Transcript: Challenges for Small Charities | Mar 19, 2018

Steve sits in the studio. He's slim, clean-shaven, in his fifties, with short curly brown hair. He's wearing a gray suit, white shirt, and spotted blue tie.

A caption on screen reads "Challenges for small charities. @spaikin, @theagenda."

Steve says CHARITIES COME IN
EVERY SIZE AND TYPE, TRYING TO
MEET THE MANY NEEDS OF PEOPLE IN
THIS PROVINCE.
AND ALTHOUGH SMALL CAN BE
MIGHTY, IT CAN ALSO BE HARD TO
HAVE THE FUNDRAISING REACH TO
COMPETE WITH ALL THE OTHER ASKS
OUT THERE.
JOINING US NOW FOR MORE ON THE
REALITIES OF BEING A SMALL
CHARITY:
SHARON AVERY, PRESIDENT AND CEO
OF THE TORONTO FOUNDATION...

Sharon is in her mid-forties, with ling auburn hair. She's wearing a white blazer and a chain necklace.

Steve continues KENN RICHARD, EXECUTIVE DIRECTOR
OF NATIVE CHILD AND FAMILY
SERVICES...

Kenn is in his fifties, with short white hair and a trimmed goatee. He's wearing a brown coat and black shirt.

Steve continues CARI KOZIEROK, EXECUTIVE
DIRECTOR OF VE'AHAVTA...

Cari is in her forties, with shoulder-length wavy black hair and bangs. She's wearing a gray blazer.

Steve continues MICHELLE CAPOBIANCO, EXECUTIVE
DIRECTOR OF PANCREATIC CANCER CANADA...

Michelle is in her mid-forties, with long blond hair and bangs. She's wearing a pale blue blouse.

Steve continues AND DIANA GIBBS, MANAGER OF
RESOURCE DEVELOPMENT FOR NEW CIRCLES.

Diana is in her fifties, with short, wavy brown hair. She's wearing glasses and a black blazer.

Steve continues WE ARE DELIGHTED TO WELCOME ALL
OF YOU AROUND OUR TABLE HERE AT
TVO TONIGHT FOR A VERY, I HOPE,
USEFUL CONVERSATION ABOUT THE
WORK THAT YOU DO AND WHY IT IS
IMPORTANT AND DIFFICULT, ON
OCCASION.
GOING TO START WITH YOU, BECAUSE
YOU, IN ESSENCE, PUBLISH
SOMETHING EVERY YEAR CALLED
"VITAL SIGNS," WHICH SORT OF
CHECKS THE TEMPERATURE OF THE
CAPITAL CITY, AND WE'RE GOING TO
LOOK INTO THAT WITH A LITTLE BIT
MORE DETAIL.
BUT FIRST OF ALL TELL US WHAT'S
YOUR MISSION AT THE TORONTO
FOUNDATION?

The caption changes to "Sharon Avery. Toronto Foundation."
Then, it changes again to "Checking the pulse of the city."

Sharon says WELL, TORONTO FOUNDATION IS A
COMMUNITY FOUNDATION, STEVE, AND
THEY ACTUALLY EXIST THROUGHOUT
ONTARIO AND ALL OF CANADA.
THEY ARE A CENTRE OF
PHILANTHROPY FOR THE COMMUNITY.
WE HAVE A 500 MILLION DOLLAR ENDOWMENT
THAT IS ESSENTIALLY A COMMUNITY
OF OTHER PEOPLE'S FOUNDATIONS.
SO TYPICALLY I'M A NEUTRAL
SOURCE OF PHILANTHROPIC.
WHEN YOU TAKE THE TEMPERATURE OF
A COMMUNITY, AND WE PUT AN
EQUITY LENS ON THE REPORT.
WHAT WE'VE DONE IS GATHERED ALL
THE GREAT RESEARCH THAT HAPPENS
IN TORONTO, PUT IT IN ONE PLACE,
AND PUT AN EQUITY LENS ON TOP
AND SAID IS THE LIFE PEOPLE ARE
LIVING IN THE CITY THE SAME
BECAUSE THE AVERAGES ARE SO
GOOD, RIGHT?
YOU GET A... WE'RE FIFTH PLACE
IN LIVEABILITY IN THE WORLD.
WELL, THAT'S THE ECONOMISTS'
MEASURE AND IT'S AN AVERAGE.
BUT IF YOU LIVE IN JANE AND
FINCH, DOES IT FEEL THE SAME
WAY?
AND OUR CONCLUSION WITH VITAL
SIGNS IS NO.
THEY'RE IN FACT TWO VERY
DIFFERENT CITIES, YOU COULD SAY,
IN TORONTO.
THE TOP 1 percent LIVING WITH INCOMES
OF 250,000 OR MORE, AND THE
BOTTOM 35 percent LIVING ON 20,000 OR
LESS.

Steve says SO IN SOME RESPECTS
THERE'S THREE TORONTOS, BECAUSE
THERE'S THE SUPERRICH AND THOSE
REALLY HAVING A STRUGGLE OF IT
AND SORT OF A BIT OF A SWATH IN
THE MIDDLE THERE WHO ARE HOPING
TO GO ONE WAY AND MAY FEAR
FALLING ANOTHER WAY.
LET'S SORT OF PICK THIS APART A
LITTLE BIT NOW.
WHAT DID YOU SEE AS THE MOST
URGENT NEED IN THE CITY AS A
RESULT OF CHECKING THE VITAL
SIGNS OF THE CITY?

The caption changes to "Sharon Avery, @s2avery."

Sharon says WELL, THE DATA POINT I TURN
TO EVERY TIME, BECAUSE IT'S THE
MOST STUNNING FOR ME, IS THE
CHILD POVERTY RATES.
SO WE ARE THE CHILD POVERTY
CAPITAL OF CANADA.
OUR CHILD POVERTY RATES ON
AVERAGE HAVE HOVERED AROUND 30 percent
FOR 20 YEARS.

Steve says DOES THAT MEAN 30 percent
OF THE KIDS IN THIS CITY ARE
LIVING IN POVERTY?

Sharon says YES, BUT IN CERTAIN
NEIGHBOURHOODS IT'S MUCH HIGHER.
SO YOU'LL HAVE NEIGHBOURHOODS
WITH 47 percent CHILD POVERTY.
IF YOU'RE TALKING ABOUT
INDIGENOUS KIDS IN THE CITY,
IT'S 84 percent...
LIVING BELOW THE POVERTY
LINE.
SO I THINK THAT FOR... IF YOU
WERE TALKING ABOUT DONATIONS IN
CHARITY TODAY, THE THING THAT
MOVES PEOPLE WHEN THEY START TO
REALIZE WE ARE ONE OF THE MOST
LIVEABLE CITIES IN THE WORLD BUT
WE HAVE THIS CHILD POVERTY RATE
IN THE COUNTRY, THERE'S A
DISCONNECT THERE.

Steve says ONE OF THE THINGS WE
ALSO NEED TO UNDERSTAND IS
WHETHER WE'RE MOVING IN THE
RIGHT DIRECTION OR THE WRONG
DIRECTION ON ALL OF THE METRICS
THAT YOU'RE CHECKING.
IS THIS A CITY THAT APPEARS TO
BE GETTING BETTER OR WORSE?

Sharon says IT DEPENDS ON WHO YOU ARE AND WHERE YOU LIVE.

Steve says SURE.

The caption changes to "Watch us on Facebook Live: Weekdays at 8 PM."

