Transcript: Sonia Faruqi: A View Behind the Farm Gate | Nov 02, 2015

Steve sits in the studio. He's slim, clean-shaven, in his fifties, with short curly brown hair. He's wearing a gray suit, white shirt, striped lilac tie, and a red flower on his lapel. Behind him, a wall screen reads “The Agenda, with Steve Paikin.”

Steve says WHAT BEGAN AS A
HOLIDAY ENDED IN A QUEST TO
UNDERSTAND MODERN FARMING.
MOREOVER, A QUEST TO UNDERSTAND
WHY WE TREAT LIVESTOCK THE WAY
WE DO, AND IF WE COULD DO
BETTER.
JOINING US NOW FOR MORE ON THAT
QUEST:
SONIA FARUQI, AUTHOR OF “PROJECT
ANIMAL FARM: AN ACCIDENTAL
JOURNEY INTO THE SECRET WORLD OF
FARMING AND THE TRUTH ABOUT OUR FOOD.”

A picture of Sonia’s book appears briefly on screen. the cover features a silhouette picture of a cow grazing.
Then, Sonia appears on screen. She’s is in her thirties, with long wavy black hair. She’s wearing a gray blazer over a burgundy blouse, and a red flower on her lapel.

Steve continues WELCOME TO TVO.
IT'S NICE TO HAVE YOU HERE.

Sonia says I'M VERY
EXCITED TO BE HERE, STEVE.

Steve says WHY WOULD YOU BE
SEATED TO BE HERE?
DON'T BE EXCITED.
IT'S JUST GOING TO BE A LOVELY
CONVERSATION.
SONIA, I WANT TO START, NOT
ABOUT THE BOOK ITSELF BUT A BIT
ABOUT THE BACKGROUND.
BECAUSE YOU'RE NOT EXACTLY, UM,
YOU'RE NOT AN AGRICULTURAL
REPORTER OR ANYTHING LIKE THAT.
YOU WERE A WALL STREET BANKER.

Sonia says I WAS, YEAH.

Steve says HOW DID YOU GET INTO
WRITING A BOOK ABOUT MODERN FARMING?

A caption appears on screen. It reads "Sonia Faruqi. Author ‘Project animal farm.’"

Sonia says I WENT TO
DARTMOUTH COLLEGE.
I LOVED THE WORK, THE LIFESTYLE,
THE PAYCHEQUE.
THEN I WAS LAID OFF IN THE
FINANCIAL CRISIS.
IT WAS A TURNING POINT FOR ME.
I HAD TO START THINKING ABOUT
WHAT I WAS INTERESTED IN AND I
BECAME INTERESTED IN FOOD.
I DECIDED TO VOLUNTEER AT A
DAIRY FARM IN ONTARIO, AND
THAT'S WHERE EVERYTHING BEGAN.

The caption changes to "A view behind the farm gate. From Wall Street to Green Acres."

Steve says YOU VOLUNTEERED AT A
DAIRY FARM IN ONTARIO, WHICH
PROBABLY CAN'T BE AS -- THERE'S
NOTHING FARTHER FROM WALL
STREET, I SUSPECT, THAN THAT.

Sonia says YOU'RE RIGHT.

Steve says WHAT MADE YOU THINK
THAT WOULD BE A WORTHWHILE THING
TO DO?

Sonia says IT WOULD BE A
RURAL EXPERIENCE.
MOST OF MY BACKGROUND HAS BEEN
PRETTY URBAN, AND I THOUGHT IT
WOULD BE A NICE CHANGE
CULTURALLY.
PERSONALLY, IT WOULD BE A GOOD
EXPERIENCE, IN MULTIPLE WAYS.
AND IT WAS A GOOD EXPERIENCE BUT
NOT IN THE WAYS I HAD HOPED IT
WOULD BE.

Steve says WELL, BECAUSE IT
OPENED YOUR EYES TO -- I MEAN,
SERIOUS ETHICAL QUESTIONS.

Sonia says PRECISELY, YEAH.

Steve says DID YOU SEE ANY
IRONY IN A FORMER WALL STREET
BANKER GIVING ETHICS LESSONS TO
FARMERS?

Sonia says I DID NOT, NO.

Steve says WE'LL LEAVE THAT ONE ALONE.

Sonia says SURE.

Steve says RATHER THAN SORT OF
POPPING IN AND OUT, YOU ACTUALLY
LIVED ON FARMS, RIGHT?

