Transcript: Privacy in a Big Data World | Feb 07, 2018

Steve sits in the studio. He's slim, clean-shaven, in his fifties, with short curly brown hair. He's wearing a gray suit, white shirt, and spotted purple tie.

A caption on screen reads "Privacy in a big data world."

Steve says FROM THE SEARCHES YOU
DO ON GOOGLE TO THE QUESTIONS
YOU ASK SIRI ON YOUR iPHONE, YOU
LEAVE DIGITAL FOOTPRINTS THAT
ALLOW BUSINESS AND GOVERNMENTS
TO TRACK YOUR ACTIVITY ONLINE.
IT'S VALUABLE INFORMATION THAT
RAISES SERIOUS QUESTIONS ABOUT
PRIVACY. ANN CAVOUKIAN SERVED
THREE TERMS AS ONTARIO'S
INFORMATION AND PRIVACY
COMMISSIONER AND HAS NOW
CREATED THE INTERNATIONAL
COUNCIL ON GLOBAL PRIVACY
AND SECURITY BY DESIGN TO
HELP FIND THAT SWEET SPOT THAT
ALLOWS SECURITY, DATA ANALYTICS
AND PRIVACY TO CO-EXIST.
SHE IS ALSO THE DISTINGUISHED
EXPERT IN RESIDENCE AT RYERSON
UNIVERSITY'S PRIVACY BY DESIGN
CENTRE OF EXCELLENCE AND SHE
JOINS US NOW FOR MORE.

Ann is in her fifties, with shoulder-length chestnut hair. She's wearing glasses, a black blazer, and a golden necklace.

Steve continues IT'S GREAT TO HAVE YOU BACK HERE.

Ann says IT'S ALWAYS A PLEASURE.

Steve says LET'S MAKE SURE
EVERYBODY IS ON THE SAME PAGE
JUST TO START WITH HERE.
YOU DEFINE PRIVACY, HOW?

Ann says PRIVACY IS ALL ABOUT CONTROL.
PERSONAL CONTROL ON THE PART
OF THE INDIVIDUAL.
TO CONTROL THE INFORMATION ABOUT
HIM OR HER HOW IT'S USED, HOW
IT'S DISCLOSED.
PEOPLE HAVE TO BE ABLE TO
EXERCISE CONTROL AND IN THIS DAY
AND THANK YOU FOR JOINING US
CONTROL IS FLEETING.
THAT'S WHAT WE WILL TRY TO
CHANGE.

Steve says PRIVACY BY DESIGN
ANOTHER EXPRESSION.
WHAT IS THE DIFFERENCE BETWEEN THAT?

The caption changes to "Ann Cavoukian. International Council on Global Privacy and Security by Design."
A caption appears on screen. It reads "Definitions."

Ann says I STARTED PRIVACY BY DESIGN
YEARS AGO WHEN I WAS
COMMISSIONER AND IT WAS ALL WITH
PRO-ACTIVELY IMBEDDING THE MUCH
NEEDED PRIVACY PROTECTIVE
MEASURES INTO THE DESIGN OF OUR
PROGRAMS OUR POLICIES OUR
OPERATION.
SO AT THAT YOU COULD PREVENT THE
PRIVACY HARMS FROM ARISING.
VERY MUCH A MODEL OF PREVENTION
MUCH LIKE A MEDICAL MODEL.

Steve says UPSTREAM AS OPPOSED
TO DOWNSTREAM SOLUTIONS.

Ann says ABSOLUTELY.
IT WAS PASSED AS A STANDARD IN
2010.
AND IT'S BP TRANSLATED INTO 40
HAD LANGUAGES.
SO WE HAD GREAT SUCCESS WITH IT.

Steve says GIVE US THE EXAMPLE
OF WHERE PRICE OF BY DESIGN WAS
IMPLEMENTED AND THEREFORE A
PROBLEM WAS AVERTED BECAUSE THEY
FIGURED IT OUT UPSTREAM INSTEAD
OF DOWNSTREAM.