Sharon says I ALWAYS USE MYSELF AS AN
EXAMPLE.
IF I WAS GRADING THE CITY, I
WOULD GIVE IT AN A ++.
I HAVE A GREAT LIFE.
I GREW UP WITH PARENTS THAT
STAYED TOGETHER.
I GREW UP... I WENT TO
UNIVERSITY.
I HAVE A HEALTHY FAMILY.
I LIVE IN THE BEACH.
I HAVE A GREAT LIFE.
BUT I WOULD IMAGINE IF I WAS A
SINGLE MOM, RACIALIZED, LIVING
AS A NEWCOMER IN THIS CITY, I
WOULDN'T GRADE IT AN A +.
I MIGHT GRADE IT A C.
I THINK IT'S THE TENSION BETWEEN
THOSE TWO COMMUNITIES THAT I
BELIEVE PEOPLE WANT TO GET
INVOLVED IN AND SOLVE, WHICH IS
WHY WE MADE THIS REPORT THE WAY
IT IS, THAT WE WANT IT TO BE
SOMETHING THAT PEOPLE ACTION ON,
THAT THEY WANT TO GET INVOLVED
IN THESE ISSUES AND ACTUALLY DO
SOMETHING ABOUT IT.

Steve says ONE MORE QUESTION
BEFORE WE GET EVERYBODY ELSE IN.
IF YOU'RE THE RACIALIZED SINGLE
MOTHER TRYING TO MAKE A GO OF IT
IN THIS CITY, ARE THE CHANCES OF
YOU MAKING A GO OF IT BETTER
TODAY THAN THEY WERE 10 YEARS
AGO OR WORSE TODAY THAN 10 YEARS AGO?

Sharon says THAT IS A VERY DIFFICULT
QUESTION TO ANSWER.
I WOULD ARGUE THAT DEPENDING ON
YOUR SUPPORT NETWORK, YOU HAVE
OPPORTUNITY, BUT I THINK THERE'S
A LONG WAY WE HAVE TO GO TO MAKE
IT EASIER FOR PEOPLE TO LIVE IN
THIS CITY.

Steve says WE HAVE AT THIS
TABLE SOME OF THE ORGANIZATIONS
WHOSE MISSION IN LIFE IS
ACTUALLY TO MAKE IT EASIER FOR
PEOPLE TO DO WELL AND TO DO
BETTER IN THIS CITY.
SHELDON, IF YOU WOULD, LET'S
BRING UP SOME OF THESE FACTS
HERE BEFORE WE INTRODUCE THEM.

A slate appears on screen, with the title "Charitable facts."

Steve reads data from the slate and says
CANADA HAS MORE THAN 170,000
NON-PROFITS AND CHARITIES.
MORE THAN 86,000 REGISTERED.
86 percent HAVE FIVE OR FEWER STAFF
MEMBERS.
LOOK AT THAT AGAIN.
86 percent HAVE FIVE OR FEWER STAFF
MEMBERS.
AND MORE THAN HALF HAVE NO PAID
STAFF AT ALL.
VOLUNTEERS RUN THEM ENTIRELY.
THE TOP 1 percent OF ORGANIZATIONS
RECEIVE 60 percent OF THE DONATIONS.
A LOT LIKE THE OTHER 1 percent IN SOME
RESPECTS.
SMALLER ORGANIZATIONS TEND TO BE
MORE EFFICIENT, THEY SAY, THAN
THE LARGER ONES BECAUSE MORE OF
YOUR DONATED DOLLAR GOES TOWARDS
THE CAUSE.
ALL RIGHT.
LET'S HEAR ABOUT THOSE CAUSES.
CARI, WHAT DO YOU DO AT
VE'AHAVTA?

The caption changes to "Cari Kozierok. Ve'Ahavta"

Cari says I'M THE EXECUTIVE DIRECTOR OF VE'AHAVTA.
THERE ARE TWO PARTS TO OUR
MISSION.
THE FIRST IS WE ARE DEDICATED TO
PROMOTING POSITIVE CHANGE IN THE
LIVES OF PEOPLE OF ALL FAITHS
AND BACKGROUNDS WHO HAVE BEEN
MARGINALIZED BY POVERTY AND
HARDSHIP, AND WE DO THAT BY...
WE BELIEVE THAT POSITIVE CHANGE
HAPPENS WHEN WE MEET PEOPLE
WHERE THEY ARE AND CREATE A PATH
THROUGH WHICH THEY CAN GROW AND
CHANGE AT THEIR OWN PACE.
SO OUR MOBILE OUTREACH VAN GOES
OUT ON THE CITY STREETS SIX
NIGHTS A WEEK DELIVERING HOT
FOOD, BASIC CLOTHING, BASIC
SUPPLIES TO THE MOST VULNERABLE
PEOPLE IN OUR CITY, AND THAT'S
AN ENTRY POINT INTO THE
ORGANIZATION.
WE THEN HAVE PEOPLE CAN PROGRESS
INTO OUR JOB AND LIFE SKILLS
TRAINING PROGRAMS, AND EVEN ON
TO PAID WORK OPPORTUNITIES.

Steve says I KNOW WHAT
PANCREATIC CANCER... I KNOW
NATIVE AND FAMILY SERVICES.
I KNOW WHAT THAT DOES.
VE'AHAVTA, I SUSPECT 99 percent OF THE
PEOPLE DON'T KNOW WHAT THAT
MEANS.

Cari says WE'RE A HUMANITARIAN
ORGANIZATION AND VE'AHAVTA IS
HEBREW FOR "AND YOU SHALL LOVE."

Steve says IT'S A HEBREW
ORGANIZATION AND THAT'S WHERE
YOU GOT THE NAME OF THE
ORGANIZATION FROM.
DIANA, NEW CIRCLES.
WHAT DO YOU FOLKS DO AT NEW CIRCLES?

The caption changes to "Diana Gibbs. New Circles."

Diana says IT'S FOCUSED
ON ONE OF THE SUB SETS IN THE
VITAL SIGNS REPORT, WORKING WITH
NEWCOMERS AND REFUGEES.
WE ARE BASED IN THE EAST PART OF
TORONTO AND SERVE FIVE OF THE
NEIGHBOURHOODS THAT ARE
UNDERRESOURCED, INCLUDING
THORNCLIFF AND REMINGTON.
THE POVERTY LEVELS ARE UP AT THE
LEVEL THAT SHARON'S TALKING
ABOUT, ONE IN TWO HOUSEHOLDS
LIVING BELOW THE POVERTY LINE.
WE BEGAN WITH CLOTHING.
WE PROVIDE FREE CLOTHING THROUGH
A LARGE CLOTHING BANK THAT WE'VE
ESTABLISHED AND WE USE THAT...
WE'VE DESIGNED IT AS A RETAIL
SETTING.
WE USE IT AS A PLATFORM TO
INTEGRATE EMPLOYMENT TRAINING
AND SOCIAL PROGRAMS.
I THINK OUR REAL INTENTION IS
REALLY TO HELP PEOPLE MEET THEIR
BASIC NEEDS TODAY, PARTICULARLY
NEWCOMERS AND REFUGEES, TO GET A
FOOTHOLD, BUT ALSO TO DEVELOP
SKILLS SO THAT THERE'S
LONGER-TERM SOLUTIONS TO
ADDRESSING POVERTY.

Steve says AND THE NAME OF YOUR
GROUP, NEW CIRCLES?

Diana says NEW CIRCLES COMMUNITY
SERVICES IS THE FULL NAME.

Steve says REFERS TO WHAT, THOUGH?

The caption changes to "Diana Gibbs, @NewCircles."

Diana says IT FUNDAMENTALLY REFERS TO SOCIAL INCLUSION.
IT FUNDAMENTALLY REFERS TO
PEOPLE COMING TO OUR SITE,
GETTING A WARM WELCOME, AS WE
ARE PROUD OF PROVIDING, AND
HELPING THEM BUILD NEW CIRCLES
OF SUPPORT AND BROADENING THEIR
NETWORKS.

Steve says GOTCHA.
KENN, NATIVE CHILD AND FAMILY
SERVICES.
WHAT'S YOUR MISSION?

