Transcript: Mario Martinez: How Culture Influences Aging | Apr 18, 2013

Steve sits in the studio. He's slim, clean-shaven, in his fifties, with short curly brown hair. He's wearing a brown suit, a light blue shirt, and a contrasting patterned tie. Behind him, a wall screen reads “The Agenda, with Steve Paikin.”

Steve says MANY OF US ATTRIBUTE A
GOOD GENETICS.
BUT AFTER STUDYING CENTENARIANS
ALL OVER THE WORLD, OUR NEXT
GUEST FOUND THAT CULTURAL AND
SPIRITUAL BELIEFS PLAY AN EVEN
BIGGER ROLE IN LONG-TERM HEALTH
AND LONGEVITY THAN GOOD GENES.
HERE NOW TO TELL US MORE, MARIO
MARTINEZ NEUROPSYCHOLOGIST AND
AUTHOR OF “THE MIND BODY CODE.”
GOOD TO HAVE YOU HERE AT TVO.

Mario appears on screen. He’s in his mid-forties. He has short dark hair and is clean-shaven. He wears a deep blue suit over a deep purple t-shirt.

Mario says DOING WELL.

Steve continues DO YOU KNOW WHAT CITY
YOU'RE IN.

Mario giggles and says I HAVE BEEN
IN MANILA, BUT NOW I'M GLAD I'M
IN TORONTO.

Steve says YOU GOT THE FIRST
ANSWER CORRECT.
LET'S FIND OUT A BIT ABOUT YOU.
YOU'RE BASED IN MONTEVIDEO,
URUGUAY.
YOU ARE THE FOUNDER OF BIO
COGNITIVE SCIENCE.
CAN YOU HELP US UNDERSTAND WHAT
THAT MEANS?

A caption reads ‘Mario Martinez. Neuropsychologist. Author of the book The mind body code. www.biocognitive.com.’ Then, it changes to ‘How culture influences aging. Biocognitive science.’

Mario says
I HAD TO INVENT THE WORD.
COGNITION LOOKS AT THINKING.
BIOLOGY OUR BIOLOGICAL
PROCESSES.
THEY'RE INSEPARABLE.
THEY'RE WORKING TOGETHER.
CULTURE.
CULTURE COMPONENT.
IT'S MIND, BODY WITHIN A
CULTURAL CONTEXT.
IT WAS A SCIENCE THAT BROUGHT
TOGETHER AREAS THAT WERE NOT
COMMUNICATING WITH EACH OTHER.
LOOKING AT HOW THOUGHTS AND
EMOTIONS AFFECT THE IMMUNE
SYSTEMS. AND ANTHROPOLOGY.
DISCOVERIES AND THE THINGS THAT
THEY WERE CONTRIBUTING TO THE
SCIENCE.
IT'S A CONVERGENCE.

Steve says HOW DO YOU THINK
CULTURE INFLUENCES THE BODY?

Mario says
WELL, WE WERE BORN TO A
CULTURE.
WE HAVE A RELIGIOUS CULTURE.
FOR EXAMPLE, PEOPLE PRACTISING
CATHOLICISM IN TORONTO ARE NOT
THE SAME AS PEOPLE PRACTISING IN
BRAZIL.
IN THE UNITED STATES, THE
ATTRIBUTION TO A MIGRAINE IS A
VASCULAR PROBLEM.
IN U.K. IT'S GASTROINTESTINAL.
THE CULTURE SHAPES THE BELIEF
SYSTEMS, SHAPING THE BIOLOGY.

Steve says COULD YOU GIVE US AN
EXAMPLE OF HOW BAD CULTURAL
HABITS WOULD HAVE A NEGATIVE
IMPACT ON THE BODY?

Mario says OK.
WE ARE CREATING, I DO QUITE A
BIT OF WORK WITH FORTUNE 100
COMPANIES TEACHING EXECUTIVES
THEY HAVE CREATED AN
ORGANIZATIONAL CULTURE THAT
ACTUALLY CREATES ILLNESSES.
75 PERCENT OF SUCCESSFUL LEADERS HAVE
GASTROINTESTINAL PROBLEMS.
THE BODY WAS MADE FOR EATING.
THEY TAKE THEIR iPHONES TO
LUNCH AND COMPUTERS TO DINNER.
AND THE IMMUNE NERVOUS SYSTEM
DON'T WORK THAT WAY.
WHEN YOU'RE EATING EVERYTHING
SLOWS DOWN AND IT SPEEDS UP THE
DIGESTION.
BUT IF YOU'RE THINKING WHO IS
GOING TO CALL YOU, YOU'RE
CONCERNED ABOUT SOMETHING,
YOU'RE SPEEDING UP YOUR SYSTEM
AND SLOWING DOWN THE DIGESTION.
THAT ON AND OFF EVENTUALLY TURNS
INTO WHAT PEOPLE CALL
GASTROINTESTINAL PROBLEMS.