The caption changes to "Ann Cavoukian. Ryerson University."

Ann says ONTARIO LOTTERIES AND GAMING
CORPORATION.
27 CASINOS IN ONTARIO RUN BY THE
GOVERNMENT BY THE OLG AND THEY
NEEDED A WAY TO HELP INDIVIDUALS
WHO ARE CALLED SELF-SECLUDED
INDIVIDUALS WHO ARE ADDICTED
GAMBLERS FROM STAYING OUT OF THE
CASINOS.
THEY WEREN'T SUCCEEDING AND THEY
APPROACHED ME AND STAYED WE HAVE
A SOLUTION USE BIOMETRICS
BECAUSE THERE ARE SECURITY
CAMERAS AT THE ENTRANCE OF ALL
THE CASINOS.
WE WANT TO COMPARE THE FACE WITH
THE BIOMETRICS THAT WE WANT TO
COLLECT ON THESE INDIVIDUALS AND
THEN KEEP THEM OUT.
AND I SAID THAT SOUNDS LIKE A
GOOD IDEA BUT THERE IS ONLY ONE
THING I WILL PERMIT TO YOU DO I
WAS COMMISSIONER AT THE TIME.
I SAID USE BIOMETRIC ENCRYPTION.
BIOMETRIC ENCRYPTION IS ALL
ABOUT UNIQUELY USING SOMEONE'S
FACIAL MILNE OR FINGER PRINTS
BUT ONLY FOR THE PURPOSE INTEND
T CANNOT BE USED FOR ANY OTHER
PURPOSES WITHOUT THE CONSENT OF
THE DATA SUBJECT IT.
BECOMES A WIN-WIN.
YES, THEY GET TO USE THE
BIOMETRICS FOR THE PER MEGS FOR
THIS USE AT THAT HAS A FULL
PERMISSION OF THE INDIVIDUAL BUT
IT CANNOT BE USED FOR ANY OTHER
PURPOSE.

Steve says NO SLIPPERY SLOPE.

Ann says NONE.

Steve says THE INTERNATIONAL
COUNCIL ON GLOBAL PRIVACY AND
SECURITY BY DESIGN.
THAT'S YOUR NEWEST THING.
WHAT DOES THAT DO?

Ann says IT'S AN EXTENSION OF PRIVACY
BY DESIGN BUT I WANTED TO
EMPHASIZE PRIVACY AND SECURITY.
PRIVACY AND DATA ANALYTICS.
WE LIVE IT A ZERO SUM WORLD
WHERE PEOPLE ARE SAYING ONE
INTEREST VERSUS ANOTHER PRIVACY
VERSUS SECURITY PRIVACY VERSUS
PUBLIC SAFETY.
WHENEVER YOU HAVE AN INCREASE IN
TERRORIST INCIDENTS AS
UNFORTUNATELY WE HAVE HAD EVER
SINCE CHARLIE ENDO, SANTA
BARBARA, PARIS, VEGAS THE
PENDULUM SWINGS WACK TO FORGET
ABOUT PRIVACY WE NEED SECURITY.
OF COURSE WOO DOE BUT NOT TO THE
EXCLUSION OF PRIVACY.
YOU CAN HAVE BOTH.
WE CAN SHOW YOU WAYS EXISTING
WAYS AND WE WANT TO COLLECT
FUNDS FOR RESEARCH THAT WILL
PROMOTE THIS EVEN MORE.
ARTIFICIAL INTELLIGENCE.
NEURONETWORKS.
STEEP LEARNING.
THE REASON I FORMED AN
INTERNATIONAL COUNCIL IS BECAUSE
I HAVE THE GOOD FORTUNE OF BEING
COMMISSIONER AND I HAVE LOTS OF
INTERNATIONAL CONTACTS I WANT TO
MAKE THIS A BIG THING ALL AROUND
THE CORNER AND WE HAVE HAD THE
STRONGEST SUPPORT MEMBERS OF OUR
INTERNATIONAL COUNCIL DARREN
ENTWISTLE CEO OF TELUS, MICHAEL
CHERTOFF SECOND SECURITY OF
HOMELAND SECURITY IN THE U.S.
GILLES WHO IS A DIRECTOR OF
COUNTERTERRORISM IN THE EU.
GREG ROLOSON WHO IS THE CEO OF
SECURE KEY WHO DOES PRIVACY BY
DESIGN AND SECURITY.
THEY DO POET.

