Transcript: Design Process/Guest Engineer - ST1 | Aug 24, 1998

Miss G sits in the studio. She is in her early thirties, with long wavy red hair in a loose bun. She wears a beige cardigan under a cream blazer and a delicate necklace.

She reads the questions on a slate.

She says 1- WHAT IS BEING CONSTRUCTED?
2-WHAT MARKET ARE
THEY TARGETING?
IS THERE A SPECIFIC
AGE GROUP, ETCETERA?
THREE, HOW ARE THEY
CONSTRUCTING THIS PARTICULAR
PRODUCT IN NUMBER ONE?
I WILL LEAVE IT ON FOR A FEW
MORE SECONDS SO YOU HAVE A
CHANCE TO WRITE IT DOWN.
OKAY, IF YOU HAVEN'T HAD A
CHANCE TO COMPLETE ALL THE
THREE QUESTIONS,
DON'T WORRY ABOUT IT.
I'M SURE YOUR FRIENDS CAN HELP
YOU OUT, OR TRY AND THINK OF
THE QUESTIONS AS YOU GO
ALONG WATCHING THE VIDEO.
ENJOY.

A video rolls. It shows images of the process of doll manufacturing.

(music plays)
[machinery humming]
[drilling]

Miss G says NOW IS MY CHANCE TO HEAR THE
ANSWERS TO THE QUESTIONS
FROM YOU.
NOW, IN ORDER FOR YOU TO
CONTACT ME, YOU HAVE TO LIFT
UP YOUR RECEIVER, PRESS THE
POUND AND THEN THE NUMBER
NINE, OKAY, AND THEN YOU
PUT DOWN YOUR RECEIVER.
IF YOU HEAR YOUR PHONE
RINGING, THAT MEANS I'VE
CONNECTED TO YOU AND
THEN WE CAN TALK.
SO ONCE AGAIN, YOU LIFT YOUR
RECEIVER, YOU PRESS POUND
AND THEN THE NUMBER NINE
TO SHARE YOUR INFORMATION.
AND JUST A REMINDER AT THIS
POINT, THE QUESTIONS WERE --
WHAT IS BEING CONSTRUCTED?
WHAT MARKET ARE
THEY TARGETING?
AND, FINALLY, HOW ARE THEY
CONSTRUCTING THIS PRODUCT?
SO WE HAVE A FEW CALLS HERE.
I BELIEVE I'M CALLING...
HELLO.

The caller says HELLO?

Miss G says HI, AND WHO AM
I SPEAKING TO?

The caller says ADAM.

Miss G says HI, ADAM.
SO WHAT PRODUCT WAS BEING
CONSTRUCTED IN THE VIDEO?

Adam says A DOLL.

Miss G says YES, VERY GOOD, A DOLL.
COULD YOU SHARE WITH US AS
WELL WHAT MARKET DO YOU THINK
THEY WERE TARGETING?

Adam says LITTLE GIRLS FROM, LIKE,
MAYBE FOUR TO NINE.

Miss G says OKAY, YOU SAY FOUR TO NINE.
NOW, WHY NOT
YOUNGER THAN FOUR?

Adam says I DON'T KNOW.

Miss G says YOU'RE NOT SURE?
OKAY, HOW ABOUT WE TRY
WITH SOMEONE ELSE?
THANKS VERY MUCH, ADAM.

Adam says YOU'RE WELCOME.

Miss G says OKAY.
I'M GOING TO TRY HERE...
LINDSAY, I BELIEVE.

Lindsay HELLO?

Miss G says HI, IS THIS LINDSAY?

Lindsay says YEAH.

Miss G says HI, LINDSAY.
CAN YOU TELL US HOW THEY
WERE CONSTRUCTING THE DOLLS?

Lindsay says THEY WERE, LIKE, PUTTING
THEM TOGETHER BY MACHINES.

Miss G says OKAY, ON MACHINES?

Lindsay says YEAH.

Miss G says COULD YOU REMEMBER ONE
SPECIFIC THING THE MACHINE DID?

Lindsay says IT, LIKE, PUT HOLES FOR
THE ARMS AND THE LEGS.

Miss G says THAT'S RIGHT.
AND HOW DID THEY MANAGE
TO PUT THE ARMS INTO THE
BODY AFTERWARDS?

Lindsay says KIND OF LIKE JUST PUT THEM
IN, LIKE LOCKED THEM IN.

Miss G says YEAH.
WERE YOU SURPRISED
TO SEE THIS?

Lindsay says NO.

Miss G says NO?
OKAY, GREAT.
WELL, THANKS VERY
MUCH, LINDSAY.
AT THIS POINT, I'D LIKE TO ASK
A FEW QUESTIONS, THEREFORE,
YOU WILL NEED YOUR PHONES
TO ANSWER FOR THESE
PARTICULAR QUESTION:

A question appears on screen. It reads “Have you started your World in Motion 2 project? Yes or no?”

Miss G says IF YOU WANT TO ANSWER YES, YOU
LIFT UP THE RECEIVER, PRESS
ONE AND PUT THE RECEIVER DOWN.
IF YOU WANT TO SAY NO, YOU
LIFT THE RECEIVER, PRESS TWO
AND PUT DOWN THE RECEIVER.
SO WE COULD TELL 16 PERCENT.
GREAT, ALMOST 100
PERCENT THERE.

The results appear in a bar graph. 20 answered “Yes” and 2 answered “No.”