Steve says THE BETTER APPROACH
WOULD BE WHAT?

Mario says YOU EAT WITHOUT ANY
TECHNOLOGY.
YOU DON'T WATCH TELEVISION AND
EAT.
HAPPENING.
COGNITION KNOW.
WATCHING A RAPE, YOU'RE GOING TO
HAVE HORMONES OF STRESS THAT ARE
GOING TO COME OUT.
AND IT'S NOT REALLY THE BEST
CONTEXT FOR DIGESTION.

Steve says THE PERSON WHO
INVENTED THE TV DINNER HAS DONE
MORE TO RUIN OUR HEALTH THAN
ANYBODY?

Mario giggles and says
THEY HAVE DONE A MAJOR
CONTRIBUTION.

Steve says DID I HEAR YOU RIGHT.
YOU SAID 75 PERCENT OF CORPORATE
EXECUTIVES HAVE GASTROINTESTINAL
PROBLEMS?

A slate on screen shows Marios’ book cover for ‘The mind body code. How the mind wounds and heals the body.’

Mario says YES.
IT'S ASTOUNDING WHEN YOU THINK
ABOUT IT.
ESPECIALLY THE SUCCESSFUL ONES.
ONE THING I DO IS TEACH THEM HOW
TO REALLY CREATE WHAT I CALL THE
PROPER ARCHO TYPES.
FOR HUNDREDS OF THOUSANDS OF
YEARS, WE KNOW THE FATHER WORKS
BEST WITH THE SON AND DAUGHTER.
BUT THE FATHER DOESN'T WORK WELL
WITH A PARTNER. OR WITH A LOVER.
WHEN YOU MIX TYPES, THE BIOLOGY
IS TURNING OFF IN A WAY AS IF
YOU'RE, FOR EXAMPLE, TRYING TO
HAMMER SOMETHING WITH A SCREW
DRIVER. SO WHAT WE DO.
WE TAKE THE WARRIOR TO WORK AND
BRING IT BACK AND DEAL WITH OUR
CHILDREN AS WARRIORS.
RATHER THAN FATHER-MOTHER.
THOSE THINGS NOT ONLY DISRUPT
THE FAMILY BUT THE HEALTH OF THE
INDIVIDUAL.
THE CHRONIC ILLNESSES CAUSED BY
THESE THINGS ARE 14 TRILLION
DOLLARS A YEAR.
YOU COULD FEED THE HUNGRY FOR
THE NEXT TEN YEARS.

Steve says HOW DO YOU KNOW THAT?

Mario says
FROM THE STATISTIC SHOWING
THAT THE TOTAL GLOBAL
PRODUCTION IS 74
TRILLION DOLLARS.

Steve says OK.

Mario continues
AND 14 TRILLION GOES TO THE
TREATMENT OF CHRONIC ILLNESSES
AND HEALTHCARE.
EVEN WITH COMPANIES SUPPOSEDLY
ARE HAVING GOOD HEALTH-CARE.
AND GOOD BEAUTIFUL OFFICES AND
GOOD SALARIES, BUT THE CULTURE,
THE ORGANIZATIONAL CULTURE WHICH
THEY BUILD, FOR EXAMPLE, YOU CAN
GET PEOPLE SICK DOING TWO THINGS
IN AN ORGANIZATION.
GIVE THEM A JOB WITH A
RESPONSIBILITY WITHOUT
WITHOUT MEANING.
THAT'S WHAT A LOT OF
CORPORATIONS DO.
BECAUSE IT'S A LEGACY FROM RAT
PSYCHOLOGY. DOESN'T WORK.
WHEN YOU DO THAT, THE CULTURE IS
MAKING PEOPLE SICK INDEPENDENT
OF ALL THE WONDERFUL THINGS THAT
THEY'RE GETTING THE BEAUTIFUL
OFFICE AND THE CHILD CARE AND
THE GOOD HEALTH-CARE.
THOSE THINGS ARE NECESSARY, BUT
NOT SUFFICIENT TO KEEP THE
HEALTH OF THE CORPORATION.