Sonia says I BECAME VERY
INTERESTED IN LEARNING MORE
ABOUT THE INDUSTRY AND WHY IT IS
WHERE IT IS TODAY AND HOW IT CAN
BE CHANGED.
SO I BECAME INVESTED IN THE IDEA
OF FINDING SOLUTIONS, TO FIND
SOLUTIONS, I REALLY NEEDED TO GO
DEEP TO UNDERSTAND EVERYTHING,
FROM THE PEOPLE TO THE ANIMALS
TO ALL THE DETAILS ABOUT THE
FARMS THEMSELVES.

Steve says DID YOU TELL PEOPLE
WITH WHOM YOU WERE LIVING AND
WORKING THAT YOU WERE WRITING A
BOOK ON THIS?

Sonia says I HAD NO
PUBLISHER AT THE TIME, SO IT WAS
A PROJECT.
I SAID I'M STUDYING THIS TOPIC,
BUT I DID NOT GENERALLY
OFFICIALLY MENTION ABOUT.

Steve says SO YOU WERE KIND OF
UNDERCOVER, YES?

Sonia says MY NAME WAS
THE SAME, BUT EVERYTHING WAS NOT
FULLY MENTIONED.

Steve says EVERYTHING WAS NOT
FULLY MENTIONED, OKAY.
SO LET'S JUST SORT OF TOUCH ON
THIS A LITTLE BIT.

Sonia says OKAY.

Steve says ARE YOU AT ALL
WORRIED THAT THERE WAS A LITTLE
DECEPTION AT PLAY HERE?

Sonia says I'M VERY
CONCERNED ABOUT THE PERSONAL
PRIVACY OF PEOPLE.
I WOULD NOT WANT ANYONE IN THE
BOOK TO BE AFFECTED NEGATIVELY
BY THE BOOK, AND SO NAMES HAVE
BEEN CHANGED.

Steve says SO BRICK ROBERTS IS
NOT REALLY BRICK ROBERTS.

Sonia says THAT'S RIGHT,
HE'S NOT REALLY BRICK ROBERTS.
SO I'VE BEEN VERY CAREFUL ABOUT
PROTECTING THE PEOPLE THAT ARE
IN THE BOOK, AND I PUT MYSELF AT
RISK TO DO SO IN TERMS OF
WRITING THIS BOOK INVOLVED
HITCHHIKING, IT INVOLVED
TRAVELLING ALONE TO ALL SORTS OF
PLACES AND LIVING WITH COMPLETE
STRANGERS, BUT I'VE BEEN VERY
CAREFUL TO PROTECT THE FARMERS I
MET WHOM I CAME TO OFTEN
RESPECT.

Steve says BRICK ROBERTS, OKAY,
IS A PSEUDONYM FOR A GUY WHO
REALLY, EVERYTHING WE HEARD
ABOUT THIS GUY SUGGESTS HE
DIDN'T WANT TO KNOW TO YOU, HE
DIDN'T WANT TO TALK TO YOU, HE
DIDN'T WANT TO OPEN HIS DOORS TO
YOU, HOW MANY CHICKENS HE HAD,
THE WHOLE 9 YARDS.
HE LET YOU IN.
HE SAID CALL ME UNCLE.
YOU GUYS HIT IT OFF SOMEHOW.

Sonia says WE DID.

Steve says ANY CONCERNS
ABOUT -- I MEAN, HAS HE READ THE
BOOK; DO YOU KNOW?

Sonia says I DON'T KNOW,
BUT IT'S A CASE OF OPPOSITES
ATTRACTING, AND SOMETIMES IT
HAPPENS AND YOU HAVE A STRONG
CONNECTION WITH SOMEONE YOU
EXPECTED TO HAVE NOTHING IN
COMMON WITH.
IT'S ACTUALLY THOSE LACK OF
COMMONALITIES THAT LEAD YOU TO
WANT TO KNOW MORE ABOUT EACH
OTHER.
THAT'S WHAT HAPPENED.

Steve says I GET THAT.
THE OPERATION THAT BRICK RUNS IS
DESCRIBED IN ALL OF ITS GORY AND
FRIGHTENING DETAIL.

Sonia says IT IS.

Steve says IT'S REALLY QUITE AWFUL.

Sonia says MM-HMM.

Steve says AGAIN, I WONDER
WHETHER OR NOT HE'S READ THE
BOOK AND WHETHER OR NOT YOU'VE
HEARD FROM HIM.
HAVE YOU?

