Transcript: New Directions: Towards a Cleaner Planet | Apr 21, 1990

(music plays)

Outside a diner, a man reads the paper, another man juggles and a magician plays tricks. The name “The science Café” appears in neon lights on one of the windows. Inside, the waitress shows a menu that reads “The Science Café proudly offers food for thought. Fragile Nature Forum. New Directions: Towards a cleaner planet. Producer and director: Michael Kushner. Researcher: Jody Read.”

A caption reads “Lynn Deegan. Environmentally Sound Packaging Coalition.”

Lynn is in her thirties, with chin length wavy blond hair with feathered bangs. She wears a cream cardigan and a cream blouse.

She says MOST CONSUMERS DON'T
REALIZE THAT THEY HAVE
A LOT OF POWER IN
THE MARKETPLACE.
AND THERE'S A LOT
THAT THEY CAN DO
TO INITIATE CHANGE.
WE'RE SEEING
THAT RIGHT NOW.
POLL AFTER POLL IS TELLING
INDUSTRY AND GOVERNMENT
THEY WANT TO PROTECT THE
ENVIRONMENT AND THEY WANT
TO BUY PRODUCTS THAT DON'T
HAVE A NEGATIVE EFFECT
ON THE ENVIRONMENT.

The caption changes to “Tracy Patterson. Ontario Waste Management Corporation.”

Tracy is in her mid-thirties, with short wavy brown hair. She wears a black turtleneck sweater.

She says AS AN INDIVIDUAL, IF I
ASSESS WHAT I DO AT HOME
AND THE PRODUCTS I USE AT
HOME AND THEIR EFFECT
ON THE ENVIRONMENT, I
CAN MAKE WISER CHOICES.
I CAN, INSTEAD OF USING
THAT WINDOW CLEANER,
USE VINEGAR AND WATER
AND INSTEAD OF FURNITURE
POLISH, I CAN MIX LEMON
WITH VEGETABLE OIL AND
USE THAT AND IT WORKS JUST
AS WELL, IF NOT BETTER,
THAN THE COMMERCIAL
PRODUCT.

The caption changes to “Ruth McKlusky. Solar Energy Society of Canada Incorporated.”

Ruth is in her forties, with long wavy brown hair in a ponytail. She wears glasses, a blue cardigan and hoop earrings.

She says THERE ARE MANY SIMPLE,
COST-EFFECTIVE MEASURES
THAT PEOPLE CAN
DO TO ALLEVIATE
ENVIRONMENTAL PROBLEMS.
FOR EXAMPLE, YOU COULD
SWITCH FROM A VERY ENERGY
INEFFICIENT INCANDESCENT
LIGHT BULB TO A NEW SUPER
ENERGY EFFICIENT
FLORESCENT LIGHT BULB.
THERE ARE STUDIES WHICH
SAY A BUSINESS COULD DO
THAT AND CUT THEIR
ELECTRICAL ENERGY BILL
BY TWO THIRDS.

The caption changes to “Robert Redhead. Tricil/Limited.”

Robert is in his mid-forties, clean-shaven and with short straight brown hair. He wears glasses, a blue suit, pale blue shirt and patterned tie.

He says FROM A HOME
POINT OF VIEW,
PAINTS AND SOLVENTS
CAN ALSO BE A PROBLEM.
THE FIRST ADVICE WOULD BE
TO BUY ONLY WHAT YOU NEED.
REDUCE THE AMOUNT THAT
YOU HAVE AS WASTE.
AFTER THAT, THESE THINGS
SHOULD BE EXCLUDED FROM
THE NORMAL GARBAGE STREAM,
TAKEN AND NOT PUT INTO
THE GREEN GARBAGE BAG
AND GIVEN TO THE LOCAL
CONTRACTOR TO
TAKE AWAY.
THERE ARE A NUMBER OF
MUNICIPALITIES NOW
THAT ARE PROVIDING WHAT ARE
TERMED HOUSEHOLD HAZARDOUS
WASTE DAYS OR HOUSEHOLD
HAZARDOUS WASTE DEPOTS.
OUR COMPANY PARTICIPATES IN
PROBABLY 20 OR 30 OF THOSE
A YEAR AND THERE ARE OTHERS
INVOLVED IN THIS AS WELL.
THESE ARE PLACES WHERE
THE WASTE CAN BE TAKEN
AND BE PROPERLY MANAGED.

The caption changes to “Fausto Pedrazzini. Scientific Attaché. Embassy of Italy.”

Fausto is in his late thirties, clean-shaven and with short straight graying hair. He wears a blue suit, white shirt and burgundy tie.

He says FIGHTING AGAINST
POLLUTION STARTS
FROM OURSELF DIRECTLY.
NOT THROWING AWAY PAPERS
OR MANAGING OUR LIFE
IN A WAY TO CONSIDER
THE ENVIRONMENT AS ONE
OF OUR MAIN RESOURCES.
THIS IS THE BEST APPROACH
IN ORDER TO SLOWLY
CHANGING OUR ATTITUDE
TOWARD ENVIRONMENT AND
THEREFORE, STARTING
TO SOLVE THE PROBLEM.

The caption changes to “Tyler Norris. The Windstar Foundation.”

Tyler is in his late thirties, clean-shaven and with short straight dark blond hair. He wears a tweed suit, white shirt and burgundy tie.