Steve says I GATHER ONE OF THE
FASTEST GROWING DEMOGRAPHICS IS
SUBJECT EVERY IS SULG TAUB EVER.

A caption displays information from Mario. It reads ‘Clinical neuropsychologist based in Montevideo, Uruguay. Founder of the Biocognitive Science Institute. Investigates cases of stigmata for the Catholic Church, the BBC, National Geographic and Discovery. Author of The Man from Autumn: A Psychological novel, 2012.’

Mario says
THERE ARE 2,000 IN CANADA.
SOME IN SASKATCHEWAN.
I BELIEVE MAYBE A COUPLE IN
TORONTO.
80,000 IN THE U.S.
FASTEST GROWING SEGMENT OF THE
POPULATION IN THE U.S.
WHAT I THOUGHT AT FIRST I WOULD
STUDY CENTENARIAN.
I WOULD ASK THEM THE SECRET.
I HAVE RUM BEFORE I GO TO SLEEP.
THE QUALITY OF THE RUM.
SOMEBODY ELSE, I HAVE A CIGAR.
I FOUND THE RITUAL
INDEPENDENT OF WHAT THEY DID,
THE RITUAL GAVE THEM AN IDENTITY.
LATER ON I FOUND OUT THAT GENETICS
IS ONLY THE 35 PERCENT. THE REST IS
THEIR CULTURAL BELIEFS.
WE PUT PEOPLE AWAY AT 65.
NOW WE KNOW FROM 65 TO 85 THEY
HAVE THE MOST HUMAN CAPITAL.
WELL DEVELOPED INTELLECT.
EMOTIONAL MATURITY.
TREMENDOUS KNOWLEDGE OF WHAT
THEY DO.
YET THEY'RE PUT AWAY.
THEY GO SOMEWHERE TO FLORIDA TO
WATCH THE SUNSET AND LIVE AN
AVERAGE OF SIX YEARS BECAUSE OF
THE LACK OF MEANING.
THE BRAIN WAS MADE TO HAVE
MEANING AND DISCOVERY, NOT TO
WATCH A SUNSET.

The caption changes to ‘How culture influences aging. The secret to living longer.’

Steve says USE IT OR LOSE IT.

Mario says THAT'S RIGHT.

Steve says I'M CURIOUS AS TO HOW
YOU WERE ABLE TO QUALIFY THE
65-35, 35 PERCENT WAS GENES
AND 65 PERCENT WAS
EVERYTHING ELSE?

Mario says AS I LOOKED AT THEIR
GENETICS, GENEALOGY.
ONE CENTENARIAN, 102.
HOW OLD WAS YOUR DAD WHEN HE
DIED?
70.
MY MOTHER 80.
SOMEONE ELSE WOULD SAY 50.
THE CORRELATION CAME TO 35 PERCENT
RATHER THAN WHAT WE THINK WOULD
BE GENETICS.

Steve says DO MOST CENTENARIANS
COME FROM A PARTICULAR CLASS OR
BACKGROUND?

Mario says
NO, THAT'S ANOTHER THING.
THOUGHT RURAL AREAS AND THEY
THOUGHT BY BEING AT THE BASE OF
MOUNTAINS AND MINERALS.
ACROSS CULTURES,
SOCIOECONOMICS,
MORE WOMEN THAN MEN.
MEN ARE CATCHING UP.
THE ONLY THING NO OBESE
CENTENARIANS.
RESEARCH NOW SHOWING PEOPLE THAT
ARE, I'M NOT SUPPORTING THIS.
I'M JUST SAYING.
PEOPLE WHO ARE SLIGHTLY
OVERWEIGHT, AND ARE HEALTHY,
ACTUALLY LIVE LONGER THAN PEOPLE
WHO ARE UNDERWEIGHT.

Steve says I HEARD THAT BEFORE
TOO.

Mario says
THERE'S NEW MOVEMENTS NOW IN
THE STUDIES OF OBESITY THAT ARE
REALLY INTERESTING, AS WELL AS
WITH CENTENARIANS.