Sonia says I HAVE NOT
HEARD FROM HIM, NO.

Steve says OKAY.
OR ANYBODY ELSE IN THE BOOK?

Sonia says THERE ARE
SOME FARMERS WHO WANTED ME TO
KEEP THEIR REAL NAMES BECAUSE
THEY'RE PROUD OF THEIR FARMS,
AND SO I DID KEEP THEIR REAL
NAMES.
SO I DID IT ON A CASE-BY-CASE
BASIS.
THE FARMERS WHOSE NAMES ARE THE
SAME AND HAVE GOOD OPERATIONS
ARE VERY HAPPY WITH THE BOOK AND
THEY FIND IT'S A VERY ACCURATE
PORTRAYAL OF THEIR INDUSTRY.

Steve says LET'S READ AN
EXCERPT FROM THE BOOK AND WE'LL
COME BACK AND CHAT SOME MORE
AFTER THAT.

A quote appears on screen, under the title “The epiphany.” The quote reads “As Brad and I drove back to my car, he pointed out more cattle in the dancing grasses. I found myself envious of him, of his youthful confidence, his idealism, joie de vivre. I’d been like him once buy my vigor had vanished as a leaf flies away in the wind. I was only five years older than Brad, but after my international farm investigations, I felt a generation older than him. I could be his mother’s age. Or his grandmother’s. A part of me seemed dead.
‘I think we should work without machines,’ I heard Brad telling me as we stepped out of his truck. ‘My ideal kind of farm is one in which two draft horses make everything work.’
His words brought me to life like a heart defibrillator... All of a sudden, I saw that I had the answers. I mate to Brad the first speech I’d ever made, a soliloquy.”
Quoted from Sonia Faruqi, “Project animal farm” (2015).

Steve says I'M NOT GOING TO ASK
YOU TO GIVE THE SOLILOQUY.

Sonia says I VISITED A
LOT OF FARMS AND I NOTICED A LOT
OF TRENDS.
AT THIS JUNCTURE WHEN I'M
TALKING WITH BRAD AT HIS FARM, I
DISTILL FARMS INTO FOUR
CATEGORIES IN THE MATRIX.

The caption changes to "Pastoral versus industrial."

Steve says WHAT ARE THE FOUR
CATEGORIES?

Sonia says LARGE
PASTORAL, SMALL PASTORAL, LARGE
INDUSTRIAL, SMALL INDUSTRIAL.
FARMS CAN BE DIVIDED INTO FARM
STRUCTURE.
PASTORAL MEANS ANIMALS ARE
LIVING OUTDOORS, HAVE A GOOD
QUALITY OF LIFE.
INDUSTRIAL, AS THE NAME SOUNDS,
THEY'RE CONFINED IN A FACTORY
WHERE THEY HAVE NO ACCESS TO THE
OUTDOORS OR SUNSHINE.
AND THE SIZE CAN VARY
SIGNIFICANTLY FROM DOZENS OF
ANIMALS TO TENS OF THOUSANDS,
AND I'VE SEEN BOTH SIDES.

Steve says I THINK YOU ALSO
CAME TO THE CONCLUSION THAT SOME
OF THESE FAMILY FARMS ARE NOT
REALLY FAMILY FARMS ANY MORE,
RIGHT?
THEY'RE REALLY INDUSTRIAL FARMS NOW.

Sonia says THAT'S RIGHT.
THEY'RE OWNED BY A FAMILY BUT
THEY'RE FACTORIES.
IT'S A FAMILY FACTORY FARMS.
PEOPLE OFTEN VIEW THEM
DIFFERENTLY, BUT TODAY A LOT OF
FACTORY FARMS ARE FAMILY FARMS
AS WELL.

Steve says WHEN YOU SAW THE WAY
CHICKENS WERE TREATED IN CAGES,
UNABLE TO MOVE, DYING, PECKED
AWAY AT BY THE OTHER CHICKENS,
DEAD CHICKENS, THE WAY THAT PIGS
ARE INSEMINATED ARTIFICIALLY.
I MEAN, YOU SAW -- FOR A CITY
GIRL, YOU SAW A LOT OF WHAT MUST
HAVE BEEN VERY SCARY STUFF.
I WANT TO KNOW HOW YOU REACTED
WHEN YOU WATCHED WHAT YOU
WATCHED.

