Transcript: Michael Adams on Fire and Ice | May 07, 2005

Michael stands behind a clear plastic podium that has a white board behind him
as well as wooden paneling.

He is in his fifties with grey hair. He wears a brown jacket, blue button up
shirt and a tie with the alphabet in blue, pink, and orange letters. He also has
a golden pin on his left lapel.

Michael says I'M A
SOCIOLOGIST, I THINK, AND
OCCASIONALLY A HIGH FALUTING
SOCIAL SCIENTIST.
YOU KNOW, POLLSTERS LEVERAGE
THE CREDIBILITY THAT GEORGE
GALLOP GAVE US IN 1946, WHEN
HIS SMALL SAMPLE OF 1,000
RANDOM SAMPLE, REPRESENTATIVE
SAMPLE OF AMERICANS IN 1936,
PREDICTED THAT FDR WOULD BE RE-
ELECTED, WHILE THE MUCH LARGER
SAMPLE OF THE LITERARY DIGEST,
A SAMPLE OF PEOPLE WHO OWNED
CARS, AND HAD TELEPHONES IN THE
1930s, PREDICTED THAT ALF
LANDON WOULD WIN.
SO WE DO LIVE ON THE LEGACY OF
THAT GREAT PIONEER.
AND SOCIAL SCIENTISTS, OF
COURSE, STAND ON THE SHOULDERS
OF SOME GREATS, TOO.
I THINK OF CHARLES DARWIN, THAT
GREAT SOCIOLOGIST MAX WEBER,
SIGMUND FREUD, AND EVEN THE
LIKES OF ALFRED KINSEY, WHO HAS
A MOVIE OUT THESE DAYS, AND IF
YOU THINK THAT I ASK SOME COOL
QUESTIONS, YOU OUGHT TO CHECK
OUT THIS MOVIE.
AND HE WAS
ASKING THESE QUESTIONS IN THE
'40s AND '50s.

The caption changes to "Michael Adams. Environics Research Group. Fire and Ice:
The United States, Canada and the Myth of Converging Values. University of
Toronto December 2, 2004."

Michael continues I THINK THE BEST OF US IN
SOCIAL SCIENCE, SEE THINGS THAT
OTHERS DON'T SEE, OR HAVE THE
TEMERITY TO ACTUALLY SAY
SOMETHING THAT'S SLIGHTLY
CONTROVERSIAL.
MAYBE THEY SEE THINGS A LITTLE
EARLIER THAN OTHERS.
BUT THE DIFFERENCE BETWEEN THEM
AND OTHERS IS THAT THEY HAVE TO
CITE SOME EMPIRICAL EVIDENCE
THAT SUPPORTS THEIR INSIGHTS.
AND THIS, OF
COURSE, IS BECAUSE WE'RE
CHILDREN OF THE ENLIGHTENMENT.
THIS, OF COURSE ALMOST ALWAYS
PUTS THEM AT ODDS WITH OTHER
SOCIAL SCIENTISTS, WHO HAVE
OTHER DATA THAT LEADS THEM TO
OTHER CONCLUSIONS, AND OF
COURSE THAT'S HOW SCIENCE
PROGRESSES, IS THAT YOU HAVE
CONJECTURES AND REFUTATIONS.
SOMETIMES, OF COURSE, OUR
FINDINGS GET US INTO TROUBLE
WITH VESTED INTERESTS, AND EVEN
WITH PUBLIC OPINION.
AND OF COURSE, AGAIN, DARWIN
GOT INTO TROUBLE IN THE 19th
CENTURY, MAX WEBER GOT INTO A
LOT OF TROUBLE WITH HIS
PROTESTANT ETHIC AND SPIRIT OF
CAPITALISM, FREUD, AND OF
COURSE, ALFRED KINSEY MORE
RECENTLY.
I HAVE TO ADMIT TO YOU
SOMETHING -- MY FAVOURITE FAIRY
TALE, SINCE I WAS A LITTLE GUY,
AND MY MUM READ THIS TO ME,
WAS, "THE EMPEROR'S NEW
CLOTHES."
AND YOU REMEMBER THAT LITTLE
GUY WHO STOOD IN THE CROWD.
IT WAS A LITTLE BOY, OF COURSE,
AT LEAST IN THE BOOK THAT I
READ.
FOR MY DAUGHTER, IT'S A LITTLE
GIRL, BUT ANYWAY--... WHO COULDN'T HELP BUT POINT
OUT TO EVERYONE IN THE CROWD,
THAT THE EMPEROR WHO WAS
MARCHING PROUDLY BEFORE THEM,
WAS STARK NAKED, AND NOT
DRESSED IN THE FINERY THAT HIS
DISINGENUOUS FLATTERERS HAD
CLAIMED.
MANY POLLSTERS, OF COURSE, HAVE
CHOSEN A ROLE IN THE-- TO SERVE
THE KING, AS IN SHAKESPEARE'S
GREAT PLAYS, THE CLOWN OR THE
FOOL WHO WAS ABLE TO TELL THE
KING THE TRUTH.
AND OF COURSE, IN MY EARLY
DAYS, MY HERO WAS LOU HARRIS,
THE POLLSTER WHO HELPED JOHN
KENNEDY BECOME PRESIDENT.
AND FOR A BRIEF TIME, I
ACTUALLY ASPIRED TO THE SAME
ROLE.
I WAS A YOUNG RED TORY, AN
OXYMORON, I THINK, THAT IS NOW
RELEGATED TO THE HISTORY BOOKS.
BUT THE CONTRARIAN IN ME, I
THINK, KEPT ME-- KEPT REMINDING
ME OF THAT LITTLE BOY IN THE
CROWD.
I REMEMBER THE DAY IN GRADE 10,
IT WAS THE CUBAN MISSILE
CRISIS, AND SO WE HAD A CURRENT
EVENTS CLASS, AND I WAS ASKED
TO DO MY PROJECT.
AND SO I CAME IN, I PUT THE MAP
OF THE SOVIET UNION, SHOWING
ALL THE MISSILE BASES THAT THE
UNITED STATES HAD AROUND THE
SOVIET UNION, ALL OF THEM
TRAINED ON MOSCOW OR SOME OTHER
CITY IN THE SOVIET UNION, JUST,
WELL THAT WAS THE CONTRARIAN IN
ME.
I REMEMBER OUR FIRST PROVINCE-
WIDE SURVEY IN 1970s, I THINK
71 OR 72.
THE MINISTER OF TOURISM IN
ONTARIO WAS RESPONSIBLE FOR THE
CENSOR BOARD.
THE CENSOR WAS JAY
SILVERTHORNE, WHO HAD BEEN
APPOINTED IN 1936.
AND I MET THIS GENTLEMEN, AND
IT WAS JUST INCREDIBLE.
HERE I AM, A YOUNG GUY, AND
WHAT WE WERE TO DO WAS TO STUDY
THE ATTITUDES OF ONTARIANS
TOWARD THE CONTENT OF THE
MOVIES THAT WERE BEING SHOWN
HERE.
AND MY JOB WAS TO FIND OUT HOW
MUCH NUDITY, HOW MUCH VIOLENCE,
HOW MUCH FOUL LANGUAGE WOULD
THE CITIZENS OF UPPER CANADA
PUT UP WITH IN 1971.
SO IN THOSE DAYS, WE DIDN'T DO
TELEPHONE INTERVIEWS, WE DID
DOOR TO DOOR, FACE-- WE KNOCKED
ON THE DOOR, AND SO ON, AND ALL
OUR INTERVIEWERS WERE MIDDLE
AGED HOUSEWIVES.
IT SEEMED-- I THINK ALL OF THEM
CAME FROM WILLOWDALE FOR SOME
REASON.
[Audience Laughter]

Michael continues ANYWAY, AND
ONE OF THEM CAME UP TO ME,
SAYING, "MICHAEL, YOU'RE A NICE
YOUNG MAN, BUT DOES YOUR MOTHER
KNOW WHAT YOU DO FOR A LIVING?
[Laughing]
AND SOME OF THEM ACTUALLY
REFUSED TO ASK PEOPLE THESE
QUESTIONS.
THEY HAD THAT KINSEY PROBLEM. ANOTHER POLL
THAT I USED TO LOVE DOING,
AGAIN ON THE TRADITION OF THE
LITTLE BOY AND THE EMPEROR'S
CLOTHES, WAS, BETWEEN 1980 AND
1995, OF COURSE, THE BIG ISSUE
WAS QUEBEC?
AND I USED TO LOVE THIS ONE
POLL.
I FORGET WHAT YEAR WE DID IT
IN, BUT IT WAS IN QUEBEC -- IN
WHICH WE WERE SURVEYING THE
ATTITUDES OF QUEBECERS ON
SOVEREIGNTY, AND HOW THEY
IMAGINED WHAT A SOVEREIGN,
INDEPENDENT QUEBEC WOULD BE.
AND WE LEARNED, FOR EXAMPLE,
THAT A SOVEREIGN INDEPENDENT
QUEBEC, WOULD STILL SEND
MEMBERS OF PARLIAMENT TO
OTTAWA.
I THOUGHT THIS WAS VERY
INTERESTING.
IT WOULD STILL RETAIN THE
CANADIAN DOLLAR, AND OF COURSE,
EVERYBODY IN QUEBEC WOULD STILL
GET THEIR OLD AGE SECURITY
BENEFITS AND ALL THE OTHER
ENTITLEMENTS THAT CAME FROM THE
NATION'S FORMER CAPITAL.
YOU KNOW, THE QUESTIONS ARE
SOMETIMES MORE IMPORTANT THAN
THE ANSWERS FOR A CONTRARIAN.
WE BEGAN THIS PROGRAM OF
SURVEYING SOCIAL VALUES IN
CANADA IN 1983.
WE DO IT EVERY YEAR SINCE THEN.
IN 1996, I WROTE THAT FIRST
BOOK, "SEX IN THE SNOW," NOT MY
AUTOBIOGRAPHY.
AND THEN WE STARTED WITH THE
AMERICANS IN 1992, MEASURING
AND TRACKING THEIR SOCIAL
VALUES.
THE MOTIVATION, ACTUALLY WAS
CURIOSITY, AND ALSO THE
COMMERCIAL IMPERATIVE TO PAY
THE RENT.
WE HAD TO FIND CLIENTS WHO
WOULD SUPPORT THIS KIND OF
THING, RIGHT?
IT TAKES A LOT OF SUPPORT TO DO
THIS KIND OF RESEARCH.
WE ACTUALLY HAD VERY FEW
PRECONCEIVED NOTIONS.
WHEN IT COMES TO THINGS LIKE
FEMINISM, ALL THE ICONS THAT
WERE WOMEN, WE THOUGHT, YOU
KNOW, THEY'RE PROBABLY ADVANCED
THE SAME WAY WE ARE ON THIS
QUESTIONING OF TRADITIONAL
AUTHORITY AND SO ON, AND IT
CERTAINLY DID NOT OCCUR TO ME
THAT SOMEDAY I'D BE WRITING A
BOOK ABOUT THIS STUFF.
WE DID A SURVEY IN 92, AND 96,
AND THE YEAR 2000, AND WHEN YOU DO THAT,
YOU HAVE ONE DOT, AND THEN YOU
HAVE ANOTHER DOT AND THEN YOU
HAVE ANOTHER DOT, AND THEN YOU
DO AN ARROW, AND IT SAYS THAT'S
POINTING SOMEWHERE.
WHERE IS IT POINTING.
AND THEN YOU DO THE CANADIANS,
AND THERE'S AN ARROW.
WHERE'S THAT POINTING?
AND THEN WHY, WHY WHY?
AND THEN YOUR BRAIN SEIZES UP
AND YOU TRY TO FIGURE OUT WHY.
SOME PEOPLE QUESTION OUR
METHODOLOGY.
I DON'T THINK THEY REALLY
UNDERSTAND THE DIFFERENCE
BETWEEN POLLING WHAT PEOPLE
THINK OF THE OTHER COUNTRY AND
THE VALUES OF PEOPLE IN THAT
COUNTRY, THEIR OWN PERSONAL
VALUES.
I'LL TRY TO EXPLAIN THAT IN A
LITTLE MORE DETAIL WHEN I DO MY
POWER POINT PRESENTATION.
OTHERS REALLY GET UPSET BECAUSE
I SEEM TO ENJOY WHAT I'M DOING
AND WHAT I'M FINDING.
I GUESS THIS IS UNCANADIAN, I'M
NOT SURE.
AND I PLEAD GUILTY TO THIS, I
LOVE THIS STUFF, AND I FEEL
REALLY HONOURED AND PRIVILEGED
THAT CANADIANS ANSWER THE PHONE
OR FILL OUT OUR QUESTIONNAIRE
AT ALL HOURS OF THE DAY OR
NIGHT.
ACTUALLY EVERYBODY I MEET SAYS,
"I DON'T FILL OUT SURVEYS, WHO
DOES?"
I DON'T KNOW.
OUR KIDS THINK THAT MY WIFE
DONNA DASKO AND I, WE GO TO THE
OFFICE, WE INTERVIEW PEOPLE, AT
ENVIRONICS, AND THEN WE RELEASE
WHAT ENVIRONICS THINKS.
IT WOULD SAVE US A LOT OF MONEY
IF WE DID IT THAT WAY.
WHAT REALLY GETS ME EXCITED IS
FINDING PATTERNS, IT'S FINDING
SOMETHING, OFTEN THAT YOU
DIDN'T ANTICIPATE, AND IT'S A
PATTERN.
AND THEN YOU CONNECT THOSE
DOTS, AND THEN YOU NEED TO TELL
THE STORY.
SOME PEOPLE DON'T LIKE THE FACT
THAT MY RESEARCH GIVES SOLACE
TO OTHERS.
AS IT TURNS OUT, MY RESEARCH
APPARENTLY GIVES SOLACE TO THE
IDEOLOGUES OF THE LEFT AND THE
RIGHT OF THE CONTINENTALISTS
AND THE CANADIAN NATIONALISTS,
AND IF THAT'S THE CASE, GREAT.
IT'S OUT THERE, MAYBE YOU'VE
GOT BETTER INTERPRETATIONS THAN
I DO.
DID I GO OUT TRYING TO FIND
WHAT I FOUND?
NO, NO, I'M DOING MY BEST TO
SEE-- TO COME UP WITH THE
FACTS, WHAT ARE THEY, AND TO
INTERPRET THEM.
AND OF COURSE, OTHERS CAN HAVE
THEIR INTERPRETATIONS.
AND FINALLY, I THINK SOME
PEOPLE FIND IT DIFFICULT THAT
MY FINDINGS MAY REINFORCE
CANADIANS' SMUG SENSE OF
SUPERIORITY OVER THE AMERICANS,
AS IF ONLY AMERICANS OR BRITS
OR FRENCHMEN CAN BE SMUGLY
SUPERIOR TO OTHER COUNTRIES AND
PROUD OF THEIR COUNTRIES.
ACTUALLY I
SUSPECT THE SMUG SENSE OF
SUPERIORITY THAT SOME CANADIANS
MAY HAVE, IS ACTUALLY A SENSE
OF MAYBE THEY'RE EVOLVING FROM
THEIR COLONIAL STATUS AS A
COLONY OF BRITAIN OR A COLONY
OF THE UNITED STATES, AND MAYBE
ARE REALISING THAT THEY'RE
UNIQUE.
OR MAYBE THEIR SMUG SENSE OF
SUPERIORITY COMES FROM THE
SENSE THAT THEY'RE AWARE THAT
THEY DON'T HAVE A SENSE OF
SUPERIORITY OVER OTHERS, AND
THAT MAKES THEM SUPERIOR.
LET'S SEE,
LET'S HAVE A LOOK AT SOME OF
THE DATA.