Steve says HEAVY HITTERS HERE.

Ann says HEAVY HITTERS.
THEY ARE PAYS.
ARTIFICIAL INTELLIGENCE IS
GROWING DRAMATICALLY.
EVERYONE IS FEAR BENEFICIAL IT
BUT EXCITED ABOUT IT.
SO WE WANT TO MAKE SURE THAT WE
CAN IMBED INTO AI PROGRAMS
PRIVACY AND SECURITY.
PRIVACY AND DATA ANALYTICS.

Steve says HORROR STORIES WITH
PRIVACY COME OUT AFTER THE FACT
YOU WANT TO SOLVE IT ALL BEFORE.

Ann says YES.

Steve says WE RETURNED TO THIS
SUBJECT SOMETIMES WITH YOU
SOMETIMES WITH OTHERS ON OUR
PROGRAM.
THIS CLIP IS FROM A COUPLE OF
YEARS BACK HOW COMPANIES AND
GOVERNMENTS USE OUR WHAT WE
THINK OF AS PRIVATE DATA FOR
THEIR PURPOSES.
HERE IS A GUY NAMED MITCH JOEL
WHO RUNS A DIGITAL MARKETING
AGENCY IN MONTREAL.

A clip plays on screen with the caption "Mitch Joel. March 22, 2016."
In the clip, Mitch talks to Steve on The Agenda. He's bald, in his forties, with glasses.

He says YOU HAVE 14-YEAR OLDS,
25-YEAR OLDS, 55-YEAR OLDS WHO
HAVE THIS NEW FORMAT TO CONNECT
AND TO EXCHANGE FOR FREE.
NO MONTHLY FEE.
NO INSTALLATION FEES, ET CETERA,
ET CETERA.
IF THEY ARE FORGOT AWARE THAT
THE VALUE TO THE COMPANY TO
GENERATE THAT INCOME IS ACTUALLY
COME FROM THEM THAT'S A PROBLEM.
YOU HAVE TO LOOK AROUND.
IF YOU DON'T SEE THE PRODUCT YOU
ARE THE PRODUCT.
AND THIS IS AGAIN A GENERAL
SENTIMENTS THAT WE CAN FEEL BAD
THAT 14-YEAR OLDS, 55-YEAR OLDS
DON'T UNDERSTAND THAT.
BUT THAT IS THE CONSTRUCT OF THE
ECONOMICS OF IT.
THEY ARE DERIVING A TREMENDOUS
AMOUNT OF VALUE FROM IT AND THE
EXCHANGE OF THAT VALUE ISN'T
MONETARY.
IT'S INFORMATION.

The clip ends.
The caption changes to "Can the two coexist?"

Steve says OKAY.
AND LET'S SET THIS UP.
IF GOVERNMENTS CLEARLY WANT AS
MUCH INFORMATION ABOUT US AS
THEY CAN POSSIBLY GET THEIR
HANDS ON FOR THEIR REASON AND IF
COMPANIES WANT TO GET THEIR
HANDS ON OUR METADATA FOR THEIR
REASONS BECAUSE THIS WILL MAKE
THEM MONEY SOMEWHERE DOWN THE
ROAD AND WE ARE EITHER
BLISSFULLY IGNORANT OR DON'T
APPEAR TO CARE ABOUT THIS ONE
WAY OR KNOW HOW DOES ALL THIS WORK?