Sonia says I HAD MIXED REACTIONS.
GOING INTO THE FARMS, I SHOULD
MENTION, TO FACTORY FARMS, IS A
VERY SENSORY EXPERIENCE.
THE SMELL ITSELF IS
OVERWHELMING.
THE AMMONIA FROM ALL THE MANURE
THAT'S ACCUMULATED CAN REALLY
GET TO YOU.
SO MY EYES WOULD START TEARING,
MY THROAT WOULD GET ITCHY, I WAS
COUGHING AND SNEEZING, AND IT'S
A VERY STRONG AND NEGATIVE
PHYSICAL REACTION.
AND THAT'S NOT EVEN THE
INTELLECTUAL OR THE EMOTIONAL
SIDE OF IT, JUST THE PHYSICAL.
THESE PLACES ARE VERY UNETHICAL
BECAUSE ANIMALS THAT ARE FULLY
SENTIENT -- PIGS ARE AS
INTELLIGENT AS DOGS, IF NOT
MORE -- THEY'RE TREATED AS
OBJECTS WHERE THEIR WELFARE IS
COMPLETELY DISREGARDED.
SO I FOUND THAT UNFAIR AND I WAS
SORT OF UNHAPPY ON BEHALF OF THE
ANIMALS WHO WERE BEING TREATED
AS PRISONERS, EVEN THOUGH
THEY'VE COMMITTED NO CRIMES.
SO IT WAS VERY MUCH OF A WHOLE
AND COMPLETE REACTION THAT LED
ME TO DECIDE TO MAKE CHANGE.

Steve says YOU KNOW, YOU'RE IN
THERE AS THEIR GUEST, OBVIOUSLY.
ARE YOU ACTUALLY AT ANY POINT TO
SAY TO THE PEOPLE WHO OWN OR RUN
THESE FARMS, WHAT YOU'RE DOING
IS UNETHICAL AND DISGUSTING?

Sonia says IT WAS
INTERESTING BECAUSE SOMETIMES
THEY KNEW IT.
THEY DID NOT WANT TO GO INTO
THEIR OWN FACTORY FARMS.
SO I WOULD HAVE TO SOMETIMES
SORT OF URGE THEM TO GO IN WITH ME.
ONE OF THE PEOPLE I MET IS A
CHICKEN FACTORY FARMER WHO HAS
ASTHMA.
NOW, IF HE GOES INSIDE, HE CAN
ACTUALLY DIE BECAUSE THE AIR IS
THAT BAD FOR HIM.
SO THEY DID, TO QUITE AN EXTENT,
KNOW IT'S UNETHICAL OR UNHEALTHY
OR THERE'S A LOT WRONG WITH IT.
SO IT WAS SORT OF EVIDENT IN THE
BACKGROUND.

Steve says EVIDENT IN THE
BACKGROUND.
IS THERE EVER A MOMENT WHERE YOU
CONFRONT SOMEBODY AND SAY, “WHAT
YOU'RE DOING IS WRONG”?
DID YOU EVER HAVE A MOMENT LIKE THAT?

Sonia says I DON'T THINK
I DID BECAUSE IT WOULD PREVENT
ME FROM LEARNING MORE AND
FINDING SOLUTIONS, SO I HAD TO
BE A BIT DIPLOMATIC ABOUT THAT.

Steve says NOT ONLY THAT, I
GUESS THERE WERE MOMENTS WHERE
YOU'VE GOT TO PROVE YOU'RE NOT
THIS, YOU KNOW, CITY GIRL
INGÉNUE -- YOU HAD TO SHOW HOW
TOUGH YOU WERE.
DID YOU?

Sonia says I THINK THEY
WERE SURPRISED THAT I WAS
INTERESTED IN THIS TO BEGIN
WITH.
THEY THOUGHT WHY WOULD SOMEONE
COME HERE IF THEY DON'T HAVE TO?
WHY WOULD SOMEONE WANT TO LIVE
HERE IF THEY DON'T HAVE TO OR TO
LEARN ABOUT AN INDUSTRY THAT
THEY THEMSELVES DON'T WANT TO
NECESSARILY BE A PART OF?
AND SO THERE WAS THAT FACTOR IN
PLACE FOR SURE.

Steve says IF THAT'S THE CASE,
WHY IS IT THE WAY IT IS?

