING
FACTOIDS.
MY FAVOURITE STARTLING FACTOID
FOR THIS WORLD OF ABUNDANCEIS-
WHICH IS LESS OF AN ISSUE HERE
IN CANADA-
UN, ARE YOU FAMILIAR WITH
SELF-STORAGE?
BASICALLY, SELF-STORAGE IS A
BUSINESS, AN INDUSTRY DEVOTED
ENTIRELY TO HOUSING PEOPLE'S
EXTRA CRAP.
[Laughter]

Dan says ALL RIGHT?
SELF-STORAGE IN AMERICA IS a 17-
I DON'T KNOW HOW THE FIGURES ARE
FOR CANADA-
SELF-STORAGE IN
AMERICA IS A 17-BILLION-DOLLAR-A
YEAR BUSINESS.
THE SELF-STORAGE INDUSTRY IN
AMERICA IS LARGER THAN THE
MOTION PICTURE BUSINESS.
OKAY?
THAT IS-
IT'S STARTLING, ISN'T IT?
THAT IS WHAT I MEAN BY
ABUNDANCE.
AND SO ABUNDANCE, AS ROTMAN HAS
FIGURED OUT, AS ROGER MARTIN HAS
FIGURED OUT, HAS CHANGED THE
STAKES.
THAT IS, YOU CAN'T SELL A
PRODUCT, A SERVICE, AN
EXPERIENCE THAT IS MERELY
FUNCTIONAL, THAT SIMPLY WORKS-
YOU HAVE TO SELL SOMETHING THAT
APPEALS TO THE RIGHT SIDE OF THE
BRAIN, TO AN AESTHETIC
SENSIBILITY, TO A, UM-
A NARRATIVE SENSIBILITY.
TO A SPIRITUAL SENSIBILITY.
TO AN EMOTIONAL SENSIBILITY.
AND, TO ME, THE APOTHEOSIS OF
ALL OF THIS IS-
APOTHEOSIS IS LIKE, A REALLY,
LIKE IN THE UNITED STATES, IT'S
ONE OF THOSE S.A.T. WORDS, YOU
KNOW.
EVERYBODY LINES FOR THE S.A.T.
AND I'VE, YOU, VERY RARELY USE
IT IN CONVERSATION.
THE APOTHEOSIS OF ALL OF THIS IS
REALLY THE TOILET BRUSH, OKAY?
AND IF YOU READ VIRGINIA
POSTREL'S TERRIFIC BOOK,
THE SUBSTANCE OF STYLE,
SHE TALKS ABOUT DESIGNER TOILET
BRUSHES.
OKAY, HERE'S THE MOST, KIND OF,
MUNDANE, UTILITARIAN OBJECT IN
THE WORLD, AND YET IT'S BEING
DESIGNED BY THESE GREAT PRODUCT
DESIGNERS AND EVEN BY THESE
GREAT ARTISTS, AND SHE TALKS
ABOUT IT IN THIS BOOK, THIS KIND
OF ARMS RACE IN DESIGNER TOILET
BRUSHES, WHERE YOU CAN GET A,
YOU KNOW, A 5.99 DOLLAR MICHAEL GRAVES
TOILET BRUSH AT TARGET, BUT YOU
KNOW, YOU CAN GET A 100 DOLLAR TOILET
BRUSH OR A 250 DOLLAR TOILET BRUSH AT
SOME KIND OF, YOU KNOW, LEXUS OF
TOILET BRUSHES, YOU KNOW.
[Laughter]

Dan says UM, AND AGAIN, SO
YOU CAN'T SELL ANYTHING THAT IS
MERELY FUNCTIONAL.
IT ALSO HAS TO HAVE THIS MORE
KIND OF AESTHETIC OR SPIRITUAL,
OR EMOTIONAL APPEAL.
AND THAT'S WHY DESIGNERS, I
THINK-
AND TORONTO IS AN INCREDIBLE
DESIGN CITY-
DESIGNERS, I THINK, ARE VERY,
VERY WELL-PLACED IN THIS KIND OF
ECONOMY.

The slate changes to "8."

Dan says DIFFERENT ASPECTS
OF PLAY.
WE TEND TO THINK OF BUSINESS AS
SOMETHING THAT'S VERY, VERY
SOBER-
VERY, VERY SERIOUS.
AND, IN FACT, THE OPPOSITE
ABILITY BECOMES ENORMOUSLY
IMPORTANT, AGAIN, IN A WORLD OF
ABUNDANCE.
SO YOU SEE SOMETHING LIKE VIDEO
GAMES, OKAY.
VIDEO GAMES-
IF YOU'RE OVER 35, YOU DON'T GET
VIDEO GAMES.
IF YOU'RE OVER 35, FIND SOMEONE
UNDER 35 TO EXPLAIN THEM TO YOU.
ENORMOUSLY IMPORTANT.
THE UNITED STATES ARMY IS USING
A VIDEO GAME AS A RECRUITING
TOOL.
THE VIDEO GAME INDUSTRY IS A
GIANT INDUSTRY IN THE U.S.
THROUGHOUT NORTH AMERICA.
IT'S NOT AS BIG AS SELF-STORAGE,
BUT IT'S, UM-
[Laughter]