He says I THINK THE MOST
IMPORTANT THING
FOR PEOPLE TO KNOW
ABOUT THE ENVIRONMENT,
IS IT REALLY STARTS WITH
EACH ONE OF US AND THAT
IT'S NOT AN ISSUE THAT
JUST THE POLITICIANS
NEED TO FACE, OR JUST OUR
COMPANIES NEED TO FACE,
OR JUST THE NON-PROFIT
ORGANIZATIONS.
THAT AS A CITIZEN, THAT
WE NEED TO BE INVOLVED
POLITICALLY AND WE NEED TO
TELL OUR POLITICAL LEADERS
WHAT WE WANT.
AS A CITIZEN, WE NEED TO
EDUCATE OURSELF AND
TO STUDY THE ISSUES AND
TO RESEARCH THE SOURCE
OF THE PROBLEMS, NOT JUST
LOOK AT THE SYMPTOMS.
AND THAT IT'S IMPORTANT
TO GET INVOLVED
WITH ORGANIZATIONS THAT ARE
ALIGNED WITH THE VALUES
THAT YOU HAVE AND TO SUPPORT
THOSE ORGANIZATIONS.

The caption changes to “Vicky Husband. Sierra Club of Western Canada.”

Vicky is in her fifties, with short wavy gray hair with bangs. She wears a black and white jacket, white shirt and a pendant necklace.

She says I GIVE UP VIRTUALLY 15,
17 HOURS A DAY UNPAID,
TO TRY AND MAKE
A BETTER PLANET,
A BETTER PLACE
TO LIVE.
I FEEL IT'S MY RESPONSIBILITY
AS A CANADIAN.
I'M ASHAMED OF THE
FORESTRY PRACTICES
WE'RE SEEING PRESENTLY
IN BRITISH COLUMBIA.
I'M A NATIVE
BRITISH COLUMBIAN.
I GREW UP THERE; I
CARE ABOUT THE LAND.
I'M TRYING TO INSTILL IN
PEOPLE IN MY EDUCATION TALKS
A FEELING FOR
THAT LAND AND SAY,
IF WE DON'T PROTECT IT, WE
AREN'T GOING TO HAVE IT.

A caption reads “Norman Rubin. Energy Probe.”

Norman is in his late forties, clean-shaven and with short wavy salt and pepper hair. He wears glasses, a blue suit, white shirt and patterned tie.

He says IF WE KEEP THE PRESSURE
UP ON OUR GOVERNMENTS,
WE CAN GET ENVIRONMENTAL
POLICIES TO MATCH
THE ENVIRONMENTAL
RHETORIC.
NOW THAT WE'VE FOUND PEOPLE
SPLASHING GREEN PAINT
ALL OVER THEMSELVES, IT'S
TIME TO GO ON TO THE NEXT STEP
AND GET THEM, NOT ONLY TO
EXPAND THEIR ENVIRONMENT
DEPARTMENTS, BUT TO CLEAN UP
THEIR ENERGY DEPARTMENTS,
THEIR NATURAL
RESOURCES DEPARTMENTS,
THEIR FISHERIES
DEPARTMENTS, SO THAT
ALL OF IT IS
ENVIRONMENTALLY SOUND.

The caption changes to “Tom Lyons. CIDA Global Education Project.”

Tom is in his fifties, with short receding gray hair and a beard. He wears a gray suit, a white shirt, a red tie and a pair of aviator sunglasses.

He says THE MAN OF THE
INDUSTRIAL REVOLUTION
AND THE SOCIETIES CREATED BY
THE INDUSTRIAL REVOLUTION
REALLY ISOLATED THEMSELVES
FROM THE ENVIRONMENT.
THE LAND WAS
CONSIDERED TO BE FREE,
THE AIR WAS FREE
AND WATER WAS FREE.
AND I THINK THERE'S BEEN
A PHENOMENAL AMOUNT
OF INDUSTRIAL GROWTH IN
THE LAST 20 OR 30 YEARS
AND THAT INDUSTRIAL GROWTH
BASED ON THE CONCEPTS
OF FREE LAND, FREE
TREES, FREE AIR,
WE'RE PAYING THE
PRICE FOR THAT NOW.
IT WASN'T FREE AND IT
JUST WASN'T AVAILABLE
FOR ANYBODY TO DO WHATEVER
THEY WANTED WITH.

“The caption changes to “Noel Brown. United Nations Environmental Program.”

Noel is in his late forties, clean-shaven and with short curly black hair. HE wears a black suit, white shirt and patterned black tie.

He says WE'VE GOT NOW TO START
LOOKING AT THE RESOURCES
OF THIS PLANET AND GIVING
THEM THEIR PROPER COST
AND THEIR PROPER VALUES
AND THEIR PROPER PLACE
IN THE SCHEME OF THINGS.
FOR MUCH TOO LONG, WE
ENJOYED FREE GOODS LIKE
THE AIR QUALITY; IT WAS A
FREE GOOD AND SO WE SIMPLY
DUMPED THE GARBAGE THERE.
NO LONGER CAN WE DO THIS.
WE DID THE SAME THING
WITH THE WATER QUALITY
AND OTHER RESOURCES.
WE'VE GOT NOW TO MANAGE
THESE RESOURCES ALONG LINES
THAT ARE ENDURING WHICH
WE CALL SUSTAINABLE.

(music plays)

A slate appears with the caption “For more information, write to The Windstar Foundation. 2317 Snowmass Creek Road. Snowmass, Colorado. 81654. Solar Energy Society. 3-15 York Street. Ottawa, Ontario K1N 5S7. Marsland Centre, Waterloo, Ontario. N2J 4G7.”

Another caption reads “A production of TV Ontario. The Ontario Educational Communications Authority. 1990.”

Watch: New Directions: Towards a Cleaner Planet