The caption changes to "Ann Cavoukian, @AnnCavoukian."

Ann says HOW IT WORKS WE DEVELOP NEW
PRODUCTS AND SERVICES AND
TECHNOLOGY AT THAT IMBED BOTH
PRIVACY ASK FUNCTIONALITY.
I WILL GIVE YOU TWO EXAMPLES.
BUT LET ME FIRST SAY ONE THING.
IT'S A MYTH THAT MILLENNIALS AND
YOUNGER PEEP DON'T CARE ABOUT
PRIVACY.
THEY CARE DRAMATICALLY ABOUT
PRIVACY.

Steve says THEY DON'T APPEAR TO
AT THE RATE THEY UPLOAD TO
FACEBOOK AND SO ON.

The caption changes to "Connect with us: @theagenda, TVO.org, Facebook, YouTube, Periscope, Instagram."

Ann says WE ALL UPLOAD TO FACEBOOK
UNFORTUNATELY BUT IF YOU LOOK AT
THE SURVEYS COME OUT THEY RANK
VERY HIGH IN TERMS OF CONCERN.
BELIEVE ME THEY KNOW WHAT TO DO
TO KEEP INFORMATION AWAY FROM
THEIR PARENTS.
THEY KNOW HOW TO PROTECT THE
DATA.
SO WE MAY NOT CONSIDER THAT
IMPORTANT BUT IT IS TO THEM.
SO CONCERN FOR PRIVACY
CONTINUES.
WHAT WE NEED TO DEVELOP ARE LET
ME GIVE 2000 EXAMPLES.
I WILL TELL YOU ABOUT DATA AND
TELL YOU ABOUT PRIVACY
PROTECTIVE SURVEILLANCE.
PRIVACY PROTECTIVE SURVEILLANCE.
GOVERNMENT SAYS WEIGH NEED TO
COLLECT DATA ON THE PUBLIC ON
THE BAD GUYS TO PREVENT
TERRORIST INCIDENTS FROM
HAPPENING.
PRICE OF PROTECTIVE SURVEILLANCE
IS AMAZING IN THAT IT ALLOWS A
DATA TO BE COLLECTED ONLINE.
LET'S SAY YOU WANT TO FIND OUT
PEOPLE WHO HAVE AN INTEREST IN
BUYING BALL BEARINGS LARGE
AMOUNTS OF FERTILIZER, PRESSURE
COOKERS, AND YOU WANT TO MAKE
SURE YOU HAVE AN IDEA OF WHO ARE
THESE PEOPLE BUT YOU CAN DO IT
USING SOMETHING CALLED
HOMOMORPHIC ENCRYPTION WHICH
ALLOWS SMART AGENT THAT GO AND
SCOUR THE WEB TO COLLECT
INFORMATION ON ALL THESE POINTS
BUT THE DATA ARE ENCRYPTED.
SO UNLESS ONCE YOU COLLECT THE
DATA AND YOU APPLY SOMETHING
CALLED A PROBABLISTIC GRAPHICAL
MODEL WHICH INFERS THE THREAT
PROBABILITY OF ALL THESE
ACTIVITIES HAPPENING WITH WHAT'S
GOING ON OUT THERE WHAT'S THE
THREAT STRUCTURE WHAT'S GOING ON
IT WILL MAKE A DETERMINATION OF
WHAT'S THE LIKELIHOOD OF THIS
GUY BEING AN ACTUAL TERRORIST.
SO IT WILL GIVE YOU A
PROBABILITY ASK IT IT IS HIGH
ENOUGH SO AT THAT YOU CAN BRIEF
THAT YOU HAVE PROBABLE CAUSE TO
GO AFTER THIS PERSON THAT WILL
GO TO A JUDGE WHO CAN REVIEW THE
DATA, ISSUE A WARRANT TO RELEASE
THEIR PRIVATE KEY WHICH WILL
THEN DECRYPT THE DATA AND
RELEASE THE INDIVIDUAL'S NAME.
SO WHAT IT MEANS IS IF YOU CAN
DO THE KIND OF DATA ANALYSIS YOU
NEED TO ENSURE THAT PEOPLE'S
SAFETY BUT YOU CAN DO IT IN A
PROTECTIVE SPACE SO THAT THERE
AREN'T ALL THESE FALSE POSITIVES
ON YOU AND I MAYBE WE BOUGHT A
PRESSURE COOKER WE JUST WANT TO
COOK SOMETHING.
IT DOES THE PROPER ANALYSIS
USING THIS PROBABLISTIC
GRAPHICAL MODEL.
SOMETHING ELSE SMART DATA USING
SMART AGENTS.
THESE AGENTS ACT ON YOUR BEHALF.
THEY ARE A PROXY TO YOUR
INTEREST.
SO IF YOU WANT YOUR PERSONAL
INFORMATION USED ONLY FOR THESE
PARTICULAR PURPOSES YOUR SMART
AGENTS WHICH RESIDE IN THE CLOUD
WILL ENSURE THE COMPANIES WHO
ACCESS YOUR DATA ONLY USE IT FOR
THE PROPER PURPOSE INTENDED THAT
YOU HAVE GIVEN YOUR CON EXTENT
TO AND WILL NOT BE ABLE TO USE
IT FOR ANY OTHER PURPOSE.
ONCE THE DATA ARE USED FOR THE
PURPOSES INTENDED IT CAN
DISAPPEAR SORT OF IN A
[indiscernible]
FASHION.
LOTS OF NEW WAYS TO DO IT.

