Transcript: Final Design - ST12 | Aug 24, 1998

(music plays)

The opening slate pops up with a countdown timer from 10 seconds.

The title of the program appears. It reads “TVO’s Virtual Classroom. Get connected.”

The “V” in “Virtual” is a tick, the “A” in “classroom” is an at sign with an extended loop that turns into a power cord with a plug at the end, and the first “O” in “classroom” is a spinning globe.

The opening slate changes to “A World In Motion Two. Host: Lorraine Gower. Session: 12. Date: May 28, 1998.”

Against a starry sky with grid lines and a galaxy, a globe spins and a pink gear rotates. At the same time, another pink piece orbits around the globe. A title in yellow letters reads “A World in Motion Two.”

Missus Lorraine appears on screen. She is in her thirties, with short brown hair tied-up and bangs. She’s wearing a black blazer over white patterned shirt, a round silver necklace and earrings.

She says GOOD MORNING AND WELCOME TO
TVO'S VIRTUAL CLASSROOM.
TODAY IS LESSON 12 OF THE
WORLD IN MOTION II PROJECT.
DURING OUR CLASS TODAY WE WILL
DO AS FOLLOWS -- AND YOU CAN
SEE HERE ON YOUR SCREEN
THERE'LL BE AN INTRODUCTION
TO THE FINAL DESIGN FOLLOWED
BY GUEST DESIGNERS THAT
WE VIDEOTAPED, AS WELL AS
A GUEST IN OUR STUDIO,
AND WE WILL GIVE YOU AN
OPPORTUNITY TO ASK QUESTIONS
AND GET SOME ANSWERS.
DURING OUR 11 SESSIONS THAT
WE'VE HAD SO FAR, WE'VE TALKED
ABOUT A DESIGN PROCESS.
CAN SOMEONE CALL ME BY
PRESSING POUND 9, SHARE WITH ME,
WHAT IS THAT DESIGN PROCESS?
LET'S SEE IT ONE MORE TIME
BEFORE THE END OF OUR SESSION.
SO CALL ME BY PRESSING POUND 9
AND SHARE, WHAT WAS THAT
DESIGN PROCESS?
IT HAD FIVE DIFFERENT LETTERS
TO IT AND THEY REPRESENTED
CERTAIN WORDS TO EXPLAIN
THE DESIGN PROCESS.
AND I'M CALLING USBORNE
CENTRAL, EITHER MATT OR JORDAN.
HELLO.

A boy says HELLO.

She says HI, CAN YOU TELL ME WHAT
WAS THAT DESIGN PROCESS?

The boy says IT'S EACH LETTER OF THE
DESIGN PROCESS SPELLS SPICE.

She says OKAY, SPICE, AND CAN YOU TELL
ME WHAT THE S REPRESENTED?

The boy says S?

She says YES, S OF SPICE?

She appears on a small window at the right bottom of the screen.

The boy says SAFETY?
OH, SITUATION.

She says THAT'S RIGHT, BUT SAFETY
IS A GOOD WORD AS WELL.
AT ALL TIMES WE SHOULD
BE THINKING OF SAFETY.
I LIKE THAT.
YES, YOU HAVE A SITUATION, BUT
WHAT DO YOU NEED TO HAVE WITH
THAT SITUATION TO EVEN
CONSIDER A DESIGN PROCESS?
WHAT'S THE NEXT?

The boy says PROCESS.

She says OKAY, A PROCESS OR YOU
NEED A PROBLEM, OKAY?
DUE TO THE PROBLEM WITH THE
SITUATION, YOU DO USE THE
DESIGN PROCESS.
WHAT DO YOU DO AFTER THAT?
YOU SAY, HEY, I GOT A PROBLEM.
WHAT DO YOU HAVE TO DO?

The boy says INVESTIGATION.

She says THAT'S RIGHT.
YOU INVESTIGATE WITH YOUR
FRIENDS, YOU GO LOOK AT BOOKS.
WHERE ELSE CAN YOU
GET SOME IDEAS?
IF YOU'RE INVESTIGATING AND
PUTTING IDEAS TOGETHER, WHERE
CAN YOU GET YOUR IDEAS IF
YOU'RE ALONE, LET'S SAY?

The boy says YOU CHOOSE THEM.

She says OKAY, BUT JUST BEFORE THAT,
WHERE CAN YOU GET YOUR IDEAS?

The boy says OH, FROM CUSTOMERS.

She says OKAY, CUSTOMERS.
WHERE ELSE?
YOU MAY WANT TO
GO TO THE LIBRARY.
ANYWHERE ELSE YOU
CAN GET IDEAS?
NOWADAYS WE'RE A
LITTLE MORE FORTUNATE.

The boy says FROM THE INTERNET.

She says EXCELLENT, INTERNET
HAS MANY, MANY IDEAS THERE.
AND AS YOU MENTIONED, ONCE YOU
HAVE ALL YOUR IDEAS TOGETHER,
YOU CHOOSE ONE.
WHAT DO YOU DO ONCE
YOU'VE CHOSEN AN IDEA?

The boy says YOU EVALUATE?

She says WELL, JUST BEFORE THAT.
YOU'VE ONLY CHOSEN THE IDEA.
WHAT DO YOU NEED TO DO?

The boy says OH, YOUR SURVEYS.

She says OKAY, YOUR SURVEYS, YOU HAVE
TO MAKE A DESIGN, AND AS WELL,
YOU CONSTRUCT IT, RIGHT?
YOU PUT IT TOGETHER.
LIKE IT'S FINE AND DANDY
TO HAVE THE IDEA, BUT YOU
ACTUALLY HAVE TO MAKE A DESIGN
AND THEN YOU CONSTRUCT IT.
CORRECT?

The boy says YES.

She says AND THEN, FINALLY, AS YOU'RE
SAYING, WHAT DO YOU HAVE TO DO?

The boy says EVALUATE.

She says THAT'S RIGHT, AND THAT STEP
IS VERY, VERY IMPORTANT,
AND WHY IS THAT?
WE'VE TALKED ABOUT
IT SEVERAL TIMES.
WHAT ARE YOU LOOKING AT
WHEN YOU'RE EVALUATING?

The slate changes to “Design Process. 1. Situation 2. Problem. 3. Investigate/Ideas. 4. Choose/Construct. 5. Evaluate.”

The boy says SURVEYS AND CUSTOMER
INFORMATION.

She circles in green the number “5” and then draws an arrow from it towards the word “Problem.”

She says THAT'S RIGHT.
THE CUSTOMER, BECAUSE THE
CUSTOMER IS GIVING YOU A
CERTAIN PROBLEM, BUT
IT'S A POSITIVE THING.
THEY WANT YOU TO
CONSTRUCT SOMETHING.
FOR INSTANCE, FOR YOU, WHAT
DOES YOUR CUSTOMER WANT YOUR
VEHICLE TO LOOK LIKE?

The boy says A SPORTS CAR.

She says OKAY, AND HOW ARE YOU
GOING TO EVALUATE THAT?

The boy says YOU LOOK OVER THE
COLOURS YOU WANT.

She says OKAY, GOOD.
ANYTHING ELSE?

The boy says NO.

She says OKAY, SO FAR YOU'RE
SAYING JUST THE COLOUR.
YOU'RE NOT WORRYING ABOUT
SPEED OR ANYTHING -- BEING
ABLE TO CLIMB MOUNTAINS YET?

The boy says YEAH.

She says OKAY, WHAT DID
YOUR CUSTOMER WANT?

The boy says BE ABLE TO SPEED.

She says OKAY, SO YOU'RE GOING TO BE
LOOKING AT THAT IN EVALUATING.
GREAT, THANKS VERY MUCH.
YOU WORKED VERY HARD THERE
WITH YOUR ANSWERS, AND ONCE
AGAIN, IT'S A REMINDER OF THE
WORD 'SPICE' WHEN YOU'RE LOOKING
AT YOUR DESIGN PROCESS, TO
GO THROUGH ALL THOSE STAGES.
EXCELLENT, AND JUST TO LET YOU
KNOW, THE OTHER DAY I VISITED
THE IRWIN TOY FACTORY AND
I SPOKE WITH ONE OF THE
DESIGNERS, HENRY TSANG, AND
HERE'S WHAT HE HAD TO SAY
ABOUT THE DESIGN PROCESS.
AND, AS WELL, IF YOU HAVE AN
OPPORTUNITY TO VISIT ANY TOY
FACTORY, IT'S VERY EXCITING.
YOU FEEL LIKE A LITTLE KID
AGAIN AND IT'S VERY ENJOYABLE
THERE WAS A LOT OF INFORMATION
THAT WAS GIVEN TO US.
ENJOY.

A clip plays.

Lorraine stands next to Henry in a large room. He’s in his early forties, clean-shaven with short black hair. He’s wearing a light green shirt and light trousers. A poster from the movie “Toy Story” hangs on a wall.

Lorraine says HENRY, CAN YOU SHARE WITH US
THE STAGES YOU USE FOR THE
DESIGN PROCESS OF A
TOY AT IRWIN TOYS?

Henry says CERTAINLY.
THE FIRST THING WE DO IS TO COME
UP WITH AN IDEA AND A CONCEPT.
SO TO PRESENT THE CONCEPT AND
IDEA TO OUR COMPANY, THE BEST
THING WE WILL BE USING A
PICTURE, A COLOURFUL PICTURE.

She says OH, SO THIS WOULD
BE ACTUAL SIZE.

Henry shows a colourful sketch of Frankenstein.

Henry says YEAH, ONCE WE GO INTO
BLUEPRINTS WE WOULD KNOW
EXACTLY HOW BIG THE SIZE
OF THE DOLL WOULD BE.

She says OKAY, AND AS WELL LIKE WHEN
YOU HAVE THE EYES SHOOTING OUT
HERE AND SOME ARROWS,
WHAT DOES THAT MEAN?

Henry says THAT IS A WISH LIST OF THE
DESIGNER THAT WE WANT TO MAKE
A TOY WITH ALL THESE FEATURES.
BUT WE DON'T KNOW WHETHER
IT'S POSSIBLE YET.

She asks AND WHAT DO YOU DO
AFTER THIS STAGE?