Steve says YOU MENTIONED SOMEBODY
WHO LIVED TO BE 100 WHO HAS A
CIGAR EVERY DAY.
I WOULDN'T HAVE THOUGHT THERE
WAS ANYTHING REMOTELY HEALTHY
ABOUT HAVING A CIGAR EVERY DAY.
IS THERE?

Mario says
WELL, THE THING IS MODERATION
IS THE KEY.
MANY OF THEM SMOKE, BUT YOU
DON'T SEE THEM SMOKING A CIGAR
AND THEN A CIGAR.
YOU ASK THEM.
I DO A LOT OF DEMOGRAPHIC KINDS
OF THINGS.

Steve says
ARE YOU GOING TO HAVE ANOTHER
ONE?

Mario says
NO, NO, THAT'S ALL I NEED.
THEY MAY NOT FINISH IT.
THEY GO INTO THE MOMENT AND THE
EXPERIENCE OF THE JOY RATHER
THAN DOING IT AUTOMATICALLY WITH
THE ADDICTIVE COMPONENT OF IT.
IT'S A JOYFUL THING.
WHEN YOU DO SOMETHING JOYFULLY
YOU DON'T ABUSE IT.
YOU DON'T ABUSE THE CIGAR.
YOU DON'T ABUSE THE RUM OR
WHATEVER IT IS.
VERY MODERATE.

Steve says HAVE YOU GOT A
BALLPARK NUMBER OF HOW MANY
CENTENARIANS YOU STUDY DURING
THE COURSE OF YOUR RESEARCH?

Mario says ABOUT MAYBE 400.

Steve says WOULD ANY OF THEM HAVE
BEEN ATHEISTS?

Mario says ONE, OSCAR NIEMEYER.
HE WAS ONE OF THE FEW
EXCEPTIONS.
99.9 PERCENT HAVE SPIRITUAL BELIEFS.
THAT'S A GOOD QUESTION.

Steve says THAT'S NOT A
COINCIDENCE.

Mario says
I THINK PART IS LET'S SAY GOD
DOESN'T EXIST.
IF YOU BELIEVE THAT GOD EXISTS,
THE HEALTHIER FOR YOU.
SO YOU CAN'T LOSE.

Steve says BUT IF YOU WANT TO
LIVE - ARE YOU TELLING US IF
YOU WANT TO LIVE TO BE 100, IT'S
BETTER YOU BELIEVE IN GOD?

Mario says
NO, NO, SPIRITUAL BELIEF.
IT COULD BE NATURE.
BUT SOMETHING GREATER THAN YOU.
SO YOU GET OUT OF THAT
NARCISSISM.
THEY DON'T GO TO CHURCH EVERY
SUNDAY.
THEY DON'T PRAY.
BUT THEY HAVE SPIRITUAL BELIEFS.
THEY BELIEVE THAT LIFE DOESN'T
END WHEN YOU DIE.

Steve says DO THEY BELIEVE IN
GOD?

Mario says
THEY HAVE SOME SENSE OF GOD.
SOME COULD BE NATURE.
SOME COULD BE THE ACCUMULATION
OF LOVE.
SOME COULD BE A GOD THAT HAS
BEEN HUMANIZED.
BUT THEY HAVE --.

Steve says DO YOU BREAK IT DOWN
TO SEE WHICH PERCENTAGE OF THE
RELIGIOUS-SPIRITUAL PEOPLE
ACTUALLY ARE VERY OBSERVANT.
GO TO CHURCH, TITHE, WHATEVER?

Mario says YES.
ACTUALLY THERE IS RESEARCH DONE.
AND AT FIRST IT WAS THAT, WELL,
RELIGIOUS PEOPLE ARE HEALTHIER.
BUT THEN AS YOU START CUTTING IT
DOWN AND LOOKING AT THE FACTORS,
RELIGIOUS PEOPLE WHO HAVE A
RELATIONSHIP WITH A GOD OF LOVE
ARE HEALTHIER.
NOT PEOPLE WHO A RELATIONSHIP
WITH A GOD OF FEAR.

Steve says INTERESTING.
I'M AFRAID TO ASK THE FOLLOW-UP.
WHICH RELIGION WOULD BE
PERCEIVED TO FEATURE THE GOD OF
FEAR?