Miss G says IF YOU LOOK AT THE BAR GRAPH
HERE, WE'RE NOTICING THAT THE
MAJORITY OF YOU HAVE
STARTED YOUR PROJECTS.
THAT'S FABULOUS.
THERE ARE A FEW OF YOU THAT
STILL HAVEN'T STARTED.
THIS WOULD BE A GREAT WEEK TO
GET STARTED SO THAT YOU FEEL
READY TO HAVE IT ALL
COMPLETED BY JUNE.
OKAY?
I HAVE A SECOND
QUESTION NOW FOR YOU.
IT IS...

Another slate shows question 2. It reads “A design project is: 1-a drawing; 2- a problem solving exercise; 3 a brainstorming session or 4- model making.”

Miss G says ONCE AGAIN, YOU WILL REQUIRE
YOUR TELEPHONES FOR THIS.
YOU PRESS ONE IF YOU THINK
IT'S A DRAWING; TWO, A PROBLEM
SOLVING EXERCISE; THREE,
A BRAINSTORMING SESSION;
OR FOUR, MODEL MAKING.
SO YOU PRESS EITHER ONE, TWO,
THREE OR FOUR FOR WHICHEVER
ANSWER YOU THINK IS
A DESIGN PROCESS.
WE HAVE OVER 50 PERCENT.

The results appear in a bar graph. 2 people answered “option 1,” 2 answered “option 2,” 5 pressed “option 3” and 15 pressed “option 4.”

Miss G says WE'RE NOTICING FROM OUR BAR
GRAPH THERE ARE A GREAT
MAJORITY WHO BELIEVE IT'S
FOUR, A DESIGN PROCESS IS A
MODEL MAKING.
SOME OF YOU BELIEVE IT'S A
DRAWING; SOME, A PROBLEM
SOLVING EXERCISE; AND OTHERS,
A BRAINSTORMING SESSION.
WELL, WE'LL LET YOU KNOW THAT
IF YOU HAVE CHOSEN NUMBER TWO,
A PROBLEM SOLVING EXERCISE,
THAT'S WHAT IT IS.
OKAY?
THE OTHERS ARE PART OF IT,
DOING A DESIGN AND MODEL
MAKING, BUT THE OVERALL...
FOR A DESIGN PROCESS,
IT IS PROBLEM SOLVING.
OKAY?
THE AGENDA FOR OUR SESSION
TODAY GOES AS FOLLOWS:
WE ARE GOING TO TALK TO YOU AND
SHARE WITH YOU A PARTICULAR
DESIGN PROCESS THAT'S
FAMILIAR TO ME
AND THAT HAS WORKED VERY WELL.
SECOND OF ALL, YOU'LL HAVE A
LITTLE ACTIVITY THAT WILL GO
WITH THAT PARTICULAR DESIGN
PROCESS THAT I WILL TEACH YOU.
I'LL TALK TO YOU A LITTLE BIT
ABOUT YOUR LOG FOLDERS, NOT TO
FORGET TO PUT YOUR INFORMATION
AND TO GET STARTED ON THAT,
IF YOU HAVEN'T ALREADY.
FOUR, WE'LL TALK TO YOU A
LITTLE BIT ABOUT BRAINSTORMING
BEFORE WE HAVE,
ON FIVE, A GUEST.
WE'RE VERY FORTUNATE TODAY.
WE HAVE CHARLES GOWER, WHO'S
AN ENGINEER, AND YOU'LL HAVE
A CHANCE TO TALK TO HIM.
SO, FOUR, YOU'LL BRAINSTORM
SOME QUESTIONS FOR HIM.
AND THEN WE'LL HAVE A CHANCE
TO INTERACT WITH THE GUEST,
WHICH WE'LL THEN FOLLOW WITH
YOUR HOMEWORK BEFORE THURSDAY.
NOW, TO TALK TO YOU A LITTLE
BIT ABOUT A DESIGN PROCESS,
IT'S VERY IMPORTANT THAT YOU
REALIZE AT THIS POINT...
THAT YOU NEED A SITUATION.
IN ORDER FOR ANY DESIGN
PROCESS, YOU NEED AN ACTUAL
SITUATION THAT'S OCCURRING.
I'M GOING TO PUT YOU INTO
A PARTICULAR SITUATION.
I NEED A BIKE TO
GET TO SCHOOL.
I HAVE NO OTHER WAY
OF TRANSPORTATION,
SO I'M GOING TO NEED A BIKE.
I'M VERY FORTUNATE.
I HAVE AN AUNT IN EUROPE
WHO IS SENDING ME A BIKE.
NOW, THIS WILL FOLLOW BY,
WELL, THERE HAS TO BE A
PROBLEM IN ORDER FOR
ME TO DESIGN A PROCESS.
WELL, THE PROBLEM BEING I'VE
RECEIVED THE BIKE FROM MY AUNT,
BUT GUESS WHAT?
IT'S TOO BIG.
MY LEGS ARE TOO SHORT AND
I CAN'T REACH THE PEDALS.
NOW, I DEFINITELY NEED THIS
BIKE SO I'M GOING TO NEED SOME
HELP FROM YOU, AND THAT'S THE
NEXT STEP OF THIS PARTICULAR
DESIGN PROCESS.
WE NEED TO INVESTIGATE AND PUT
IDEAS TOGETHER IN ORDER TO
SOLVE MY PROBLEM.
SO WHAT I WOULD LIKE FROM YOU
IS TO CALL IN, HELP ME TO
SOLVE A PROBLEM, BEING THAT MY
BIKE IS WAY TOO BIG FOR ME AND
I NEED ONE IN THE NEXT COUPLE
OF WEEKS, SO SOLVE IT FOR ME.
AND I CAN SEE HERE I
HAVE RYAN, I BELIEVE.
HELLO.
RYAN?
HELLO?