A slate comes up with a blue, purple and white bar graph, under the title "Most
think Canada is become more like the U.S.?" The graph perpendicular reads from
0-80 percent and the parallel 1998, 200, 2001. The blue bar graph (More like) is
always slightly higher then the purple bar (No change), while the white bar
(Less like) is always the smallest.

Michael says MOST CANADIANS, AS YOU CAN SEE
HERE, THINK-- DISAGREE WITH ME.
THEY THINK THAT WE'RE BECOMING
MORE ALIKE OR THERE'S NO CHANGE
10 PERCENT, 11 PERCENT, 7 PERCENT THINK THAT CANADA
IS BECOMING MORE DISTINCT.
SO THE CONVENTIONAL WISDOM THAT
I WAS KIND OF RUNNING AGAINST,
WAS PUBLIC OPINION THAT SEES
CANADIANS AND AMERICANS
BECOMING MORE SIMILAR, OR AT
LEAST NOT CHANGING.
CANADIANS AND AMERICANS ARE THE
SAME, RIGHT?
WE... WE TRADE WITH THE UNITED
STATES, THE BIGGEST TRADING
PARTNERS IN THE WORLD, WE'RE
INUNDATED WITH POPULAR AMERICAN
CULTURE.
OUR KIDS WORSHIP J-LO AND
EMINEM, AND WORSE.
95 PERCENT OF THE MOVIES WE WATCH ARE
AMERICAN CONTENT.
WE FEEL THE SAME ABOUT THE
FAMILY.
THIS IS A QUESTION THAT SAYS, I
FEEL CLOSE TO PEOPLE WHO PUT
THEIR FAMILY ABOVE EVERYTHING
ELSE.
IN FACT, I IMAGINE YOU COULD
PUT THIS IN ANY OF 200
COUNTRIES, AND IN ALL 200
COUNTRIES IN THE WORLD, PEOPLE
WOULD SAY, WELL THE FAMILY
COMES FIRST.
MUSLIM COUNTRIES, CANADA, THE
UNITED STATES, EUROPE AND SO
ON.
I'M TRAINED TO ASK THE
QUESTION.
OKAY, FAMILY IS NUMBER 1, WHAT
KIND OF FAMILY?
AND WHEN YOU LAND ON-- WHEN YOU
GO TO SAMOA WITH MARGARET
MEADE, OR WHEN YOU GO INTO SOME
STRANGE COUNTRY, YOU WANT TO
KNOW WHAT'S THE STRUCTURE OF
AUTHORITY AROUND HERE?
WHO'S BOSS, WHO COMES NUMBER 2,
WHO COMES NUMBER 3.
AND IN ORDER TO PROBE THAT, WE
PROBE PATRIARCHY.

The slate appears under the title "Father of family must be master in his own
house. Canada and the United States-Agree 1992, 1996, 200, 2004." The perpendicular
reads from 0-60 percent. The purple bar graph (U.S.) and blue bar graph
(Canada), shows in 1992 26 percent of Canadians thought this and 42 percent of
Americans and in 1996:20 percent of Canadians and 44 percent of Americans and
2000:18 percent of Canadians and 49 percent of Canadians. While in 2004:21
percent of Canadians and 52 percent of Americans.

Michael says AND MY FAVOURITE SIGNATURE ITEM
IS A POLITICALLY INCORRECT
STATEMENT, THE FATHER OF THE
FAMILY MUST BE THE MASTER OF
HIS OWN HOME.
SPARE THE ROD AND SPOIL THE
CHILD, A PENNY SAVED IS A PENNY
EARNED.
THIS IS A STATEMENT WE PUT TO
PEOPLE, AND ASK THEM TO AGREE.
THIS IS WHAT POLLSTERS DO.
DO YOU AGREE STRONGLY, DO YOU
AGREE SOMEWHAT, DISAGREE
STRONGLY, DISAGREE SOMEWHAT.
IN 1992, 26 PERCENT OF CANADIANS
STRONGLY OR SOMEWHAT AGREE THAT
THE FATHER MUST BE THE MASTER
IN THE HOUSE.
IT HAD GONE DOWN FROM ABOUT 42 PERCENT
IN 1983.
IT HAD GONE DOWN YOU KNOW,
ABOUT A PER CENT A YEAR IN ALL
OF OUR STUDIES.
WE DID OUR FIRST STUDY IN THE
UNITED STATES, IT WAS 42 PERCENT.
I TOOK THIS RESEARCH TO ST.
LOUIS, A GENTLEMEN GOT UP AND
ASKED ME, "DID YOU ONLY SURVEY
IN TEXAS?"
[Audience Laughter]
AND I ASSURED HIM THAT NO, IT
WAS A RANDOM SAMPLE, PEOPLE 15?
AND OVER RIGHT ACROSS THE
UNITED STATES.
SO I WAS TOLD TO GO BACK INTO
THE FIELD, SO IN 1996, 20 PERCENT OF
CANADIANS BELIEVE FATHER MUST
BE MASTER, 44 PERCENT.
THIS IS NOW TWO BAD SURVEYS IN
A ROW.
THIS IS NOT SUPPOSED TO HAPPEN,
RIGHT?
I COULDN'T REALLY WRITE A BOOK
ON THIS, IT'S ONLY TWO
OBSERVATIONS.
SO, 18 PERCENT IN CANADA IN THE YEAR
2000, MY FRIEND DAVID FOOTE WHO
TEACHES AT THIS UNIVERSITY, A
WONDERFUL DEMOGRAPHER,
ECONOMIST WOULD SAY, MICHAEL,
THIS IS SIMPLE, OF COURSE.
IN YOUR SAMPLE, EVERY YEAR,
SOME OF THE OLDER PEOPLE WHO
HAVE TRADITIONAL VALUES, LEAVE
THE RANDOM SAMPLE IN CANADA FOR
THE GREAT RANDOM SAMPLE IN THE
SKY, TAKING THEIR VALUES WITH
THEM, OF COURSE, AND DISRUPTING
THE AFTERLIFE, AND THEN YOU'VE
GOT--
YOU DO 15 AND OVER, SO YOU'VE
GOT SOME 14 YEAR OLDS COMING
IN.
OF COURSE AS EVERY PARENT KNOWS
THEY'RE PROBABLY COMING FROM
HELL, BRINGING THEIR VALUES AND
SO YOU'VE GOT WHAT IS CALLED
GENERATIONAL REPLACEMENT HERE.
SO WE'VE GOT TO GET BACK IN THE
FIELD.
WE'VE NOT HAD EIGHT YEARS OF
HOMER SIMPSON, AND BILL
CLINTONS FRONTAL ASSAULT ON
PATRIARCHAL AUTHORITY, IF I CAN
PUT IT THAT WAY, AND WE ARE AT
49 PERCENT.
THOSE 49 PERCENT VOTED FOR GEORGE
BUSH, AND THE OTHERS VOTED FOR
AL GORE, AND OF COURSE HE LOST.
SO THIS, OF COURSE IS PROFOUND
BECAUSE WE ARE LOOKING AT THE
FIRST INSTITUTION THAT WE ALL,
THAT WHEN WE COME INTO THIS
PLANET, IT HAS A GREAT
INFLUENCE ON OUR VALUES, OUR
VALUES ARE PROBABLY
CRYSTALLISED BY THE AGE OF 10,
AND WE SPEND THE REST OF LIVES
TRYING TO LIVE UP TO THOSE
VALUES.
IT'S PRETTY IMPORTANT, AND OF
COURSE, OBVIOUSLY WE'RE SEEING
SOMETHING THAT SEEMS PRETTY
SURPRISING, AN INCREASE IN
ORIENTATION TO PATRIARCHAL
AUTHORITY IN THE UNITED STATES,
WHILE CANADA IS DECREASING.
OH, WE JUST CAME OUT OF THE
FIELD A WEEK AGO.
THE GUYS IN THE COMPUTER
DEPARTMENT RUSHED DOWN TO GIVE
ME MY ONE LITTLE PIECE OF RED
MEAT, WHICH IS THE NEXT DATA ON
FATHER AS MASTER, SO CANADA IS
AT 21 PERCENT.
WE'RE FINDING THAT NEW
CANADIANS -- WE NOW HAVE A
MILLION COMING IN -- A QUARTER
OF A MILLION EVERY YEAR.
THEY COME FROM VERY TRADITIONAL
SOCIETIES, MUCH HIGHER LEVELS
OF PATRIARCHY AND RELIGIOSITY
AND SO ON, WE'RE STARTING TO
HAVE A LITTLE BIT OF EFFECT ON
THE CANADIAN NUMBERS AND THE
U.S. ARE AT 52 PERCENT.
THESE NUMBERS ACTUALLY TRACK
PRETTY WELL WITH THE SUPPORT
FOR THE REPUBLICAN CANDIDATE
FOR PRESIDENT, IN CASE ANY OF
YOU ARE LOOKING FOR PATTERNS.
UM, CANADIAN WOMEN 13 PERCENT,
AMERICAN WOMEN 43 PERCENT, THINK
FATHER MUST BE MASTER.