The caption changes to "Kenn Richard. Native Child and Family Services."
Then, it changes again to "Pitching for donations."

Kenn says WE HAVE A
BROAD MANDATE TO SUPPORT
INDIGENOUS CHILD AND FAMILY LIFE
IN TORONTO.
THERE'S A PRETTY DRAMATIC
INCREASE IN ABORIGINAL CHILD
POPULATION, AND THERE HAS
HISTORICALLY BEEN VERY FEW
AGENCIES TO MEET THE NEEDS OF
THIS POPULATION AND IT'S A
POPULATION THAT, AS YOU KNOW,
TREMENDOUS RISK, 84 percent, CHILD
POVERTY RATE IS JUST ONE OF THE
MANY STATISTICS THAT WE HAVE TO
DEAL WITH.
WE PROVIDE ABOUT FIVE DIFFERENT
CORE FUNCTIONS OF SERVICES.
ONE OF THEM IS CHILD WELFARE AND
CHILD PROTECTION, WHICH HAS GOT
ITS OWN ISSUES, IN REFERENCE TO
THE '60s SCOOP RECENTLY, WHERE
WE'LL TELL YOU ALL ABOUT THAT.
WE DO MANY OTHER THINGS.
WE PROVIDE DAY CARE SERVICES.
WE'RE THE LARGEST PROVIDER OF
ABORIGINAL HEAD START IN CANADA.
WE HAVE A STANDALONE YOUTH
PROGRAM REALLY TARGETING
INDIGENOUS KIDS WHO ARE ON THE
STREET.
WE STARTED THAT IN THE '90s
WHEN ONE OUT OF EVERY FOUR KIDS
ON THE STREET WAS INDIGENOUS.
WE HAVE A STANDALONE SITE IN
SCARBOROUGH SERVING A VERY
IMPOVERISHED COMMUNITY THERE.
WE ARE SELF-DETERMINED,
COMMUNITY OPERATED, AND WE HAVE
A BROAD MANDATE TO PROVIDE
CULTURAL SAFETY, BUT MORE THAN
THAT, TO START BREAKING THE
CYCLES THAT HAVE BEEN PLAGUING
OUR KIDS FOR SOME TIME.

Steve says UNDERSTOOD.
OKAY, MICHELLE, YOUR TURN.
WHAT DO YOU GUYS DO?

The caption changes to "Michelle Capobianco. Pancreatic Cancer Canada."

Michelle says OUR MISSION IS TO PUT OURSELVES OUT
OF BUSINESS AS SOON AS POSSIBLE.
PANCREATIC CANCER IS BASICALLY A
DEATH SENTENCE.
IT HASN'T CHANGED IN 40 YEARS.
OUR JOB IS TO DEVELOP A SENSE OF
OUTRAGE THAT THINGS HAVEN'T
CHANGED IN 40 YEARS AND THAT
CAN'T BE ACCEPTABLE.
IT CAN'T BE THE STATUS QUO.
IT CAN'T BE 1 percent OF THE MONEY WE
RECEIVE.
WE NEED TO CHANGE THAT.
WE NEED TO EDUCATE PEOPLE ON
PANCREATIC CANCER.
WE NEED TO PARTNER WITH OTHER
ORGANIZATIONS.
IT'S NOT ABOUT LEADERSHIP IN THE
FIELD, IT'S ABOUT PARTNERSHIP.
THAT'S REALLY IMPORTANT TO US.

Steve says I WAS GOING TO SAY
THIS IS THE WRONG ADJECTIVE TO
USE BUT IT'S THE WAY I HEAR IT
USED.
THERE ARE OTHER CANCERS, THERE
ARE OTHER DISEASES WHICH ARE
CONSIDERED SEXIER IN TERMS OF
TRYING TO RAISE MONEY, RIGHT?
HOW DO YOU FIGHT THAT?
FIRST OF ALL, YOU'VE HEARD THAT,
RIGHT?
YOU'VE HEARD THAT EXPRESSION
USED?

Michelle says SURE, SURE.
YOU DESPERATELY TRY TO FIND A
WAY TO MAKE THE PANCREAS SEXY.
WE DID A CAMPAIGN WHERE WE VERY
MUCH TRIED TO MAKE THE PANCREAS
SEXY.
AS A BREAST CANCER SURVIVOR, WE
LOOKED AT WHAT THEY HAD DONE.
40 YEARS AGO THE STATISTICS FOR
BREAST CANCER WERE THE SAME AS
PANCREATIC IS RIGHT NOW.
I USE THAT AS AN INSPIRATION.
IF WE CAN GET TOGETHER AND CAN
MAKE CHANGE, WE WOULDN'T HAVE TO
BE IN BUSINESS ANYMORE.
THAT'S THE GOAL.

Steve says WHY PANCREATIC
CANCER FOR YOU IF YOU ARE A
BREAST CANCER SURVIVOR?

Michelle says I THINK THERE IS A DESPERATE
NEED.
THERE WERE SO FEW PEOPLE WORKING
IN PANCREATIC CANCER.
THERE ARE A LOT OF GREAT
FUNDRAISERS IN BREAST CANCER.
THERE'S A LOT OF GREAT
ORGANIZATIONS IN BREAST CANCER.
I THINK PANCREATIC CANCER NEEDS
IT MORE RIGHT NOW.

Steve says LATER IN THE PROGRAM
WE WILL HEAR FROM A COUPLE OF
INDIVIDUALS WHO ARE ON CAMPAIGNS
TO RAISE, YOU'RE NOT MISHEARING
ME, A BILLION DOLLARS FOR THEIR
ORGANIZATIONS.
I'D LIKE TO KNOW HOW MUCH MONEY
YOU FOLKS RAISE A YEAR.
KENN, HOW MUCH DO YOU TAKE IN IN
A YEAR?

Kenn says WE ARE
HEAVILY RELIANT ON GOVERNMENT
FUNDING.
WE PROVIDE ACTUAL CARE FOR ABOUT
300 KIDS IN GROUP CARE, SO THAT
DISTORTS THIS BUDGET BECAUSE IT
SOUNDS HIGH.
ABOUT 30 MILLION DOLLARS FLOWS THROUGH
OUR AGENCY.

Steve says HOW MUCH WOULD COME
THROUGH PRIVATE DONATIONS?

Kenn says A MINUSCULE AMOUNT.
I WOULD SAY LESS THAN 5 percent.

Steve says MICHELLE, HOW ABOUT YOU?

Michelle says 100 percent
COMES FROM PRIVATE DONATIONS.
WE HAVE BEEN RAISING 2 MILLION DOLLARS A YEAR, WE'RE ON TRACK TO RAISING 5 MILLION DOLLARS THIS YEAR?

Diana says WE RAISE ABOUT A MILLION
DOLLARS.
OF THAT 85 percent COMES FROM PRIVATE
INDIVIDUAL DONATIONS,
CORPORATIONS, FOUNDATIONS.

Steve says CARI?

Cari says WE RAISE 2.5 MILLION DOLLARS AND 42 percent
COMES FROM PRIVATE DONORS AND
ABOUT 12 FROM CORPORATIONS.

Steve says SHARON, THERE ARE
GOING TO BE PEOPLE WATCHING THIS
RIGHT NOW THINKING, THOSE OTHER
FOLKS WHO WE'RE GOING TO HEAR
FROM LATER OUT THERE TRYING TO
RAISE A BILLION DOLLARS AND
THESE GUYS ARE BARELY SCRAPING
THROUGH, IN SOME CASES SEVEN
FIGURES.
HOW DO YOU HAVE ANY IMPACT WITH
SUCH SMALL BUDGETS WHEN
EVERYBODY ELSE IS OUT THERE...
NOT EVERYBODY, BUT A LOT OF
PEOPLE ARE OUT THERE TRYING TO
RAISE SUCH BIG DOLLARS?