The caller says HELLO?

Miss G says HI, IS THIS RYAN?

The caller says NO.

Miss G says WHO AM I SPEAKING TO?

The caller says MATT.

Miss G says HI, MATT.
DO YOU WANT TO HELP ME OUT
HERE AND SOLVE MY PROBLEM,
GIVE ME AN IDEA?

Matt says YOU COULD...

Miss G says UH-HUH.

Matt says PUT SMALLER TIRES ON IT.

Miss G says PUT LOWER TIRES?

Matt says YEAH.

Miss G says GREAT IDEA.
LET'S PUT THAT DOWN.
SO WE COULD PUT
SMALLER TIRES.

She writes down the ideas on a slate.

Miss G says NOW, WHY IS THAT?

Matt says WELL, THAT LOWERS
THE BIKE DOWN.

Miss G says LOWERS THE BIKE DOWN
SO IT CAN HELP ME OUT.
OKAY, I LIKE THAT IDEA.
AND I CAN SEE I
HAVE A FEW MORE.
THANKS, MATT.

Matt says ALRIGHT, THANKS A LOT.
BYE.

Miss G says ALRIGHT, LET'S CHECK OUT,
I BELIEVE, WILL BE JUSTIN
TO HELP ME OUT WITH
MAYBE ANOTHER IDEA.
OKAY, WE'RE CALLING TO JUSTIN.
HELLO, JUSTIN?

The caller says HELLO. PAUL.

Miss G says PAUL, OKAY.
HI, PAUL.
CAN YOU HELP US OUT
WITH ANOTHER IDEA?

Paul says YOU COULD TRADE IT IN FOR
A NEW BIKE THAT'S SMALLER
TO A STORE NEAR YOU.

Miss G says OKAY, TRADE IN
FOR A SMALLER BIKE.
NOW AM I GOING TO WANT TO
MAKE A DEAL HERE AS WELL?

Paul says I DON'T KNOW.

Miss G says WE OBVIOUSLY DON'T WANT TO
PAY MORE, SO OKAY, THAT'S
SOMETHING DEFINITELY
TO CONSIDER.
MAYBE MY AUNT WON'T LIKE THAT,
BUT IT'S A GOOD SUGGESTION.
THANKS.

Paul says BYE.

Miss G says AND LET'S TRY ONE
MORE HERE MAYBE.
HELLO.
WHO AM I SPEAKING TO?

The caller says JACOB.

Miss G says JACOB, HI.
CAN YOU GIVE
ME SOME IDEAS?

Jacob says YEAH, YOU COULD LOWER THE
SEAT TO MAKE THE BIKE SMALLER.

Miss G says OH, LOWER THE SEAT.
WELL, BELIEVE IT OR NOT, I DID
TRY THAT AND IT DIDN'T WORK,
BUT THAT'S DEFINITELY
A GREAT IDEA.
OKAY, THANKS.

Jacob says OKAY, BYE.

Miss G says BYE.
NOW, AT THIS POINT, AT THIS
POINT, WE'RE NOTICING SOME
GREAT IDEAS.
WE CAN SUGGEST, AS WE LOOK
AT OUR GREAT IDEAS THAT THE
STUDENTS HAVE GIVEN US, THE
SMALLER TIRES, TRADE IN FOR A
SMALLER BIKE, LOWER SEAT.
WE COULD GO ON AND ON AND ON
AND JUST BRAINSTORM AND HAVE A
LOT OF FUN WITH ALL THESE
GREAT IDEAS, AND IT'S VERY
EXCITING TO ASK OTHER PEOPLE.
THIS WAY, YOU GET
A GREATER VARIETY.
NOW, CAN ANYBODY LET ME KNOW
OTHER AREAS THAT I COULD
FIND INFORMATION?
IF I'M ALONE AND MY
FRIENDS CAN'T HELP ME,
WHERE ELSE CAN I GET
INFORMATION AT THIS POINT?
OKAY.
I BELIEVE... IT'S LISA.
HELLO.

The caller says HELLO?

Miss G says AND I'M SPEAKING TO...?

The caller says NICOLE.

Miss G says NICOLE, HI.
AND DO YOU KNOW ANY OTHER
AREAS I CAN FIND INFORMATION?

Nicole says INFORMATION ON YOUR BIKE?

Miss G says YES.
LIKE, LET'S SAY THAT MY
FRIENDS CAN'T HELP ME,
I'M NOT TOO SURE,
WHERE ELSE COULD I GO
TO FIND SOME INFORMATION?

Nicole says A BIKE STORE.

Miss G says OKAY, DEFINITELY
THE BIKE STORE.
ANYWHERE ELSE?
WHAT IF IT'S JUST ANY
PARTICULAR PROBLEM?
ARE THERE OTHER AREAS
THAT I CAN GO TO TO FIND...

Nicole says INTERNET.