Henry replies AFTER THIS WE GO TO THE
DRAWING TABLE, AND WE TRY
TO PUT A PHYSICAL
DIMENSION TO THIS TOY.

They approach a table and hold a large sheet of paper.

She says LIKE THIS WOULD BE A
BLUEPRINT, WOULD ONE CALL THIS?

Henry says YEAH, WE CALL IT
DESIGN CONTROL DRAWING.

She says OKAY.

Henry says IT'S A MEANS TO GIVE THE
SCULPTOR, WHOEVER IS GOING TO
TRY TRANSFORM THE 2D IMAGES
INTO THREE-DIMENSIONAL OBJECTS.

She says OKAY.

Henry says SO THIS WILL GIVE HIM SOME
IDEA THE SIZE-WISE AND THE
PROPORTION OF THE TOY.

She says SO THIS WOULD BE ACTUAL SIZE.

Henry says YEAH.

She says AND NOW, WHAT WOULD THIS
KIND OF A DRAWING BE?

Henry says THIS WILL BE THE MECHANICAL
DRAWING, TRY TO LOOK AT HOW
ALL THOSE LINKAGE THAT MAKES
ALL HIS EYEBALLS AND HANDS'
MOVEMENT PHYSICAL.

She says OH, OKAY, EXCELLENT AND
WHAT HAPPENS AFTER THIS?

Henry says THEN WE WILL BRING ALL
THIS INFORMATION, PLUS THIS
DRAWING, TO A SCULPTOR TO
SCULPT THE 3D MODEL OF THIS
CUTE GUY.

She says YES, RIGHT, HE CERTAINLY IS.
[laughing]
AND WHEN YOU MENTION
SCULPTURE, DO YOU HAVE
SOMETHING AT HAND THAT
IS PRANK'N STEIN?

Henry says OH, YES.
THIS IS OUR --

She says OH, YES.

Henry says VERY FIRST ATTEMPT
OF PRANK'N STEIN.

Henry grabs a large Frankenstein toy. It wears a green shirt, a black jacket and purple trousers, and has two big screws coming out of its head.

He continues I CALLED IT THE FIRST ATTEMPT
BECAUSE WE ACTUALLY GO THROUGH
DIFFERENT STAGES OF MODELLING,
TRYING TO IMPROVE IT FROM THE
MISTAKE WE HAVE PROBABLY
OVERLOOK FROM OUR DRAWING,
YOU KNOW?
THIS IS HOW IT LOOKS
AT THE VERY BEGINNING.
THE EYEBALL MOVE AND THIS PART
POPS OUT AND THEN MOUTH OPEN,
AND THIS IS THE CONTROL,
HOW WE CAN MOVE THE THINGS
AND MAKES SOUND, TOO.
[groaning]

She says SOUND EFFECTS, EXCELLENT.
SPOOKY.

Henry says BUT WE FIND CERTAIN FAULTS IN
THIS DESIGN SO WE MOVE ONTO
THE NEXT STAGE, TRYING
TO CORRECT THAT MISTAKE.
THIS IS OUR FINAL -- WHOOPS.

She says OH, BRAINS AND ALL.

Henry says HE BETTER BEHAVE.

She says THIS ONE HAS A BRAIN.

Henry says YEAH, AND IT DOES ALL TRICKS.
LET'S SEE.

The toy says I'VE GOT SOME HEADACHE.

Henry says OKAY, I'M GOING TO SEE
WHAT'S THE PROBLEM IN HERE.
SO ARE YOUR BRAIN ALL RIGHT?
OKAY, LET'S SEE IT.
OH.

She says WHOA!

He takes the brain out of the toy and squeezes it.

Henry says THAT MAY BE THE PROBLEM.

She says THE BRAIN JUICE.

Henry says YES, ALL RIGHT.
YOU BETTER BEHAVE.
ANY OTHER PROBLEM?

The toy says NICE TO MEET YOU.
LET'S SHAKE.

Henry says ALL RIGHT.

She says OH, CERTAINLY, NICE TO
MEET YOU, PRANK'N STEIN.
WHOA!
[laughing]

She shakes its hand and the hand pulls out.

Henry says HEY, I SAID YOU
HAVE TO BEHAVE.

She says NICE JOKE THERE,
PRANKENSTEIN.

Henry laughs.

The toy says LET'S HAVE SOME
EYE-POPPING FUN.

She says EYE-POPPING FUN.

Henry says OH.

Its eye pops out.

She says THAT'S EXCELLENT.
KIDS WOULD HAVE FUN WITH THAT.

Henry says YES, I THINK WE ACCOMPLISH
ALL THE WISH LIST WE HAVE
START WITH.

The toy says AHHHH.

Henry says OH, YOU BETTER BEHAVE, OKAY?

She says AGAIN, THESE ARE ALL IDEAS
FROM THE DESIGNER AND NOW...

Henry says RIGHT, AND EACH ONE FORM
INTO A PHYSICAL TOY, AND
THIS IS HOW WE HAVE IMPROVED
THE MECHANISM, MOVING THE
MECHANISM FROM THE BACK TO THE
TOP BECAUSE WE THINK THIS IS
EASIER TO CONTROL AND ALLOW
MORE ROOM FOR THE KIDS TO
HANDLING THE TOY.

Henry turns the toy around to show an opening on the back of its head.

She says NOW, IS THIS OUT IN
THE MARKET ALREADY OR...?

Henry says THIS WILL BE OUT IN THE
MARKET IN SIX MONTHS' TIME.
WE NEED TIME TO CUT
THE TOOLS, YOU KNOW?
OH, WHERE'S THE FEET?
[laughing]

She says I COULDN'T HELP BUT LAUGH.
YOU COULD TELL WE'RE STILL --
NOW, AS WELL FOR THE PARTS OF
THE BODY, LET'S SAY THE HEAD
AND THE ARMS HERE, WOULD YOU
GO THROUGH A SCULPTING STAGE?

Henry says YES.
THEY REQUIRE A VERY GOOD
ARTIST TO SCULPT, TO INTERPRET
OUR TWO-DIMENSIONAL DRAWING INTO
A THREE-DIMENSIONAL SCULPTURE.
AND HERE THERE'S
SOME TYPICAL EXAMPLE.
THEY USE CLAY MODEL,
PLASTICINE, ANY MATERIAL
THAT'S SCULPTABLE, TO SCULPT A
FORM OR DESIGN THAT WE ENVISION.
AND AFTER THIS WE PUT THE
SCULPTURE IN A SILICONE MOLD.
THAT WILL HELP CAPTURE ALL THE
DETAILS FROM THE SCULPTURES
AND EVENTUALLY ALLOW US TO
CAST THE FINISH DUPLICATE.

She says NOW JUST BEFORE THIS STAGE,
I'M IMAGINING IT'S NOT PAINTED.

Henry says YEAH.

She says AND THEN WE THEN PAINT.
OH, THAT'S EXCELLENT.
WELL, THANK YOU
VERY MUCH, HENRY.

Henry says YOU'RE WELCOME.
MY PLEASURE.

The clip ends.

Back in the studio, Lorraine says HI, WELL, SURPRISE, SURPRISE.
WE HAVE WITH US HENRY TSANG
FROM THE TOY FACTORY, AND
HENRY IS A DESIGNER THERE FOR
THE TOYS AS YOU'VE JUST SEEN.
SO WELCOME TO THE VIRTUAL
CLASSROOM, HENRY.

Henry says NICE MEETING YOU.

She says NICE MEETING YOU AS WELL.
AND WHILE WE'RE GOING TO ASK
THE STUDENTS IN A FEW MINUTES
SOME QUESTIONS, AND CAN YOU
TELL US A LITTLE BIT ABOUT
YOURSELF BEFORE THAT?

Henry says I WAS TRAINED AS AN
INDUSTRIAL DESIGNER BEFORE I
START IN THE TOY INDUSTRY.
THIS IS NOT MY PERFECT CAREER.
I TRIED TO CREATE
CARS OR HUGE MACHINES.
THAT'S WHAT I WAS ALWAYS
FASCINATED WHEN I WAS A KID.
BUT SOMEHOW, I DON'T KNOW
MAYBE AS A DESTINATION, I WORK
FOR TOY INVENTION HOUSE, AND
FROM THAT POINT ONWARD,
I START TO LOVE TOYS, AND
BECAUSE I THINK IN THE TOY
INDUSTRY ACTUALLY ALLOW ME TO
CREATE MY OWN IMAGINATION AND
HAS A LOT OF FREEDOM TO DO
WHAT I REALLY WANT TO DO
WHEN I WAS A KID.

She says RIGHT.

Henry says SO I'M MUCH LIKE A
KID IN AN ADULT BODY.

She says OH, WONDERFUL.
WE SHOULD ALL BE
KIDS, EH, INSIDE.
CERTAINLY A LOT
MORE ENJOYABLE.
NOW, WHILE YOU'RE DESIGNING
FOR TOYS AND SO ON, DO YOU
FIND MOST OF THE TIME, ONCE
YOU'VE COME UP WITH YOUR FIRST
DESIGN -- AND YOU WERE
MENTIONING YOU HAVE TO SHOW
IT TO A GROUP.

Henry says MM-HMM.

She says NOW, DO THEY CHANGE A
LOT OF YOUR IDEAS OR...?

Henry says I THINK, LIKE A LOT OF
THINGS, WHEN YOU WANT TO START
TO DO SOMETHING, THIS
IS ALL WITHIN YOURSELF.
IT'S ABOUT YOUR
OWN IMAGINATION.
AND THEN WHEN YOU BRING IT TO
A GROUP OF PERSONS, WHAT WILL
HAPPEN, THEY WILL PUT IN THEIR
IDEAS, SO THERE WILL BE A LOT
OF CHANGES AND A LOT OF
COMPROMISATION AND NEGOTIATION
THE WAY WE PUT IT.
IT'S LIKE, OH, I LIKE THIS
FEATURE, BUT THEY SAY, NO, NO,
I WANT THIS, I WANT THAT, SO
THERE'S A LOT OF CHANGES
GOING ON.

She says WHAT IS THE HARDEST PART YOU'D
SAY THEN FOR A DESIGNER?