The bar graph changes to the perpendicular with "Women": 13 percent of Canadians
believe Father of family must master his own house and 43 percent of U.S.
citizens and the decr4eassing pattern continues with different variants in the
perpendicular.

Michael says WOMEN WITH POST SECONDARY
EDUCATION IN CANADA, 10 PERCENT, WOMEN
WITH POST SECONDARY EDUCATION
IN THE UNITED STATES, 39 PERCENT.
CANADIAN SINGLES, 17, AMERICAN
SINGLES 51 PERCENT.
I PRESENTED
IN SAN FRANCISCO AND A
PROFESSOR FROM BERKELEY ASKED
IF I COULD FIND A NICE YOUNG
CANADIAN BOY FOR HER DAUGHTER.
[Audience Laughter]
AND I THOUGHT, NOW I COULD MAKE
A LOT OF MONEY AT 50 CENTS A
MATCH UP, AND IF IT DIDN'T WORK
OUT, I'D GIVE THEM A QUARTER
BACK, AND I'D STILL MAKE A LOT
OF MONEY.
SO WATCH FOR
THE IPO.

The slate appears under the title "Survey Methodology." It reads "The
Environics program does not poll public opinion and perceptions, but rather
people’s personal values, motivations and mindsets, Environics uses a large
battery of questions and statements to measure and track social values, national
representatives surveys of 56,245 Americans and 8,168 Canadians aged 15+ for a
total of 14,413 interviews, fielded in 1992, 1996, and 2000-prior to each
Presidential election and annual in Canada since 1983."

Michael says WE'RE LOOKING FOR SOME SILICON
VALLEY FUNDING FOR THIS.
WE'RE NOT LOOKING HERE AT
PUBLIC OPINION POLLING, WE'RE
LOOKING AT PEOPLE'S PERSONAL
VALUES, THEIR MOTIVATIONS,
THEIR MINDSETS.
WHAT IS IT THAT'S MOTIVATING
THEM AS CONSUMERS, AS PARENTS,
AS CITIZENS, AS EMPLOYEE, IN
THEIR VARIOUS ROLES AND
STATUSES IN LIFE, WHAT IS IT
THAT'S MOTIVATING THEM, WHAT IS
THEIR MINDSET.
WE HAVE A LARGE BATTERY OF
QUESTIONS.
I THINK IT'S ABOUT 300 TO 350
QUESTIONS THAT ARE MEASURING
ABOUT 100 SOCIAL VALUES.
THE SURVEYS THAT ARE THE BASIS
OF FIRE AND ICE WERE DONE IN
92, 96, AND 2000, AND WITH A
TOTAL NUMBER OF 14,000
INTERVIEWS.

Another slate appears under the title "101 Social Values are tracked, for
example." It reads "Acceptance of violence, adaptability to complexity,
American dream, anomie and aimlessness, concern for appearance, everyday ethics,
everyday rage, flexible gender identity, hierarchy, joy of consumption, just
deserts, largesse oblige, mysterious forces, patriarchy, pen change for risk,
question authority, sexual permissiveness, spiritual quest, vitality,
xenophobia."

Michael says EXAMPLES OF SOME OF THE TRENDS
OR VALUES THAT WE'RE TRACKING,
ACCEPTANCE OF VIOLENCE AS
NORMAL IN EVERYDAY LIFE,
ADAPTABILITY TO COMPLEXITY, THE
AMERICAN DREAM, LOG CABIN TO
THE WHITE HOUSE, RAGS TO
RICHES.
ANOMIE AND AIMLESSNESS, NO
SENSE OF SELF WORTH, NO SENSE
THAT YOU'RE CONNECTED TO YOUR
SOCIETY'S VALUES AND NORMS.
A CONCERN FOR APPEARANCE,
EVERYDAY ETHICS, EVERYDAY RAGE,
FLEXIBLE GENDER IDENTITY, WOMEN
SAYING THAT THEY ARE
DEMONSTRATING PERSONALITY
TRAITS THAT USED TO BE
ASSOCIATED WITH A BEING A MAN,
LIKE SAYING WHAT THEY THINK,
NOT SITTING IN THE MEETING AND
WORRYING ABOUT ALL THE HURT
FEELINGS, OR WHO'S GOING TO
CLEAN UP THE ROOM AFTER THE
MEETING, BUT ACTUALLY THINKING
ABOUT THE TASK AT HAND.
MEN WHO WANT TO HAVE A ROLE IN
THE FAMILY AFTER CONCEPTION WHO
UH, DON'T WANT TO HAVE TO WEAR
A NAMETAG WHEN THEY COME HOME.
ED MUSKIE RAN FOR PRESIDENT IN
1972.
THEY CONFRONTED HIM WITH THE
NEWS THAT THEY HEARD THAT HIS
WIFE WAS IN ALCOHOL REHAB.
HE CRIED, AND HOW MANY HOURS
LATER WAS HE DECLARED
INELIGIBLE TO BE PRESIDENT OF
THE UNITED STATES, BECAUSE HE
SHOWED AN EMOTION.
WHAT IS THE NICKNAME THAT MEN
AND WOMEN GIVE THEIR YOUNG BOY OR SONS
TODAY -- BUDDY.
BUDDY IS A SENSE THAT I WANT TO
HAVE A RELATIONSHIP WITH THIS
YOUNG MAN THAT'S EGALITARIAN.
WE'RE GOING TO BE FRIENDS,
WE'RE GOING TO TALK.
WE'RE GOING TO TALK BEFORE THE
FUNERAL.
YES, DAD, YOU WERE RIGHT.
WE WANT TO HAVE A FEW
CONVERSATIONS IN BETWEEN TIME.
IT'S A--
PEOPLE ARE REINVENTING
RELATIONSHIPS WITH THEIR
CHILDREN THAT THEY HAD WITH
THEIR PARENTS.
MEN ARE DOING IT, AND WOMEN ARE
DOING IT.
IT'S A REVOLUTION WHEN YOU DO
THAT.
OH, RIGHT, HETERARCHY, JOY OF
CONSUMPTION, JUST DESERTS, IF
YOU GET RICH, YOU DESERVED IT,
IF YOU GET THROWN IN THE CLINK,
YOU DESERVED THAT.
LARGESSE OBLIGE IS THE AMERICAN
VERSION OF NOBLESSE OBLIGES.
MYSTERIOUS FORCES, VERY STRONG
IN SEDONA OTHER AREAS OF
ARIZONA, BUT PARTICULARLY
SEDONA.
PATRIARCHY, PENCHANT FOR RISK,
QUESTIONING AUTHORITY, SEXUAL
PERMISSIVENESS, SPIRITUAL
QUEST, VITALITY AND XENOPHOBIA.
I'M LOOKING FOR A Z, AND IF
ANYONE CAN COME UP WITH ONE, I
WILL INVENT A VALUE THAT WE CAN
TRACK, JUST SO I CAN SAY A TO
Z, OR A TO "ZED," BUT WE STOP
AT X.

A black and white slate appears with a map that has a title "Orientation to
authority." Scattered throughout the map are variants: obedience to authority,
traditional family, religious, propriety, wearing the right clothes for the
right occasion, and patriarchy, questioning authority, equal relationship with
youth, flexible gender identities, and flexible families. Then from right to
left there is: fulfillment, introspection, civic engagement, gender parity,
ethical consumerism, ecological concern, acceptance of violence, anomie,
aimlessness, everyday rage, ecological fatalism.

Michael says THE MAP -- THIS IS NOT AN EYE
TEST.
DON'T GO OUT TO YOUR
OPTOMETRIST.
THREE QUESTIONS RANDOMLY PUT IN
THE QUESTIONNAIRE, MEASURE A
VALUE, THE VALUE GOES ON THE
MAP.
AT THE TOP OF THE MAP IS
ORIENTATION TO AUTHORITY, THE
VALUES THAT ARE STRONG THERE...
AGAIN, THESE ARE BASED ON TWO
OR THREE QUESTIONS THAT CREATE
A VALUE.
OBEDIENCE TO AUTHORITY,
TRADITIONAL FAMILY, RELIGIOS--
PROPRIETY, WEARING THE RIGHT
CLOTHES FOR THE RIGHT OCCASION,
PATRIARCHY AND SO ON.
QUESTIONING AUTHORITY, EQUAL
RELATIONSHIP WITH YOUTH,
FLEXIBLE GENDER IDENTITIES,
FLEXIBLE FAMILIES AT THE BOTTOM
OF THE MAP.
EAST WEST -- FULFILLMENT,
INTROSPECTION, CIVIC
ENGAGEMENT, GENDER PARITY,
ETHICAL CONSUMERISM, ECOLOGICAL
CONCERN.
OVER HERE, WE HAVE ACCEPTANCE
OF VIOLENCE, ANOMIE,
AIMLESSNESS, EVERYDAY RAGE,
ECOLOGICAL FATALISM, THERE'S
NOTHING WE CAN DO TO SAVE THE
EARTH, IT'S GOING TO HAPPEN
ANYWAY.FATALISM,
PERSONAL FATALISM, I REALLY
CAN'T CHANGE MY LIFE.
XENOPHOBIA, SEXISM, AND SO ON.
THOSE CREATE THE TWO AXES, AND
THEN WE GET THE QUADRANTS.

A slate appears with four quadrants the title is "Socio-cultural map" The first
quadrant title read clockwise, "Status and security. Obedience to traditional
structures and norms" It reads "Obedience to authority patriarchy, and need for
status recognition." The second quadrant title "Authenticity and Responsibility.
Well-being, harmony and responsibility." It reads "Duty, social responsibility,
everyday ethics, gender parity, and spiritual quest." The third quadrant under
the title "Idealism and Autonomy. Exploration and flexibility" It reads "
Personal control, question autonomy, global consciousness, adapting to
complexity, flexible families." The next quadrant under the title "Exclusion and
Intensity. Seeking stimulus and attention." It reads "pursuit of intensity,
ostentatious consumption, buying on impulse, penchant for risk, anomie,
aimlessness, everyday rage."