Miss G says PERFECT, INTERNET.
OKAY, GREAT.
THANKS VERY MUCH, NICOLE.
OKAY, SO AS YOU CAN TELL, YOU
CAN GO TO THE INTERNET, YOU
CAN GO TO YOUR LIBRARY, YOU
COULD TALK TO YOUR TEACHERS,
YOUR PARENTS, YOUR FRIENDS, SO
THERE'S AN ENDLESS AMOUNT
OF AREAS WHERE ONE CAN FIND
INFORMATION, SO YOU KEEP
THAT IN MIND.
NOW, GOING BACK TO OUR
DESIGN PROCESS, WE'VE SEEN A
SITUATION, WE'VE HAD A PROBLEM
WHERE THE BIKE WAS JUST TOO
BIG FOR ME, AND YOU PEOPLE
GAVE ME GREAT IDEAS.
AND THAT'S WHAT
WE DID TOGETHER.
WE INVESTIGATED AND
WE SHARED IDEAS.
THE NEXT STEP IS WE HAVE TO
CHOOSE ONE OF THEM, OKAY?
AND THEN FROM THERE,
YOU CONSTRUCT.
SO AT THIS POINT, WHEN I LOOK
AT THE IDEAS THAT WERE GIVEN
TO ME FROM YOU, WE COULD PUT
SMALLER TIRES, TRADE IN FOR A
SMALLER BIKE OR LOWER SEAT.
WELL, WE KNOW WE TRIED TO
LOWER THE SEAT ALREADY
AND THAT DIDN'T WORK.
MAYBE ONE OF YOU CAN CALL IN
AND TELL US, SHOULD WE...
WHICH WOULD BE THE BEST, THE
IDEAL SITUATION AT THIS POINT?
SHOULD WE GO FOR THE
SMALLER TIRES OR TRADE IN
FOR A SMALLER BIKE?
LET'S SEE WHAT YOU
HAVE TO SAY WITH THAT.
OKAY.
I'M CALLING...
JUST...
HELLO.
I'M SPEAKING TO...?
HI.
COULD YOU PICK UP YOUR PHONE,
PLEASE, IF YOU'RE HEARING IT
RING, FROM USBORNE CENTRE.
OKAY, LET'S TRY...
HELLO.

The caller says HELLO?

Miss G says HI, AND I'M SPEAKING TO...?

The caller says MORGAN.

Miss G says MORGAN?

Morgan says YEAH.

Miss G says HI, MORGAN.
AS YOU NOTICE, SOME STUDENTS
GAVE THESE SUGGESTIONS,
SMALLER TIRES AND TRADE
IN FOR A SMALLER BIKE.
WHICH ONE DO YOU THINK WOULD
BE THE IDEAL SITUATION HERE?

Morgan says TRADE IN FOR A SMALLER BIKE.

Miss G says AND WHY IS THAT?

Morgan says SO YOU CAN GET ONE
THAT FITS YOU PROPERLY.

Miss G says OKAY, GREAT.
WELL, THEN NOW,
WE'VE NOW CHOSEN ONE.
YOU'VE HELPED US, SO
WE'RE GOING TO SEE WHAT
WE CAN DO FROM THERE.
SO THANKS VERY MUCH.
AND AT THIS POINT, AS WE
MENTIONED WITH OUR DESIGN
PROCESS, WE'VE CHOSEN ONE.
WE'RE GOING TO SAY, HEY,
WE'RE GOING TO TRADE IN FOR
A SMALLER BIKE, AND AT THAT
POINT, WE DON'T NEED TO
CONSTRUCT ANYTHING AND THAT
MAKES IT A LITTLE EASIER.
IF WE WERE TO DECIDE TO
CONSTRUCT SOMETHING AT THIS
POINT, IT WOULD BE VERY
IMPORTANT TO ACTUALLY HAVE A
DRAWING, IF IT'S QUITE
COMPLICATED AND YOU WANT
SOMEONE ELSE TO
CONSTRUCT MAYBE...
IF WE WERE TO THINK OF ADDING
A SECTION TO THE PEDALS OR
SOMETHING, YOU WOULD THEN DO
A DRAWING, AND FROM THERE,
YOU WOULD CONSTRUCT.
OKAY?
THERE'S ONE MORE STAGE AT THIS
POINT, AND IT IS, IF WE LOOK
HERE, CALLED EVALUATE.
WHO CAN TELL ME WHY IT'S
IMPORTANT, AFTER YOU'VE CHOSEN
AN IDEA AND SO ON,
TO EVALUATE IT?
WHAT'S THE IMPORTANCE
OF THE EVALUATION HERE?
AND I HAVE A CALL.
HELLO.
HI?
HELLO.
COULD YOU PICK UP YOUR PHONE,
PLEASE, IF IT'S RINGING?
WE'D LOVE TO HEAR FROM YOU.
[beeping]
HI.

The caller says HELLO?

Miss G says HELLO, AND WHO
AM I SPEAKING TO...?

The caller says AVI.

Miss G says PARDON?

Avi says MY PHONE DIDN'T RING.

Miss G says OH, THAT'S OKAY, BUT WE
WANT TO TALK TO YOU ANYWAY.
IS THAT OKAY?

Avi says OKAY.

A slate appears with the caption “Design process. 1- Situation; 2- Problem; 3- Investigate –ideas; 4- Choose- construct and 5- Evaluate.”

Miss G says GREAT.
AT THIS POINT, WHY DO YOU
THINK IT'S IMPORTANT
FOR US TO EVALUATE?
IF YOU LOOK AT OUR SCREEN
HERE, WE DID A SITUATION.
WE TALKED ABOUT A PROBLEM, AND
IN NUMBER FOUR, WE FINALLY
CHOSE AN IDEA THAT
WE DID IN THREE.
WHY DO YOU THINK WE SHOULD
EVALUATE THAT IDEA?

Avi says TO SEE IF YOU CHOSE THE RIGHT
IDEA AND TO LOOK OVER YOUR
PROS AND CONS.