Henry says OH, THE HARDEST PART WILL BE

YOU KNOW, THE BEST FEATURE
THAT YOU LIKE MOST IN THAT
PARTICULAR DESIGN AND THEN
MOST OF THE PEOPLE DON'T LIKE
IT, AND THEN YOU HAVE TO SAY --

She says PLEASING YOUR CUSTOMER.

Henry says RIGHT.

She says AND DO YOU ACTUALLY GO OUT
THERE AND ASK THE CUSTOMER HOW
THEY LIKE YOUR PRODUCT OR...?

Henry says YES, BUT NOT IN A VERY BROAD
SENSE LIKE, OH, I GO OUT ON
THE STREET AND ASK ANYONE.
WE WILL CREATE CERTAIN FOCUS
GROUP FROM -- LET'S SAY YOUR
DESIGN IS FOR 9 YEARS OLD
TO 12 YEARS OLD KID, SO YOU
INVITE MAYBE 10 TO 20 OF THEM
INTO OUR FACILITIES, AND THEN
WE PRESENT TO THEM DIFFERENT
TOYS INCLUDING OUR OWN
AND LET THEM DO SOME GRADING.
WE DON'T WANT TO PRESENT JUST
OUR OWN TOY BECAUSE THAT WILL
LIMIT THEIR FOCUS.

She says OH, I SEE.
OH, THAT'S INTERESTING.
NOW, WHILE I WAS AT THE IRWIN
FACTORY, I HAD TO CHANCE TO
MEET, AS WELL, WITH
MARK, ANOTHER DESIGNER,
AND HE USES ANOTHER ASPECT
OF THE DESIGN PROCESS.
ENJOY.

A clip plays.

Lorraine says THIS LOOKS VERY INTERESTING.
SO YOU DESIGN
WITH THE COMPUTER.
WHAT KIND OF SOFTWARE
ARE YOU USING?

Mark sits in front of a computer. He’s in his late twenties, with black hair and clean-shaven. He’s wearing a short sleeve checked light green shirt, a light cup and white trousers.

Mark says WELL, THE SOFTWARE I'M USING
IS CALLED ALIAS WAVEFRONT
STUDIO AND ALIAS IS ACTUALLY A
LOCAL SHOP IN TOWN, AND IT'S
THE SAME SOFTWARE BEHIND
JURASSIC PARK AND INDEPENDENCE
DAY, AND IT'S ALSO BEING
USED BY OTHER MAJOR CAR
MANUFACTURERS LIKE
FORD AND RENAULT.

She says AND WHAT CAN IT DO?
IT LOOKS VERY
INTERESTING HERE.
CAN YOU SHOW US SOME
EXCITING FEATURES?

Mark says SURE.
WELL, THE ADVANTAGE TO DOING
THIS SORT OF WORK ON THE
COMPUTER IS THAT I'M SORT OF
REPLACING THE TRADITIONAL CLAY
SCULPTOR, AND THE ADVANTAGE TO
DOING IT ON THE COMPUTER IS
THAT I'M ABLE TO
MAKE QUICK CHANGES.

The computer screen shows a 3-D human head.

She says OH, EXCELLENT.
WHAT ARE YOU DOING THERE,
YOU'RE PLAYING WITH THE NOSE.

Mark says RIGHT.

She laughs and says LOOKS LIKE A PIG.

Mark says SO I'M ACTUALLY ABLE TO CHANGE
THE SHAPE REALLY QUICKLY.

She says I SEE.

Mark says RESIZE THE MODEL IF
I NEEDED TO DO THAT.

She says SO WHAT HENRY WAS MENTIONING
EARLIER WHEN YOU WERE DOING
THE SCULPTURE, IF THERE WERE
ANY CHANGE TO BE MADE THEY HAD
TO REDO A SCULPTING
FOR THAT PRODUCT.

Mark says THAT'S RIGHT.

She says WHEREAS HERE, YOU'RE ABLE
TO DO IT QUITE QUICKLY
ONTO THE SCREEN.

Mark says ABSOLUTELY.

She says THAT'S MUCH MORE BENEFICIAL.
EXCELLENT.
NOW, WHAT IS THIS THING?

Mark says THIS THING IS FROM
A SHOW CALLED REBOOT.
REBOOT IS A HUNDRED-PERCENT
COMPUTER-GENERATED SHOW,
AND WHAT WE'VE DONE IS
WE'VE TAKEN THE WIREFRAME
INFORMATION AND WE'RE ABLE TO
CREATE THE PLAY FEATURES LIKE
THE PIVOTING AND THE DOOR
OPENING AT THE FRONT THERE.

She says RIGHT.

Mark says AND AFTER WE'VE GOT ALL THOSE
ELEMENTS IMPLEMENTED, WE TAKE
THE WIREFRAME HERE AND WE SEND
IT OUT TO A SERVICE BUREAU, AND
THEY THEN CREATE A MODEL FROM
THE COMPUTER ON A COMPUTER.

She says SO THIS IS WHAT WE'RE
SEEING ON THE SCREEN RIGHT
AT THE MOMENT.

Mark says SO THIS IS THE EXACT MODEL
THAT YOU HAVE IN FRONT OF YOU.

She says SO IT WAS DESIGNED FIRST
ON A COMPUTER AND THEN
IT WAS PRODUCED.

Mark says YEAH.

She says OH, EXCELLENT.
NOW WHY SO MANY LINES?

Mark says WELL, I GUESS IT'S BECAUSE
THERE'S SO MUCH DETAIL ON THE
MODEL, I GUESS, THE MORE
DETAILED THE MODEL, THE MORE
INFORMATION YOU GET, THE MORE
LINES YOU'RE GOING NEED TO
REPRESENT THAT INFORMATION.

She says AND I'M NOTICING YOU HAVE A
COMPUTER BEHIND YOU WITH THE
SAME PRODUCT.

Mark says YES, I DO.
NOT ONLY ARE WE ABLE TO
CREATE THE PROTOTYPES ON THIS
COMPUTER, BUT WE'RE ABLE
TO CREATE THE ARTWORK
FOR PACKAGING.

She says AND THIS WOULD BE
YOUR FINAL PRODUCT.

Mark says YES, IT WOULD.

The clip ends.

Lorraine says NOW, HENRY, DO YOU USE
A COMPUTER TO DESIGN?

Henry says AS A DESIGNER, YOU HAVE TO BE
AWARE OF ALL THE TECHNOLOGY
AVAILABLE, SO CERTAINLY I
USE THE COMPUTER TO HELP
MY DESIGN.

She says AND HOW DOES IT HELP?
LIKE, WHAT ARE THE ADVANTAGES
OF USING A COMPUTER?

Henry says THE ADVANTAGE OF USING A
COMPUTER, ACTUALLY IT SPEEDS
UP THE PROCESS BECAUSE IF YOU
DRAW A PICTURE BY HAND AND YOU
DON'T LIKE IT, YOU WANT TO
CHANGE ANOTHER ONE, YOU HAVE
TO START ALL OVER AGAIN.
BUT WITH A COMPUTER, WHAT YOU
CAN DO IS JUST EDIT WHATEVER
YOU DON'T LIKE AND THEN YOU
WOULD REPLACE WITH THE NEW
ELEMENTS AND SO YOU HAVE MANY
VERSIONS IN A SPLIT SECOND
IN A WAY.
I MEAN, I'M EMPHASIZING A
LITTLE BIT, BUT IT HELPS
THE PROCESS.
BUT I WANT TO EMPHASIZE ONE
THING IS THE COMPUTER DOES NOT
NECESSARILY REPLACE YOUR
CREATIVITY AND IMAGINATION.
THAT STILL RELY ON THE
DESIGNER HIMSELF, SO AS A TOOL.
WE SHOULDN'T JUST TAKE
COMPUTER AS SOMETHING LIKE,
OH, NOW I HAVE A
COMPUTER, I CAN DESIGN.
IT'S THE WRONG PROCESS.
YOU'VE GOT TO DESIGN IT
FIRST AND THEN YOU PUT IT
ON THE COMPUTER.

She says SO YOU COME UP WITH THE
IDEAS AND THEN YOU HAVE
TO MAKE IT BE YOUR TOOL.

Henry says YEAH.

Lorraine continues MAKE IT HAPPEN.
NOW, ONCE YOU'VE DESIGNED --
AS MARK WAS MENTIONING --
ONCE YOU'VE DESIGNED IT ONTO
THE COMPUTER, HOW DOES IT GET
FROM THERE TO THE TOY?
LIKE, WHAT ARE THE STAGES
THAT ONE HAS TO...?

Henry says OH, THERE ARE
ACTUALLY A FEW THINGS.
THE COMPUTER, BECAUSE OF THE
GREAT GRAPHIC CAPABILITY,
IT HELPS THE DESIGNER TO PRESENT
THE CONCEPT IN A MORE --
HOW WOULD I PUT THIS WAY --
THE PICTURE BECOMES MORE
REALISTIC, ALMOST
LIKE A PHOTOGRAPH.
ALMOST LIKE YOU HAVE
ALREADY DONE THE PROTOTYPE.

She says IT'S 3D ALMOST.

Henry says IT'S THREE-DIMENSION.
YOU CAN TURN AND WHATEVER
ANGLE YOU WANT IT.
SO IN THAT -- FROM THAT
PERSPECTIVE, IT HELPS TO
CONVEY THE DESIGNER'S
VIEW IN A FULLER PICTURE.

She says RIGHT.

Henry continues AND AFTER THAT PRESENTATION,
SO WE STILL HAVE TO GO THROUGH
THE SAME PROCESS, LIKE
HOW YOU TRANSFORM THAT
THREE-DIMENSIONAL OBJECT
ONTO A MECHANICAL DRAWING.
NOW WE HAVE COMPUTER TO DO
MECHANICAL DRAWING AS WELL, SO
IT'S JUST LIKE IN THE VIDEO
CLIP WE SAW PREVIOUSLY,
WE HAVE SOME GROUPINGS,
TWO-DIMENSIONAL DRAWING.

She says RIGHT, RIGHT.

Henry says SO IT GOES THROUGH THE
SAME PROCESS BUT NOW
USING A COMPUTER.