Steve says THAT'S INTERESTING.
YOU KNOW THAT THERE IS A VERY
HEIGHTENED CYNICISM ABOUT OUR
INSTITUTIONS NOWADAYS.
AND I WONDER HOW COMFORTABLE ARE
YOU OR HOW COMFORTABLE SHOULD WE
BE THAT ALL OF THESE PROTECTIONS
TO OUR PRIVACY THAT YOU WANT
BUILT IN ON THE FRONT END ARE
ACTUALLY RESPECTED BY
GOVERNMENTS AND BUSINESSES AND
NOT ABUSED AT THE END OF THE DAY.

Ann says ONE PIECE OF REALLY GOOD NEWS
ABOUT THAT THAT WILL HOPEFULLY
GROW.
IN MAY OF THIS YEAR THERE IS A
NEW LAW COME INTO EFFECT CALL
THE GENERAL DATA PROTECTION
REGULATION. THE GDPR.
THIS IS A BIG DEAL BECAUSE
COUNTRIES ALL AROUND THE WORLD
WANT TO BE CONSIDERED TO BE
ESSENTIALLY EQUIVALENT TO THE
GDPR SO WE CAN ENGAGE IN TRADE
WITH THEM T THE GDPR FOR THE
FIRST TIME EVER HAS PRIVACY BY
DESIGN BY CREATION FROM A LONG
TIME AGO ACTUALLY IN THE LAW AND
PROVIDES AS A DEFAULT IS THE
SECOND FOUNDATIONAL PRINCIPLE.
IT WILL RAISE THE PRIVACY BAR
DRAMATICALLY.
PRIVACY IS THE DEFAULT THAT YOU
CANNOT USE MY INFORMATION FOR
ANY PURPOSE OTHER THAN THE
PURPOSE INTEND.
THAT'S IT.

Steve says IF THEY DO WHAT IS
THE SANCTION?
TO PENALTIES.

Ann says 4 percent OF TOTAL EARNINGS.
MANUAL IT YOU ARE A GOOGLE OR A
FACEBOOK AND THE REGULATORS IN
THE E.U. ARE SAYING THIS LAW HAS
BEEN IN THE MAKING FOR FIVE
YEARS SO THEY ARE SAYING WE WILL
NOT GO SOFT ON TRANSGRESSION AND
IF THEY FIND NEW BREACH OF THE
ACT THEY CAN CHARGE YOU 4 percent OF
TOTAL REVENUES IMAGINE.