Miss G says PERFECT.
THANKS VERY MUCH.
SO FROM THE IDEA THAT
WE'VE JUST HAD, IF YOU...
EXACTLY AS OUR STUDENT
MENTIONED, THE EVALUATION HERE
IS EXTREMELY IMPORTANT BECAUSE
WE HAVE TO GO BACK TO THE
PROBLEM AND VERIFY, IS THIS
ACTUALLY SOLVING IT, OKAY?
ARE YOU SOLVING YOUR PROBLEM?
OKAY, IF YOU ARE SOLVING YOUR
PROBLEM AND YOU FEEL LIKE YES,
THIS IS THE BEST IT POSSIBLY
CAN BE, THEN YOU'VE
ACCOMPLISHED WHAT
YOU WANTED TO.
WHAT HAPPENS IN THIS CASE IF
YOU DIDN'T MANAGE TO SOLVE IT?
IT WOULD MEAN THAT YOU'D HAVE
TO GO BACK TO THE BEGINNING...
WELL, NOT NECESSARILY RIGHT TO
THE BEGINNING BUT YOU WOULD
PROBABLY GO BACK TO YOUR
IDEAS AGAIN, BECAUSE YOU HAD
SEVERAL, AND THEN YOU WOULD
GO CHOOSE AND THEN EVALUATE.
THERE'S SOMETHING ELSE QUITE
INTERESTING ABOUT THIS
PARTICULAR DESIGN PROCESS.
CAN SOMEBODY LET ME KNOW WHAT
THE FIRST LETTERS OF EACH WORD
HERE SPELLS?

She circles the first letters in every step of the process.

Miss G says CAN I HAVE SOMEONE
CALL IN, SHARE WITH US?
WHAT WORD DO YOU SEE THERE?
AND WE HAVE SOMEONE
CONNECTING AT THIS POINT.
OKAY, WELL AT THIS POINT,
WE HAVE LOTS OF CALLS.
LET ME TRY...
MICHAEL, I BELIEVE.

The caller says HELLO?

Miss G says HI, IS THIS MICHAEL?

The caller says NO, IT'S VERONICA.

Miss G says VERONICA, GREAT.
WHAT WORD DO YOU SEE THERE?

Veronica says SPICE.

Miss G says PERFECT.
AND ONE GREAT WAY OF
REMEMBERING IT IS THAT LOVELY
GROUP, SPICE GIRLS,
YOU WON'T FORGET THIS
PARTICULAR PROCESS.
SO, YES, SPICE BEING VERY
IMPORTANT FOR THIS PARTICULAR
DESIGN PROCESS.
THANKS VERY MUCH.
NOW THIS JUST GIVES
YOU AN OPPORTUNITY TO...
WHOOPS, GUESS WE'D
LIKE TO CLEAR THAT OUT.
THIS GIVES YOU AN
OPPORTUNITY TO USE
THIS PARTICULAR
DESIGN PROCESS.
YOU DON'T HAVE TO.
YOU MAY CHOOSE TO USE ANOTHER
ONE, OR YOU MAY COME UP WITH
YOUR OWN DESIGN PROCESS.
SOMETIMES IT'S NICE JUST TO
FOLLOW ONE AND THEN ELABORATE
FROM THERE DEPENDING ON WHAT
PROBLEM YOU ACTUALLY HAVE.
NOW, JUST A REMINDER AT THIS
POINT, IF YOU HAVE A LOG
FOLDER THAT YOU'VE PUT FOR
THIS WORLD IN MOTION PROJECT,
YOU MIGHT WANT TO PUT THIS
INFORMATION ABOUT THE SPICE
DESIGN PROCESS IN YOUR FOLDER
SO YOU CAN ALWAYS REFER TO IT
IN FUTURE REFERENCE.
NOW, IF YOU DO NOT HAVE A
DESIGN PROCESS, IT MIGHT BE A
GOOD WEEK TO GET STARTED AND
TO JUST PUT A NICE FOLDER THAT
REPRESENTS YOUR TEAM AND YOUR
GROUP AND ADD THIS INFORMATION
IN THERE.
NOW, BEFORE WE SEE OUR GUEST
IN THE STUDIO, I WOULD LIKE
FOR YOU TO TAKE FIVE MINUTES
TO BRAINSTORM QUESTIONS TO ASK
HIM ABOUT THE DESIGN PROCESS,
AND JUST TO HELP YOU OUT,
A FEW EXAMPLES OF QUESTIONS YOU
MAY WANT TO CONSIDER ASKING IS,
ASK HIM, WHAT IS A DESIGN?
OR HOW IS THE DESIGN PROCESS
RELATED TO YOUR WORK, AND SO ON.
SO NOW YOU HAVE FIVE MINUTES AND
ENJOY BRAINSTORMING QUESTIONS.

A slate appears on screen. It reads “Brainstorming questions for Charles Gower. Back in 5 minutes!”

Miss G says HI.
IT IS WITH GREAT PLEASURE THAT
I INTRODUCE TO YOU OUR GUEST
TODAY, CHARLES GOWER, WHO
IS AN ENGINEER AT CORTEX
ENGINEERING IN OAKVILLE.
WELCOME, CHARLES, TO
THE VIRTUAL CLASSROOM.

Charles sits in the studio with Miss G. He’s in his early thirties, with short straight light brown hair with bangs and a moustache. HE wears a black suit, blue shirt and striped tie.

He says GOOD MORNING.
THANK YOU FOR HAVING ME.

Miss G says OKAY, AT THIS POINT, I'D LIKE
TO ASK YOU, THE STUDENTS,
TO CALL IN BY PRESSING POUND
NINE TO ASK YOUR QUESTIONS
TO CHARLES.
NOW, WHILE WE'RE WAITING
FOR A FEW CALLS,
COULD YOU TELL US A LITTLE
BIT ABOUT YOURSELF, CHARLES?