Sharon says IT'S ONE OF THE REASONS I ZERO IN ON THAT
60 percent STAT YOU SHOWED EARLIER.
I WORKED AT SICK KIDS FOR TEN
YEARS, I WORKED AT UNICEF FOR
TEN YEARS, I WORKED AT BIG
ORGANIZATIONS.
IT HAS BEEN QUITE A LEARNING
EXPERIENCE FOR ME TO COME TO
WORK AT TORONTO FOUNDATION WHERE
WE'RE WORKING WITH ORGANIZATIONS
LIKE ALL OF THESE GUYS ALL THE
TIME, AND IT IS INCREDIBLE TO ME
THE NUMBER OF MYTHS THAT ARE OUT
THERE ABOUT DONATING TO SMALL
ORGANIZATIONS, RIGHT?
I HAVE A COMMUNITY OF
PHILANTHROPISTS, RIGHT?
THAT'S WHO I WORK WITH ALL THE
TIME.
AND THEY'LL SAY TO ME, WELL,
I'VE NEVER HEARD OF THEM, I
DON'T KNOW IF I CAN TRUST THEM,
RIGHT?
OR THEY'LL SAY, WELL, HOW DO I
KNOW WHERE THEIR MONEY IS GOING?
AND YET WHEN YOU GO INTO ANY OF
THESE SHOPS, (a) YOU'LL SEE A
TON OF MODESTY.
YOU'LL SEE PEOPLE WORKING
16-HOUR DAYS.
YOU'LL SEE... I ALWAYS TALK
ABOUT THE EXECUTIVE DIRECTOR'S
OFFICE.
AND OFTEN THESE ARE KITCHEN
TABLES OR THEY ARE SMALL
BACKROOM WINDOWLESS SPACES.
THERE'S VERY LITTLE WASTE.
AND THAT WHAT WE'RE SEEING IS
DIRECT IMPACT AND WHAT'S
SATISFACTION FOR THE DONOR TO
ACTUALLY GET TO KNOW THE
ORGANIZATION DEEPLY AND SEE
THEIR DOLLARS AT WORK RIGHT
AWAY.
I CALL IT THE BLUE OCEAN SPACE
OF PHILANTHROPY AND OUR MISSION
IS TO HOPEFULLY ENCOURAGE MORE
PEOPLE INTO THESE SPACES.

Steve says WHAT DO YOU DO,
CARI, ON THE DAYS WHEN YOU
REALIZE THAT THE 2 MILLION DOLLARS
YOU'RE GOING TO RAISE DOESN'T
AMOUNT TO A PIMPLE ON THE BACK
OF AN ELEPHANT IN TERMS OF THE
NEED THAT IS OUT THERE?
HOW DO YOU GO INTO WORK WITH
YOUR HEAD UP?

Cari says IT'S TOUGH.
WHEN YOU KNOW THAT YOU'RE DOING
IMPORTANT WORK, WHEN YOU KNOW
THAT THE WORK THAT YOU'RE DOING
HAS SUCH A PROFOUND IMPACT ON
THE PEOPLE THAT YOU'RE SERVING,
CANNOT... YOU KNOW, ON A NIGHT
OUT IN OUR VAN, WHEN SOMEBODY
COMES AND SAYS, CAN I HAVE A
SLEEPING BAG?
I DON'T HAVE A SLEEPING BAG AND
IT'S -6 AND YOU'RE STANDING IN A
PILE OF SNOW AND I HAVE TO SAY,
WE GAVE THE TWO THAT WE HAD ON
THE VAN OUT ALREADY TONIGHT.
THE FEELING... AND THAT BOILS IT
DOWN TO SUCH A TANGIBLE THING.
I DON'T HAVE A SLEEPING BAG TO
HAND HIM, AND IT HURTS.
IT HURTS.
AND IT'S A PITY.

Steve says HOW DO YOU HANDLE
THOSE MOMENTS, WHEN YOU KNOW
THAT YOU'RE GETTING 1 percent... IS
THAT WHAT YOU SAID?
YOU'RE GETTING 1 percent OF THE MONEY
THAT'S AIMED AT FIGHTING ALL THE
DIFFERENT CANCERS OUT THERE?

Michelle says 2 percent.
ON A GOOD YEAR WE GET 2 percent.
I GET MAD, I GET REALLY MAD, AND
THEN I STOP GETTING MAD AND I
TRY TO PARTNER.
WE'VE BEEN SUCCESSFUL TO
REACHING OUT TO THE CANCER
RESEARCH SOCIETY.
THEY'VE COME IN ON A 2 MILLION DOLLAR PARTNERSHIP.
TERRY FOX HAS COME IN ON A
5 MILLION DOLLAR PARTNERSHIP.
WE ARE STILL TRYING TO PARTNER
WITH THE CANADIAN CANCER
SOCIETY.
IF WE COULD, THAT COULD MAKE A
HUGE DIFFERENCE.

Steve says WHAT DO YOU MEAN, IF
YOU COULD?
WHY COULDN'T YOU?

Michelle says WE HAVEN'T BEEN ABLE TO MEET WITH THEM YET.

Steve says WHAT?

Michelle says WE CERTAINLY TRIED.
WE'VE HAD AN EXECUTOR COME
FORWARD WHO WAS MAKING A FAIRLY
LARGE DONATION AND IT WAS BEING
MADE TO THE CANADIAN CANCER
SOCIETY BUT WITHOUT A SPECIFIC
CANCER, AND THE EXECUTIVES GOT
EXCITED ABOUT PANCREATIC AND
ASKED THE CANADIAN CANCER
SOCIETY TO CONSIDER DIRECTING
THE MONEY TO ONE OF OUR
PROJECTS.
SO NOT EVEN HAVING THE MONEY
COME INTO OUR CHARITY BUT
DIRECTED TO A PROJECT FOR
PANCREATIC.
TO DATE THEY HAVEN'T MOVED
FORWARD WITH THAT OFFER, BUT WE
REMAIN HOPEFUL THAT THEY WILL
AND WE CAN SEE PARTNERS.

Steve says YOU JUST SHOWED THEM
UP ON TV SO MAYBE THAT WILL WORK?

Michelle says IT'S NOT MY GOAL.
ACTUALLY, TO TELL YOU THE TRUTH,
THIS IS AN HORRIFIC DISEASE.
THIS IS A DEATH SENTENCE.
AND THIS IS NOT SOMETHING THAT
WE SHOULD BE FIGHTING OVER OR
STRUGGLING OVER.
WE CERTAINLY SHOULDN'T BE
COMPETING AGAINST EACH OTHER.
WE SHOULD BE PARTNERING AND
GETTING THE MONEY TO WHERE IT
NEEDS TO GET TO, WHICH IS
RESEARCH.
THERE'S NO ROOM FOR ANYTHING ELSE?

Steve says DIANA, HOW MANY
VOLUNTEERS DO YOU HAVE?

Diana says I WANTED TO TALK ABOUT
MEASURING AN AGENCY BY ITS
BUDGET.
WE HAVE PROBABLY OVER 300 AND WE
HAVE ABOUT 150 WHO ARE ACTIVE ON
A REGULAR BASIS.
THAT IS EQUIVALENT TO ABOUT 10
FULL-TIME STAFF.
SO IF WE WERE TO PUT THE FULL
COSTS OF OUR BUDGET, IT WOULD BE
MUCH HIGHER.
THE OTHER THING IS ALL OF OUR
CLOTHING IS DONATED, SO WE GO
THROUGH... SO WE SERVE 13,000
PEOPLE INDIVIDUALLY DURING THE
YEAR.
SO WE'RE MUCH BIGGER THAN IT
WOULD APPEAR ON OUR... ON THE
BALANCE SHEET, FOR EXAMPLE.

Steve says YOU PUNCH ABOVE YOUR
WEIGHT, AS THE EXPRESSION GOES?