Steve says THAT'S A BUSINESS.
IF YOU ARE A GOVERNMENT AND YOU
VIOLATE YOUR PRIVACY PROVISIONS
WHAT'S THE PENALTY FOR THEM?

Ann says THERE IS ALSO VERY STRONG
REGULATIONS THAT APPLY TO THE
GOVERNMENT MAYBE NOT FINANCIALLY
BUT THERE ARE VERY STRONG
PROVISIONS IN TERMS OF... IN
FACT OUR PRIVACY COMMISSIONER
HERE THIS CANADA DANIEL HAS GONE
TO THE GOVERNMENT OF CANADA AND
SAID WE NEED TO ELEVATE OUR
EXISTING PRIVACY LAWS FOR PETA
SO THAT WILL BE IF COMPLIANCE
CONSIDERED ESSENTIALLY
EQUIVALENT TO THE GDPR.
THIS WILL CAUSE A RAISING OF THE
BAR ACROSS GOVERNMENTS AND BUSINESSES.

Steve says ONE OF THE ARGUMENTS
WE DO HEAR IS THAT IF FOLKS LIKE
YOU GET TOO TICKLISH ABOUT OUR
PRIVACY IT WILL STIFLE
INNOVATION ALONG THE WAY.
COMPANIES WILL THEY WILL FALL
FARTHER BEHIND.
IS THAT A LEGITIMATE ARGUMENT?

Ann says NO.
IN FACT THE EXACT OPPOSITE IS
TRUE R PRIVACY BREEDS INNOVATION
AND CREATIVITY.
YOU HAVE TO BE REALLY SMART TO
DO PRIVACY AND DATA UTILITY
PRIVACY ASK SECURITY.
BUT WHAT I TELL COMPANIES IS IF
YOU RESPECT PEOPLE'S PRIVACY AND
GIVE THEM PRIVACY BY DESIGN AND
YOU TELL THEM DOING IT SHOUT IT
INTEREST THE ROOFTOPS TELL YOUR
CUSTOMERS, WHAT THEY WILL DO IS
THEY WILL REWARD WITH YOU THEIR
REPEAT BUSINESS AND THEIR
LOYALTY.
PRIVACY BREEDS SO MUCH LOYALTY
AND TRUST.

Steve says THEY FEEL SECURE
ABOUT THINGS.

Ann says THEY DO.
AND THEY TRUST YOU.
IT'S NOT A NEGATIVE.
IT'S THE EXACT OPPOSITE.
I WILL TELL COMPANIES DO PRIVACY
BY DESIGN. GAIN A COMPETITIVE
ADVANTAGE OVER THE OTHER GUYS.
THAT'S THE MESSAGING.

Steve says WHICH ARE THE
COUNTRIES IN THE WORLD THAT
REALLY IN YOUR JUDGMENT STEAM TO
CARE ABOUT THIS THE MOST AND ARE
PUTTING YOUR PRACTICE INTO PLAY?

The caption changes to "Putting protection into practice."

Ann says GERMANY.
GERMANY FOR EXAMPLE.
HALLS THE HIGHEST LEVEL OF
PRIVACY THAT I HAVE EVER SEEN
DURING MY THREE TERMS AS
COMMISSIONER AND IT'S NO
ACCIDENT THAT GERMANY HAD TO
ENDURE THE ABUSES OF THE THIRD
REICH YEARS AGO WITH THE
COMPLETE CESSATION OF ALL OF
THEIR PRIVACY AND THEIR FREEDOM.
WHEN THAT ENDED THEY SAID NEVER
AGAIN.
NEVER AGAIN WILL WE ALLOW THE
GOVERNMENT TO DO THIS.
BECAUSE WHAT THEY UPS STA
PRIVACY FORMS THE FOUNDATION BE
OUR FREEDOM.
IT IS ESSENTIAL TO FREEDOM.
IT YOU VALUE YOUR FREEDOM AND
LIBERTY YOU VALUE PRIVACY.

