Become a TVO Corporate Partner
TVO receives support from corporations and communities across Ontario, and from our more than 100,000 Members.
TVO has several, on-air recognition opportunities for corporate partners who support TVO programs and services. A Corporate Partnership with TVO provides your organization with unique recognition opportunities.
Sponsorship Recognition
For more information on how to become a TVO Corporate Partner, please contact Sarah Pirrotta, Manager of Corporate Sponsorship at: 416-484-2800 or spirrotta@tvo.org
Corporate and Community Supporters
Lead Supporters
TVO would like to thank the following corporations and organizations for their outstanding leadership and commitment to our mandate:
The Agenda with Steve Paikin Partner
Vale Inco
Vale Inco is the proud presenting partner of TVO's flagship current affairs program, The Agenda with Steve Paikin. There is no other program on television today with the depth and dedication to citizen engagement as The Agenda. The program's interactive web site encourages debate and discussion to continue beyond the broadcast, through producer blogs and viewer discussion forums.
Homework Partner
RBC
Ask a Teacher
RBC is the proud supporter of Ask a Teacher. TVO's free help-with-homework online service gives students one-on-one assistance from certified teachers five nights a week. Students can also practise needed skills in math, science, and literacy, or try a variety of exercises in preparation for standardized provincial tests.
Children's Literacy Partner
TD Bank Financial Group
TD Reading Rangers/Gisèle's Big Backyard Book Club
The TD Bank Financial Group is the proud presenting partner of TD Reading Rangers. This entertaining on-air and online series promotes books, reading and libraries to the children of Ontario. Boosting literacy, language skills and social development, the series features the popular TVOKids hosts as Reading Rangers – daring and dauntless heroes of the Wild West who make books their business!
TD Bank Financial Group's commitment to literacy also extends to Gisèle's Big Backyard Book Club, which inspires early learners and their parents to read every day, and in everyday situations. Every month Gisèle reads a new book out loud to young viewers, encourages families to visit the local public library to find the featured title and also join the book club online at tvokids.com. The books, all by Canadian writers, are selected by the Ontario Library Association and TVO's own consultants, and cover a wide range of topics that reflect Canada's rich cultural diversity.
Healthy Minds - Healthy Bodies Partner
EatRight Ontario and Egg Farmers of Ontario
DSS
Presented by EatRight Ontario, with sponsorship in part by Egg Farmers of Ontario, the TVOKids Don't Sit Still Tour, travels with the TVOKids hosts across Ontario to present a free live stage show that promotes a healthy and active lifestyle to kids of all ages. This high-energy interactive performance inspires children - and even their parents - to stay active and eat healthy.
Funded by the Government of Ontario, EatRight Ontario offers both telephone and website services with evidence-based nutrition information and free advice. Ontarians can speak one-on-one with a Registered Dietitian on Monday to Friday from 9 to 5, and on Tuesday and Thursday evenings until 9pm by calling 1-877-510-510-2 toll-free. The EatRight Ontario Call Centre has the capacity to serve Ontario callers in more than 110 languages and the online "ask-a-dietitian" service available at ontario.ca/eatright provides answers to questions within 48 hours.
Egg Farmers of Ontario is a farmer-run association dedicated to providing Ontarians with local, fresh and high quality eggs at a reasonable price.
TVO's Best Lecturer Competition Partner
TD Insurance Meloche Monnex
TD Insurance Meloche Monnex is the proud presenting partner of the annual TVO's Best Lecturer Competition. The competition offers students and alumni an opportunity to celebrate the college and university professors whose lectures they believe to be exceptional. This exciting competition features professors hailing from all corners of the postsecondary community in domains ranging from philosophy to food science, sports management to medicine, astronomy to psychology. The top 10 finalists deliver their winning lectures on TVO's Big Ideas during a gripping 5-week pursuit of academia's latest sought-after award. It is then up to TVO viewers to vote online to crown Ontario's Best Lecturer.
Presenting Partners
Health Council of Canada
Health Council of Canada is mandated to monitor and report on the progress of changes to Canada's publicly funded health care system which governments committed to in 2003 and 2004. TVO is proud to be running a series of Health Council of Canada shorts in prime time that aim to inspire and inform Ontarians to maintain good health and to understand and feel confident in the sustainability of the Canadian health care system. These shorts are developed to showcase efforts being made to provide equitable, effective and safe health care that will enhance the overall health of Canadians.
TVO is licensed as a non-commercial educational television programming service. Under the terms of our broadcasting license issued by the CRTC, TVO is permitted to seek financial support through sponsorship. Sponsorship is an important part of building a sustainable business model for TVO. We do not interrupt our programs with commercials. Rather, we partner with sponsors who help underwrite our schedule, and we recognize these sponsors on air.
TVO's sponsorship activities are governed by our Administrative Guidelines for On-Air Sponsorship Recognition:
TVO exercises complete editorial control over all of its projects and its programming schedule, ensuring that TVO's present programming philosophy and high programming standards and objectives are maintained.
Advertising on TVO's web sites is not regulated by the CRTC. However, all of TVO's content, on all media platforms, is and will continue to be independent and unaffected by commercial considerations. We believe that monetizing our adult-focused web sites in a way that is consistent with our content strategy is a valuable and viable revenue opportunity that will in turn enable us to further increase our impact as a provider of unique educational media.
TVO's banner advertising activities are governed by our Administrative guidelines for Online Advertising:
Overview
In order to provide access to a wide range of high quality content and services, TVO is exploring new, responsible ways to expand funding; Internet sponsorship on TVO.org and TVOParents.com is one part of this effort. The guidelines below were developed to protect and maintain the quality and integrity of content on TVO's websites.
TVO Review
TVO has the right to review and approve all sponsorship material, with the exception of sponsored links, before posting on the websites. TVO also retains the right to remove previously approved material if TVO later determines that it is not consistent with or does not comply with the guidelines.
In addition to applying these guidelines, TVO will consider editorial appropriateness, particularly when the content subject matter is sensitive, or when the perception of sponsor involvement with the content on a page or area of the websites is too high.
TVO encourages sponsorship messages that promote the greater good or that align with the organizations mandate and mission and values.
Category Exclusions
The following sponsor material is inappropriate for TVO.org and TVOparents.com and will not be accepted under any circumstances (this list is for illustrative purposes and does not include all types of material that TVO may find objectionable):
Strictly Prohibited Units/Creative/Message Content
The following types of messaging units and creative are prohibited:
Strict Review
The following sponsor material is questionable and will be subject to TVO' strict review. Particular attention will be paid to the execution of the following message elements:
The Agenda with Steve Paikin Allan Gregg in Conversation Big Ideas
Think Again