Michael continues UPPER LEFT QUADRANT, AUTHORITY AND
SURVIVAL ORIENTATION STATUS AND
SECURITY, OBEDIENCE TO
TRADITIONAL STRUCTURES AND
NORMS, AND YOU CAN SEE THE
VALUES THAT ARE STRONG THERE,
OBEDIENCE TO AUTHORITY,
PATRIARCHY, NEED FOR STATUS
RECOGNITION.
AUTHORITY BUT FULFILLMENT.
AUTHENTICITY AND
RESPONSIBILITY, HARMONY, WELL
BEING, DUTY, SOCIAL
RESPONSIBILITY, EVERYDAY
ETHICS, GENDER PARITY.
IDEALISM AND AUTONOMY, PEOPLE
ARE INDIVIDUALISTIC BUT
FULFILLED, EXPLORATION,
FLEXIBILITY, CONTROL,
QUESTIONING AUTHORITY, GLOBAL
CONSCIOUSNESS, ADAPTING TO
COMPLEXITY, FLEXIBLE FAMILIES,
AND FINALLY, INDIVIDUAL BUT
SURVIVAL ORIENTATION, EXCLUSION
AND INTENSITY, SEEKING STIMULUS
AND ATTENTION, JOLTS, DEFERRED
GRATIFICATION IS MAYBE LATER
THIS EVENING, PURSUIT OF
INTENSITY, OSTENTATIOUS
CONSUMPTION, BUYING ON IMPULSE,
PENCHANT FOR RISK, ANOMIE,
AIMLESSNESS, EVERYDAY RAGE.
IN TERMS OF THE AMERICAN DREAM,
THESE ARE PEOPLE ASPIRING TO
IT, BUT CAN ONLY BUY IT WHEN
IT'S ON SALE.
THESE PEOPLE HAVE MADE IT AND
CAN AFFORD THE AMERICAN DREAM,
AND HAV BEEN SUCCESSFUL...
TRADITIONAL VALUES, THE WORK
ETHIC AND SO ON.
THEY PLAYED BY THE RULES, THEY
PLAY GOLF BY THE RULES.
FOR PEOPLE LIKE ME, IT'S A REAL
PAIN.
AND THEN BECAUSE YOU KNOW,
EVERY RULE HAS GOT TO BE OBEYED
AND SO ON.
BUT THEY PLAYED BY THE RULES,
AND THEY WON BY THE RULES IN
AMERICA.
THESE PEOPLE ARE...
THEY'VE ALMOST TRANSCENDED THE
AMERICAN DREAM.
THESE ARE IDEALISTIC BABY
BOOMERS, AGAIN, BILL CLINTON
MIGHT BE ONE OF THESE PEOPLE,
AND AGAIN, HE KNOWS HOW TO PLAY
GOLF THE WAY I LIKE TO PLAY,
AND THEN YOU'VE GOT EXCLUSION
AND INTENSITY.
AND THESE PEOPLE ARE OUTSIDE
THE AMERICAN DREAM.
SO AS I SAY TO OUR CAR
COMPANIES, THESE THREE
QUADRANTS WILL BUY YOUR
PRODUCT, THIS QUADRANT WILL
STEAL YOUR PRODUCT.
IT'S A DIFFERENT KIND OF
MARKET, BUT THEY WILL ACHIEVE
THE AMERICAN DREAM IN ANOTHER
WAY.

The next slate shows pictures of celebrities under the title "Status and
Security- Icons." It reads "John Wayne, Vince Lombardi, Ronald Reagan, Bill
O’reilly, and Dan Rumsfeld."

Michael says ICONS FOR STATUS AND SECURITY,
JOHN WAYNE, WON EVERY WAR HE
EVER FOUGHT, VINCE LOMBARDI,
WINNING ISN'T EVERYTHING, IT'S
THE ONLY THING.
THE GIPPER, DON RUMSFELD, FAIR
AND BALANCE, BILL O'REILLY.
AND OF COURSE THESE PEOPLE HAVE

The slate appears under the title "Authenticity and Responsibility-Icons." Photos
appears of Jesus Christ, Tiger Woods, Colin Powell, Shirley Maclean, Martha
Steward, Oprah Winfrey.

Michael says A FEW PEOPLE THEY DON'T LIKE,
FOR EXAMPLE THE DEMOCRATIC
NOMINEE IN THE YEAR 2008,
HILARY CLINTON.
AUTHENTICITY AND
RESPONSIBILITY, JESUS CHRIST,
TIGER WOODS, COLIN POWELL,
OPRAH, MARTHA STEWART, FOR
THESE PEOPLE IS FINE WITH THEM.
THEY CAN'T WAIT TO SEE HER
TASTEFULLY DECORATED JAIL CELL.
SHIRLEY MACLAINE, WHO IS
CELEBRATING HER 500th BIRTHDAY
THIS YEAR, AGAIN AN ICON FOR
THAT QUADRANT.
[Audience Laughter]

The next slate under the title "Idealism and Autonomy-Icons." Photos appear of
Bono, Dixie Chicks, Julia Roberts, Martin Luther King Jr., Michael Moore, and
Larry and Sergei of Google, and Lisa Simpson.

Michael says BONO, THE DIXIE CHICKS.
THIS IS NOT ERIN BROCKOVICH BUT
JULIA ROBERTS, WHO WOULD HAVE
MADE A GREAT VICE PRESIDENTIAL
CANDIDATE FOR JOHN KERRY, BUT--
MARTIN LUTHER KING, LARRY AND
SERGEI OF GOOGLE, AND MICHAEL
MOORE, THE LEADER OF THE
OPPOSITION IN THE UNITED STATES
THESE DAYS.
AND MY CHOICE FOR THE
CANDIDATE, THE DEMOCRATIC
CANDIDATE IN CALIFORNIA, WHO
WILL DEFEAT ARNOLD
SCHWARZENEGGER IN THE NEXT
ELECTION IS LISA SIMPSON.
I THINK IF YOU GO FROM A HUMAN
TO ARNOLD, LISA IS A LOGICAL
NEXT CHOICE.

The next slate under the title "Exclusion and Intensity-Icons. Photos appear of
The Osborne’s, P. Daddy, Jerry Springer, Jennifer Lopez, Eminem, Pamela
Anderson, Tony Hawk, and Joe Millionaire.

Michael says THEN WE HAVE THE OSBORNES HERE
IN EXCLUSION AND INTENSITY,
PUFF DADDY, JERRY SPRINGER...
YOUR LIFE MAY BE SHIT, BUT
THERE'S WORSE.
J-LO, JOE MILLIONAIRE, TONY
HAWK, PAMELA ANDERSON, MY
FAVOURITE CANADIAN WITH
AMERICAN CONTENT.
[Audience Laughter]
AND UH, THIS IS A CRTC JOKE FOR
THOSE OF YOU WHO...
AND THEN EMINEM.
CANADA U.S. DIFFERENCES –

A slate appears that reads "The United States and Canada." And has the two flags
beneath.

Michael says EVERY YEAR WE TAKE ALL THE
ANSWERS TO ALL THE QUESTIONS,
AND WE CRUNCH THE DATA, TORTURE
THE DATA TILL IT TELLS THE
TRUTH OR CONFESSES, AND WE MAKE

A slate shows a map with four quadrants from right to left: state and security,
authenticity and responsibility, idealism and autonomy, exclusion and intensity.
The map shows the years 1992, 1996, and 2000 and it depicts the gradual movement
of Americans from authenticity and responsibility to exclusion and intensity
with a downward arrow. Whereas the Canadians move closer to idealism and
autonomy.

Michael says A DOT ON OUR MAP ABOUT WHERE
THAT CULTURE IS THAT YEAR.
AND SO IN 1992, THE AVERAGE
AMERICAN IS JUST INSIDE
AUTHENTICITY AND
RESPONSIBILITY, THE AVERAGE
CANADIAN IN 1992, FURTHER DOWN
THE MAP, A BIT OF A SURPRISE
THAT WE WERE FURTHER AWAY FROM
AUTHORITY THAN THE AMERICANS
WERE.
BUT BOTH ROUGHLY ON THE
FULFILLMENT SIDE OF THE MAP.
1996, THE AMERICANS ARE IN THE
MIDDLE OF THE MAP, CANADIANS
ARE STILL -- SO WE'RE MOVING
DOWN.
BOTH MOVING DOWN THE MAP, ONE
MOVING BACK TOWARD SURVIVAL,
THE OTHER ONE MOVING OVER
TOWARD FULFILLMENT.
THEN 2000, AVERAGE AMERICAN IS
INSIDE EXCLUSION AND INTENSITY,
AND THE AVERAGE CANADIAN STILL
INSIDE THE MIDDLE OF IDEALISM
AND AUTONOMY.
WE HAVEN'T YET-- I'VE GOT MY
COLLEAGUES HERE.
WE DON'T YET HAVE THE DOT FOR
2004.
I WILL HAVE IT ON MONDAY,
ACTUALLY, NEXT MONDAY.
SORRY ABOUT THE TIMING OF THIS.
BUT I WILL REPORT IT.
YOU CAN BE SURE THAT I WILL NOT
HIDE THIS LIGHT UNDER A BUSHEL.
THE REGIONS
OF NORTH -- JOEL GARREAU, "NINE
NATIONS OF NORTH AMERICA."
WE WANTED TO TEST WHERE WE
WOULD FIND OUR REGIONS.
DEEP SOUTH, THE MOST
TRADITIONAL AREA, AND THEN
MIDWEST, SOUTH ATLANTIC,
TEXARKANA, PLAINS, MID ATLANTIC
MOUNTAIN, NEW ENGLAND AND
PACIFIC.

A map with the same quadrants: Status and security, exclusion and intensity,
idealism and autonomy authenticity and responsibility, shows regions of North
America 1992-200, scattered over the centre of the four quadrant.

Michael says SO THE
BOOKENDS WITHIN AMERICAN ARE
NEW ENGLAND TO THE DEEP SOUTH.
I DON'T THINK THAT SURPRISES
ANYBODY.
OTHER RESEARCHERS HAVE FOUND
SIMILAR KINDS OF FINDINGS...
THE REGIONALISM IN THE UNITED
STATES.
OUR MOST CONSERVATIVE REGIONS,
SASKATCHEWAN, ATLANTIC,
MANITOBA, ALBERTA, STILL INSIDE
THE IDEALISM AND AUTONOMY
QUADRANT.
ONTARIO RIGHT BESIDE NEW
ENGLAND, AS YOU WOULD EXPECT,
WE'RE ALL ONE BROTHER STATE IN
MASSACHUSETTS, GOT ALL THE LAND
AND THE OTHER GUY WENT UP TO
SETTLE CHRYSLER'S FARM AND SO
ON, ON THE ST. LAWRENCE.
B.C. AND QUEBEC SO THE BOOKENDS
OF NORTH AMERICA, NORTH OF THE
RIO GRANDE, ARE THE DEEP SOUTH
AND QUEBEC.
THERE ARE FRENCH CANADIANS OF
COURSE DOWN IN THE DEEP SOUTH
IN LOUISIANA.
THEY HAVE A SLIGHTLY DIFFERENT
LIFE THAN PEOPLE WHO, OF
COURSE, ARE IN QUEBEC.
IT'S INTERESTING WHERE THE
PRESIDENTS COME FROM IN THE
UNITED STATES, OR START OUT
FROM -- THE SOUTH, OF COURSE,
IS JIMMY CARTER.
RONALD REGAN BEGAN HIS CAMPAIGN
OF COURSE IN PHILADELPHIA
MISSISSIPPI, NOT PHILADELPHIA,
PENNSYLVANIA.
SO THE SOUTH IS SORT OF THE
SOLAR PLEXUS, FROM WHICH, IT
SEEMS, THE AMERICAN CULTURE IS
NOW BUILDING WINNING
COALITIONS, AND OF COURSE WHERE
DO CANADIAN PRIME MINISTERS
COME FROM?
I ASKED THIS QUESTION IN
ALBERTA, AND THEY ALL KNOW THE
ANSWER, OF COURSE, IT'S QUEBEC.
I THINK WHEN PAUL MARTIN MET
WITH GEORGE BUSH HE SAID, YOU
AND I ARE REALLY SMART.
YOU MOVED FROM NEW ENGLAND TO
TEXAS, AND I MOVED FROM WINDSOR
ONTARIO TO QUEBEC.
BECAUSE WE KNEW SOMETHING.
PEOPLE UNDER 20 -- IF ANYBODY
IS GOING TO BE THE CANARY IN
THE MINE, IT'S GOING TO BE OUR
TEENAGERS.
AGAIN, I'VE GOT A 13 YEAR OLD
DAUGHTER, GOING ON 23, AND A 10
YEAR OLD SON, GOING ON 5, SO I
HAVE THE CLASSIC MILLIONAIRE'S
FAMILY.