Mario says
WELL, ALL RELIGIONS HAVE SUB
CULTURES THAT ACTUALLY WILL
TEACH AND WILL MODIFY THE SACRED
TEXT, SO FORTH.
AND REINTERPRET THINGS IN A WAY
THAT WASN'T MEANT.
CHRIST DIDN'T WANT YOU TO
SUFFER.
THAT YOU HAVE TO SUFFER IN OTHER
WORDS TO BE ABLE TO HAVE GOOD
AND ENJOY THINGS.
THAT'S JUST A MODEL HAS BEEN
REINTERPRETED THROUGHOUT THE
YEARS BY THE THEOLOGIANS.

Steve says IF YOU PURSUE THAT
INTERPRETATION OF RELIGION,
THAT'S NOT GOING TO GET YOU
TO 100?

Mario says NO.
OF WHATEVER IT IS, A FEAR OF
GOD.
A FORE OF YOUR JOB, YOU'RE GOING
TO BE ON HYPER ALARM.
OWE A FEAR OF YOUR JOB.
YOUR NERVOUS SYSTEM IS GOING TO
BE ON HYPER ALARM.
IT'S GOING TO BE AFFECTING YOUR
HEART.
THERE'S A CONSEQUENCE FOR THAT
FEAR.

Steve says MEDICAL ADVANCES.
WHERE IS THAT ON YOUR LIST OF
EXPLANATIONS FOR WHY PEOPLE MAKE
IT TO 100?

Mario says I THINK THE GREATEST
CONTRIBUTION HAS BEEN WITH THE
INFECTIONS.
THE ANTIBIOTICS.
AND THE, FOR EXAMPLE, YOU HAVE A
FRACTURE.
YOU TAKE CARE OF THE FRACTURE.
SYSTEMIC PROBLEMS HAVE NOT BEEN
DEALT WELL WITH MEDICINE.
BILLIONS OF DOLLARS HAVE GONE
INTO IT.
YOU HAVE MEDICATIONS THAT HELP
YOU LIVE WITH THE ILLNESS RATHER
THAN CURE THE ILLNESS.
YES, I THINK INFECTIOUS DISEASES
AND I THINK, FOR EXAMPLE,
ORTHOPAEDIC SURGEONS, WHEN YOU
HAVE FRACTURES.
BUT IT'S NOT REALLY - IN FACT
AND AGAIN I'M NOT SUPPORTING
THIS.
I'M JUST REPORTING IT.
SEVERAL CENTENARIANS ASK DO YOU
GO TO A DOCTOR?
NO.
WHY?
THERE IS NOTHING WRONG WITH ME.
I ASKED ONE.
WHAT IS YOUR DOCTOR THINK ABOUT
IT?
I DON'T KNOW.
THEY'RE ALL DEAD.

Steve giggles and says DOCTORS ARE ALL DEAD.
THEY OUTLASTED THEIR DOCTORS.
THE RETIREMENT AGE IN CANADA.
I DON'T KNOW WHAT IT'S LIKE IN
THE LATIN AMERICAN COUNTRIES YOU
HANG OUT IN.
THEY UPPED IT UP, 65 TO 67.
THE GOVERNMENT RECOGNIZES PEOPLE
ARE LIVING LONGER AND HEALTHIER.

Mario says
THAT'S GOOD.

Steve continues OUGHT NOT TO BE ABLE
TO TAP INTO THEIR PENSIONS UNTIL
LATER IN LIFE.
DOES RETIRING PEOPLE AT A
CERTAIN AGE, WHATEVER THAT MIGHT
BE, SHORTEN THEIR LIFESPAN?

Mario says I THINK IT CAN.
IF THEY RETIRE -- IT'S COUNTER
INTUITIVE.
YOU THINK I'M GOING TO RELAX.
RELAXING IS NOT GOOD.
YOU HAVE TO FIND SOMETHING THAT
IS MEANING.
SOMETHING YOU'RE CONTRIBUTING
YOUR WISDOM.
ALL THAT KNOWLEDGE YOU
ACCUMULATED.
CAN BE ASSIMILATED.
MENTORING IS A GOOD WAY.
65, IT'S A CULTURAL PORTAL.
THERE'S NO BIOLOGY THAT SAYS YOU
NEED TO RETIRE.
CENTENARIANS INTACT HAVE BEEN
INTACT BEYOND 65.