She says OKAY, AND SO EVERYTHING, ALL
THE PAPER, ALL THE WORK IS ALL
DONE ONTO THE COMPUTER
WHICH SIMPLIFIES IT.

Henry says THE PROCESS IS BASICALLY
IT'S VERY IDENTICAL.
IT'S THE SAME BUT IT'S
USING DIFFERENT MACHINE.

She says RIGHT.

Henry says IN THE OLD DAYS IT'S BY
HAND, NOW IT'S BY MACHINE.
EVEN IN THE SCULPTING, I THINK
IN THE VIDEO CLIP WE JUST SAW,
THE MODEL, THE SCULPTING, IS
NOT DONE BY HAND, IT WAS DONE
BY THE COMPUTER, AS WELL.

She says RIGHT.
OH, THAT'S INTERESTING.
NOW, I BELIEVE THERE'S STILL
ONE MORE STAGE THAT TAKES
PLACE WITH TOYS AND
LET'S SEE WHAT THAT IS.

A clip plays.

Now, Lorraine sits next to a woman in a room full of books, papers and folders. The woman is in her early forties with short brown hair. She’s wearing glasses, a long sleeve light gray shirt and dark trousers.

The woman wearing glasses says THE MOST IMPORTANT PART OF,
ONCE WE'VE GOT A PRODUCT, IS
GETTING A PACKAGE THAT
SUITS THE PRODUCT ITSELF.
SOME OF THE INITIAL STAGES
THAT WE HAVE TO GO THROUGH IS
WE'VE GOT TO VISUALLY BE
ABLE TO SHOW MARKETING WHAT
IT IS AS FAR AS THE PACKAGE
DESIGN IS CONCERNED.

Fast clips show different types of toys.

Holding a drawing, Lorraine says AND THIS IS AGAIN
PRANK'N STEIN.

The woman wearing glasses says MM-HMM.
THIS IS PRANK'N STEIN IN
A BLACK AND WHITE STAGE.
WHAT WE NEED TO DO IS DO UP
SOME BLACK AND WHITE LINEARS
THAT JUST GIVES MARKETING A
VISUAL AS TO THE DIRECTION
THAT WE WANT TO DO ON
THE PACKAGE ITSELF.
FROM THAT STAGE, WE CAN THEN --
ONCE IT'S BEEN APPROVED THAT
THEY LIKE WHERE WE'RE
GOING, WE CAN START SCANNING
THOSE TYPE OF THINGS IN AND
START DOING THE COLOURIZATION
AND THE ANIMATION OF
IT ON THE COMPUTER.

A computer screen shows the process of packaging designing.

Lorraine says NOW, WHEN DOES IT GET TO
THIS STAGE, THE PACKAGING?

The woman wearing glasses IT USUALLY WILL TAKE US ABOUT
A MONTH OR TWO TO BE ABLE TO
ACTUALLY PULL ALL
THE PIECES TOGETHER.
WE'VE GOT TO HAVE
A PRODUCT NAME.
WE'VE GOT TO HAVE
SELL COPY FOR IT.
WE NEED TO KNOW OUR
AGE CLASSIFICATION.
AND MOST IMPORTANTLY THE
FEATURES OF THE PRODUCT THAT WE
REALLY WANT TO EXPAND ON AS FAR
AS THE PACKAGING IS CONCERNED.

Lorraine says AND FOR PRANK'N STEIN, I'M
NOTICING YOU'RE USING A FULL
COMPLETE BOX AND
WHY WOULD THAT BE?

The woman wearing glasses WELL, AGAIN, THERE'S SO MUCH
TO TELL ON THE PRODUCT ITSELF.
IF YOU WANT TO KEEP IT AS
LARGE, AS VISUAL AS YOU CAN
TO THE MOM OR TO THE CHILD AS
THEY'RE GOING THROUGH THE
STORE, WHAT YOU WANT TO DO
IS KEEP IT REAL CLEAN ON THE
FRONT AND KEEP IT VISUAL AND
VERY INTERESTING TO THEM.
THEN ONCE THEY'VE GOTTEN THAT
FAR, THEY NOW, YOU WANT TO USE
YOUR SIDE PANELS AND YOUR BACK
PANELS TO ACTUALLY GET INTO
THE DETAIL OF WHY YOU WANT
TO PURCHASE PRANK'N STEIN.

The box features a red sky with black buildings in the background, scattered yellow rays and green letters that read “Gross-out your friends with my great practical jokes.”

The clip ends.

Lorraine says WELL, WE'D LIKE TO ASK A
FEW QUESTIONS FROM YOU, THE
STUDENTS, AND HERE THEY ARE:

A blue piece of paper reads “1. Did you like the packaging for Frankenstein? Why? Why not? 2. What makes you notice it? 3. What grabs your attention when you are buying toys?”

She continues SO CALL US NOW BY PRESSING POUND 9
AND SHARE WITH US SOME OF THE
ANSWERS YOU WOULD HAVE
FOR THESE QUESTIONS.
AND WE'RE CALLING SOMEONE,
MATTHEW FROM SAINT CHARLES.
HELLO.

Matthew says HELLO.

She says HI, AND WHAT WOULD YOU HAVE
FOR ONE OF THESE ANSWERS?

Matthew says FOR NUMBER 1, DID YOU LIKE THE
PACKAGING FOR PRANK'N STEIN?

She says RIGHT.

Matthew says I LIKED IT BECAUSE IT
CAUGHT MY ATTENTION WITH
THE BIG PICTURE.

She says SO YOU LIKE SOMETHING BIG.
WHAT ELSE ABOUT
THE BIG PICTURE?

Matthew says WELL, IT WAS BIG.

She says OKAY, SO YOU LIKE
SOMETHING LARGE.
ANYTHING ELSE THAT MIGHT
HAVE CAUGHT YOUR EYE?

Matthew says THE NAME.

She says OKAY, WHY?

Matthew says BECAUSE IT REALLY
WENT WITH THE PRODUCT.

She says THAT'S RIGHT, BEING
PRANK'N STEIN.
EXCELLENT.
OKAY, THANKS VERY MUCH.
AND WE'RE NOW TRYING SOMEONE
FROM SOUTHWOOD PARK,
AND AGAIN I'LL PUT
THE QUESTIONS DOWN.
HELLO.

A boy says HI.

She says HI, AND WHICH QUESTION
WOULD YOU LIKE TO ANSWER?

The boy says NUMBER 1.

She says OKAY.

The boy says I DIDN'T REALLY LIKE IT.

She says YOU DIDN'T?
AND WHY IS THAT?

The boy says BECAUSE YOU COULDN'T
REALLY SEE THE TOY INSIDE.

She says OH, SO YOU WANT TO SEE THE
TOY, BUT THAT MIGHT BE PART OF
THE TRICK HAVING YOU LOOK AT
IT AND WANTING TO GO IN IT.
BUT SO YOU WOULD BE ONE THAT
WOULD WANT TO SEE THE TOY
OUT THERE.

The boy says YEAH.

She says OKAY, THAT'S A GOOD QUESTION.
NOW, WOULD YOU -- IN A STORE
WOULD YOU EXPECT THE KIDS TO
BE ABLE TO GO IN THERE AND
LOOK INSIDE THE BOX TO VERIFY...

Henry says AS A MATTER OF FACT, ONE
OF THE CONCEPTS FOR THE
PACKAGING HAS OPEN WINDOW SO
ACTUALLY YOU CAN SEE THE TOY
SITTING IN THE PACKAGING, BUT
THE CONCERN WE HAVE IS, IF YOU
NOTICE THAT THE FEATURES OF
THE TOY, THE EYEBALLS DROP OUT
AND THE THINGS ALL POPS UP
AND YOU CAN GRAB THE BRAIN.
SO NOW WE ARE
THINKING OF SECURITY.
NOW, HOW CAN WE BE SURE THE
PARTS WON'T FALL APART DURING
SHIPPING AND DISPLAY.

She says RIGHT.

Henry continues SO WE HAVE TO GIVE UP OR
CANNOT USE THAT CONCEPT.

She says YES, THAT'S A VERY GOOD IDEA.
I UNDERSTAND WHAT YOU'RE
SAYING, SO IF THE EYEBALL FELL
OUT OR THE BRAIN, THEN YOU
WOULDN'T HAVE PART OF
YOUR PRANK'N STEIN.
WE HAVE SOMEONE
FROM THE PINES.
HELLO.

A schoolboy says HELLO.

She says HI, CAN YOU ANSWER ONE
OF THESE QUESTIONS?

The schoolboy says NUMBER 2.

She says OKAY, AND WHAT DID
YOU WANT TO SAY?

The schoolboy says IT MAKES YOU NOTICE IT
BECAUSE ALL THE GORE AND STUFF.

She says OKAY, AND DO YOU LIKE THAT?

The schoolboy says YES.

She says AND WHAT MAY YOU HAVE NOTICED
THAT MIGHT CATCH YOUR EYE?

The schoolboy says THERE'S LOTS OF
DIFFERENT PICTURES OF IT.

She says YEAH, AND SO IT'S VERY
VISUALLY PLEASING, AND NOW
WHEN YOU'RE THINKING OF YOUR
OWN TOY, WHAT MIGHT YOU WANT
TO ADD TO YOUR TOY FOR YOUR
CUSTOMER TO MAKE IT A
LITTLE MORE...

The schoolboy says COLOUR?

She says YEAH, COLOURS, VERY GOOD.
YES, COLOURS ARE
DEFINITELY A GOOD FEATURE.
ANYTHING ELSE?

The schoolboy says NO.

She says WHAT IF YOU HAD TO DO A
PACKAGING FOR YOUR VEHICLE,
WHAT WOULD YOU MAYBE THINK OF?

The schoolboy says LOTS OF PICTURES.

She says OKAY, SO YOU LIKE THAT.
GREAT, THANKS VERY
MUCH FOR YOUR CALL.
AND WE'LL ASK ONE MORE --
WE'LL GET ONE MORE CALL BEFORE
YOU HAVE AN ACTIVITY.
HELLO.

A girl says HI.

Lorraine says HI, AND WHAT QUESTION
DID YOU WANT TO ANSWER?

The girl says NUMBER 2.