The same map appears on the next slate under the title "Under 20" And United
states from 1992, 1996, 2000 slowly shifts over from "Idealism and Autonomy"
quadrant to "Exclusion and Intensity," while in Canada from 1992, 1996, and 200
they are all located in "Idealism and Autonomy."

Michael says 1992, YOUNG PEOPLE, THESE ARE
TEENAGERS IN THE UNITED STATES.
THEY ARE THERE ON OUR MAP.
1996, THE YEAR 2000, AND
CANADIAN TEENS, '92, '96, 2000.
SO IT MAY WELL BE THAT THEIR
CONSUMPTION OF OVERWHELMING
AMOUNTS OF U.S. POPULAR
CULTURE, MOVIES, TV SHOWS AND
MUSIC, IS LIKE A GLASS OF BEER.
WE DRINK IT, IT GIVES US A
BUZZ.
LASTS ABOUT 20 MINUTES AND IT
DOESN'T CHANGE OUR CHROMOSOMAL
STRUCTURE.
OUR KIDS ARE STILL GOING HOME
TO OUR FAMILIES AND OUR COUNTRY
AND OUR COMMUNITIES, AND
AMERICAN KIDS ARE GOING HOME TO
THEIR FAMILIES AND THEIR
COMMUNITIES AND THEIR COUNTRY.

A slate appears under the same title "Father of family must be master in his own
house." That shows a perpendicular from 0-25 and parallels of Quebec, B.C.
Atlantic, Ontario, Manitoba Saskatwchena, and Alberta in pink bars for each city
from the range of 15- 21.

Michael says WE'RE THE COUNTRY THAT NOT ONLY
TOLERATES BUT CELEBRATES
DIFFERENCE.
IN FACT, OF COURSE, IT'S PART
OF OUR NATIONAL IDEOLOGY THAT
EVERYBODY IS COMPLETELY
DIFFERENT FROM EVERYBODY ELSE.
I GO TO ALBERTA AND I TRY TO
MAKE A GENERALISATION ABOUT
ALBERTA, THEY'LL SAY BUT THAT'S
"REDMONTON."
THIS IS CALGARY, WHERE REAL YOU
KNOW, REAL ALBERTANS COME FROM.
AND THEN SOMEBODY SAYS, YEAH,
BUT RED DEER IS COMPLETELY
DIFFERENT FROM EITHER OF THEM.
AND THEN LETHBRIDGE, SO WE HAVE
THIS NARCISSISM OF SMALL
DIFFERENCES.
NOVA SCOTIA, YEAH, BUT I'M FROM
THE-- I'M FROM CAPE BRETON.
YOU CAN'T LUMP ME IN WITH
THOSE...
ANYWAY, I SEE THIS ALL THE
TIME.
QUEBEC, 15 PERCENT SAYS FATHER IS
MASTER, ALL THE WAY UP TO 21 PERCENT
IN ALBERTA.

The slate appears under the same title and premise but the perpendicular is from
0-80 percent and parallel is from 29-71 percent. Each pink bar representing New
England, Plains, Pacific, Mid-Atlantic, Mid-west, Mountain, Texarkana, South
Atlantic, Deep South.

Michael says AND THEN WE HAVE THE U.S.
REGIONS.
29 PERCENT IN NEW ENGLAND THINK FATHER
SHOULD BE MASTER, UP TO 71 PERCENT IN
THE DEEP SOUTH.
I HAVE FUN WITH THIS ONE IN
ALBERTA, BECAUSE THEN I PUT UP
ALBERTA, AS 21 PERCENT, OUR MOST
SOCIALLY CONSERVATIVE PROVINCE,
IS MORE LIBERAL THAN THE MOST
LIBERAL REGION OF THE UNITED
STATES, WHICH IS AN AFFRONT.
HOWEVER, I TELL MY AMERICAN
FRIENDS, WE'VE RECENTLY RE-
ELECTED THAT SOCIALIST RALPH
KLEIN WHO SPENDS MORE MONEY ON
SOCIAL SPENDING THAN ANYBODY ON
THE PLANET, BECAUSE THEY'VE GOT
ALL THIS MONEY.
THEY DON'T ADMIT IT, THEY DON'T
THINK THEY DO, BUT YOU HAVE A
LOOK AT WHAT'S SPENT ON THE
PUBLIC DOMAIN.

Then the same slate appears with the ranges of 0-60 percent for the
perpendicular and under each bar from U.S., France, Belgium, U.K, Canada, and
Netherlands is 49-16 percent.

Michael says U.S. THE EXCEPTIONAL SOCIETY,
49 PERCENT, FRANCE, BELGIUM, U.K.,
CANADA, NETHERLANDS.
OF COURSE, CANADA COMES SECOND
AGAIN.
WE CAN'T EVEN COME FIRST ON THE
SOCIAL LIBERALISM SCALE.
YOU KNOW, ABOUT THE CANADIAN
WHO WON GOLD AT THE OLYMPICS
AND HAD IT BRONZED.
[Audience Laughter]
YOU KNOW, WE--
UH, WIDELY ADVERTISED PRODUCT
IS PROBABLY A GOOD ONE, AFTER
9-11.
GIULIANI AND THE PRESIDENT SAY,
GET OUT THERE AND DO YOUR
PATRIOTIC THING, BUY STUFF, OR
THE TERRORISTS WIN.

A slate appears under the title "A Widely advertised product is probably good."
It reads the U.S. ranging from 34, 32, and 44 in the years 1992, 1996, and 2000.
Whereas in Canada is from 14-17 in the years 1992, 1996, 2000.

Michael says SO AMERICANS ARE TOLD...
ADVERTISING IS GOING TO TELL
YOU THE STUFF YOU'VE GOT TO
BUY.
IN CANADA, YOUR ADVERTISING?
THAT PROBABLY MEANS YOU'RE
LYING.IF IT WERE
ANY GOOD, WOULDN'T THE NERD
DOWN THE HALL HAVE TOLD ME, OR
MY SON WOULD HAVE SAID, "DAD,
BUY THIS ONE."
I COULD HAVE TOLD MR. CHRETIEN
THIS.
WE COULD HAVE SAVED THAT
SPONSORSHIP SCANDAL, THAT IT
WOULD HAVE AN EQUAL AND
OPPOSITE REACTION, AND IT IS.
ROBERT PUTNAM
HAS WRITTEN A BOOK CALLED,
"BOWLING ALONE."
IT'S A BOOK DESCRIBING
STATISTICALLY WITH A LOT OF
EVIDENCE, THAT AMERICANS ARE
DISENGAGING FROM THE AMERICA
THAT TOCQUEVILLE FOUND IN THE
1830s.
THEY'RE NOT CONNECTING WITH
EACH OTHER ANY MORE LIKE THEY
USED TO.
THEY DON'T PLAY BRIDGE WITH
EACH OTHER, THEY GO HOME IN THE
FAMILY AND THEY ARRIVE AT
DIFFERENT TIMES.
2/3 ARE WATCHING TV, THEY'RE
NOT TALKING TO EACH OTHER.
EVEN WITHIN THE FAMILY IT'S
BEING ATOMISED AND THIS IS AN
INDICATION OF THE DECLINING
CIVIC ENGAGEMENT IN THE UNITED
STATES.

A slate under the title "Discuss local problems with people." The bar graphs
show a more rapid decline for the states from ’92-’00 at 66-34 percent and more
steady equilibrium for Canada 52-47 between ’92-’00.

Michael says IS IT HAPPENING IN CANADA?
YES, BUT NOT TO THE SAME
EXTENT.

The next slate appears under the title "Is it necessary to believe in God in
order…" The graphs shows in the US 58 percent believe this and in Canada 30
percent.

Michael says THEN WE GET TO MORAL VALUES,
WHICH OF COURSE ARE FEATURED IN
THE EXIT POLLS.
YOU HAVE TO BELIEVE IN GOD TO
BE GOOD -- 58 PERCENT THINK TO BE A
MORAL PERSON YOU HAVE TO
BELIEVE IN GOD.
IN CANADA IT'S 30 PERCENT.
IN THE UNITED STATES, THERE'S
ONE GROUP THAT CAN'T BE ELECTED
PRESIDENT, ATHEISTS.
AND IN CANADA, THERE'S ONE
GROUP THAT HAS TROUBLE GETTING
ELECTED, ARE BELIEVING
CHRISTIANS.
IT'S-- IF YOU CAN UH--
CERTAINLY OSTENTATIOUS
BELIEVING CHRISTIANS ARE
QUESTIONED, AND OF COURSE WHEN
TRUDEAU DIED, PEOPLE THOUGHT MY
GOD, I DIDN'T KNOW HE WAS A
CATHOLIC.

The slate appears under the title "Belief in Heaven, Hell and the Devil." Shows
the U.S. leading Canada in belief of Heaven, hell, and the devil.

Michael says 80 PERCENT BELIEVE IN HEAVEN IN THE
U.S., 69 PERCENT IN CANADA.
70 PERCENT BELIEVE IN HELL, 43 PERCENT IN
CANADA.
70 PERCENT, THE DEVIL, 44-- WE ONLY
WANT THE GOOD STUFF.
[Audience Laughter]
WE DID THIS SURVEY, I GUESS
KANSAS CITY, COMPARING KANSAS
CITY AND WINNIPEG.
WE WENT DOWN AND TALKED TO THE
MAYOR OF KANSAS CITY, AND THERE
IT WAS 90 PERCENT WHO BELIEVE IN THE
DEVIL.
AND HE SAID, 90 PERCENT ARE GOOD, GOD
FEARING CHRISTIANS WHO BELIEVE
IN THE DEVIL.
THE OTHER 10 PERCENT ARE THE DEVIL.
[Audience Laughter]
SO IT WAS...
THIS IS FOR FUN, OKAY?
EVERYTHING ELSE I'VE SAID IS
DEADLY SERIOUS, BUT THIS IS FOR
FUN.
SO IT'S A FEW CORRELATIONS.
FATHER AS MASTER, YOU KNOW
ABOUT THAT ONE, CHURCH
ATTENDANCE, 22 -- 42 IS
PROBABLY A BIT LOW.
I THINK IT'S ACTUALLY HIGHER IN
THE U.S.
AND THEN THERE'S THAT GUY,
MICHAEL-- YOU REMEMBER I
MENTIONED HIM EARLIER, MICHAEL
MOORE CAME UP HERE, HE SAID WE
DON'T LOCK OUR DOORS.
I DON'T KNOW WHO THE HELL'S
NEIGHBOURHOOD HE WAS IN, I
THINK WE ALL LOCK OUR DOORS,
BUT—

A slate appears under the title "Patriarchy, Church, Attendance and Gun
ownership." It displays Canada for "Patriarchy Church and Guns" from 19-29
percent and the US from 41-49 percent.