Sonia says WE CAN START
FROM THE BEGINNING.
PREVIOUSLY ALL FARMS USED TO BE
SMALL PASTORAL, AND THEY STILL
ARE IN DEVELOPING COUNTRIES.
I'VE SEEN SMALL PASTORAL FARMS,
LIKE A LITTLE BACKGROUND FARM
WITH SOME CHICKENS, PIGS, I'VE
SEEN THEM IN INDONESIA, BELIZE.
WHAT'S HAPPENED OVER THE COURSE
OF THE LAST CENTURY, AND
ESPECIALLY IN THE LAST 60 YEARS,
A VERY STRONG FOCUS ON ECONOMICS
AT THE EXPENSE OF ETHICS AND THE
ENVIRONMENT.
SO IT'S BEEN 100 PERCENT FOCUSED
ON ECONOMICS AND ZERO PERCENT ON
THE OTHER AREAS.
AND THAT'S STARTING TO CHANGE
NOW, BUT WHAT THAT ECONOMIC
FOCUS HAS LED TO IS THIS
BLOATING UP OF SIZE, GOING
TOWARD LARGE INDUSTRIAL.
WHAT I FIND IS THAT WE CAN
RETAIN THE ECONOMICS, THE
ECONOMIES OF SCALE, WHILE ALSO
FOCUSING ON ETHICS AND THE
ENVIRONMENT, AND THE WAY TO DO
THAT IS WHAT I CALL LARGE
PASTORAL.

Steve says GO INTO THAT A
LITTLE MORE, IF YOU WOULD?
LARGE PASTORAL INVOLVES WHAT?

Sonia says I'VE BEEN TO
A COUPLE OF THESE FARMS, ONE IN
THE U.S. AND ONE IN CANADA.
IT INVOLVES ANIMALS BEING
OUTDOORS, LOTS OF ANIMALS, PIGS,
CHICKENS, COWS, SHEEP, BUT
THEY'RE LIVING A GOOD LIFE AND
THERE ARE ECONOMIES OF SCALE
BECAUSE THERE ARE A LOT OF
ANIMALS.
I WAS AN ECONOMICS MAJOR AT
UNIVERSITY, AND A LARGE PART OF
SAVINGS OCCUR FROM THE SIZE OF
THE BUSINESS.
SO HERE THEY'RE ABLE TO HAVE A
LARGE SIZE WHILE ALSO KEEPING
THEIR VALUES IN PLACE.
IT'S A WAY TO COMBINE THE PAST
AND THE PRESENT TOWARD A BETTER
FUTURE.

Steve says NOW, AS MUCH AS YOU
WERE HORRIFIED BY SOME OF THE
ETHICAL LAPSES THAT YOU DID SEE,
I THINK YOU SAY IN THE BOOK,
IT'S NOT THE FARMERS I BLAME,
IT'S THE SYSTEM.
WHAT DO YOU MEAN BY THAT?

Sonia says PEOPLE ARE
DIFFERENT FROM THE WORK THAT
THEY DO.
SO A LOT OF THESE PEOPLE WERE
NICE, MOSTLY MEN, NICE MEN.
THEY HAD THEIR FAMILIES, THEY
HAD THEIR KIDS, THEY PLAYED A
ROLE IN THEIR COMMUNITIES, THEY
HAD THEIR FRIENDS, AND TO ME,
FOR INSTANCE, THEY WERE VERY
NICE AND WARM AND WELCOMING AS
WELL, OFTEN.
WHEREAS THEIR FARMS, ON THE
OTHER HAND, WERE VERY DIFFERENT.
THEY WERE IN CONTRADICTION TO
THEIR PERSONALITIES.
PEOPLE DO THEIR JOBS SOMETIMES
BECAUSE THAT'S WHAT THEY WERE
BORN INTO, THAT'S WHAT THEY
THINK THEY NEED TO DO TO MAKE A
LIVING, BUT THAT DOESN'T MEAN
THEY LIKE IT OR SUPPORT IT
PERSONALLY.
SO I REALLY LIKED THE PEOPLE.
THE FARMS, HOWEVER, THE FACTORY
FARMS, ARE CLOSE TO IMPOSSIBLE
TO LIKE.

Steve says CLOSE TO IMPOSSIBLE
TO LIKE, YOU SAY.
OKAY.
AFTER READING IT, I GET WHY YOU
SAY THAT.
HERE'S ANOTHER EXCERPT FROM THE
BOOK, WE'RE AT CHAPTER 3 HERE.