Lorraine says OKAY, AND WHAT DID
YOU WANT TO SAY?

The girl says I NOTICED IT BECAUSE OF
THE COLOURS THAT IT'S USED,
THEY'RE BRIGHT AND THERE'S
A BIG PICTURE ON THE FRONT.

Lorraine says OKAY, AND ANYTHING ELSE?

The girl says YEAH, THE COLOUR'S
REALLY BOLD.

Lorraine says OKAY, GREAT, AND
DO YOU LIKE THAT?

The girl says YEAH, I LIKE THAT.

Lorraine says YEAH.
NOW WHEN YOU'RE -- I DON'T
KNOW IF YOU REMEMBER GOING
INTO THE STORES OR IF YOU'RE
STILL DOING THAT WHERE YOU'RE
BUYING TOYS, WHAT TENDS
TO GRAB YOUR ATTENTION?

The girl says COLOURS AND LITTLE
THINGS THAT SAY TRY ME.

Lorraine says OKAY, INTERESTING.
GOOD.
WELL, THANKS VERY
MUCH FOR YOUR CALL.

The girl says OKAY.

Lorraine says ALL RIGHT, AND NOW WE HAVE A
LITTLE ACTIVITY FOR ALL OF YOU.
WHAT WE'D LIKE YOU
TO DO IS AS FOLLOWS:
TO TAKE APPROXIMATELY FIVE
MINUTES TO BRAINSTORM
QUESTIONS TO HENRY TSANG, THE
DESIGNER OF IRWIN TOYS, AND
COME UP WITH QUESTIONS TO HELP
YOU MAYBE EVEN WITH YOUR OWN
TOY THAT YOU'RE DESIGNING
RIGHT NOW, OR QUESTIONS ABOUT
DESIGNING OUTSIDE THE CLASSROOM,
WHAT HE ACTUALLY DOES.
AND IF YOU HAVE ANY QUESTIONS
IN THE MEANTIME, PLEASE FEEL
FREE TO CALL, AND ENJOY.

The caption changes to “Final Design. Brainstorm questions. Designers: Henry Tsang. Back in five minutes!”

After a few minutes, Lorraine says HELLO.
WELL, WE'RE LOOKING FORWARD TO
HEARING YOUR QUESTIONS AND
I BELIEVE WE HAVE SOMEONE
FROM USBORNE CENTRAL RIGHT
ON THE LINE.
HELLO.
AMY FROM USBORNE CENTRAL,
YOUR PHONE IS RINGING.
IF YOU CAN LIFT IT UP, PLEASE.
IN THE MEANTIME, HENRY,
CAN YOU SHARE -- HI.
DO YOU HAVE A QUESTION FOR US?

Amy says YES.
I WAS WONDERING, HOW DO YOU
DECIDE -- LIKE WHAT'S THE
PROCESS IT TAKES
TO DESIGN THE TOYS?

Henry says THE PROCESS OF --

Lorraine says THE DESIGN.
WHAT PROCESS DO YOU HAVE TO
TAKE IN ORDER TO DESIGN A TOY?

Henry says I THINK IT'S LIKE, YOU'VE
GOT TO TALK TO THE MARKETING
PEOPLE AND SEE WHAT THEY NEED
TO -- WHAT THEY THINK THE
MARKET WOULD NEED AS AN ITEM.
AND THEN THE NEXT THING WE
DID, WE GO TO IS, GO TO A
DRAWING BOARD AND TRY TO SKETCH
OUT SOME IDEAS AND CONCEPTS.
AND THEN TO GET TO THEM,
AND SHOW THEM AND PRESENT
TO THEM THE IDEAS AND
WHAT OUR INTENTION IS.
AND ONCE THEY LIKE IT, THEN WE
GO TO DO MORE DETAILED DRAWING
AND THEN BUILD A PROTOTYPE,
AND THEN COST IT OUT, AND
THEN SHOW IT IN TOY FAIR.

Lorraine says OH, GREAT, WELL,
THANKS FOR YOUR CALL.
A TOY FAIR, SO THAT'S WHERE
THEY ACTUALLY THEN DECIDE,
HEY, WE LIKE THAT
TOY OR WE DON'T.
LIKE, IS THAT WHERE
THINGS HAPPEN?

Henry says IN THE TOY FAIR THIS IS LIKE
A BUSINESS GATHERING, SO ALL
THE PEOPLE WHO BUY AND SELL
TOYS CAME TO SEE ALL TOY
COMPANIES WITH THE NEW ITEMS
AND NEW INVENTIONS AND AT
THAT SPOT THEY SAY,
OKAY, I LIKE THIS.
I'M GOING TO PAY A MILLION
DOLLARS FOR THAT ITEM.

Lorraine says OKAY, WELL THAT'S
WHAT YOU LIKE TO HEAR.
THAT'S RIGHT.
HELLO, WE HAVE SOMEONE
FROM SAINT CHARLES.
LEANNA.

Leanna says HELLO.

Lorraine says HI.

Leanna says HI, OKAY, WHAT TYPE OF
DESIGNS FOR THE TOY OUTSIDE
SHELF WOULD YOU
SUGGEST FOR US?

Lorraine says WHAT TYPES OF DESIGNS
OUTSIDE OF WHAT?
OH, OUTSIDE SHELL.

Leanna says YEAH.

Lorraine continues LIKE, FOR INSTANCE, HENRY'S
SEEING THIS FOR THE FIRST TIME
WHERE IT'S VERY, VERY BASIC
MAYBE FORMAT WHERE THE KIDS
RIGHT NOW OR THE STUDENTS ARE

WHAT IS YOUR TOY GOING TO
LOOK LIKE?

Lorraine grabs her motor wearing the white cover.

Leanna says WE'RE GOING TO BE
HAVING A SPICE GIRL BUS.

Lorraine laughs and says OH, EXCELLENT.
SO THEIR DESIGN RIGHT NOW,
A SPICE GIRL BUS, OKAY.

Henry says I SEE.

Lorraine says SOME OTHERS THAT HAVE CALLED
IN MENTIONED LIKE A SPORTS CAR
OR A BULLET OR A GIRAFFE.
FOR INSTANCE, WHAT WOULD
YOU SUGGEST FOR THEM?
LIKE WHAT TYPE OF MATERIALS
OR HOW YOU WOULD DESIGN IT?

Leanna says WHAT TYPE OF MATERIALS?

Henry says I THINK THERE'S TWO
QUESTIONS HERE, RIGHT?

Lorraine says YEAH.

Henry says A STYLING ISSUE.
LET ME -- DID I HEAR
THAT YOU SAY SPICE GIRLS?
I THINK SPICE GIRL NOW IS A
VERY HOT TOPIC AND DEFINITELY
IF YOU WANT TO CREATE A SPICE
GIRL TYPE OF BUS OR TRAVELING
VEHICLE, IT WOULD
BE A GREAT IDEA.
AND I WON'T OBJECT
THAT CONCEPT.
WHAT WOULD BE NICE TO PUT IN A
FEATURE, IT WOULD BE NICE TO
HAVE A CHANGING ROOM
AND THINGS LIKE THAT.

Lorraine says OH, GOOD IDEA.

Henry says BUS.

Lorraine says I LIKE IT.

Henry says THAT WOULD BE, THE GIRLS
WOULD LOVE SOMETHING LIKE THAT.

Lorraine says YEAH.

Henry says AND THE MATERIAL-WISE, I
THINK IT WOULD BE HARD PLASTIC
AND SOME SOFT
PLASTIC FOR THE TIRE.
YOU'VE GOT RUBBER AND SOME
WITH CLEAR TINTED TREATMENT.

Lorraine says OH, WINDOWS, TOO, RIGHT?
NOW, HOW DO YOU LIKE THE
IDEA OF A CHANGE ROOM
IN YOUR BUS SO YOU CAN
ACTUALLY HAVE A DOOR.
YOU DO IN THERE AND THERE'S
ACTUALLY SEPARATE ROOMS
ON THE BUS?
DO YOU LIKE THAT?

Leanna says YES.

Lorraine says YEAH, I DO TOO.
YOU COULD EVEN MAKE A BUNCH OF
LITTLE CLOTHES FOR THEM AND
PUT IT IN ANOTHER SECTION.
THAT'S GREAT.
WELL, THANKS VERY
MUCH FOR YOUR CALL.
AND, AS WELL, WHEN YOU'RE
DESIGNING A TOY, NOW ARE YOU
DOING THIS ALONE?
BECAUSE SEVERAL TIMES I'VE
HEARD YOU SAY 'WE' PRESENT.
NOW, YOUR CONCEPT -- LET'S SAY
IF YOU HAVE AN IDEA FOR A TOY,
ARE YOU -- DO YOU HAVE OTHER
DESIGNERS HELPING YOU OR ARE
YOU DOING THIS
SPECIFICALLY YOURSELF?

Henry says I THINK IN THE PROCESS OF
DESIGNING, A LOT OF PEOPLE
GET INVOLVED.
FOR MYSELF, I MAY BE
SPECIALIZE IN GEARS OR
MECHANICS OR THINGS LIKE THAT.

Lorraine says OH, OKAY.

Henry continues AND THEN THERE WILL BE PEOPLE
WHO ARE MORE -- LET'S SAY A
SPICE GIRL BUS, THERE'S A LOT
OF GRAPHIC DESIGN, COLOUR.
LET'S SAY WHAT'S THE FASHION
GOING TO PUT ON THE SPICE
GIRLS DOLLS.

Lorraine says RIGHT.

Henry says SO MAYBE A FASHION DESIGNER
WILL GET INVOLVED AND COLOUR
CO-ORDINATION, ALL
KINDS OF THINGS.

Lorraine says OH, EXCELLENT.
THAT'S A REAL TEAM EFFORT.

Henry says TEAM WORK, TEAM EFFORT.

Lorraine says GOOD.
WELL, WE HAVE A CALL
FROM THE PINES.
HELLO.

A schoolgirl says HI.

Lorraine says HI, AND YOUR QUESTION?

The schoolgirl says HOW DID YOUR TOY
COMPANY START?

Henry says IT'S NOT MY TOY COMPANY.
IT'S IRWIN TOY.
CAN I MENTION IRWIN TOY?

