Transcript: Graphics Designer | Mar 31, 1999

Tim Lukian sits at a computer desk. He’s in his mid-twenties, with a goatee, black hair and sideburns. He’s wearing a dark and light blue shirt, a necklace, earrings and a pair of sneakers.

A caption appears on screen. It reads “Tim Lukian. Graphics Designer.”

Tim says HOW YOU DOING?
I'M TIM LUKIAN.
I'M A GRAPHIC DESIGNER
OVER AT MODEM MEDIA-
POPPE TYSON CANADA.
AND THAT, INCIDENTALLY,
IS ALSO MY JOB TITLE.
I'M A GRAPHIC
DESIGNER BY TRADE.
A LOT OF WHAT I STUDIED
AT THE ACADEMY OF DESIGN
WAS REALLY RELATED TO
HOW TO CONVEY IDEAS AND
HOW TO CONVEY INFORMATION
AND HOW TO JUST BASICALLY
TALK TO PEOPLE USING
VARIOUS DIFFERENT MEDIUMS,
ONE OF WHICH WAS
THE INTERNET.
AND A LOT OF THE OTHER
SKILL SETS WERE HEAVILY
TECHNOLOGICALLY RELATED.
THERE'S A LOT OF
HIGH-LEVEL COMPUTER SKILLS
THAT YOU'VE GOT TO SORT
OF LEARN TO BE ABLE TO
COMMUNICATE EFFECTIVELY
IN THE DIGITAL REALM.
IT'S ESSENTIALLY REALLY
INTERESTING WORKING IN
THIS SORT OF TEAM ENVIRONMENT
WHEN PROJECTS DO COME ACROSS.

Two women chat and a man works with a computer.

Tim continues IT'S A LOT DIFFERENT THAN
IF I WAS WORKING INDEPENDENTLY
I'D PROBABLY END UP SPEARHEADING
A PROJECT FROM START TO FINISH.
WHEREAS IN THIS ENVIRONMENT
WHEN A PROJECT COMES ACROSS
IT USUALLY GOES THROUGH
DIFFERENT LEVELS AND
DIFFERENT GROUPS THAT
PERFORM DIFFERENT FUNCTIONS.
I GUESS ONE OF THE MOST
RECENT SITES THAT WE'VE HAD
THE PRIVILEGE OF WORKING
ON HAS BEEN FOR CP HOTELS,
CANADIAN PACIFIC HOTELS.

A team has a work meeting. As a man speaks, one of the attendees plays with a ball and another with a toy.

Tim continues NOW THE SORT OF PROCESS
THAT WOULD HAPPEN IS
ORIGINALLY THE CLIENT WOULD
END UP COMING TO THE COMPANY
TALKING TO SOMEONE AND
SAYING THESE ARE OUR NEEDS,
THIS IS WHAT WE'D
LIKE TO ACCOMPLISH.
AND FROM THERE A BIG
SORT OF COLLABORATIVE
WOULD FORM IN THE COMPANY
AND WE'D DECIDE HOW WE COULD
BEST SERVE THOSE NEEDS.

A dog walks into the meeting room.

Tim continues AND AFTER WE FIGURED
THAT OUT, IT WOULD COME
TO THE CREATIVE DEPARTMENT,
WHICH IS ME AND MY SUPERVISORS,
THE CREATIVE DIRECTORS,
SENIOR ART DIRECTORS
AND MYSELF, THE
GRAPHIC DESIGNER.
AND WE WOULD, AS A GROUP,
SORT OF DEVELOP A VISUAL
REPRESENTATION OF HOW WE'D
LIKE TO ACHIEVE THEIR GOALS.
WHEN YOU'RE SETTING OUT
TO BUILD A GOOD WEBSITE
THERE ARE A LOT OF
CONSIDERATIONS, FOR THE
CLIENT AND FOR
THE END CONSUMER.
YOU HAVE TO THINK A LOT
ABOUT HOW INTUITIVE
THE NAVIGATION IS.
ARE THEY GOING TO UNDERSTAND

A close-up shot shows the laying out of building pictures for designing a web page.

Tim continues WHAT THEY'RE LOOKING AT?
ARE THEY GOING TO BE
ABLE TO FIND OUT HOW THEY'RE
GETTING TO WHERE
THEY'RE GOING?
CAN THEY READ THE TYPE
THAT YOU'RE USING
TO ILLUSTRATE THAT?
FOR THE ACTUAL CLIENT THAT'S
SOLICITING THE WORK FROM YOU,
A LOT OF WHAT'S IMPORTANT
TO THEM IS THE BRANDING.
SO THAT YOU'RE DEVELOPING
BRAND RECOGNITION FOR THEM
THAT SOMEONE'S GOING TO
SEE THEIR BRAND ON THE
NET AGAIN AND SAY, OH,
I HAD A GOOD EXPERIENCE
WITH THEIR PRODUCT BEFORE,
I'M GOING TO COME BACK.
GOOD PRODUCT,
GOOD SERVICE.
A LOT OF WHAT MY ROLE IS
AFTER ALL IS SAID AND DONE
IN TERMS OF THE CREATIVE
AND STRATEGIC PROCESS IS
MAKING SURE THAT THESE
GRAPHICS COME TO LIFE
AND ACTUALLY WORK TOGETHER
TO FORM THE GREATER WHOLE.
SO A LOT OF WHAT YOU'RE
LOOKING AT RIGHT HERE WAS
HOURS UPON HOURS OF
SORT OF TEDIOUS,
REALLY SPECIFIC LABOUR.

Now, the computer screen shows the web page of a holiday resort.

Tim continues THESE ALL HERE, EVERY ONE
OF THESE LITTLE ROLLOVERS
IN THE PICTURES THAT ARE
SWAPPING OUT DOWN HERE
ARE A SEPARATE GRAPHIC
AND IT TAKES A LOT OF
PAINSTAKING SORT OF
DESIGN AND CONSIDERATION
TO GET THEM DOWN BOTH IN
SIZE AND TO MAKE THEM
VISUALLY IMPACTFUL.
SEVEN YEARS AGO THIS
JOB DIDN'T EVEN EXIST.
AND WHEN I WAS IN HIGH SCHOOL
I NEVER WOULD HAVE EVEN
HAD A CLUE THAT THIS IS
WHERE I WOULD HAVE ENDED UP.
AND, YOU KNOW, FOR
SOMEONE WHO'S CREATIVE,
AND FOR SOMEONE WHO LIKES
TO PLAY WITH COMMUNICATIONS
AND PLAY WITH IDEAS AND
TALK TO PEOPLE, THIS IS
A GREAT PLACE TO BE BECAUSE
IT EMBRACES ALL OF IT.

Watch: Graphics Designer