Charles says YES.
I'M A DESIGN ENGINEER
WITH CORTEX ENGINEERING,
A COMPANY IN
OAKVILLE, ONTARIO.
SINCE GRADUATING FROM
UNIVERSITY, I'VE BEEN WORKING
AS A DESIGN ENGINEER FOR
INDUSTRIAL CONTROL SYSTEMS.

Miss G says GREAT, THANK YOU.
WELL, WE CAN SEE HERE WE
HAVE A FEW CALLS FOR YOU.
AND I BELIEVE IT'S
FROM St. JOHN...
SAINT JOHN DE
BREBEUF, I BELIEVE.
HELLO.

The caller says HELLO?

Miss G says HI, AND WHO IS THIS?

The caller says PARDON?

Miss G says WHAT'S YOUR NAME?

The caller says MEGAN.

Miss G says I, MEGAN.
YOU HAVE A CALL FOR CHARLES?

Megan says YEAH.
WHAT KIND OF
DESIGNS DO YOU DO?

Charles says THE KIND OF DESIGNS I DO,
MEGAN, ARE FOR INDUSTRIAL
CONTROL SYSTEMS, SO BASICALLY,
THEY CONTROL AUTOMATED
MACHINES OR PROCESSES
IN INDUSTRY.

Megan says OKAY.

Miss G says GREAT, THANKS.

Megan says BYE.

Miss G says ALRIGHT, WE HAVE SOMEONE
HERE FROM USBORNE CENTRE.
HELLO.
COULD YOU PICK UP YOUR PHONE,
PLEASE, FROM USBORNE CENTRE?
OKAY.
WE'RE GOING TO
TRY SOUTHWOOD PARK.
IF YOUR PHONE IS RINGING,
LIFT IT UP, PLEASE.
LOVE TO HEAR FROM YOU.

The caller says HELLO?

Miss G says HI, AND WHO IS THIS?
I'M SORRY, I DIDN'T
HEAR YOUR NAME.
YOUR NAME, PLEASE?

The caller says MY NAME'S IAN.

Miss G says HI, IAN.
DO YOU WANT TO ASK A
QUESTION TO CHARLES?

Ian says YEAH.

Miss G says OKAY.

Ian says WHY IS THE DESIGN
PROCESS IMPORTANT?

Charles G says IAN, THE DESIGN PROCESS FOR
OUR INDUSTRY IS ABSOLUTELY
ESSENTIAL BECAUSE, DUE TO THE
HIGH LEVEL OF COMPLEXITY AND
THE NUMBER OF DETAILS INVOLVED
IN A CONTROL SYSTEM, A
STRUCTURED PROCESS SUCH AS THE
DESIGN PROCESS IS NECESSARY.

Miss G says DO YOU HAVE ANOTHER
QUESTION, IAN?

Ian says UM...
[laughing]
WHY DO WE USE THE
DESIGN PROCESS?

Miss G says OKAY.

Charles says AGAIN, YOU KNOW, WHEN WE
HAVE A DESIGN, WE WANT TO GO
THROUGH THE STAGES OF THE
DESIGN PROCESS IN ORDER TO
COME UP WITH A SOLUTION THAT
WILL ULTIMATELY MEET THE NEEDS
OF THE PROBLEM, AND THAT'S WHY
WE APPLY A DESIGN PROCESS
TO THE PROBLEMS IN INDUSTRY.

Miss G says MAYBE YOU COULD GIVE US
AN EXAMPLE OF SUCH A PROBLEM.

Charles says ONE EXAMPLE OF A NUMBER OF
CONTROL SYSTEM DESIGNS THAT
I'VE BEEN FAMILIAR WITH IS
PRODUCING BAGELS IN A BAKERY,
UP TO 60,000 BAGELS AN HOUR,
AND THAT'S DONE USING AN
INDUSTRIAL CONTROL SYSTEM.

Miss G says 60,000 BAGELS AN HOUR?

Charles says YEAH, 60,000 AN HOUR.
IT'S REMARKABLE.

Miss G says THAT'S WONDERFUL.
OKAY, AND WE HAVE...
HELLO.

The caller says HELLO?

Miss G says HI, YOU HAVE A QUESTION
FOR CHARLES?

The caller says HOW LONG IS THE DESIGN
PROCESS, LIKE, HOW LONG HAS
IT BEEN, LIKE, WORKING?

Charles says HOW LONG HAS IT BEEN WORKING?

The caller says YEAH.

Charles says OH, DESIGN PROCESSES HAVE
BEEN USED IN INDUSTRY FOR MANY
YEARS, CERTAINLY SINCE
THE INDUSTRIAL REVOLUTION,
I SUSPECT, BEFORE THE
TURN OF THIS CENTURY.
MANY OF THE EARLY INVENTIONS
FOLLOWED A DESIGN PROCESS.

Miss G says OKAY, THANKS.

The caller says YOU'RE WELCOME.

Miss G says GREAT.
WHILE WE'RE WAITING FOR A FEW
MORE CALLS, CHARLES, MAYBE
YOU'D LIKE TO SHARE WITH US,
IF WE THINK OF OUR DESIGN THAT
WE WERE MENTIONING TODAY OF
THE SPICE, WHERE YOU HAVE A
SITUATION, A PROBLEM, WE
INVESTIGATE WITH IDEAS, WE
CHOOSE, CONSTRUCT AND
EVALUATE, COULD YOU SHARE
WITH US A PARTICULAR
SITUATION WHERE...