Michael says AND HE SAYS WE HAVE JUST AS
MANY GUNS AS AMERICANS.
WELL WE DON'T.
WE HAVE 22 PERCENT OF HOUSEHOLDS WITH
GUNS, MAINLY USED TO SHOOT
GEESE AND OTHER PESTS.
AND THEN 49 PERCENT IN THE UNITED
STATES.
SO I LOOK AT THIS, AND I SAY, I
CAN SEE IT NOW, DAD GETS UP ON
SUNDAY MORNING PULLS OUT A 357
MAGNUM AND SAYS, "OKAY, KIDS,
WE'RE GOING TO CHURCH."
[Audience Laughter]
PROBABLY IN AN SUV.
OF COURSE IF YOU WERE IN LA,
YOU'D BE DRIVING A HUMMER.
BUT OKAY, I'M NOT GOING TO TAKE
A LOT OF TIME, BECAUSE I WANT
RICHARD TO HAVE HIS CHANCE AT
ME, AND I WANT YOU TO HAVE YOUR
CHANCE AT BOTH OF US.
WHAT ARE WE CONCERNED ABOUT?
HEALTH CARE, HEALTH CARE,
HEALTH CARE.

The next slate under the title "Most Important Issue in Canada: In your opinion,
what is the most important problem facing Canadians today?" A graph reads Health
care as the primary concern at 39 percent and poor government, unemployment,
economy and entertainment from 7-4 percent. In the graph under the title "Most
Important Issue in the US: Which of the following issues is most important to
you in deciding how you might vote for president in November?" Economy is 27
percent whereas Iraq, War on terror, moral values and issues, and healthcare
range from 19-11 percent.

Michael says I LIKE THAT OUR NUMBER 2 ISSUE
IS POOR GOVERNMENT.
SHOWS THE WISDOM OF THE VOTERS,
CRAP AND CORRUPTION IN
GOVERNMENT.
IN AMERICA IT WAS THE ECONOMY,
IRAQ, WAR ON TERROR, MORAL
VALUES, GAY MARRIAGE AND SO ON.
AS WE KNOW THAT BECAME MORE AND
MORE IMPORTANT, AND WAS VERY
IMPORTANT TO PEOPLE WHO VOTED
REPUBLICAN.
SAME SEX MARRIAGE, 56 PERCENT OF US
THINK IT'S OKAY.
30 PERCENT OF AMERICANS DO.
I ACTUALLY GOT TO GO ON FOX
NEWS ONE TIME, AND IT WASN'T
BILL O'REILLY, IT WAS SOMEONE
ELSE, AND THEY SAID, YOU'RE
GOING TO HAVE THE SAME SEX
MARRIAGE UP IN CANADA.
AND I SAID, "I WANT YOU TO KNOW
WE'RE STILL ALLOWING OPPOSITE
SEX UNIONS UP THERE, OKAY?
THEY'RE NOT BANNED."
I THOUGHT I'D SEND THE BILL TO
THE TOURISM DEPARTMENT, BECAUSE
IT WILL PUT NIAGARA FALLS OUT
OF BUSINESS.

Another slate appears under the title "Participation in U.S. missile defence.
From 200-2004." The bar graphs show a trend of graduate equality each year
between the U.S. and Canada. In the graph titled "Bush vs. Kerry in Canada: An
American presidential election will be held in November 2004. Which candidate
would you most like to see win?" 70 percent would have voted for Kerry whereas
15 percent would have voted for Bush.

Michael says OH, U.S. MISSILE DEFENCE.
WELL YOU CAN SEE THE PROBLEM
OVER HERE, WE'RE 50-50, AND IT
WILL BE INTERESTING TO SEE--
THESE PEOPLE WOULD BE VERY
UPSET IF WE'RE PART OF MISSILE
DEFENCE, SO THERE'S GOING TO BE
LOTS OF DEMONSTRATIONS IF THE
GOVERNMENT GOES ALONG WITH
THAT.
70 PERCENT, AT LEAST AT THE TIME WE
DID THIS, WOULD HAVE VOTED FOR
KERRY, 15 PERCENT FOR BUSH.
80 PERCENT, I GUESS THIS WOULD INCLUDE
CAROLINE PARISH. CONSERVATIVES
52-32. OUR CONSERVATIVE PARTY
SUPPORTERS WOULD HAVE VOTED FOR
KERRY OVER BUSH, AND YET
STEPHEN HARPER AND HIS FRIENDS
WENT -- I DON'T KNOW WHETHER
STEPHEN WENT, BUT THE
CONSERVATIVES WENT TO THE
REPUBLICAN CONVENTION.
IF THEY'D HAD
MY NUMBERS, MAYBE THEY WOULD
HAVE GONE TO THE DEMOCRAT
CONVENTION.
NDP 88-5, I HAVE THE NAMES OF
THE FIVE PEOPLE, I'LL GIVE THEM
TO JACK LAYTON, AND 85-7 FOR
THE BLOC.
WE HAVEN'T ALWAYS BEEN SO KEEN
ON DEMOCRATS, ACTUALLY.
WHEN CLINTON WAS RUNNING
AGAINST GEORGE BUSH, GEORGE I,
WE ACTUALLY PREFERRED GEORGE
BUSH OVER BILL CLINTON.
HE WAS A KINDER, GENTLER GUY,
AND WE THOUGHT HE WAS OKAY.
BUT AS YOU CAN SEE, THE GAP HAS
BEEN GROWING.

The slate under the title "General Opinion of the United States" has the
favorable line starting at 72 percent vs. unfavorable line starting at 8 percent
and arriving at 53 percent favorable and 45 percent unfavorable.

Michael says OUR OPINION OF THE UNITED
STATES -- THIS ONE I ACTUALLY
QUOTED RECENTLY IN SOME
INTERVIEW I'VE BEEN DOING,
BECAUSE I FOUND IT PRETTY
ASTOUNDING THAT 72 PERCENT HAD A
FAVOURABLE-- 72 PERCENT OF CANADIANS
HAD A FAVOURABLE OPINION OF THE
UNITED STATES.
THIS ISN'T JUST THE GOVERNMENT
OF THE UNITED STATES, THIS IS
THE COUNTRY OF THE UNITED
STATES, DOWN TO 53 PERCENT, AND AS YOU
CAN SEE, MOST OF THIS MOVEMENT
HAS HAPPENED SINCE 2000.
88 PERCENT UP TO 45 PERCENT, SO THAT CAROLYN
PARISH KNOWS HER MARKETING,
RIGHT?
THERE IS A CONSTITUENCY THERE.
IT'S PRETTY REMARKABLE.
SO THESE ARE THUMBNAIL
SKETCHES.

A slate appears under the title "In Summary" It reads under the U.S.: risk-
taking, money is everything, winner takes all, and highest standard of living
will win the lottery, aspiration. Under Canada: risk-averse, money is suspect,
income redistribution, best quality of life, have won the lottery,
accommodation.

Michael says WE HAVE A RISK TAKING CULTURE,
A RISK AVERSE CULTURE, WE HAVE
MONEY IS EVERYTHING, MONEY IS
SUSPECT.
IF SOMEBODY IS RICH, DID THEY
INHERIT IT?
DID THEY GET A GOVERNMENT GRANT
THEY DIDN'T DESERVE?
THE IDEA THAT SOMEBODY COULD
WORK HARD AND ACTUALLY MAKE
MONEY HERE AND DESERVE IT, IT
JUST DOESN'T QUITE WORK.
WINNER TAKES ALL, INCOME
REDISTRIBUTION.
HIGHEST STANDARD OF LIVING,
BEST QUALITY OF LIFE.
WILL WIN THE LOTTERY, WE'VE WON
THE LOTTERY, WE'RE IN CANADA,
RIGHT?
ASPIRATION, A CULTURE OF
ASPIRATION, AND A CULTURE OF
WILL WIN THE LOTTERY, WE'VE WON
THE LOTTERY, WE'RE IN CANADA,
RIGHT?
ASPIRATION, A CULTURE OF
ASPIRATION, AND A CULTURE OF
ACCOMMODATION.
A CULTURE THAT'S MORE
RELIGIOUS, ONE THAT'S MORE
SECULAR, TRADITIONAL AUTHORITY,
QUESTIONING TRADITIONAL
AUTHORITY.
CONSERVATIVE SOCIAL VALUES,
LIBERAL SOCIAL VALUES,
MORALISM, ESTABLISH MORAL
SUPERIORITY, WAIT FOR
PROVOCATION, BLOW THEM AWAY.
IT WORKS IN HOLLYWOOD AND OTHER
CONTEXTS.
RELATIVISM, PLURALISM.
OUTER DIRECTED AND CONFORMITY,
INNER DIRECTED AND AUTONOMY.
THIS IS A REALLY INTERESTING,
ALMOST COUNTERINTUITIVE
FINDING.
VIOLENCE IS NORMAL, VIOLENCE
ONLY ON SKATES.
[Audience Laughter]
I DON'T KNOW WHERE WE'RE
GETTING OUR VIOLENCE THESE
DAYS.
I'M TRYING TO THINK WHAT WE'RE
DOING.

The next slate appears under the same title. Under The U.S.: neo-conservatism,
direct democracy: initiative, referendum recall and total recall, gated
communities and SUV’s, unilateralism, pre-emptive strikes wars, jazz, baseball,
movies, internet and man on the moon. Under Canada: sustainable social welfare
state, parliamentary democracy in a first past the post electoral system,
multicultural cities and minivans, United Nations, International Criminal Court,
Kyoto Protocol, Peacekeeping, Hockey, Medicare and Cirque du Soleil.

Michael says OH, I SHOULD GO BACK.
NEO-CONSERVATISM, SUSTAINABLE
SOCIAL WELFARE STATE.
DIRECT DEMOCRACY, INITIATIVE,
REFERENDUM, RECALL, AND IN
CALIFORNIA, TOTAL RECALLS.
GATED COMMUNITIES AND SUVs,
MULTICULTURAL CITIES, MINIVANS.
SUVs OUTSELL MINIVANS IN THE
U.S. 2:1.
SUVs ARE FOR PEOPLE WHO THINK
THERE MIGHT BE A LITTLE SEX OR
VIOLENCE IN THEIR LIVE.
MINIVANS ARE FOR PEOPLE WHO
KNOW THAT'S ANCIENT HISTORY.
AND YOU DRIVE YOUR MINIVAN
AROUND THE NEIGHBOURHOOD, YOU
PICK UP YOUR LITTLE DARLING,
AND YOU PICK UP ALL HER FRIENDS
AS WELL, AND OSTENTATIOUSLY
DROP THEM ALL OFF.
AND ALL THE MUMS COME OUT AND
SAY, "OH, MICHAEL, WHAT A DAD."
YOU KNOW, THIS IS WHAT WE COULD
EXPECT.
UNILATERALISM, PRE-EMPTIVE
STRIKE, UNITED NATIONS, KYOTO
AND ALL THIS STUFF.
JAZZ, BASEBALL, INTERNET AND
THE MAN ON THE MOON.
WE HAVE HOCKEY, MEDICARE,
CIRQUE DU SOLEIL, OF COURSE
PERFORMING PORNOGRAPHY FOR
AMERICANS IN LAS VEGAS.
BUT WE DO SHARE ONE THING IN
COMMON.
AMERICANS LIKE TO LAUGH AT
THEMSELVES, AND OF COURSE WE
LIKE TO LAUGH AT THEM, TOO.
[Audience Laughter]


A return to the previous graph shows that there is a slight divergence between
the states and Canada.

Michael says AND IT'S GOOD TO HAVE THAT IN
COMMON, AND.
SO THIS WAS THAT FIRST CHART I
PUT UP ABOUT ARE WE GETTING
MORE LIKE THE AMERICANS, ARE
WE-- IS THERE NO CHANGE, ARE WE
LESS LIKE, AND YOU CAN SEE THAT
THANKS TO "FIRE AND ICE,"
TOGETHER WITH SOME SAME SEX
MARRIAGE, AND THE TALK OF
DECRIMINALISING THE POSSESSION
OF SMALL AMOUNTS OF MARIJUANA,
AND JEAN CHRETIEN'S DECISION
NOT TO JOIN THE COALITION OF
THE WILLING, THERE MAY BE A
SENSE THAT WE ARE DIVERGING A
BIT ALTHOUGH IT STILL IS A
MINORITY OPINION.
I'M DONE, THANK YOU.
RICHARD.