Steve says I GUESS THEY PICKED 65
WHEN PEOPLE LIVED TO BE 66 OR
67.

Mario says
TOO MUCH SECURITY.

Steve says NOW IT'S DIFFERENT.

Mario says
I DON'T THINK THERE SHOULD BE
A MIDDLE AGE, FOR EXAMPLE.
THE STUDIES SHOW THAT ONE STUDY
PEOPLE LOOKED YOUNGER THAN
PEOPLE THAT LOOK SIGNIFICANTLY
OLDER.
ELSE, THEY FOUND THE MAJOR
CONTRIBUTING FACTOR WAS THAT THE
PEOPLE THAT LOOKED YOUNGER
THOUGHT MIDDLE AGE WAS LATER.

Steve says INTERESTING.

Mario giggles and says
STARTS AT 90.

Steve says NO, REALLY, WHEN DOES
MIDDLE AGE START?

Mario says IT SHOULDN'T.
YOU ASK THEM WHAT'S MIDDLE AGE?
THEY SAY THAT'S FOOLISH.
YOU FIND OUT WHEN
WHAT YOU'RE DOING IS CODING YOUR
SYSTEM INTO SAYING, IF IT'S 45.
THEN DOWNHILL.
YOU START GIVING ATTRIBUTIONS.
I'M MIDDLE AGE.
I DON'T DO THIS ANYMORE.
I NEED TO DRESS LIKE MIDDLE AGE.
I CAN'T HAVE A SPORTS CAR.
ATTRIBUTIONS CHANGE.
THE ADMONITIONS PUT YOU INTO
THAT PORTAL.
YOU AGE ACCORDING TO THE
CULTURE.

Steve says CAN I ASK YOU HOW OLD

Mario says
I DON'T TELL MY AGE.

Steve says YOU NEVER DO.
BECAUSE PEOPLE WILL PIGEON HOLE
YOU.

Mario says SAY YOU'RE 80.
YOU LOOK SO GOOD FOR 80.
OR 80.
YOU LOSE EITHER WAY.
WHAT I TELL PEOPLE I WAS BORN IN
THE 20th CENTURY.

Steve says THAT'S NOT NARROWING
IT DOWN MUCH.

Mario says
CENTENARIANS SAY START
TELLING YOUR AGE AFTER 100.
AND THEN LIE ABOUT IT.
SAY YOU'RE 130, IF YOU'RE 100.

Steve giggles and says OK.
IF PEOPLE ARE GOING TO TAP INTO
THE WISDOM, THEY'RE GOING TO
HAVE TO CHANGE THE WAY, IF THEY
HAVEN'T ALREADY, THE WAY THEY
THINK, ACT, THE WAY THEY LIVE.
HOW DO YOU TEACH PEOPLE WHO HAVE
BEEN DOING IT A CERTAIN WAY, IF
THEY WANT TO MAKE IT TO 100,
THEY HAVE TO CHANGE THE WAY THEY
DO BUSINESS?

The caption changes to ‘How culture influences aging. Learning centenarians consciousness.‘

Mario says THE KEY IS NOT TO CHANGE
BEHAVIOUR.
CHANGE THE CONSCIOUSNESS THAT
MOVES THE BEHAVIOUR.
FOR EXAMPLE, CONSCIOUSNESS OF
SELF DESTRUCTIVE, SELF
SABOTAGING CONSCIOUSNESS.
AND ONE OF THE THINGS YOU DO IS
OVEREAT.
YOU WORK ON THE OVEREATING
BEHAVIOUR AND YOU OVERDRINK
BECAUSE YOU HAVEN'T GONE TO THE
CORE.
ONE OF THE THINGS WE TRY TO DO
IS CHANGE THE CONSCIOUSNESS.
EXAMPLE, OBESITY.
I TEACH PEOPLE WHO ARE OBESE TO
LOVE FOOD.
THEY LEARN THE CUES OF HUNGER
AND LOVE THAT THEY EAT.
WHAT THEY'RE DOING IS CHANGING
THE CONSCIOUSNESS OF THE NEED
INTO A CONSCIOUSNESS OF LOVE.
YOU CAN LOVE YOUR FOOD.
AND THEN LOVE YOUR EXERCISE.

Steve says DOES THAT WORK?