Steve says HOW'S AMERICA DOING
ON THAT FRONT RIGHT NOW?

Ann says GENTLEMAN I DON'T WANT TO POINT
FINGERS BUT THEY HAVE A WAYS TO GO.
FOR EXAMPLE THEY USED TO HAVE
THIS GREAT AGENCY CALLED PEE
CLAW THE PRIVACY AND CIVIL
LIBERTIES OVERSIGHT BOARD AND
THE HEAD OF THAT WAS DAVID MEDIN.
DID HE AN EXTENSIVE STUDY AND HE
FOUND THAT NONE OF THE MEASURES,
THE INTERVIEWS RIFF MEASURES
INTRUDING INTO EVERYBODY'S LIVES
SURVEILLANCE THEY HADN'T LEAD TO
ONE CASE OF A TERRORIST BEING
REVEALED IN TERMS OF A TERROR
PLOT.
HE SAID POINTLESS DOING THAT
SURVEILLANCE T DOESN'T WORK BUT
IT INVADES THE PRIVACY OF
EVERYBODY AND CALLS IN A LOT OF
FALSE POSITIVES.

Steve says DOES AMERICA IN YOUR
VIEW CARE ENOUGH WITH PEOPLE'S
PRIVACY AT THE MOMENT FROM AN
INSTITUTIONAL POINT OF VIEW?

Ann says I THINK THEY COULD DO MUCH
MORE FROM AN INSTALL POINT OF
VIEW.
REST ASSURED THAT THE PUBLIC IN
THE U.S. CARES DEEPLY.
I HAVE NEVER SEEN SURVEY RESULTS
IN THE 90 percent I'LL RELATING TO
PRICE OF RESEARCH LAST YEAR.
90 percent.
VERY CONCERNED ABOUT THEIR
PRIVACY AND THEIR TOTAL LACK OF
CONTROL THAT THEY FEEL OVER
THEIR PERSONAL INFORMATION.

Steve says IF GERMANY IS THE
GOLD STANDARD IN THE CAVOUKIAN
PLAYBOOK WHERE IS CANADA?

Ann says CANADA'S NOT BAD.
CANADA'S NOT BAD.
WE CAN GO A LITTLE FURTHER AND
WITH COMMISSIONER THERRIEN'S
REQUEST TO THE FEDERAL
GOVERNMENT TO RAISE THE BAR FOR
OUR PRIVACY LAWS AND ALSO HE IS
ASKING THEM TO INCLUDE PRIVACY
BY DESIGN IF PITA SO WE CAN HAVE
ESSENTIAL EQUIVALENTS TO THE EU
I THINK WE ARE NOT PAD.

Steve says LET'S FINISH UP ON THIS.
I APPRECIATE THE FACT THAT YOU
STAY YOU HAVE SURVEYS THAT SHOW
THAT MILLENNIALS CARE AS MUCH AS
ANYBODY ELSE DOES ABOUT THEIR
PRIVACY BEING RESPECTED.
I WONDER IF YOU FEEL GOING
FORWARD 5, 10 YEARS DOWN THE
ROAD WITH THE AMOUNT OF WHAT
APPEARS TO BE PERSONAL AND
PRIVATE INFORMATION BEING
UPLOADED TO ALL MEASURES OF
SOCIAL MEDIA BY YOUNG PEOPLE
TODAY WHETHER THAT'S LIKELY TO
COME BACK AND BITE THEY WILL ON
THE BUTT SOMEWHERE DOWN THE ROAD.