Charles says YES.
FOR MY INDUSTRY, A NUMBER OF
THE SITUATIONS ARE VERY OFTEN
CUSTOMER-DRIVEN AND, AS I
MENTIONED, IT MAY BE DESIGNING
AN INDUSTRIAL CONTROL SYSTEM TO
PRODUCE BAGELS IN A BAKERY,
IT MAY BE TO AUTOMATE A HUGE
INDUSTRIAL SEWING MACHINE,
MUCH LIKE THE ONE YOU HAVE AT
HOME ONLY MANY TIMES LARGER.
ALSO, WE MAY ROLL UP PAPER
WITH AN INDUSTRIAL CONTROL
SYSTEM, PAPER THAT MAY WEIGH
TWO TONS OR AS MUCH AS A CAR.
THOSE ARE THE SITUATIONS
THAT WE WOULD USE A DESIGN
PROCESS FOR.

Miss G says AND WHAT MIGHT BE A PROBLEM?

Charles says OUR PROBLEM IS ALWAYS
VERY, VERY MUCH THE SAME.
IT IS HOW TO CREATE
A CONTROL SYSTEM.

Miss G says AND WHAT IS A CONTROL SYSTEM?

Charles says A CONTROL SYSTEM, I HAVE
AN EXAMPLE HERE OF...

Miss G says OH, LET'S LOOK AT THIS.
HOPEFULLY, YOU CAN SEE THIS.

He shows a picture of the inside of an intricate piece of machinery.

Charles says THIS WOULD BE AN
ELECTRICAL CONTROL PANEL WHICH
HAS A DESIGN IN IT, AND THIS
IS USED TO CONTROL A PROCESS
OR A MACHINE IN INDUSTRY.

Miss G says DID YOU DO A DRAWING AT ALL
BEFORE PUTTING THIS TOGETHER?

Charles says IN FACT, I HAVE
DONE A DRAWING.
WHEN WE REACH THE POINT
OF CHOOSING AN IDEA...

Miss G says THE INVESTIGATION STAGE?

He shows a drawing of a design.

Charles says YEAH, AFTER FOLLOWING THE
INVESTIGATION, WE CHOOSE AND
CREATE AND WE START A
SCHEMATIC, WHICH ENABLES US TO
PUT OUR DESIGN DOWN ON PAPER.
AND FROM THERE, WE WILL TAKE A
SCHEMATIC AND TRY TO MAKE THE
CIRCUIT WORK ON PAPER BEFORE
WE ACTUALLY CONSTRUCT THE
PANEL I SHOWED YOU PREVIOUSLY.

Miss G says GREAT.
NOW, AT THIS POINT AS
WELL, ONCE YOU'VE...
LIKE YOU'VE MENTIONED, YOU'VE
CHOSEN TO DO THIS CONTROL
PANEL AND IT'S THE BRAIN OF
THE SYSTEM, DO YOU ACTUALLY GO
THROUGH AN EVALUATION
SECTION OF THE PROCESS?

Charles says THAT'S CORRECT, LORRAINE.
FOLLOWING THE DESIGN OF THE
DRAWINGS AND THE ACTUAL
BUILDING OF THE PANEL, AN
EVALUATION IS DONE TO GO BACK
AND SEE, DOES THE DESIGN WE'VE
COME UP WITH ACTUALLY MEET THE
REQUIREMENTS OF THE SITUATION.

Miss G says GREAT.
WELL, THANKS VERY MUCH.
I CAN SEE WE HAVE A FEW MORE
QUESTIONS HERE FOR YOU
FROM THE STUDENTS.
HELLO.

The caller says HELLO?

Miss G says HI, AND YOUR NAME IS...?

The caller says DREW.

Miss G says HI, DREW.
YOU HAVE A QUESTION
FOR CHARLES?

Drew says YEAH.
IS THERE ANY OTHER MATERIALS
THAT WE NEED TO USE, OTHER
THAN, LIKE, WHAT WE'VE
RECEIVED ALREADY?

Miss G says OH, ARE YOU TALKING FOR THE
WORLD IN MOTION PROJECT?

Drew says YES.

Miss G says OH, OKAY.
NO, THE MATERIALS THAT YOU'VE
USED, OR RECEIVED AT THIS
POINT ARE THE MATERIALS
YOU'LL BE USING.
IT'LL BE UP TO YOUR TEACHER IF
YOU WANT TO ADD ON TO THAT.
THAT WOULD BE FINE AS WELL.
ESPECIALLY FOR THE APPEARANCE
AFTERWARDS, IF YOU WANT YOUR
VEHICLE TO LOOK UNIQUE FROM
THE OTHERS, YOU CAN ALWAYS
BUILD ONTO IT.
BUT YOU HAVE TO TAKE INTO
CONSIDERATION THE WEIGHT THAT
YOU'RE ADDING AND THE
DYNAMICS OF IT AND SO ON.
IS THAT WHAT YOU'RE ASKING?

Drew says YES.

Miss G says OKAY.
DO YOU HAVE A
QUESTION FOR CHARLES?

Drew says HOW DID YOU
BECOME AN ENGINEER?

Charles says WELL, IT WASN'T EASY.
IT TOOK A LOT OF YEARS OF
STUDY AND TRAINING TO BECOME
AN ENGINEER.
IT TOOK ME FIVE
YEARS OF UNIVERSITY.

Miss G says NOW, WHERE DID
YOU GO TO SCHOOL?