Diana says WE DO, WE DO.
AND MOBILIZING NETWORKS,
RESOURCES, PARTNERSHIPS.
I THINK A LOT OF SMALL CHARITIES
DEFINITELY PUNCH ABOVE THEIR
WEIGHT, AND ALSO NEED TO BE
ASSESSED ON THEIR IMPACT, ON
THEIR OUTCOMES, NOT ON THE SIZE
OF THEIR BUDGETS.

Steve says KENN, HOW ABOUT YOU?
HOW MANY VOLUNTEERS?

Kenn says I HAVE VERY
FEW VOLUNTEERS BECAUSE OF THE
CONFIDENTIAL NATURE OF SOME OF
THE WORK THAT WE DO.
BUT I DID WANT TO COMMENT ON THE
DIFFICULTIES IN TERMS OF
ENGAGING, PARTICULARLY
PHILANTHROPY.
WE HAVE AN INFRASTRUCTURE OF
INDIGENOUS AGENCIES HERE.
MOST OF THEM WOULD BE HEAVILY
RELIANT ON GOVERNMENT.
MOST OF THEM WOULD WANT TO BREAK
FREE OF THE CONSTRAINTS IN THAT
AND ENGAGE IN FACT WITH THE
COMMUNITY ON MANY LEVELS,
INCLUDING PHILANTHROPY.
NOTWITHSTANDING ALL THE
RHETORIC, AND I MUST SAY IT
FEELS LIKE THAT SOMETIMES ON
RECONCILIATION AND I CAN'T TELL
YOU HOW MANY GROUPS I'VE BEEN
ASKED TO SPEAK WITH AND THERE'S
BEEN A RESURGENCE OF INTEREST,
IT HAS NOT YET TRANSLATED INTO
SOMEBODY SAYING, "HOW CAN I
HELP?"
IN A TANGIBLE FASHION.
SO WE'RE AT A POINT WHERE WE'RE
HAVING A LOOK AT THE ENVIRONMENT
AND WE ARE SEEING A HEAVILY
COMPETITIVE ENVIRONMENT.
WE ARE SEEING A LOT OF
CONFLICTING VALUES.
WE ARE ALSO SEEING A LOT OF BIAS
THAT MIGHT BE BUILT IN THAT IS
WORKING AGAINST US.
I THINK THERE'S A LOT OF ANXIETY
AROUND FUNDING INDIGENOUS ISSUES
FROM THE PRIVATE SECTOR.
IT'S OFTEN HIGHLY POLITICIZED,
IT'S DEALING WITH VERY DIFFICULT
THINGS, SUICIDE AND CHILD
POVERTY, OR NOTHING THAT IS
GOING TO INCREASE YOUR BRAND
PARTICULARLY.
WE HAVE TO CONVINCE PEOPLE THAT
THIS KIND OF ENGAGEMENT WITH THE
INDIGENOUS COMMUNITY IS GOING TO
PAY OFF FOR EVERYBODY LATER ON.
WE HAVE TO BUST THE MYTHS
ASSOCIATED WITH HOW INDIGENOUS
AGENCIES USE THEIR MONEY.
WE HAVE TO BUST THE MYTH THAT
MONEY IS THROWN AT US BY
GOVERNMENT.
INTERACT WITH INAC AND YOU WILL
UNDERSTAND WHAT INSTITUTIONAL
POVERTY IS ALL ABOUT.

Steve says INDIAN AND NORTHERN AFFAIRS.

Kenn says THERE'S A CONVERSATION TO BE HAD THAT CURRENTLY IS NOT REALLY
HAPPENING.
I'M BANGING ON A FEW DOORS, I'M
BEING LET IN.
I'M MARKETING SOMETHING CALLED
THE INDIGENOUS SPIRIT FUND OR
FOUNDATION, I DON'T EVEN KNOW
WHAT TO CALL IT.
PEOPLE ARE SHOWING SOME
INTEREST.
BUT, YOU KNOW, THE NITTY-GRITTY
CONVERSATION HAS YET TO EMERGE.

Sharon says CAN I ADD TO THIS, STEVE?

Steve says SURE.

Sharon says IT'S REALLY INTERESTING, I
HAD A FASCINATING CONVERSATION
WHEN VITAL SIGNS CAME OUT WITH A
FRIEND, ALAN BROADBENT.
AND HE WAS TALKING ABOUT THE
FACT THAT MANY DONORS APPROACH
THEIR GIVING WITH A PURE DONOR
LENS, LIKE MY EXPERIENCES.
THUS WE SEE THEIR GIVING
PATTERNS, RIGHT, TO THEIR ALMA
MATERS, TO THEIR KIDS' PRIVATE
SCHOOLS, TO THEIR LOCAL
HOSPITALS.
WE UNDERSTAND THAT DEEPLY.
MY MOM DIED OF PANCREATIC
CANCER, SO I GET THAT DESIRE TO
DO SOMETHING THAT IS PERSONALLY
MEANINGFUL.
I THINK WHAT WE SHOULD BE
TALKING ABOUT, AND IT'S ONE OF
THE THINGS WE'RE HOPING TO DRIVE
WITH A VITAL SIGNS CONVERSATION,
IS COMMUNITY LENS.
THINKING ABOUT GIVING TO THINGS
THAT ARE OUTSIDE YOUR
EXPERIENCE, RIGHT?
THINGS THAT... WE ARE NOW LIVING
IN A CITY THAT IS HEAVILY
AFFLUENT OR HEAVILY POOR, AND
VERY LITTLE IN-BETWEEN.
AND THUS OUR AFFLUENCE, THOSE
PHILANTHROPISTS WHO MIGHT WANT
TO STEP INTO AN INDIGENOUS ISSUE
OR A TARGETED CANCER ISSUE OR
HOMELESSNESS, THEY'RE NOT
EXPOSED IN THEIR DAY-TO-DAY
LIVES ANY OF THESE THINGS.
I OFTEN SAY IT'S NOT THAT I
THINK THAT THE AFFLUENT DON'T
CARE, THEY DON'T HAVE ANY
EXPOSURE.

Steve says YOU HAVE TO GET TO THEM.

The caption changes to "Cari Kozierok, @veahavtanews."

Cari says IT'S INTERESTING BECAUSE THE OTHER PART OF OUR MISSION IS
REALLY ABOUT MOBILIZING
VOLUNTEERS IN MEANINGFUL,
HANDS-ON EXPERIENCES.
AND WE USE THE WORD
"EXPERIENCES" BECAUSE OUR
OUTREACH VAN TAKES OUT THREE TO
FOUR VOLUNTEERS EVERY SINGLE
NIGHT, AND WHEN YOU GO OUT ON
THE VAN, YOU'RE ACTUALLY SERVING
THE PEOPLE WHO ARE LIVING OUT ON
THE STREET.
SO WHEREAS THE BULK OF THE
AFFLUENT COMMUNITY WOULD NEVER
HAVE OCCASION TO TALK TO PEOPLE
WHO ARE LIVING ON THE STREET,
ESPECIALLY THE MOST VULNERABLE,
WHICH IS WHO IS SERVICED BY OUR
VAN, HERE THEY'RE IN A POSITION
TO BE ACTUALLY HANDING OUT HOT
FOOD ON A COLD NIGHT, DRY SOCKS
TO SOMEONE WITH WET FEET, AND IT
DRIVES HOME THE NEED IN A WAY
THAT A REPORT AS GREAT AND
IMPORTANT AS YOUR REPORT IS, IT
CAN'T SPEAK TO THE SAME THING.
BECAUSE WHEN YOU'RE STANDING OUT
IN THE VAN AND YOU ALSO HAVE WET
FEET AND YOU'RE HANDING DRY
SOCKS TO SOMEBODY WITH WET FEET,
THAT EXPERIENCE AND WHAT THAT
MEANS TO YOU AS A PERSON IS
INCREDIBLY POWERFUL.