Lorraine says SURE, BECAUSE ACTUALLY
SCOTT IRWIN WAS IN EARLIER.

Henry says IRWIN TOY HAS BEEN IN CANADA
FOR A LONG TIME, SO IT'S A BIG
TOY COMPANY.
SO WHEN THEY START, THEY THINK
KIDS LOVE TOYS AND KIDS NEED
TOYS, SO THAT'S THEIR SLOGAN.
WE DO THIS ALL FOR
THE KIDS, YOU KNOW?
SO HOW THEY STARTED IT.

Lorraine says THAT'S GREAT.

Henry says DID I ANSWER YOUR QUESTION
OR YOU HAVE OTHER --
DIFFERENT MEANING
WITH YOUR QUESTION?

The schoolgirl says YEAH, WHAT DO YOU DO
WHEN YOU GET STUCK?

Henry says OH.

Lorraine says GOOD QUESTION.

Henry says I THINK I GET STUCK ALL THE
TIME, BUT I DON'T CONSIDER
IT AS STUCK.
I CONSIDER THAT'S A PROBLEM.
NOW, WE HAVE A PROBLEM
JUST LIKE YOUR PROCESS.

Lorraine says THE DESIGN PROCESS, RIGHT.

Henry continues SO YOU HAVE TO
FIND A SOLUTION.
SO YOU GO OUT TO RESEARCH
AND START ASKING QUESTIONS
AND OBSERVE.
OBSERVATION IS A KEY THING IN
THE DESIGNER'S JOB BECAUSE
MOST OF THE SOLUTION YOU CAN
FIND IT SORT OF AROUND YOU,
YOU KNOW?
MATERIAL, COLOUR,
HOW THINGS WORK.
YOU CAN FIND IT
BASICALLY HERE.

Lorraine says AND IT'S INTERESTING BECAUSE
THE DESIGN PROCESS, AS WE WERE
TALKING ABOUT THE SPICE, WHERE
YOU COULD SEE THE BIG PICTURE,
THE DESIGN PROCESS, BUT
AS YOU'RE MENTIONING, YOU
PROBABLY HAVING TO USE THAT
ALL THE TIME EVEN WITH THE
LITTLE PROBLEMS AS YOU
HAVE ALONG THE WAY.
GREAT.
HELLO, WE HAVE SOMEONE
FROM USBORNE CENTRAL.

A female caller says HELLO.

Lorraine says HI, AND YOUR QUESTION?

The female caller says WHAT TOY IS YOUR
BEST SELLER RIGHT NOW?

Henry says NOW, I THINK WHEN YOU SAY THE
BEST TOY THAT WE ARE SELLING
NOW IS WHAT'S HAPPENING
LAST YEAR CHRISTMAS.
AND I BELIEVE IT WILL BE A
TOY -- WE HAVE SAILOR MOON
WHICH IS SELLING QUITE WELL.
AND THE BEST THING IS THAT,
OH, THE TABLE-TOP HOCKEY GAME,
YOU KNOW, THE WORLD HOCKEY.
IT'S A BIG SELLER.
AND THE ONE THAT'S GOING TO
SELL THIS YEAR, YOU HAVEN'T
SEEN IT ON THE SHELF YET
BECAUSE WE ARE THE WAY
SHIPPING IT TO THE TOY STORES.
IT'S A PUPPY DOG, PUPPY SO
REAL, IS USING TECHNOLOGY PLUS
ELECTRONIC MAGIC TO MAKE A
PLUSH TOY THAT REACTS TO TOUCH
AND -- HOW YOU REACT WITH --
PLAY WITH IT BECAUSE IF YOU
TOUCH IT SOFTLY, IT WILL
RESPONSE WITH A VERY
PASSIONATE BARK.

Lorraine says OH, I LIKE IT.

Henry says IF YOU ABUSE IT, IT
WILL REACT VERY BADLY.

Lorraine says SO, WE'LL LEARN HOW TO BEHAVE
TOWARD ANIMALS AND PEOPLE
AS WELL.
GREAT.
THANKS, AND WE HAVE
SOMEONE FROM THE PINES.
HELLO.

A female teenager says HI.
I JUST WANTED TO ASK, WHERE
DO YOU GET YOUR MATERIALS?

Henry says THE MATERIAL FOR
DESIGNING WE GOT IT FROM
DIFFERENT RESOURCES.
ALL THE MATERIAL WE CAN GET IT
FROM MOST OF THE CRAFT STORE.
IT'S LIKE ALL THE MATERIAL YOU
USE FOR YOUR CRAFT SESSION AND
WE USE THE SAME MATERIAL, TOO.
BUT IN TERMS OF SOME VERY
SPECIFIC SWITCH OR SENSOR OR
MATERIAL, WE HAVE TO SEND A
REQUEST TO THE CHEMICAL FIRM
OR TO WHOEVER MADE THE
MATERIAL, AND THEN WE REQUEST
SOME SAMPLE FOR TESTING.

Lorraine says OH, GREAT.
WELL, THANKS FOR YOUR CALL,
AND AS WE'RE CALLING IN WITH A
FEW OTHERS HERE, I JUST WANTED
TO MENTION, WE HAVE SOME
STUDENTS WHO HAVE SENT IN SOME
OF THEIR DESIGN LOGS, BECAUSE
WE ASKED THE STUDENTS, EVERY
TIME THEY COME UP WITH A NEW
GEAR TRAIN OR ANYTHING ON
THEIR VEHICLE FRAME TO
ACTUALLY PUT IT ONTO A DESIGN
LOG AND TO MAKE OBSERVATIONS
AND DATA.
AND A FEW STUDENTS FROM
SOUTHWOOD PARK SENT IN
DESIGN LOGS.
SO HERE, AS WE CAN TELL, THEY
HAVE PART OF THEIR MOTOR, SOME
OF THEIR GEAR CONFIGURATION,
AND EVEN SOME OF THE
OBSERVATIONS THAT
YOU CAN TELL.

She grabs a piece of paper that shows three circles, one on top of the other, with a few numbers.

She continues HERE WHERE IT SAYS, WITH THIS
ARRANGEMENT OF THE GEARS,
THE CAR MOVES SLOWLY.
THE GEARS KEPT GETTING
CAUGHT ON EACH OTHER.
THE WHEEL RIM FORCE
WAS ONE NEWTON.
SO THESE WERE SOME
OF THE OBSERVATIONS.
AND HERE WE HAVE ANOTHER ONE.
ONE SUGGESTION MIGHT BE TO
ACTUALLY PUT DOWN THE RATIO OF
THE GEARS THAT YOU
HAVE ON YOUR SHEET.
THAT'S EXCELLENT.
ANOTHER ONE THAT CAME IN AS
WELL, WITH A LITTLE MORE --
A GEAR TRAIN A LITTLE MORE
COMPLICATED HERE WHERE THEY
ACTUALLY INDICATED THERE'S THE
MOTOR AND THERE'S THE ACTUAL
WHEEL WITH THE DIFFERENT GEARS
AND A LITTLE MORE DETAIL
PUT INTO THAT.
NOW, DO YOU DO SOMETHING
SIMILAR TO THIS WHEN
YOU ARE DESIGNING?
ARE YOU ALWAYS PUTTING DOWN
YOUR IDEAS ON PAPER OR IN THE
COMPUTER AND OBSERVING?

Henry says I THINK WE DO BASICALLY THE
SAME KIND OF METHODOLOGY
BUT NOT NECESSARILY
THE SAME PATTERN.
WE PUT ALL OUR RESULT AND
RESEARCH ON PAPER AND LIST
DOWN WHAT'S THE FEATURES,
WHAT'S THE OUTCOMING RESULT.
AND THEN LATER ON WE GROUP ALL
THIS RESULT AND TAKE A LOOK
AND TRY TO MAKE SOME
KIND OF SENSE OUT OF IT.

She says OKAY.

Henry continues LET'S SAY, OH, THIS
IS GOOD FEATURE.
YOU KNOW IT WORKS WELL BUT
IT COULD NOT CREATE ENOUGH
LOADING OR --
AND THAT IS GOOD, BUT THERE'S
NEVER A PERFECT CONFIGURATION.

She says HAVEN'T WE HEARD THIS OFTEN?
IT'S TRUE, YOU NEVER HAVE
IT RIGHT THE FIRST TIME.
IT'S VERY ODD WHEN
THAT DOES HAPPEN.
AND SO, ONE HAS TO GO THROUGH
MANY STAGES BEFORE IT'S THE
PERFECT ONE FOR THE CUSTOMER.
I'M PLEASED TO HEAR THAT
BECAUSE IT IS QUITE COMMON
WITH MANY.
HELLO, WE HAVE SOMEONE FROM
USBORNE CENTRAL WITH A QUESTION.

A boy says HELLO.

Lorraine says HI.

The boy says WHAT AGE GROUP IS
PRANK'N STEIN FOR?

Henry says HOW OLD ARE YOU?

The boy says 12.

Henry says 12.
DO YOU LIKE THE TOY?

The boy says NOT REALLY.

Henry says NOT REALLY, OKAY.
CAN YOU TELL ME WHICH
PART YOU DON'T LIKE?
MAYBE SOME UNFAIR
QUESTION TO YOU.
THE AGE GROUP WE TARGETED
AROUND 6 AND UP TO 11.
AND THAT'S THE AGE
GROUP FOR THE TOY.
AND WE ENVISION THE YOUNG KID
LIKE TO MAKE SOME FUN WITH
THE ELDER BIGGER BROTHER, YOU
KNOW, THAT'S WHY ALL THESE
EYEBALLS POPS OUT AND THE
BRAINS, YOU KNOW, WITH
THE SQUIRT GUN EFFECT.

Lorraine says OH, I'D HAVE FUN WITH THAT.

Henry says SO IT ALLOWS THE YOUNGER
KIDS TO MAKE FUN WITH
THEIR BIGGER BROTHER
BECAUSE THE BIGGER BROTHERS
ALWAYS TAKE ADVANTAGE
OF THE SMALLER BROTHERS.

RIGHT, RIGHT.

Henry laughs.