Another quote appears on screen, under the title “In the dark.” The quote reads “Most farm animals today live and die without ever feeling a ray of sunshine on their backs or a blade of grass under their feet... Farms are the modern 1984. Animals are kept in the dark, and people are also kept in the dark. Official party lines are disseminated to the public and readily accepted by it. At every meal people swallow small and large doses of lies.”

Steve says WHO ARE YOU TRYING
TO PERSUADE TO MAKE CHANGES BY
WRITING THIS BOOK?

The caption changes to "Moving the flock."

Sonia says CHANGE NEEDS
TO BE HOLISTIC.
IT WOULD START WITH CONSUMERS
WHO START THINKING ABOUT WHAT
THEY'RE EATING AND THINKING
ABOUT NOT JUST THE PACKAGE THAT
THEY'RE BUYING IN THE STORE BUT
ALSO THE LIFE OF THE ANIMAL THAT
IS NOW ON THEIR PLATE.
SO CONSUMERS ARE VERY, VERY
IMPORTANT PART OF THIS AND
CONSUMERS WOULD URGE REGULATION,
BECAUSE RIGHT NOW THERE'S VERY
LITTLE REGULATION AND VERY
LITTLE INSPECTION OF THIS
INDUSTRY WHOSE PRODUCTS WE ARE
CONSUMING DAY IN AND DAY OUT,
HOUR AFTER HOUR.
SO IT STARTS WITH CONSUMERS AND
THEN IT GOES UPWARDS TOWARD
GOVERNMENT AND COMPANIES.

Steve says WAS THERE A PART OF
YOU AT THE END OF THE DAY THAT
CONCLUDED, WE HAVE TO STOP ALL
OF THIS?
EVERYBODY NEEDS TO GO
VEGETARIAN?
LET ALL THESE ANIMALS FREE?

Sonia says THERE ARE A
LOT OF SOLUTIONS I RECOMMEND.
VEGETARIANISM IS CERTAINLY ONE
OF THEM, BECAUSE THAT WAY YOU'RE
NOT EATING SOMETHING YOU DON'T
SUPPORT.
IF PEOPLE DON'T WANT TO BE
VEGETARIAN, THEY CAN DEFINITELY
REDUCE THEIR MEAT CONSUMPTION.
TODAY MEAT CONSUMPTION LEVELS
ARE ASTOUNDING.
THEY'RE NOT JUST BAD FOR ANIMALS
BUT THEY'RE VERY BAD FOR OUR OWN
HEALTH AS WELL.
EATING COPIOUS QUANTITIES OF
MEAT, MILK, AND EGGS.
SO EVERYONE CAN DO SOMETHING.
IF SOMEONE DOESN'T WANT TO DO
EVERYTHING, I THINK THEY CAN AND
SHOULD STILL DO SOMETHING TO THE
BEST OF THEIR ABILITY.

Steve says WHAT'S THE FEEDBACK
FROM THE FARMING WORLD BEEN LIKE
TO THIS BOOK?

Sonia says THE FARMERS
WHO HAVE READ IT -- AND I'VE
BEEN GETTING eMAILS FROM
READERS QUITE A BIT, ACTUALLY.
SOME OF THEM HAVE FARM
BACKGROUNDS, AND THEY'VE BEEN
VERY POSITIVE ABOUT IT.

Steve says POSITIVE?
I WOULD HAVE THOUGHT YOU'RE
PUBLIC enemy NUMBER ONE IN BIG
AGRICULTURE RIGHT NOW, ARE YOU NOT?

Sonia says BIG
AGRICULTURE, YES.
BUT THE PEOPLE WHO GREW UP ON A
FARM 50 YEARS AGO, I'VE BEEN
HEARING FROM THOSE PEOPLE AS
WELL -- SOME PEOPLE TODAY ARE
MOVING OUT TO THE COUNTRY AND
THEY HAVE THEIR OWN CHICKENS.
SO I'VE BEEN HEARING FROM THOSE
KINDS OF READERS AS WELL.

Steve says THE PEOPLE WHO DO IT
SMALL AND ETHICAL, THEY LIKE
WHAT YOU'VE DONE?

Sonia says YES, THEY DO.

Steve says THE BIGGER FARMERS,
THE MORE FACTORY FARMING
OUTFITS, HAVE THEY SUED YOU?