Steve says JUST FOLLOW UP ON
THAT A BIT.
WHAT KIND OF FEEDBACK DO YOU GET
FROM, LET'S SAY, VERY WELL-OFF
PEOPLE WHO DECIDE TO GO OUT AND
POUR HOT CHOCOLATE FOR HOMELESS
PEOPLE IN THE MIDDLE OF THE NIGHT?

Cari says WHAT WE HEAR FROM PEOPLE IS
THAT PEOPLE REGULARLY SAY "LIFE
ALTERING."
IT COMPLETELY CHANGES THEIR
PERSPECTIVE?

Steve says WHY?
BECAUSE THEY DIDN'T THINK ANY OF
THIS WAS OUT THERE?

Cari says I DON'T THINK IT'S THAT ANY
OF THIS WAS OUT THERE.
THEY DIDN'T SPEAK TO THE PEOPLE
WHO WE'RE SERVICING SO THIS IS
THE MOST VULNERABLE.
70 percent OF THE PEOPLE WE SERVE OFF
OUR VAN ARE SLEEPING ROUGH SO
THEY'RE CONSIDERED THE MOST
VULNERABLE OF THE HOMELESS
POPULATION.
AND WHEN YOU HAVE A CONVERSATION
AND YOU HEAR THEIR STORIES, I
THINK IT'S VERY
PERSPECTIVE-CHANGING BECAUSE
THEY'RE NO LONGER OTHER, THEY'RE
NO LONGER THOSE PEOPLE, WHICH IS
HOW A LOT OF PEOPLE REFER TO
THOSE WHO ARE ON OR NEAR THE
STREETS, AND IT'S SOMEBODY WHO
TELLS THEIR STORY AND YOU CAN
HEAR YOUR STORY IN THEIR STORY,
AND THEIR STORIES AREN'T SO
DIFFERENT FROM OUR STORIES.
YOU KNOW, FOR A LOT OF PEOPLE,
THE DIFFERENCE BETWEEN THEM AND
SOMEONE LIKE THEM AND SOMEONE
LIKE ME IS THAT I HAVE SOMEBODY
STANDING IN MY WAY BEFORE I GO
DOWN A CERTAIN PATH, WHEREAS
THEY DON'T HAVE SOMEONE STANDING
IN THEIR WAY.

Steve says INTERESTING.

Cari says AND IT'S REALLY FASCINATING
TO LEARN THAT AND UNDERSTAND
THAT IN SO MANY WAYS WE'RE VERY
MUCH ALIKE AND IT'S
ILLUMINATING.
WHEN DONORS GO OUT ON THE VAN
AND EXPERIENCE THIS FIRSTHAND,
WHAT WE HOPE THEY GET FROM IT
AND WHAT WE HEAR THEM SAY IS
THAT THEY UNDERSTAND THAT THE
NEED IS REAL BECAUSE THEY HAVE
PROVIDED FOR THAT NEED, AND THEY
ALSO DEVELOP A SENSE OF
EMPOWERMENT.
WE BELIEVE THAT PEOPLE WANT TO
DO GOOD, AND WE PROVIDE THEM A
WAY OF USING THEIR TIME AND
THEIR RESOURCES AND THEIR SKILLS
TO DO GOOD, AND WHEN THEY CAN DO
GOOD, THEY'RE EMPOWERED IN THE
FACE OF SOMETHING OVERWHELMING:
POVERTY AND HOMELESSNESS.
WHAT IS A REGULAR PERSON
SUPPOSED TO DO ABOUT SUCH A HUGE
ISSUE?
IF ENTIRE CITIES, ENTIRE
GOVERNMENTS, CAN'T SOLVE THE
PROBLEM, WHAT CAN A REGULAR
PERSON, ME, DO?

Steve says ACTUALLY, YOU FIND
OUT YOU CAN DO SOMETHING.

Cari says AND IT'S EMPOWERING.

Michelle says WE DON'T HAVE SURVIVORS, WE
HAVE SO FEW SURVIVORS.
PEOPLE THINK THAT'S JUST A DEATH
SENTENCE, THAT'S IT, THERE'S
NOTHING I CAN DO.
TO YOUR POINT, THERE'S A LOT OF
MYTHS ABOUT CHARITIES AND HOW
WE'RE RUN, WHAT THE COST OF
FUND-RAISING IS AND THERE'S
COMPARING APPLES TO APPLES WHEN
YOU LOOK AT COSTS OF
FUND-RAISING, WE ALL REPORT IT
DIFFERENTLY, EVEN WITH CHARITY
INTELLIGENCE OR NOT, WE SPEND IT
DIFFERENTLY.
PEOPLE HAVE A REAL PERCEPTION OF
HOW WE OPERATE.
I OFTEN HEAR WE ARE NOT
VOLUNTEER-RUN, YOU HAVE
EMPLOYEES.
THIS IS A PROFESSION.
FUND-RAISING IS A PROFESSION,
RUNNING AN ORGANIZATION IS A
PROFESSION, AND WE COULDN'T DO
THE WORK WE DO WITHOUT PEOPLE
HAVING STAFFED THERE.
WE'RE NOT OVERPAID, BUT WE HAVE
STAFF.

Steve says I WANT TO FIND OUT
FROM DIANA.
YOU TOLD US YOU HAVE MAYBE 300
VOLUNTEERS OUT THERE.
THIS MAY BE A STEREOTYPE, BUT
I'M ASSUMING NOT TOO MANY OF
THEM COME FROM THE 1 percent IN THIS
COMMUNITY; IS THAT FAIR TO SAY?

Diana says THE 1 percent...

Steve says THE 1 percent INCOME
EARNERS.

Diana says IN FACT, YES.

Steve says IS THAT RIGHT?

Diana says A LOT OF THEM DO.

Steve says HUH.

Diana says A COUPLE OF THINGS I WANT TO POINT OUT.
SOMEONE CAN BE GIVING LARGE
AMOUNTS TO HOSPITALS.
THEY CAN ALSO BE GIVING A
PROPORTION OF THAT MONEY.
IT'S NOT EITHER-OR, IT'S BOTH.
AND IN TERMS OF... TWO QUESTIONS
THAT YOU RAISED.
ONE IS, HOW DO YOU NOT GET
OVERWHELMED.
WELL, I THINK IT'S BECAUSE YOU
CIRCUMSCRIBE.
THIS IS WHAT WE CAN DO, AS BEST
WE CAN.
THAT'S WHY WE HAVE A SET OF
POSTAL CODES THAT WE SERVE AND
WE HAVE SOME OTHER DEFINED
CRITERIA FOR WHO WE WILL SERVE.
WITHIN THAT, WE WANT TO DELIVER.
BUT THAT MEANS, FOR EXAMPLE, FOR
ME, WHEN YOU'RE LOOKING AT
PEOPLE, WHERE CAN I GIVE?
HOW CAN I GET EXPERIENCE?
I WOULD ENCOURAGE PEOPLE TO LOOK
IN THEIR OWN COMMUNITIES.
YOU DON'T HAVE TO GO ACROSS
TORONTO OR NORTH TORONTO... IT'S
EVERYWHERE.
THERE ARE SOME NEIGHBOURHOODS
THAT HAVE MUCH HIGHER DENSITY
POVERTY.
GO TO THOSE AGENCIES.
FIND OUT WHAT THEY'RE DOING.
IN OUR CASE, WE HAVE A CLOTHING
BANK.
PEOPLE CAN COME IN.
THEY VOLUNTEER.
THEY'RE SERVING THE CLIENTS,
THEY'RE MEETING THE CLIENTS.
THEY CAN RUN A SOCIAL PROGRAM
AND HELP WITH EMPLOYMENT
TRAINING.
THERE'S SO MANY WAYS TO GET
INVOLVED THAT REALLY RESPONDS TO
THAT PARTICULAR PERSON'S
INTERESTS BECAUSE WE'RE NOT
TRYING TO CHANGE PEOPLE, WHAT
THEY CARE ABOUT.
I THINK YOU'RE JUST TALKING
ABOUT BROADENING HORIZONS AND
EVERYBODY CARES, I EXPECT, ABOUT
A HEALTHY, PROSPEROUS TORONTO.