Lorraine continues THAT'S GREAT.
WELL, I'M A LITTLE OLDER THAN
12, AND I WOULD ENJOY THE TOY.
AND WE HAVE A FEW
MORE QUESTIONS.
ONE FROM THE PINES.
HELLO.

A boy says HELLO.

Lorraine says HI.
DO YOU HAVE A QUESTION?

The boy says YEAH.
HOW COME THE PRANK'N STEIN
HEAD DOESN'T STAY CLOSED?

Lorraine says PRANK'N STEIN, YEAH.

Henry says GOOD QUESTION.
THE HEAD SHOULD STAY CLOSED.
IT'S A MECHANICAL DEFECT LIKE
THE -- IN ALL THE PROCESS OF
DEVELOPMENT, THERE'S SOME
THINGS TURN OUT NOT PERFECT.
THAT'S WHY WE'RE IN THE
STAGE OF IMPROVING IT.
AND THE PROTOTYPE -- AS A
MATTER OF FACT, THE TOY THAT
WE USE IN THE VIDEO CLIP IS
A PROTOTYPE, AND IT'S A
HANDMADE SAMPLE.
AND IT HAS BEEN GOING THROUGH
SHOWS AND FAIR AND SO IT IS
NOT IN ITS PERFECT CONDITION.
SO THE HEAD DOES NOT
CLOSE AS SUPPOSED TO BE.

Lorraine says AND WHEN ARE YOU HOPING TO
HAVE IT OUT ON THE MARKET?

Henry says WE ARE TOOLING IT RIGHT NOW
AND IT WILL BE AVAILABLE IN
SIX MONTHS' TIME.

Lorraine says SIX MONTHS' TIME, GREAT.
AND SO YOU'RE STILL GOING
THROUGH PROCESSES OF --

Henry says OH, CERTAINLY.
AFTER PROTOTYPING AND THEN WE
GO IN TOOLING AND THEN WE WILL
WAIT FOR THE TEST SHOW UP FROM
THE STEEL MOLD, THEN WE STILL
NEED TO DO A LOT OF DEBUGGING.

Lorraine says OH, OKAY, GREAT.
HELLO, WE HAVE SOMEONE
FROM USBORNE CENTRAL.

A male caller says HELLO.

Lorraine says HI.

The male caller says WHAT EDUCATIONAL
QUALIFICATIONS DO YOU HAVE?

Lorraine says OH, WHAT KIND OF EDUCATIONAL
QUALIFICATIONS DO YOU HAVE?

Henry says FIRST OF ALL, YOU HAVE TO
FINISH ALL YOUR HIGH SCHOOL
AND THEN GO TO EITHER
COMMUNITY COLLEGE THAT OFFER
DESIGN COURSE OR YOU GO TO
UNIVERSITY THAT ALSO OFFERS
DESIGN COURSE.
SO IT'S THE DIFFERENCE WHETHER
YOU GOT A DIPLOMA OR YOU GOT
A DEGREE FOR DESIGN.
BUT AS INDUSTRIAL DESIGNER,
THEY USUALLY OFFER YOU A
DEGREE COURSE IN MOST
RECOGNIZED UNIVERSITY.
AS AN INDUSTRIAL DESIGNER, YOU
NEED TO KNOW NOT JUST DESIGN --
NOT JUST ART, BUT A
LITTLE OF EVERYTHING ABOUT
ENGINEERING AND ABOUT
TECHNOLOGY, BECAUSE AS A
DESIGNER, YOU'RE NOT WORKING
LIKE AN ARTIST, JUST WORK ON
ITS OWN, YOU WORK WITH A TEAM
OF PERSON AND YOU HAVE TO HAVE
THE KNOWLEDGE AND THE IDEA
OF HOW TO HANDLE A GROUP OF
ENGINEERS AND BUSINESS
PEOPLE AND THINGS LIKE THAT.

Lorraine says DEFINITELY, AND OUR STUDENTS
RIGHT NOW ARE EXPERIENCING
THAT BECAUSE IN ORDER TO
DESIGN THEIR TOY AND COME UP
WITH ALL THE IDEAS, THEY
ARE DOING TEAM WORK.
AND WE'VE NOTICED SOME CALLS
COMING IN SAYING, OH, WE'VE
GOT THE IDEAS ALL TOGETHER AND
WE PUT THEM AS A TEAM, WHERE
SOME OTHERS ARE A LITTLE BIT
SAYING, WELL, THEY CAME UP
WITH THE IDEA, NOT ME, AND SO
THERE'S FRUSTRATION THERE AT
TIMES, I WOULD IMAGINE, WHEN
YOU'RE WORKING IN A TEAM
BECAUSE YOU HAVE TO LEARN
TO WORK WITH ONE ANOTHER,
WHICH IS NOT ALWAYS THAT EASY.
HELLO, WE HAVE SOMEONE
FROM THE PINES.

A woman says HI.

Lorraine says HI.

The woman says I WAS WONDERING WHAT ACTION
FEATURES DO KIDS LIKE MOST
ON A CAR OR A VEHICLE?

Henry says WHAT ACTION FEATURE
KIDS LIKE MOST?
OKAY.
I ASSUME IT IS A BOY'S TOY.
IF IT'S A BOY'S TOY, MOST BOYS
LIKE TO CRASH THEIR VEHICLES.
THAT'S ONE THING FOR SURE.
THEY LIKE TO CRASH.

Lorraine says THEY LIKE TO
CRASH, THAT'S RIGHT.

Henry says TOTAL THE CAR AGAINST A WALL.
SO YOU CAN HAVE
A CRASH FEATURE.
SO THE PARTS COMES APART AND
THINGS LIKE THAT, OR YOU MAY
HAVE SOMETHING TO SHOOT
OUT, LIKE A MISSILE.
BUT FOR GIRLS, I THINK LIKE I
JUST MADE THAT EXAMPLE, SPICE
GIRL BUS, I THINK THEY LIKE
THINGS MORE PERFECT, PRETTY,
AND YOU HAVE LOTS OF
FEATURES THAT YOU CAN PLAY
WITH LIKE A CHANGING ROOM,
A SHOWER ROOM, OR EVEN A
SWIMMING POOL.

Lorraine says THAT'S RIGHT.

Henry says WHY NOT?
[laughing]
SO I GUESS IT REALLY DEPENDS
ON THE INDIVIDUAL AND THE
TARGET GROUP YOU ARE
TRYING TO MARKET YOUR TOY.

Lorraine says RIGHT.
AND THE THING TO KEEP IN MIND,
AS WELL, BECAUSE I'M THINKING
OF MYSELF WHEN I WAS A CHILD,
I LOVED THE TOYS AS WELL THAT
YOU COULD HIT AGAINST
THE WALL AND CRASH.
I LIKED THE TWO,
DEPENDING ON MY MOOD.
SOME DAYS I'D WANT THE DOLL
ONE, WHEREAS THE OTHER,
SOMETIMES IT WOULD BE THE
CRASH ONE WHICH IS KIND OF FUN.
HELLO.
WE HAVE A CALL FROM
USBORNE CENTRAL.
SARAH OR BETHANY
FROM USBORNE CENTRAL.
HELLO.

A young woman says HELLO.

Lorraine says HI, YOU HAVE A QUESTION?

The young woman says YES.
I WAS WONDERING WHAT THE
EASIEST AGE GROUP TO MAKE
A TOY FOR IS?

Henry says THE EASY AGE GROUP
TO MAKE A TOY?
I WOULD SAY THEY ARE
BASICALLY ALL VERY TOUGH
AND COMPLICATED.
IF YOU ARE TRYING TO DESIGN A
TOY FOR A BABY, A BABY DOESN'T
MAKE THE DECISION OR KNOW
HOW TO CHOOSE A TOY, RIGHT?
IT'S THE PARENTS GOING TO
CHOOSE THE TOY, SO IT'S TOUGH
BECAUSE THE PARENT KNOWS A
LOT, SO YOU HAVE TO DO A LOT
OF PREPARATION AND DESIGN AND
RESEARCH TO CREATE TOY FOR BABY.
SO, IT'S NOT EASY.
FOR YOUNG KID LIKE 4, 5, 6,
THEY START TO WATCH A LOT OF
TV AND THE PARENTS BEHIND
THEM TO ALSO HELP THEM TO
CHOOSE THE TOY.
SO YOU HAVE TO SERVE TWO
CLIENT AT THE SAME TIME.

Lorraine says RIGHT.

Henry says TO PLEASE THE PARENT AS WELL
AS THE SMALL GIRL OR SMALL
BOY, AND SO IT'S NOT EASY JOB.
AND FOR KID, LET'S SAY, FROM
7 UP TO 12, THEY HAVE THEIR
OWN DECISION MAKING.
THEY HAVE THEIR
OWN PREFERENCE.

Lorraine says THAT'S RIGHT.

Henry says NOW YOU HAVE TO BE
REALLY LIKE --

Lorraine says MORE INDEPENDENT.

Henry continues YEAH.
AND IT'S TOUGH TOO, SO THE
ANSWER TO YOUR QUESTION IS
BASICALLY NO.
I THINK THEY'RE ALL EQUALLY
SIMPLE, EQUALLY COMPLICATED.
IT'S A MATTER OF HOW YOU TAKE
THE DESIGN JOB, IS IT --
YOU TAKE IT SERIOUSLY.
IF YOU ARE REALLY TRYING TO
DESIGN THE THINGS FOR YOUR
TYPE OF CUSTOMERS.
YOU DESIGN A GOOD TOY FOR THEM
OR YOU'RE JUST TRYING TO DO
A JOB, THAT'S IT.

Lorraine says NOW, HOW MANY TOYS DO
YOU DESIGN IN ONE YEAR?
LIKE AVERAGE?

Henry says I CAN PUT IN SCALE-WISE.
LET'S SAY EVERY YEAR ON THE
SHELF YOU SEE -- I'M NOT JUST
THINKING ABOUT IRWIN, I'M
TALKING ABOUT A WHOLE TOY
INDUSTRY AS A WHOLE -- LET'S
SAY YOU SEE THERE ARE 10 NEW
TOYS OUT THERE EVERY YEAR
DURING CHRISTMAS TIME, I THINK
ALL THE TOY COMPANY ACTUALLY
WORK ON 30 NEW TOY IDEAS.
NEW TOYS PRODUCTS, AND
ACTUALLY THEY GO THROUGH 300
NEW TOY CONCEPT BEFORE THEY
ACTUALLY HAVE THAT 10
PRODUCTS OUT THERE.