Mario says IT DOES.
THERE ARE TECHNIQUES AND THINGS
REQUIRED.
BUT IT DOES WORK.

Steve says I WOULD PRESUME THAT A
GUY LIKE YOU WOULD BE IN FAIRLY
HOT DEMAND BY FORTUNE 500
COMPANIES WHO DO NOT WANT TO SEE
THEIR C.E.O.S AND HIGH RANKING
EXECUTIVES SUFFER THE WAY THAT
YOU HAVE DESCRIBED DURING OUR
CONVERSATION HERE.

Mario says
YES, THAT'S WHY I TRAVEL SO
MUCH.

Steve says
YOU ARE IN HOT DEMAND?

Mario says I'M DOING WORK WITH --

Steve says YOU TRAIN CORPORATE
EXECUTIVES TO LIVE BETTER?

Mario continues
TO CHANGE CONSCIOUSNESS.
BECAUSE THEY HAVE TO UNDERSTAND
WHAT'S MAKING PEOPLE SICK IS THE
ORGANIZATIONAL CULTURE THEY
CREATED.
STATEMENTS.
AND THEY HAVE ALL THESE
WONDERFUL THINGS.
BUT THE THREE KEY COMPONENTS ARE
WE TEACH THE CULTURE TO HONOUR
THE EMPLOYEE RATHER THAN SEEING
THEM AS A PRODUCTION UNIT.
TO USE THE CUSTOMER, NOT AS A
PREY, BUT AS A CONSULTANT.
AND THE COMPETITOR, NOT AS
SOMEONE TO DESTROY, BUT SOMEONE
TO LEARN FROM THE TEACHER.
WHEN YOU DO THAT INDIRECTLY,
IT'S CALLED INCIDENTAL LEARNING.
YOU DON'T WANT TO PUT OUT YOUR
COMPETITOR BECAUSE YOU BECOME A
MONOPOLY.
THEN YOUR CREATIVITY COMES DOWN.

Steve says ONE LAST THING ABOUT A
VERY PARTICULAR WORKPLACE.
ATHLETICS, SPORTS.
PROFESSIONAL ATHLETES.
THEY ARE FROM THE MINUTE THEY
PUT ON THE UNIFORM CHASTISED,
DENIGRATED, BLASTED, YELLED AT
BY COACHES, TEAM-MATES.
THAT GETS A BETTER PERFORMANCE,
IS THAT RIGHT?


Mario says
RAT PSYCHOLOGY PERFORMANCE.
WHEN YOU LOOK AT THE HEALTH
COMPONENT, - THE CHICAGO BULLS
WERE AN EXAMPLE OF USING
BUDDHISM TO TEACH THEM TO EXCEL
WITHOUT THE PSYCHOLOGY OF PEAK
PERFORMANCE.
IT'S IMPOSSIBLE TO MAINTAIN.
YOU GET THE NUMBERS.
EXECUTIVES, WILL SAY I'M GETTING
THE NUMBERS.
LOOK AT THE NUMBERS OF THE
HEALTHCARE.
YOU WILL SEE WHAT IT MEANS.
THAT'S WHAT I CALL THE SHADOW
COSTS.
THE SAME THING WITH PEAK
PERFORMANCE.
YOU GET IT BUT AT THE POINT OF
ATHLETES DON'T HAVE A VERY LONG
LIFE.
FOOTBALL PLAYERS, 50, 60 YEARS
OLD.

Steve says I THINK THE BULLS HAVE
BECAUSE PHIL JACKSON HAD IT.
HE WAS THE COACH.

Mario says
HE'S USING ZEN PRINCIPLES AND
DIRECT LEARNING AND LOOK WHAT HE
WAS ABLE TO SAY ACCOMPLISH.

Steve says MICHAEL JORDAN DIDN'T
HURT EITHER.

Mario says THAT TALENT.
YOU HAVE TO MODIFY HOW THAT
TALENT IS DEVELOPED.

Steve says DO YOU KNOW WHERE
YOU'RE GOING NEXT?

Mario says I'M GOING BACK TO NASHVILLE
AND THEN URUGUAY.

Steve concludes
ALWAYS ON PLANES.
OK.
MARIO MARTINEZ, THANK YOU FOR
VISITING US.

Mario says
THANK YOU FOR HAVING ME.

Watch: Mario Martinez: How Culture Influences Aging