Steve says PEOPLE CARE MORE
THAN OTHERS, I HATE TO SAY IT.
HERE WE HAVE SOME NUMBERS TO
SHARE ON THAT.
THIS IS FROM IMAGINE CANADA, THE
PERSONAL PHILANTHROPY PROJECT
FROM LAST YEAR.

A slate appears on screen, with the title "How much do Canadians donate?"

Steve reads data from the slate and says
IN 2012, CANADIANS GAVE MORE
THAN 9 BILLION DOLLARS A YEAR TO
CHARITY.
PEOPLE... HOW ABOUT THIS?
PEOPLE WITH HIGHER INCOMES OF
COURSE GIVE MORE MONEY TO
CHARITY, BUT GIVE A SMALLER
PERCENTAGE OF THEIR INCOME.
ISN'T THAT INTERESTING?
CANADIANS EARNING 50,000 OR
LESS GIVE 2.9 percent OF THEIR INCOME
TO CHARITY.
THOSE EARNING BETWEEN 100,000
AND 800,000 GIVE LESS, 1.6 TO
2 percent.
THEIR INCOME TO CHARITY.
AND PEOPLE WHO EARN MORE THAN
900,000 ON AVERAGE GIVE A
LITTLE MORE THAN 2.5 percent OF THEIR
INCOME TO CHARITY AND IT
INCREASES AS THE INCOME DOES.
SHARON, THAT'S GOING TO... I
THINK THAT'S GOING TO BE NEWS TO
A LOT OF PEOPLE WHO ASSUME OF
COURSE RICH PEOPLE GIVE MORE
BECAUSE THEY HAVE MORE TO GIVE,
BUT EVEN AS A PERCENTAGE OF
THEIR INCOME, THEY DON'T
NECESSARILY GIVE MORE... IN
FACT, THEY DON'T, THAN THOSE WHO
HAVE MUCH LESS.
HOW IS THAT?

Sharon says THE SECTOR AS A WHOLE HAS
BEEN CONCERNED ABOUT THESE
TRENDS FOR A WHILE AND IT'S ONE
OF THOSE THINGS THAT'S HARD TO
TALK ABOUT BECAUSE WE BELIEVE
THERE'S ROOM FOR PEOPLE TO DO
MORE.
BUT WE LIVE IN A VERY EXPENSIVE
CITY, AS WE ALL KNOW.
AND SO I THINK ONE OF THE
FASCINATING PIECES THAT IS A
HYPOTHESIS I HAVE AROUND THE
FACT THAT MOST TORONTONIANS SEE
THEMSELVES AS MIDDLE CLASS.
THEY AREN'T ANYMORE.
MIDDLE CLASS IN TORONTO, YOU'RE
MAKING BETWEEN 45,000 AND
60,000 A YEAR IN TOTAL
HOUSEHOLD INCOME.
THAT IS A VERY SMALL PERCENTAGE
OF THE CITY AT THIS POINT.
SO I'M HOPING THAT IN
CONVERSATIONS LIKE THIS, PEOPLE
ACKNOWLEDGE THEY ARE LUCKY.
THEY ACKNOWLEDGE THAT THERE IS
AN OPPORTUNITY FOR THEM TO
POTENTIALLY DO MORE.
AND WHEN YOU'RE SEEING
HOUSEHOLDS OF 50,000 OR LESS
GIVING AWAY 2.9 percent OF THEIR ANNUAL
HOUSEHOLD INCOME TO CHARITY, I
SAY TO MYSELF, WELL, SHOULD THAT
BE A NEW TARGET FOR ALL OF US?
WHAT WOULD THAT DO?
COULD WE HAVE PEOPLE SETTING
GOALS FOR THE MONEY THEY GIVE
AWAY AND THEN HAVE, AS YOU WERE
SAYING, PORTFOLIO THINKING?
KEEP GIVING TO THOSE
ORGANIZATIONS YOU DEARLY LOVE
BECAUSE THEY'VE DIRECTLY TOUCHED
YOUR LIFE.
BUT THEN GET OUT THERE INTO YOUR
COMMUNITY AND SAY WHAT MORE
COULD I BE DOING?
HOW CAN THIS BECOME A LESSON FOR
MY CHILDREN IN TERMS OF THE
LUCK, THE PRIVILEGE THAT THEY
HAVE, AND HOW CAN WE BE SETTING
THE TONE FOR THE NEXT
GENERATION?

The caption changes to "Finding the funds."

Steve says LET ME CHECK THIS
OUT WITH CARI.
I WOULD ASSUME THAT AN
ORGANIZATION WITH A HEBREW NAME
WHOSE MISSION IS TAKEN FROM A
PASSAGE IN THE OLD TESTAMENT
WOULD OVERWHELMINGLY BE FUNDED
BY THE JEWISH COMMUNITY OF
TORONTO.
IS THAT THE CASE?

Cari says TO A LARGE EXTENT IT IS.
INCREASINGLY WE'RE HAVING DONORS
FROM OUTSIDE OF THE JEWISH
COMMUNITY.
OUR VAN SERVICE PEOPLE, ALL OF
OUR PROGRAMS SERVE PEOPLE OF ALL
FAITHS AND BACKGROUNDS, AND
THAT'S VERY APPEALING TO A LOT
OF PEOPLE WHO DON'T... IT'S
APPEALING TO THE JEWISH
COMMUNITY BECAUSE IT IS A LITTLE
BIT DIFFERENT THAN HOW
FUND-RAISING HAS TRADITIONALLY
BEEN DONE IN THE JEWISH
COMMUNITY, AND OUR JEWISH DONORS
LIKE THE IDEA THAT THE SERVICES,
THAT THE MONEY THAT THEY'RE
PROVIDING FOR OUR SERVICES ARE
GOING TO PEOPLE OF ALL FAITHS
AND BACKGROUNDS.
AS PEOPLE HEAR MORE AND MORE
ABOUT OUR VAN, THERE ARE PEOPLE
COMING FROM ALL WALKS OF LIFE
AND ALL BACKGROUNDS WHO WANT TO
HAVE THIS EXPERIENCE IN THE SAME
WAY, THAT IT'S ILLUMINATING AND
IT'S A LEARNING EXPERIENCE AND...

Steve says OKAY.
I DON'T WANT TO BE OVERLY
CYNICAL ABOUT THIS.
HOWEVER...
KENN, IF A RICH PERSON GIVES YOU
MONEY, YOU CAN'T PUT THEIR NAME
ON A BUILDING.
THAT'S JUST THE BOTTOM LINE
HERE.
A LOT OF PEOPLE WHO GIVE BIG
MONEY WANT TO SEE THEIR NAME ON
A BUILDING.
IS THAT A PROBLEM FOR YOU GUYS?