Lorraine says THERE YOU GO,
300 TO HAVE 10.
YES, I CAN IMAGINE.
HELLO, WE HAVE SOMEONE
FROM USBORNE CENTRAL.

A female teenager says HELLO.

Lorraine says HI.

The female teenager says HOW DO YOU GET THE
IDEAS TO MAKE THE TOYS?

Henry says TOUGH QUESTION.
HOW DO I HAVE THIS IDEA?
OKAY, IDEAS COME FROM
DIFFERENT CHANNEL.
ACTUALLY SOME -- YOU WILL
SURPRISE, SOME OF THE IDEAS
CAME FROM KIDS LIKE YOU, 12
YEARS OLD, 11 YEARS OLD,
THEY SOMETIMES THEY
GIVE US A CALL.
HEY, Mr. DESIGNER, DO YOU
THINK THIS IS A GOOD IDEA?
WILL YOU CONSIDER MAKING THIS
AS A TOY, AND CERTAINLY,
WE ARE OPEN TO ALL
KINDS OF CONCEPTS.
AND SO EVEN WE WANTED THE KIDS
WITH THEIR PARENTS TO COME
WITH THEM BECAUSE
THIS IS BUSINESS.
WE DON'T WANT TO TAKE
ADVANTAGE, OH, I LIKE THE
IDEA, THEN WE DO THE TOYS.
I THINK THIS IS
A BUSINESS ISSUE.
WE INVITED THE KIDS AND
THE PARENTS TO COME OVER
AND WE DID THIS SHOW
US THEIR CONCEPT.
IF IT IS A GOOD ONE AND A
VIABLE ONE, WE WILL PROCEED
TO THE NEXT STAGE.
AND CERTAINLY THERE ARE
PROFESSIONAL TOY INVENTORS OUT
THERE TRYING TO KNOCK ON OUR
DOOR EVERY DAY, TRYING TO SHOW
US THEIR NEW INVENTIONS.

Lorraine says OH, YEAH, REALLY.

Henry continues AND THERE'S IN-HOUSE
GENERATED IDEAS.
SO THE IDEAS CAME FROM
DIFFERENT CHANNELS AND FROM
FRIENDS AND EVERYWHERE.

Lorraine says GREAT.
AND SOMEONE FROM
SOUTHWOOD PARK, HELLO.

A male adolescent says HELLO.

Lorraine says HI.

The male adolescent says WHAT DO YOU DO WITH THE
TOYS THAT DON'T SELL?

Henry says AH, TOYS DON'T SELL, WHATEVER
WE MAY PRODUCE INTO A PHYSICAL
PRODUCT THAT YOU SEE ON THE
SHELF, WE INTENDED TO SELL.
WHATEVER YOU HAVEN'T SEEN ON
THE SHELF THAT WE DEVELOP BUT
DOES NOT MAKE IT TO A PRODUCT,
WE WILL PUT IT BACK INTO OUR
CUPBOARD, WHATEVER, STORAGE,
AND WHO KNOWS, MAYBE IN
10 YEARS' TIME LATER,
THAT TOY WILL SELL.

Lorraine says SO SOME TOYS
HAVE THEIR MOMENT.

Henry says YES, IT'S LIKE EVERYTHING.
NOTHING WILL BE WASTE.
YOU KNOW, EVERYTHING WILL HAVE
ITS TIME AND AS LONG AS YOU
PUT YOUR EFFORT BEHIND IT, IT
IS SOMETHING THAT HAS CERTAIN
VALUE AND MEANING TO IT.

Lorraine says GREAT.
AND FROM USBORNE
CENTRAL, HELLO.

A female student says HELLO.

Lorraine says HI.

The female student says HOW DID YOU COME UP
WITH PRANK'N STEIN?

Henry says OKAY, PRANK'N STEIN.
THE STORY BEHIND PRANK'N STEIN
IS LIKE WHAT I SAID BEFORE,
WE HAD THIS IDEA OR WE WANT
TO MAKE A BOY'S DOLL.
WE THINK, WHY BOYS
DOESN'T PLAY WITH DOLLS.
WE ALWAYS ASK OURSELVES
THIS QUESTION.
WE TRY TO BREAK THIS
CYCLE, YOU KNOW?
BOYS SHOULD PLAY WITH DOLLS.
NOT BARBIE, I
DON'T THINK BARBIE.

Lorraine says RIGHT.

Henry continues SO WE TRY TO FIGURE OUT
WHAT WOULD BOYS LIKE TO HAVE
ON THE DOLLS.
SO THAT'S HOW THIS CONCEPT
START TO TAKE SHAPE.
WE TRY TO FIND SOMETHING THAT
WILL MAKE BOYS LIKE IT.
BOYS MAY LIKE GROSS THINGS.
I DON'T KNOW, MAYBE SOMEONE
DON'T AGREE WITH ME, BUT WE DO
BELIEVE MOST BOYS LIKE GROSS
THINGS, SO WE THINK OF SOME
SCARY CREATURES AND
THINGS LIKE THAT.
THAT'S WITH THIS PRANK'N STEIN
CONCEPT TAKES SHAPE.

Lorraine says AND YOU KNOW WHAT I LIKE
ABOUT PRANK'N STEIN, AS WELL,
IS I'M THINKING MANY STUDENTS,
AND WE'VE TALKED ABOUT THIS
WITH MY GRADE 8 STUDENTS AND
SO ON, HOW WE LIKED HAVING
IMAGINARY FRIENDS
EVERY SO OFTEN.
IT MIGHT SOUND SILLY BUT AND
HOW YOU CAN PLAY WITH YOUR
PRANK'N STEIN WHERE IT'S LIKE A
VENTRILOQUIST DOLL WHERE YOU
CAN MOVE THE LIPS, EVEN THOUGH
SOMETIMES YOU COULD PREVENT
IT FROM TALKING, RIGHT?
BUT YOU CAN DO THE TALKING OR
HAVE FUN LIKE IF YOU'RE EVER
ALONE AND NEED A FRIEND.
THAT'S GREAT, AND WE'RE GOING
TO TAKE ONE MORE CALL AFTER
THIS ONE.
WE HAVE SOMEONE
FROM SOUTHWOOD PARK.
HELLO.

A male student says HELLO.

Lorraine says HI.

The male student says IS IT CONFUSING KEEPING
TRACK OF ALL THESE TOYS?

Lorraine says IS IT CONFUSING KEEPING TRACK
OF ALL THE DIFFERENT TOYS
AS YOU DESIGN THEM?

Henry says NO.
IT'S LIKE WHEN YOU ARE
DESIGNING SOMETHING OR WHEN
YOU DRAW YOUR OWN PICTURE,
I MEAN, EVERYTHING IS VERY
CRISPY AND CLEAR, THAT YOU
KNOW WHAT IS -- LET'S SAY FOR
PRANK'N STEIN, IT
HAS SEVEN FEATURES.
ON THE OTHER TOY I HAVE
ANOTHER 10 FEATURES.
I DON'T THINK I WOULD
CONFUSE THE TWO TOGETHER.

Lorraine says BECAUSE THEY'RE VERY UNIQUE
TO THAT PARTICULAR TOY.

Henry says IT'S VERY RARE WE TRY TO PUT
THE SAME FEATURES ON DIFFERENT
ITEMS AT THE SAME TIME.

Lorraine says YEAH, YEAH.

Henry says BECAUSE NOT GOOD
FOR THE BUSINESS.
YOU KNOW, WHEN WE ARE
DUPLICATING THE FEATURES.

Lorraine says YES.
OKAY, WE HAVE OUR LAST CALL
HERE FROM SAINT CHARLES.
HELLO.

A female adolescent says HELLO.

Lorraine says HI.

The female adolescent says HOW LONG DOES IT TAKE
TO COMPLETE A TOY?

Henry says HOW LONG DOES IT TAKE
TO COMPLETE A TOY?
IT VARIED AND I THINK WHAT YOU
MEAN TO COMPLETE A TOY IN THE
SENSE OF FROM THE CONCEPT TO
A PROTOTYPE, IS THAT RIGHT,
OR FROM THE CONCEPT
TO THE PRODUCT?

Lorraine says YEAH, GOOD QUESTION.
DO YOU MEAN RIGHT FROM THE
START OF THE IDEA RIGHT
TO THE TOY RETAILER?

The female adolescent says YEAH.

Henry says OKAY, FROM THE CONCEPT TO THE
PROTOTYPE, THE TIME RANGE FROM
A MONTH TO FOUR MONTHS.
AND THEN FROM THAT TIME ON, WE
HAVE TO DO THE TOOLING OR THE
STEEL PART WILL BE
ANOTHER THREE MONTHS.
SO BASICALLY WE'RE TALKING
ABOUT WITHIN A YEAR TIME FRAME
FROM THE CONCEPT TO A PRODUCT.

The female adolescent says OH, GREAT.
WELL, THANKS VERY MUCH FOR ALL
YOUR CALLS, AND THANK YOU VERY
MUCH, HENRY, FOR
COMING IN TODAY.

Henry says MY PLEASURE.

WE REALLY ENJOYED ALL YOUR
WONDERFUL IDEAS AND CONTINUE
WITH THE GREAT
IDEAS OF THE TOYS.
WE'RE CERTAINLY ENJOYING THEM.
AND BEING OUR LAST SESSION OF
THE WORLD II PROJECT, I'D LIKE
TO THANK YOU, THE STUDENTS,
THE TEACHERS AND THE
FACILITATORS FOR
PARTICIPATING.
WE THOROUGHLY ENJOYED IT, AND
I WISH YOU ALL THE BEST WITH
YOUR FUTURE ENDEAVOURS.
AND PLEASE FEEL FREE TO
CALL US AND LET US KNOW HOW
SUCCESSFUL YOU ARE
WITH YOUR VEHICLES.
ALL THE BEST.
BYE-BYE.

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Watch: Final Design - ST12