Dan says IT’S GETTING THERE.
IT'S ALSO TEACHING YOUNG PEOPLE
A VERY DIFFERENT WAY OF THINKING
ABOUT THE WORLD, A VERY
DIFFERENT KIND OF GRAMMAR, A
VERY DIFFERENT VOCABULARY.
AND ONE OF THE MOST INTERESTING
THINGS ABOUT VIDEO GAMES, I
THINK, IS-
AND I WISH THIS FOR MY POINT, I
REALLY DO.
I WISH I HAD FIGURED THIS OUT,
BUT I DIDN'T, AND IT'S A POINT I
GOT FROM THIS PRETTY INTERESTING
BOOK, A VERY INTERESTING BOOK
CALLED GOT GAME.
UH, HARVARD BUSINESS SCHOOL
PRESS.
CAME OUT ABOUT 6 MONTHS AGO.
GOT GAME.
AND THEY MAKE THESE-
THESE TWO AUTHORS MAKE THE POINT
THAT ONE OF THE GREAT THINGS
ABOUT VIDEO GAMES IN TERMS OF
YOUNG PEOPLE IS THAT, IN VIDEO
GAMES, YOU FAIL.
YOU CAN'T GET GOOD AT A VIDEO
GAME WITHOUT FAILING.
AND THE TRUTH IS, ANYBODY WHO
WANTS TO ACHIEVE ANY KIND OF
PROFICIENCY IN HIS OR HER
PROFESSION MUST FAIL.
IT'S ESSENTIAL.
YOU CAN'T ACHIEVE MASTERY
WITHOUT FAILURE.
IT IS THE ONE THING OUR SCHOOL
SYSTEM, AND TO SOME EXTENT, OUR
BUSINESS CULTURE, WANTS TO SCRUB
OUT MORE THAN ANYTHING ELSE?
FAILURE.
AND SO THESE GUYS ARE MAKING THE
POINT THAT THE, SORT OF,
COMFORTABLENESS WITH FAILURE IS
ONE OF THE LESSONS THAT THESE
VIDEO GAMES ARE TEACHING KIDS.
ANOTHER ASPECT OF PLAY IS ALSO-
DESCRIBED A VISIT TO THESE
LAUGHTER CLUBS IN INDIA, WHERE
PEOPLE GET TOGETHER EVERY
MORNING AT 6:30 IN THE MORNING
AND LAUGH.
AND IT TURNS OUT THAT LAUGHTER
HAS A, YOU KNOW, PHYSIOLOGICAL
EFFECT, UM, THERE ARE LAUGHTER
CLUBS NOW ALL OVER THE WORLD,
THEY'RE MIGRATING TO THE
WORKPLACE.
I EVEN HAD THE IDEA OF-
ANY ROTMAN STUDENT HERE CAN
STEAL THIS IDEA, OKAY?
I HAD THIS IDEA OF A DISCOUNT
MANAGEMENT CONSULTANCY.
[Laughter]

Dan says OKAY?
DISCOUNT MANAGEMENT CONSULTANCY,
AND HERE'S HOW IT WOULD WORK.I THINK THAT IF YOU
GO INTO AN ORGANIZATION, WALK
THROUGH THE HALLWAYS-
IF PEOPLE ARE LAUGHING, IT'S
PROBABLY A PRETTY GOOD PLACE TO
WORK.
THEYE PROBABLY DOING PRETTY
COOL STUFF.
OKAY?
SO I WOULD CHARGE 10 BUCKS.
OKAY, WALK THROUGH
AND SAY, "ARE THEY LAUGHING?"
YOU GUYS ARE IN GOOD SHAPE.
[Laughter]

Dan says UM-
ARE THEY NOT LAUGHING?
[Laughter]

Dan says THUMBS DOWN.
YOU KNOW?
IT'S NOT, I MEAN-
FOR 10 BUCKS YOU'RE NOT GOING TO
GET MCKINSEY BUT YOU'RE GOING TO
GET THIS, YOU KNOW-
[Laughter]

Dan says YOU’RE GOING TO GET
THIS THING AND IT TURNS OUT THAT
HUMOUR ENDS UP BEING IMPORTANT
IN MANAGEMENT, ENDS UP BEING
IMPORTANT IN RELAYING TO PEOPLE,
AND ENDS UP BEING A, YOU KNOW,
SOMETHING THAT IS A SOCIAL
LUBRICANT, UM-
AND ENDS UP BEING ENORMOUSLY
IMPORTANT AND IS UNDERVALUED.
, SO IN FACT, ACTUALLY, AND I
DON'T KNOW-
ROGER WANTS TO STEAL THIS IDEA
FROM HIS COLLEAGUES AT THE OWEN
SCHOOL OF MANAGEMENT IN
VANDERBILT.
VANDERBILT-
I DON'T KNOW IF YOU'VE READ
ABOUT THIS-
VANDERBILT IS, UM-
THEY HAVE AN ELECTIVE IN A KIND
OF PRESENTATION COMMU-
YOU GUYS HAVE SOMETHING LIKE,
YOU KNOW, PRESENTATION
COMMUNICATION SKILLS, AND
THEY'RE UM-
THEY'RE HAVING KIDS DO STAND-UP
COMEDY ROUTINES.
OKAY?
THAT'S IN BUSINESS SCHOOL.
YOU LIKE IT?
NEXT YEAR AT ROTMAN.
FALL SEMESTER.
SIGN UP NOW.

[Laughter]
[Applause]

Watch: Edward Shorter on his book Written In the Flesh