Sonia says NO.
I HAVE NOT HEARD FROM THEM, SO I
DON'T KNOW.
I THINK THEY WOULD FIND IT HARD
TO DISAGREE WITH ANYTHING IN THE
BOOK BECAUSE IT'S METICULOUSLY
ACCURATE AND CHECKED.

Steve says YOU DESCRIBE IN
EXCRUCIATING DETAIL ALL OF WHAT
YOU SAW.
I HAVE TO GIVE YOU CREDIT ON THAT.

Sonia says IF THEY DON'T
LIKE IT, THAT'S MORE OF A
PERSONAL REACTION, BUT I DON'T
THINK ANYBODY WOULD BE ARGUING
ABOUT THE FACTS THEMSELVES IN
THE BOOK.

Steve says NO, I HEAR YOU.
BUT THE REALITY IS THAT BIG
FARMS WRITE CHEQUES TO
POLITICIANS, RIGHT?

Sonia says RIGHT.

Steve says AND THEREFORE
POLITICIANS MAY NOT BE AS
INTERESTED AS YOU ARE IN MAKING
THE KIND OF ETHICAL CHANGES OR
ADDING REGULATIONS THAT MIGHT
IMPROVE THE SITUATION.

Sonia says YES.

Steve says SO WHAT ARE YOU
GOING TO DO ABOUT THAT?

Sonia says IT'S AN
INDUSTRY WHERE THERE IS
COLLUSION, THAT'S EXISTED FOR A
LONG TIME.
AUSTIN SINCLAIR, “THE JUNGLE.”
THAT SHOWED THE COLLUSION AS WELL.
IT REALLY HAS TO START WITH
CONSUMERS.
WHEN POLITICIANS NEED VOTES TO
BE IN POWER, AND IF CONSUMERS
ARE EXERCISING THEIR VALUES AND
MAKING THIS AN AGENDA ITEM AND
AN AGENDA PRIORITY, THEN IT WILL
TRICKLE UPWARDS FOR SURE.

Steve says DO YOU KNOW IF
PREMIER KATHLEEN WYNNE HAS READ
THIS BOOK?
I MEAN, SHE WAS AGRICULTURE
MINISTER FOR MORE THAN A YEAR AS
WELL, YOU KNOW?

Sonia says I SHOULD SEND
IT TO HER.
I DON'T KNOW IF SHE'S READ IT.

Steve says YOU SHOULD SEND IT
TO HER.
I GUESS FINALLY, YOU WANTED
TO -- YOU WENT TO SCHOOL TO
BECOME A BANKER.

Sonia says YES.

Steve says IS THIS YOUR NEW
THING NOW?

Sonia says WRITING OR
THE SUBJECT?

Steve says I THINK THE SUBJECT.
IS MAKING IMPROVEMENTS IN THE
AGRICULTURAL WORLD YOUR NEW
MISSION IN LIFE?

Sonia says IT'S
DEFINITELY A BIG PRIORITY IN MY
LIFE, INFORMING PEOPLE,
EDUCATING PEOPLE, AND SHOWING
THEM THAT CHANGE IS POSSIBLE.

Steve says IS IT?

Sonia says IT IS
POSSIBLE, YES.
I'M VERY OPTIMISTIC.
AT THE END OF MY JOURNEY,
BECAUSE I HAVE SEEN GOOD FARMS,
I HAVE HAD VERY DEEP
CONVERSATIONS WITH FARMERS, AND
WE'RE NOT AT A POINT WHERE WE'RE
LOOKING FOR SOME BIG
TECHNOLOGICAL BREAKTHROUGH.
THIS ISN'T LIKE CANCER OR SOME
OTHER ISSUES WHERE WE DO REALLY
NEED A WHOLE LOT MORE RESEARCH.
THIS IS AN AREA WHERE THERE ARE
CLEAR SOLUTIONS, WHERE THERE ARE
CLEAR STEPS WE CAN ALL TAKE THAT
WOULD MAKE A BIG DIFFERENCE.

The caption changes to "Produced by Hilary Clark, @hilaryclark"

Steve says THANKS, SONIA.
“PROJECT ANIMAL FARM: AN
ACCIDENTAL JOURNEY INTO THE
SECRET WORLD OF FARMING AND THE
TRUTH ABOUT OUR FOOD.”
SONIA FARUQI.
GREAT TO HAVE YOU HERE AT TVO.

Sonia says GREAT TO BE HERE.

Watch: Sonia Faruqi: A View Behind the Farm Gate