Transcript: Auto Makers | Oct 14, 1988

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A black and white clip shows a car driving out of a parking lot. Then, it shows numerous people riding bicycles on the street.
A caption reads “Ontario Retrospect: Auto-Makers.”

The Narrator says IN 1918 CHEVROLET AND
MCLAUGHLIN MOTOR CAR COMPANY
MERGED HERE IN OSHAWA.
BUT AT THIS PLANT IN TORONTO,
THE WILLYS OVERLAND COMPANY
EVENTUALLY WENT
OUT OF BUSINESS.

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Black and white clips show factories and parking lots full of cars.

The Narrator says GRAY-DORT MOTORS ALSO CEASED
BUSINESS IN 1925 AFTER
10 YEARS OF PRODUCTION
AT CHATHAM.
STUDEBAKER USED TO HAVE A
PLANT AT WALKERVILLE, ONTARIO
WHILE CLOSE BY AT FORD ONTARIO
THE FORD MOTOR COMPANY WAS
ESTABLISHED IN 1904.
BOTH WALKERVILLE AND FORD
ONTARIO BECAME PART OF WINDSOR.
ALSO AT WINDSOR, THE MAXWELL
MOTOR COMPANY WAS TAKEN OVER
BY CHRYSLER.
DURANT MOTORS OF CANADA WAS
ESTABLISHED IN 1922 AND BUILT
THIS PLANT ON LAIRD DRIVE
AND LEASIDE, ONTARIO.
IN 1931 THE NAME WAS CHANGED
TO DOMINION MOTORS LIMITED,
BUT THIS COMPANY CEASED
PRODUCTION A YEAR LATER.

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Black and white clips show people working in a car assembly line.

The Narrator says MANUFACTURE OF CARS ONTARIO
HAD CLIMBED STEADILY FROM THE
1914 FIGURE OF 20,000 WITH A
VALUE OF 12 MILLION DOLLARS TO
145,000 IN 1923 WITH A
VALUE CLOSE TO 100 MILLION DOLLARS.
IN 1923 ALONE, CLOSE TO 66
THOUSAND CARS WERE EXPORTED
WHICH WAS ALMOST A THIRD OF
THE TOTAL EXPORTS FOR THE
PREVIOUS NINE YEARS.

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Several black and white clips show men working in a car chassis.

The Narrator continues BY 1923 DURANT WAS ONE OF THE
AUTOMAKERS THAT HAD INSTALLED
A PROGRESSIVE CONVEYOR
ASSEMBLY SYSTEM.

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A man puts the drive shaft in place, and then, with the help of another man they rotate the chassis.
Black and white clips show men painting a chassis, and a car body.

The Narrator says AT THE LEASIDE PLANT, A
CAR BODY WAS FINISHED
EVERY SEVEN MINUTES.
SIX COATS OF PAINT
WERE APPLIED,
EACH ONE BEING BAKED ON.

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A black and white clip shows a group of men cutting leather, and women sewing with sewing machines.

The Narrator continues WITH MULTIPLE CUTTING
MACHINES, AS MANY AS
104 AUTO-CANOPIES COULD
BE CUT OUT AT ONE TIME.

Then, a group of men cover the seats of a car with leather, and set up the car roof.

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A black and white clip shows a man setting up a car wheel, and putting it to the car.
Then, a clip shows a man lowering an engine into the car, and a group of men setting the body on the chassis.

The Narrator says IN 1923, THE DURANT SEDAN AND
THE DURANT STAR CONVERTIBLE
BOTH SOLD IN THE
NEIGHBORHOOD OF 900 DOLLARS,
AS DID THE MAXWELL
CONVERTIBLE.

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Several clips show various car models.

The Narrator continues MANY OF THESE FAMILY CARS
DISPLAY A UNIFORMITY IN STYLE
AND COLOURING THAT MAKE THEM
ALMOST INDISTINGUISHABLE NOW
ONE FROM THE OTHER.
BUT CATERING TO A LARGE MASS
MARKET HAD ESTABLISHED TRENDS
IN THE AUTOMAKERS' INDUSTRY
THAT CONTINUE TO THIS DAY.

(music plays)

A black slate with a caption appears. It reads “Ontario Retrospect: Auto-Makers. Material courtesy of National Film Archives and The Craven Foundation.”
A logo appears
A production of TVOntario
The Ontario Educational Communications Authority MCMLXXIX

Watch: Auto Makers