[Applause]

Richard walks behind the podium. He is in his fifties and has shaggy grey hair
and wears a black jacket, red tie, and blue and white shirt.

Richard says
CONGRATULATIONS, MIKE, AND OF
COURSE MY FIRST WORDS ARE TO
CONGRATULATE MICHAEL BECAUSE
HE'S WRITTEN A VERY IMPORTANT
BOOK, WHICH HAS HAD A VERY
CONSIDERABLE EFFECT ON THIS
COUNTRY.
I MEAN, HE WON THE DONNER
FOUNDATION PRIZE, IT'S A BEST
SELLER, BUT IT'S INFORMED
CANADIANS ABOUT THEMSELVES, AND
IT'S PART OF A PROCESS OF WHAT
I WOULD CALL A QUITE CLEAR
GATHERING OF CANADIAN
CONFIDENCE.
I WOULD DATE THAT DEVELOPMENT
OF CANADIAN CONFIDENCE IN
THEMSELVES, IN OUR INTEGRITY
AND THE FACT THAT WE HAVE A
VALID WAY OF LIVING, TO FREE
TRADE.
THAT FREE TRADE WAS THE
ULTIMATE DAY OF OUR HISTORY.
WE WERE GOING INTO THE CAVE
WITH THE 800 POUND GORILLA,
FACE TO FACE IN COMPETITION,
AND WE SURVIVED.
AND THERE'S NO TEST THAT WE CAN
POSSIBLY IMAGINE OR ENCOUNTER
THAT WOULD BE MORE SUBSTANTIAL
THAN THAT.
AND YOU CAN SEE A RISE IN
CANADIANS' CONFIDENCE IN
THEMSELVES FROM THAT DATE.
UM, AND MICHAEL'S BOOK HAS
ADDED TO THAT CONFIDENCE.

The caption changes to "Richard Gwyn. Toronto Star."