Charles says AND I WENT TO SCHOOL IN
NOVA SCOTIA AT THE TECHNICAL
UNIVERSITY OF NOVA SCOTIA.

Miss G says GREAT.
THANK YOU.

Drew says THANK YOU.

Miss G says AND WE'LL TAKE ONE MORE CALL.
SO WE HAVE ONE MORE
CALL FOR CHARLES...
FROM SOUTHWOOD PARK.
HELLO.

The caller says HI.

Miss G says HI, YOUR NAME IS...?

The caller says DANIELLE.

Miss G says HI, DANIELLE.
YOU HAVE A QUESTION
FOR CHARLES?

Danielle says YEAH.
HOW LONG DOES THE DESIGNING
PROCESS USUALLY TAKE?

Charles says THE DESIGN PROCESS TAKES...
THE TIME VARIES DEPENDING UPON
THE LEVEL OF COMPLEXITY OF THE
DESIGN, SO A FAIRLY SIMPLE
DESIGN MAY TAKE MINUTES ONLY
OR SOMETHING LIKE A LARGE
INDUSTRIAL CONTROL SYSTEM
MAY TAKES MONTHS.
SO THE DESIGN PROCESS,
THE DURATION OF TIME
VARIES SUBSTANTIALLY.

Miss G says WELL, HOW ABOUT YOUR BAGEL
PROCESS YOU WERE TALKING ABOUT
EARLIER, WOULD THAT TAKE...?

Charles says THE BAGEL PROCESS DID
TAKE A VERY LONG TIME.
IT LITERALLY TAKES
MONTHS TO GET ALL
THE DETAILS IRONED
OUT OF THE PROCESS.

Miss G says AND DID YOU GET
TO EAT SOME BAGELS?

Charles says YEAH, WE ATE A FEW BAGELS.

Miss G says THAT'S GREAT.
WELL, THANKS VERY MUCH
FOR YOUR CALLS TODAY.
THAT WAS WONDERFUL.
AND AS WELL, SINCE OUR TIME IS
UP, WE'D LIKE TO THANK YOU,
CHARLES, FOR COMING IN TODAY
AND FOR SHARING WITH US YOUR
EXPERIENCES WITH
THE DESIGN PROCESS.

Charles says THANK YOU FOR HAVING ME.

Miss G says GREAT.
AND FOR YOU, THE STUDENTS, I'D
LIKE TO SHOW YOU A BRIEF VIDEO
AT THIS POINT OF THE
CONSTRUCTION OF VEHICLES.
YOU'LL SEE A SLIGHT EVOLUTION
OF IT FROM THE PAST AND HOW WE
DO THEM TODAY, AND JUST A FEW
THINGS I'D LIKE YOU TO THINK
ABOUT WHILE YOU'RE WATCHING
THE VIDEO IS HOW THEY RAISED
THE PRODUCTION LINE SO
THAT ALL THE WORK IS DONE
AT THE WAIST LEVEL.
BEFORE THAT, YOU'RE GOING TO
NOTICE ON THE VIDEO, IT WAS
MUCH LOWER AND IT WAS VERY
HARD ON THE PEOPLE'S BACKS,
WHICH IS NOT A GOOD THING.
SO THEY DID RAISE
THE PRODUCTION LINE,
SO NOTICE THAT, PLEASE.
AS WELL, THE MACHINES
NOWADAYS DO MOST OF THE WORK,
AND YOU'LL SEE A CHANGE THERE.
SO RELAX AND ENJOY AND THEN
AFTER THAT, WE'LL SHARE
WITH YOU YOUR HOMEWORK
FOR THURSDAY.

A video shows the process of manufacturing vehicles in the past and present day. The current process engages fewer workers and more automatic machinery, so the workers don’t do that much heavy lifting.

(music plays)
[machines humming]

Miss G says HI.
WELL, AT THIS POINT, I'M SURE
YOU'RE GOING TO APPRECIATE
WHEN YOU SIT IN YOUR CAR THE
NEXT TIME THAT YOUR PARENTS
TAKE YOU TO A HOCKEY GAME OR
TO A MUSIC LESSON, ETCETERA.
ANYWAY, FOR YOUR HOMEWORK FOR
THURSDAY, I WILL BE PUTTING UP
A SLATE WITH FIVE QUESTIONS.
I'D LIKE YOU JUST TO LOOK AT
THEM, AND YOU'LL BE WRITING
THOSE DOWN FOR THURSDAY'S
CLASS, WHICH WILL BE ON
A TOY RETAILER.
ONCE AGAIN, WE WILL HAVE A
GUEST IN SO YOU CAN ASK
HIM QUESTIONS.
THERE ARE FOUR QUESTIONS, THE
FIRST BEING:

A slate with the question appears on screen. It reads “Homework. 1- Make a list describing the type of toys that would appeal to various customers; 2- Why do we have toys?; 3- Why do boys and girls like toys? And 4- What do you think parents want toys to do for their child?”

Miss G says I WILL BE PUTTING THIS SLATE
BACK UP IN A FEW MINUTES.
BEFORE I DO SO, TO WRAP
UP, I'D LIKE TO THANK YOU
FOR PARTICIPATING TODAY.
IT WAS A REAL PLEASURE HEARING
YOUR VOICES, AND I LOOK
FORWARD TO SEEING YOU
ON THURSDAY WITH THE
TOY RETAILER CLASS.
HAVE A NICE AFTERNOON.
BYE-BYE.

Another slate appears on screen. It reads “Please remember to log off! Pick up handset. Press number 7. Press 1 to confirm. Hang up handset. See you next time!”

Watch: Design Process/Guest Engineer - ST1