Ann says IT MIGHT BITE THEM IN THE
SHORT-TERM BUT THERE WILL BE ALL
KINDS OF NEW TECHNOLOGIES AND
TECHNIQUES FOR THEM TO PROTECT
THEIR DATA.
WHEN I REFER TO SMART DATA
EARLIER WHERE YOU CAN HAVE YOUR
OWN PERSONAL AGENTS OR SMART
AGENTS THAT SCOUR THE WEB AND
MAKE SURE YOUR INFORMATION IS
ONLY USED FOR THE PURPOSE
INTENDED AND THAT IS DRIVEN BY
AND YOU AND YOUR PREFERENCES,
YOUR CHOICES. WHEN YOU HAVE
TECHNOLOGIES LIKE THAT I THINK
THAT'S GOING TO GROW.
SO YOU MAY CALL ME... I AM THE
ETERNAL OPTIMIST AND I KNOW WE
HAVE A LONG WAY TO GO WITH A
DAVID VERSUS GOLIATH RIGHT NOW.
SURVEILLANCE IS MOUNTING BUT
WE CAN REVERSE THAT. I DON'T
WANT TO KILL GOLIATH I WANT TO
EMBRACE HIM IN ADVANCE BECAUSE
WE CAN HAVE PRIVACY AND
SECURITY, PRIVACY AND DATA
ANALYTICS. MUCH NEEDED.
ARTIFICIAL INTELLIGENCE IS
GOING TO RESULT IN AMAZING
NEW CREATIONS AND DISCOVERIES
THAT WE CAN'T EVEN IMAGINE.
WOULDN'T IT BE GREAT IF WE CAN
MAKE SURE THAT WE CAN IMBED INTO
THE ALGORITHMS USED THE PRIVACY
PROTECTIVE MEASURES WE NEED TO
KEEP OUR DATA PRIVATE AND SECURE
BUT STILL ENABLE THE
FUNCTIONALITY THAT COULD ARISE.
YOU CAN HAVE TRULY... WE WANT
WIN-WIN.
WE DON'T WANT ZERO SUM EITHER OR
PROPOSITIONS. THAT'S WIN-LOSE.
THAT'S SO YESTERDAY. WE NEED
WIN-WIN. LET ME TELL YOU, WE
CAN DO THIS BECAUSE PEOPLE SAY,
"WELL, THAT'S NOT POSSIBLE."
IT IS POSSIBLE.
I HAVE OPERATIONALIZED PRIVACY
BY DESIGN YEARS AGO, WHEN I
COMMISSIONER AND NOW WHEN I
SPEAK TO ENGINEERS AND SOFTWARE
DESIGNERS, I SAY, "CAN YOU DO
THIS?" THEY SAY, "OF COURSE WE
CAN DO THIS. WE'RE SMART."
THEY'RE CONFIDENT.
THAT'S WHAT YOU NEED BUT THEY
SAY LOOK WE ARE NOT THE PROBLEM.
TALK TO THEM. THE SENIOR
EXECUTIVES, THE BOARDS OF
DIRECTORS.
SO THAT WHEN THE INSTRUCTIONS TO
WRITE THE CODE COMES TO US,
PRIVACY IS INCLUDED AS WELL AS
SECURITY INTO THE EQUATION NOT
SOMETHING WE ARE ASKED TO BOLT
ON AFTER THE FACT.
WE CAN DO THIS.

The caption changes to "Producer: Katie O'Connor, @KA_OConnor."

Steve says GOTCHA.
DAVID, PUT THE SLINGSHOT AWAY.
TAKE GOLIATH OUT FOR A COFFEE.
FIGURE IT OUT. GOT IT.
THAT'S ANN CAVOUKIAN, RYERSON
UNIVERSITY AND THE FOUNDER OF
THE INTERNATIONAL COUNCIL ON
GLOBAL PRIVACY AND SECURITY BY
DESIGN. THANKS SO MUCH, ANN.

Ann says MY PLEASURE AS ALWAYS.

Watch: Privacy in a Big Data World