Michael says NOW MICHAEL IS
DEAD RIGHT.
THERE ARE SUBSTANTIAL CROSS-
BORDER DIFFERENCES.
I WOULD ADD
THERE ALWAYS HAVE BEEN.
IF YOU GO BACK IN HISTORY, ONE
OF THE DIFFERENCES WAS THAT WE
WERE MUCH MORE MILITARISTIC
THAN THE AMERICANS AND WE
RATHER LOOKED DOWN ON THEM.
THAT WE WERE IN THE TWO WORLD
WARS FROM DAY ONE, AND THEY
WERE "LATE" INTO BOTH.
AND THAT WE WERE
INTERVENTIONISTS, WHILE THEY
WERE ISOLATIONISTS.
THAT WE WERE IN THE TWO WORLD
WARS FROM DAY ONE, AND THEY
WERE "LATE" INTO BOTH.
AND THAT WE WERE
INTERVENTIONISTS, WHILE THEY
WERE ISOLATIONISTS.
WE SENT TROOPS TO THE BOER WAR,
WHICH WAS THE IRAQ CONTEST OF
ITS DAY.
WHAT HAPPENED WAS THAT COMING
IN FROM THE '60s, AMERICANISM
OF ALL FORMS, CULTURE,
TECHNOLOGY, EVERYTHING,
ARCHITECTURE.
I MEAN, OUR CITIES, WHICH WERE
DIFFERENT BECAUSE THEY WERE
POORER, SUDDENLY STARTED TO
LOOK LIKE AMERICAN BECAUSE WE
GOT NEW BUILDINGS, NEW TALL
BUILDINGS.
THERE WAS A REAL SENSE THAT WE
MIGHT LOSE IT, WE MIGHT VANISH,
WE MIGHT DISAPPEAR INTO THE
MOOR, GO WHIMPERING OUT AND
BECOME AMERICANS IF THEY WOULD
HAVE US.
AND I THINK BECAUSE OF THE
RESPONSE OF FREE TRADE, ALSO
THE ENDING OF THE NATIONAL
UNITY CRISIS, AT LEAST FOR A
TIME, MAYBE FOR A GENERATION,
THERE'S THIS NEW MOOD OF
CONFIDENCE.
NOW THE--
MICHAEL'S THESIS, AND HIS
EXCELLENT PRESENTATION, I HAVE
SOME QUALIFICATIONS ABOUT THAT
I'M GOING TO COME TO.
I, AS A JOURNALIST DO FIND IT A
LITTLE ODD TO COMPARE TWO
COUNTRIES ON THE BASIS OF
ATTITUDINAL SURVEYS, WHICH IS
WHAT PEOPLE THINK -- SAY THEY
THINK, RATHER THAN WHAT THEY
ACTUALLY DO.
I TEND TO GO TO REALITY RATHER
THAN SURVEYS.
I REALISE THAT SURVEYS ARE
MICHAEL'S BUSINESS AND HE'S
SUPERB AT IT.
SURVEYS ARE TRICKY, AND THE KEY
ELEMENT IN A SURVEY IS NOT ALL
THOSE IMPRESSIVE STATISTICS,
IT'S THE INTERPRETATION OF
THEM, WHICH IS SUBJECTIVE.
FOR EXAMPLE, ONE OF THE
PROFOUND DIFFERENCES IN THE TWO
SOCIETIES IS THAT AMERICANS
EXECUTE THEIR CONVICTED
MURDERERS, WE DON'T.
WE ABOLISHED THE DEATH PENALTY
A LONG TIME AGO.
BUT IF YOU ASK PEOPLE THEIR
VIEWS ON THE DEATH PENALTY,
THEY ARE THE SAME.
ABOUT 2/3 ARE FOR THE DEATH
PENALTY IN EACH COUNTRY.
IT'S ONLY IN THE-- THIS WAS
TRUE THROUGH THE '70s '80s AND
EARLY '90s.
IT'S CHANGED IN THE LAST FEW
YEARS, AND THERE'S BEEN
INCREASING SUPPORT FOR IT IN
THE UNITED STATES, IN PART
BECAUSE OF 9-11.
DECREASING SUPPORT FOR IT IN
CANADA BECAUSE OF OUR
REPUGNANCE ABOUT THE USE OF
VIOLENCE.
AND-- BUT THE REALITY IS VERY
IMPORTANT.
THE REALITY IS THE AMERICANS, THEIR READINESS
TO EXECUTE CONVICTED MURDERERS
IS A SIGN OF THEIR
JUDGMENTALISM AND THEIR BELIEF
IN PUNISHMENT, IN THEIR BELIEF
THAT YOU CAN MAKE GOOD AND EVIL
DECISIONS.
WE PREFER AMBIGUITY, WE PREFER
THE POSSIBILITY OF REDEMPTION,
WE ACCEPT THE POSSIBILITY OF
ERROR.
ANOTHER EXAMPLE -- ONE OF THE
THINGS WE'RE PROUDEST OF, AND
ABSOLUTELY RIGHTLY, IS OUR
MULTICULTURALISM, BUT FEWER
CANADIANS SUPPORT
MULTICULTURALISM THAN AMERICANS
IN THE POLLS.
ABOUT 1/3 OF CANADIANS SAY THEY
SUPPORT THE IDEA OF ENCOURAGING
NEWCOMERS TO KEEP THEIR
CULTURE, LANGUAGE, CUSTOMS,
WHICH IS WHAT THE OFFICIAL...
THAT'S WHAT'S IN THE
CONSTITUTION, THAT'S THE
PREAMBLE TO THE
MULTICULTURALISM ACT.
THE UNITED STATES IS CLOSE TO
50 PERCENT.
SO YOU HAVE TO INTERPRET THAT.
AND WHAT WE MEAN BY
MULTICULTURALISM IS OF COURSE
TOLERANCE, ACCEPTANCE AND SO
ON.
WHAT THEY MEAN IS, THEY ARE
ABSOLUTELY CONFIDENT THAT
ANYBODY WHO GOES TO THE UNITED
STATES WILL BECOME AN AMERICAN
SO THEY'RE NOT BOTHERED.
THAT'S-- SO YOU HAVE TO
INTERPRET IT.
SO THIS IS A PROBLEM, WITH ALL
DUE RESPECT, ABOUT WITH ATTITUDINAL
SURVEYS.
AND I CAN'T HELP NOTICING THAT
THE KIND OF POST MODERN, POST
PATRIARCHAL CANADA THAT MICHAEL
FOUND, IS STRIKINGLY LIKE
MICHAEL ADAMS.
NOW I HAVE MUCH MORE -- THOSE
ARE METHODOLOGICAL QUESTIONS.
AND I-- METHODOLOGY IS MOST
CERTAINLY NOT MY BAG.
THERE IS ANOTHER BOOK, WHICH I
WOULD, IF YOU'RE INTERESTED--
THOSE OF YOU WHO ARE INTERESTED
SHOULD TURN TO.
IT'S CALLED "REGIONS APART,"
IT'S BY SO SOCIOLOGISTS, GRAHAM
AND CURTIS, JUST PUBLISHED,
CANADIAN SOCIOLOGISTS.
THEY SOUND RATHER LIKE A LAW
FIRM, ACTUALLY.
BUT IT HAS A WHOLE RANGE OF
STATISTICS, AND I THINK IS
SOMEWHAT MORE NUANCED THAN
MICHAEL'S PRESENTATION.
I SUSPECT MICHAEL WAS PAINTING
IN BROADER COLOURS, DEEPER
COLOURS, SHARPER COLOURS, TO
SEND HIS MESSAGE, WHICH IS
PERFECTLY VALID.
IF YOU'VE GOT AN IDEA, YOU'VE
GOT TO COMMUNICATE IT.
BUT THE
TROUBLE WITH THE REGIONS APART
IS THAT IT'S WRITTEN IN
ACADEMESE.
IT'S VERY HARD GOING, IT'S NOT
WRITTEN TO BE READ, BUT IF YOU
PERSEVERE, THERE'S A LOT IN IT.
NOW LET ME
COME TO MY SUBSTANTIVE POINTS
THAT I WANT TO MAKE, BECAUSE
I--
I'M BEGINNING TO FEEL A CERTAIN
UNEASINESS ABOUT THIS FOCUSSING
ON CROSS BORDER DIFFERENCES,
BECAUSE REALLY WE'RE NOT
LOOKING FOR CROSS BORDER
DIFFERENCES, WE'RE LOOKING FOR
ILLUSTRATIONS IN THE UNITED
STATES OF WHERE WE ARE BETTER.
THAT IS WHAT THE WHOLE EXERCISE
TENDS TO BE ABOUT, A
COMPILATION -- IT'S KIND OF
LIKE A NATIONAL TRUFFLE HUNT.
YOU GO SOUTH AND YOU SAY, WE'RE
BETTER AT THIS, WE'RE BETTER AT
THAT, THEY'RE NASTY, WE'RE
KINDER, GENTLER, MORE CARING,
SHARING MORE--
LESS RACIST, MORE TOLERANT,
MORE INCLUSIVE AND SO ON.
AND AT THE END OF THIS
EXERCISE, YOU DO THINK, GOD,
THE WORLD IS LUCKY TO HAVE
CANADIANS IN IT.
[Audience Laughter]
THE-- AND WE ARE DIFFERENT, I
HAVEN'T GOT THE SLIGHTEST DOUBT
ABOUT THAT.
BUT ONE FLAW, AND THIS IS
CERTAINLY NOT MICHAEL ADAMS,
BUT IT WAS EXPRESSED IN THE...
I DON'T KNOW IF ANY OF YOU SAW
THAT DOCUMENTARY ON THE CBC,
PART OF ITS CONTINENTAL DIVIDE
SERIES, ON, I THINK IT WAS
MONDAY, COMPARING CANADA AND
THE U.S., AND WHICH INCLUDED
AND INTERVIEW WITH MICHAEL, AS
OF COURSE IT SHOULD HAVE.
BUT THE REPORTER ENDED UP BY
SAYING HOW EUROPEAN WE ARE.
WE'RE NOT EUROPEAN IN THE
LEAST.
WE ARE-- OUR ESSENTIAL QUALITY
IS THAT WE'RE NORTH AMERICAN,
AND THE FIRST THING THEY SAY
ABOUT CANADIANS AND AMERICANS,
IS THAT WE'RE THE SAME.
WE'RE NORTH AMERICANS, AND TO
BE NORTH AMERICAN, TO BE OF THE
NEW WORLD, IS TO BE RADICALLY
DIFFERENT FROM EVERYBODY ELSE
IN THE WORLD.
IT'S TO HAVE A-- YOU ABSORB IT
IN YOUR PORES, AN
EXPANSIVENESS, AND OPTIMISM, A
SENSE OF SPACE, A SENSE OF
POSSIBILITY, A FEARLESSNESS
ABOUT YOUR FUTURE, BECAUSE YOU
ASSUME THE FUTURE IS GOING TO
BE BETTER.
RADICALLY DIFFERENT FROM MOST
COUNTRIES IN THE WORLD.
AND BY THE WAY, IN MOST
INDICES, YOU GET THE UNITED
STATES HERE, CANADA THERE,
SOMEWHAT SIMILAR BUT DIFFERENT.
THEN YOU GET A GAP, AND THEN
YOU GET ALL THE EUROPEANS.
AND THEY SUBDIVIDE AS NORTHERN
AND SOUTHERN AND EASTER.
BUT THEY ARE OVER HERE.
WE ARE, ON ALMOST -- ON MOST
INDICES, MORE LIKE, MUCH MORE
LIKE THE-- I'M TALKING ABOUT
CRIME RATES OR INCOME
INEQUALITIES, MUCH MORE LIKE
THE AMERICANS THAN WE ARE THE
EUROPEANS.
AND THERE'S A RISK THAT WE
START EMPHASIZING OUR
EUROPEANNESS, WHEN OUR MOST
IMPORTANT QUALITY IS OUR NORTH
AMERICANNESS.
WE, OF COURSE ARE MUCH MORE
CAUTIOUS, PRAGMATIC, ETC, ETC,
THAN AMERICANS, BUT WE HAVE IN
THIS COUNTRY, ENGAGED IN A
PROJECT, FOR WHICH IT IS HARD
TO FIND HISTORIC PARALLELS OR
PRECEDENTS, AND WHICH COULD
ONLY HAVE BEEN DONE BY A NEW
WORLD COUNTRY, AND THAT IS OUR
COMBINATION OF IMMIGRATION AND
MULTICULTURALISM.
WE ARE TRANSFORMING OUR
DEMOGRAPHY, WE ARE CREATING A
DIFFERENT CANADA, A
SUBSTANTIVELY DIFFERENT CANADA
IN A WAY THAT YOU-- AS I SAY,
IT'S VERY HARD TO FIND
PARALLELS, AND THAT COULD NOT
HAVE BEEN DONE EXCEPT BY NORTH
AMERICAN COUNTRY.
IT'S THE MOST IMPORTANT THING
THAT'S HAPPENED IN THIS
COUNTRY, I THINK, SINCE THE
IMPLEMENTATION OF THE WELFARE
STATE.
AND SO THAT THERE IS--
ONE THING WE SHOULDN'T DO IN
ANY OF THIS, IS EMPHASIZE OUR
EUROPEANNESS.
IT'S NICE, AND IT BASICALLY
MEANS YOU'RE MORE
SOPHISTICATED, AND YOU KNOW HOW
TO DRINK WINE.
OTHERWISE, IT'S NOT TOO
IMPORTANT TO US ANY MORE.
I SAID THAT THE PROBLEM IS THAT
THIS SEARCH FOR DIFFERENCES IS
NOT REALLY A SEARCH FOR
DIFFERENCES, IT'S SEARCH FOR
ILLUSTRATIONS, EXAMPLES,
CONFIRMATIONS, OF WHERE WE ARE
BETTER.
THAT'S WHAT MOST OF THIS CROSS
BORDER ANALYSIS ACTUALLY
AMOUNTS TO, AND THAT HAS TWO
CONSEQUENCES, WHICH I REGARD AS
NEGATIVE AND PERNICIOUS,
CONSIDERABLY SO.
THE FIRST IS, WE ARE NO LONGER
SEEING AMERICA.
WE AREN'T-- WE DON'T LOOK AT
AMERICA TO SEE AMERICA.
WE LOOK AT AMERICA TO LOOK AT
OURSELVES, AND SAY WE'RE
BETTER.
AND THERE HAS BEEN A--
YOU CAN SEE THE TENDENCY TO LESS AND LESS
LOOK AT AMERICA
FOR WHAT IT IS.
FOR THE GOOD AND THE BAD.
LET ME GIVE YOU AN EXAMPLE OF
THE GOOD, AND I QUOTE IT
BECAUSE I HAVE A PERSONAL
INTEREST.
IN A FEW MONTHS' TIME, IT IS
HIGHLY PROBABLY THAT THE TWO
MOST INFLUENTIAL INDIVIDUALS IN
THE AMERICAN MEDIA, THE TWO
THAT HAD THE GREATEST IMPACT,
UPON PUBLIC OPINION, WILL BE
CANADIANS.
ONE ALREADY IS, THAT'S PETER
JENNINGS.
THE OTHER, VERY LIKELY TO BE
J.D. ROBERTS, WHOSE MORPHED
INTO JOHN ROBERTS, FORMERLY OF
CTV, TO SUCCEED DAN RATHER.
AND PETER
JENNINGS, BY THE WAY, ONLY
BECAME AN AMERICAN CITIZEN A
COUPLE OF YEARS AGO, POST 9-11.
AND I DON'T
SUPPOSE JOHN ROBERTS IS AN
AMERICAN CITIZEN.
THAT COULD NOT HAPPEN IN
CANADA.
YOU COULD SAY, OKAY, BECAUSE
WE'RE A SMALL MARKET, BUT I
THINK IT IS VERY UNLIKELY THAT
ANY AMERICAN COULD HOLD ANY
POSITION IN CANADIAN
BROADCASTING OR TELEVISION.
NOW WHAT DOES THAT SAY ABOUT
AMERICAN OPENNESS VS. OUR SELF
PROTECTIVENESS, AMERICAN
CONFIDENCE IN THEMSELVES.
SO ONE COULD GO DOWN A LIST OF
EXAMPLES WHERE WE ARE NO LONGER
SEEING AMERICA.
I WILL PICK ONE IN MICHAEL'S
BOOK.
HE TALKS ON ONE PAGE ABOUT HOW
LIVEABLE AND CONVIVIAL CANADIAN
CITIES ARE, AND HE'S ABSOLUTELY
RIGHT.
AND HE GOES ON, ON THE NEXT
PAGE, TO TALK ABOUT HOW TORONTO
HAD ETHNIC ENCLAVES BUT NO
GHETTOS, AS IN NEW YORK,
CHICAGO, LOS ANGELES.
HE'S ACTUALLY WRONG ABOUT EAST
HARLEM, WHICH IS ON THE MEND
SIGNIFICANTLY ON THE MEND.
THAT IS TO SAY THAT NON-BLACKS
WILL GO TO HARLEM.
IT IS NOT LONGER, AS IT WERE,
THE HARLEM THAT WE ALL HAVE IN
MIND, THE HORROR STORY OF 10,
20 YEARS AGO.
BUT WHAT MATTERS TO ME, AND
THIS IS THE SECOND CONSEQUENCE
OF OUR BECOMING OBSESSED WITH
FINDING EXAMPLES IN THE UNITED
STATES OF WHERE WE ARE BETTER,
AND NOT LOOKING AT THE UNITED
STATES AND COMPARING OURSELVES
TO THE UNITED STATES ALWAYS IN
THE WAY THAT'S TO OUR
ADVANTAGE, WE'RE NOT LOOKING AT
OURSELVES, BECAUSE WE DO HAVE
GHETTOS.
ALMOST EVERY WESTERN CITY HAS A
GHETTO.
THAT IS THE GHETTO OF NEEDY
PEOPLE.
AND THE ONE IN WINNIPEG IS A
VERY LARGE ONE.
IT IS A MINI HARLEM.
AND HOW CAN WE BECOME SO
COMPLACENT AND SMUG THAT WE
POINT AT GHETTOS THAT ARE
ACTUALLY GETTING BETTER,
WITHOUT NOTICING OUR OWN WHICH
ARE GETTING WORSE.
AND THAT, TO ME IS VERY
SERIOUS.
THAT, TO ME IS WHEN THE
CONSEQUENCE BECOMES NEGATIVE
AND PERNICIOUS.
AND BY THE WAY AS WHEN WE THINK
OF OURSELVES AS SO CARING AND
SHARING AND ALL THE REST OF IT,
WHY IS IT THAT IF YOU TAKE ALL
THE SOCIAL STATISTICS FOR
AMERICAN NATIVE PEOPLE AND
CANADIAN NATIVE PEOPLE, THERE
IS NO DIFFERENCE.
IF ANYTHING, THERE IS A SLIGHT
BENEFIT TO NATIVE PEOPLE IN THE
UNITED STATES.
AND WE SPEND FAR MORE MONEY, SO
WHAT ARE WE DOING WRONG?
SO THIS IS, TO ME, THE ISSUE
THAT WE ARE BEGINNING TO LOSE
SIGHT OF OURSELVES, OR
BEGINNING TO LOSE AN APTITUDE
TO COMPARE OURSELVES WITH
OURSELVES, AND TO CRITICISE
OURSELVES.
BECAUSE I'M SPEAKING IN A
BUSINESS SCHOOL, I'LL MAKE ONE
OBVIOUS CROSS BORDER COMPARISON
THAT'S TO OUR DISADVANTAGE.
REGULATION OF
CORPORATIONS IN THIS COUNTRY
VARIES BETWEEN THE NONEXISTENT
AND THE PATHETIC.
WE HAVE NO ELLIOT SWITZER, WE
HAVE NO SHAREHOLDER SUITS, AND
TO COMPARE THE ONTARIO
SECURITIES COMMISSION WITH THE
SEC, IS TO COMPARE A RABBIT TO
A BULLDOG.
NOW IT'S A
BULLDOG THAT EVERY NOW AND THEN
GETS FAT AND LAZY BUT IT
REMAINS A BULLDOG.
BUT WHO, IN THE CORPORATE
WORLD, IS WORRIED ABOUT THE
OSC?
IT'S A BUREAUCRACY, AND YOU
COULD GO DOWN A LIST LIKE THAT,
AND I JUST MENTION THE ONE OF
THE-- OF THE NATIVE PEOPLE, AND
THAT IS THE RISK THAT WE RUN,
THAT WE DEVELOP A TICK IN WHICH
WE SAY, WE'RE BETTER THAN THE
AMERICANS, THAT'S PERFECT.
SURELY THE ISSUE IS, TO COMPARE
OURSELVES TO THE AMERICANS OR
TO OURSELVES, NOT TO SAY WE ARE
BETTER THAN AMERICANS, BUT TO
SAY, ARE WE BETTER THAN
OURSELVES?
THAT, TO ME IS THE ISSUE THAT
IS IN DANGER OF GETTING LOST.
THANKS VERY MUCH INDEED.

[Applause]

Watch: Michael Adams on Fire and Ice