Kenn says IT SHOULDN'T
BE A PROBLEM OF ACKNOWLEDGING
GENEROSITY AND WE CAN FIND WAYS
OF DOING THAT WITHOUT
NECESSARILY PUTTING A NAME ON A
BUILDING.
I WANTED TO JUST COMMENT ON
SOMETHING THAT I THINK IS ALSO
PART OF THIS, AND THAT IS THE
CAPACITY OR THE OPPORTUNITY TO
BUILD COMMUNITY AND GOOD
COMMUNITY RELATIONS.
MOST TORONTONIANS REALLY DON'T
APPRECIATE THAT THERE'S A
SIZABLE INDIGENOUS POPULATION.
INDEED, I THINK THE NEWCOMERS,
OF WHICH TORONTO IS CERTAINLY
MADE UP OF, MIGHT BE COMPLETELY
NAIVE ABOUT THIS COMMUNITY AND
REALLY BE RELYING ON OLD
STEREOTYPES AND MYTHS AND
WHATEVER THAT ABORIGINAL PEOPLE
LIVE UP NORTH OR OUT WEST IN
TEPEES AND SUCH.
WE HAVE AN OPPORTUNITY TO
ENGAGEMENT THAT IS NOT
NECESSARILY JUST ABOUT
TRANSFERRING MONEY BUT IT'S
ABOUT TRANSFERRING RESOURCES AND
TRANSFERRING GOOD FEELINGS TO
ONE ANOTHER, BECAUSE TO TRY TO
SIT IN A COMMUNITY LIKE THIS
THAT IS SO DENSE WITH THE
HIGH-RISES AND THE INTERACTIONS
EVERY DAY, WE REALLY NEED TO
HAVE SOMETHING THAT WILL GREASE
THE WHEELS SO WE CAN GET ALONG
BETTER.
I THINK CHARITY AND ENGAGEMENT
THROUGH CHARITABLE ACTIVITY IS
ONE OF THE WAYS OF DOING THAT.
I LOOK FORWARD TO WORKING WITH
THE NEWCOMER COMMUNITY.
I'M DOING A TALK TO THE TURKISH
COMMUNITY IN ABOUT SIX WEEKS.
I'M LOOKING FORWARD TO ENGAGING
THEM BECAUSE THEY PROBABLY NEED
SOME INFORMATION THAT THEY DON'T
HAVE, AND MAYBE THEY WILL STEP
UP AND PARTICIPATE MORE TANGIBLY
LATER ON.
BUT AT THIS POINT IT'S REALLY
ABOUT RELATIONSHIPS.

The caption changes to "Connect with us: TVO.org. Twitter: @theagenda; Facebook, YouTube, Periscope, Instagram."

Steve says LET ME FOLLOW UP ON
THAT RELATIONSHIP ANGLE.
IN OUR LAST FEW MINUTES HERE,
MICHELLE, LET ME POSIT THIS WITH
YOU AND YOU TELL ME HOW YOU
WOULD HANDLE THE SITUATION.
YOU'RE KNOCKING ON THE DOOR OF
LET'S SAY A HEAVY-HITTER WHO YOU
KNOW GIVES A LOT OF MONEY TO
WHOEVER AND YOU WANT A PIECE OF
THAT AND YOU MAKE YOUR PITCH.
AND THEY SAY, WELL, OKAY, EXCEPT
THIS GROUP'S GOT MORE PUBLICITY
THAN YOU DO AND THEY ALIGN,
WHATEVER THIS MEANS, WITH OUR
CORPORATE GOALS MORE THAN YOU DO.
HOW DO YOU FIGHT THAT?

The caption changes to "Michelle Capobianco, @ED_PCCF."

Michelle says THE BIGGEST THING I SAY TO
CORPORATE DONORS IS IF YOU
PARTNER WITH US, YOU'RE GOING TO
MAKE A REAL DIFFERENCE, A
CONCRETE DIFFERENCE, AND YOU'RE
GOING TO STAND OUT.
YOU'RE NOT GOING TO HAVE LOGOS
STAND OUT ON THE BACK OF A
T-SHIRT BECAUSE WE DON'T HAVE 50
OTHER SPONSORS.
YOU'RE GOING TO STAND OUT AND
MAKE A DIFFERENCE.
THESE CHARITIES ARE IMPORTANT,
THE CAUSES ARE IMPORTANT, BUT
WITH A DEATH SENTENCE WITH THE
MORTALITY RATE, YOU CAN STEP UP
AND BE A LEADER.

Steve says DOES THAT WORK?

Michelle says IT DOES.
WE'RE GETTING MORE CORPORATE
DONORS EVERY DAY.

Steve says DIANA, WHAT DOES THE
NATURE OF YOUR PITCH SOUND LIKE
TO PEOPLE WHO HAVE HEARD IT ALL BEFORE?

Diana says I THINK IT'S IMPORTANT... IT
DEPENDS WHO WE'RE TALKING TO.
I PUT A LOT OF TIME INTO
FIGURING OUT, WHO ARE WE TALKING
TO?
SO IT'S NOT A BOILERPLATE.
IF SOMEBODY CARES ABOUT POVERTY,
I WOULD SPEAK TO THEM ABOUT OUR
IMPACT THERE.
IF THEY CARE ABOUT NEWCOMERS AND
SOCIAL INCLUSION, I WOULD SPEAK
ABOUT THAT.
IT DEPENDS VERY MUCH.
THERE'S ALSO ECONOMIC
INTEGRATION AND EMPLOYMENT.
SO IF I'M GOING TO A
CORPORATION, IT'S IMPORTANT TO
KNOW WHAT THEY CARE ABOUT AND
JUST KIND OF FRAME OUR WORK IN
TERMS OF HOW THEY CAN HAVE A
REAL IMPACT ON ISSUES THEY CARE
ABOUT BY INVESTING IN US.

Michelle says CORPORATIONS REALLY CARE
ABOUT THE ROI, THE RETURN ON
INVESTMENT.
THEY REALLY WANT TO KNOW HOW
YOU'RE OPERATING, YOUR GOALS AND
FOCUSES.
IT'S WHY SUCCESSFUL CHARITIES
TODAY ARE BEING RUN MORE AND
MORE LIKE BUSINESSES.
IF YOU GO TO A CORPORATION AND
SPEAK THEIR LANGUAGE ON RETURN
ON INVESTMENT, THEY'RE
INTERESTED.
THEY WANT TO BECOME INVOLVED.
IT'S NOT PURE PHILANTHROPY FOR
CORPORATIONS OR INDIVIDUALS.
THERE'S SELF-INTEREST INVOLVED.
AS LONG AS WE RECOGNIZE THAT AND
TALK ABOUT THAT, WE CAN BOTH
WIN.

Diana says I JUST REMEMBERED WHAT I
WANTED TO SAY.
IT'S NOT JUST ABOUT THE 1 percent AND I KNOW THAT'S WHERE THE LARGE
AMOUNT OF THE RESOURCES ARE.
BECAUSE I NEVER LOOK AT SOMEBODY
JUST BECAUSE THEY HAVE CAPACITY.
THEY CAN OFFER SO MUCH MORE...
YES, FINANCIAL.
AND WE NEED FINANCIAL
CONTRIBUTIONS.
THEY CAN OPEN DOORS.
MAYBE THEY WORK AT A
CORPORATION.
THEY CAN GET US THAT MEETING.
THEY KNOW SOMEBODY.
THERE'S TWO DEGREES OF
SEPARATION USUALLY BETWEEN
ALMOST ANYBODY YOU WANT TO MEET
THESE DAYS.
I THINK THAT'S WHAT'S SO
IMPORTANT.
IT'S NOT JUST ABOUT MOBILIZING
THE 1 percent BUT IT'S MOBILIZING THE
CITY TO THINK ABOUT THE FULL
COMMUNITY THAT THEY LIVE IN.

The caption changes to "Producer: Cara Stern, @carastern."

Steve says I'LL TELL YOU, I'M
GLAD WE WERE ABLE TO MOBILIZE
ALL OF YOU OUT OF YOUR
ORGANIZATIONS TO COME TO OUR
TABLE AND HAVE THIS CONVERSATION
AND PEOPLE SHOULD DEFINITELY
LOOK UP ALL OF YOUR
ORGANIZATIONS AND THEM HELP THEM
OUT BECAUSE YOU'RE ALL TERRIFIC.
THANKS VERY MUCH.

All the guests say THANK YOU.

Watch: Challenges for Small Charities